In February, the gaming industry will spotlight nostalgia-driven collections and unexpected celebrity collaborations, reshaping player experiences through humor, relaxation, and classic gameplay.
Supercell’s 'Hay Day' takes an unexpected turn with celebrity chef Gordon Ramsay showcasing his softer side. In a viral campaign, Ramsay credits the farming game for helping him find peace, humorously apologizing to all the 'donkeys' he’s yelled at. From January 15-24, players can interact with Ramsay as an in-game character, reinforcing the rise of gamified relaxation experiences and celebrity-driven marketing.
Clear River Games and City Connection bring the 'RIKI 8Bit GAME Collection' to European audiences, reviving five retro arcade titles alongside soundtracks from legendary composers like Yuzo Koshiro (Streets of Rage) and Manami Matsumae (Mega Man). Featuring pixel-perfect visuals and chiptune soundtracks, this collection caters to nostalgic gamers and a new generation discovering the charm of 8-bit gaming.
These trends highlight the evolving gaming landscape, where nostalgia and celebrity collaborations create immersive, engaging experiences across digital platforms.
Top 55 Games Trends in February
From Nostalgic Game Collections to Chef-Approved Video Games:
Georgia Wray Norsten — Feb 23, 2025 — Tech
55
Show-Inspired Pink Tonal Sandwiches
KFC and Netflix Drop a Menu Inspired by Squid Games
54
Show-Inspired Collectible Figurines
The PIX! Young-Hee Doll is a Special Squid Game Collectible
53
Entertaining AI-Driven Experiences
Lotte and Arbitrum Partner for the Coalesced 'Lotte Caliverse'
52
Video Game-Themed Chocolate Gifts
The Nintendo and Godiva Chocolates are Arriving in Japan
51
Dip-Inspired Beer
The French Onion Amber Ale is a Bold Brew for the Big Game
50
Unique Player-Versus-Player Games
Arkheron From 'Bonfire Studios' Aims to Shake Up the Industry
49
Ultra High-Refresh Rate Monitors
Koorui's G7 Monitor will Feature 750Hz Gaming Capabilities
48
Cross-OS Gaming Platforms
Xiaomi WinPlay Supports Windows Games
47
Hockey-Inspired Pizza Promotions
Pizza Pizza Unveils the Hockey Box for Post-Pizza Hockey Games
46
Micro Smartphone Gamepad Controllers
The 8BitDo Mobile Clip Elevates Gaming from Anywhere
45
Sci-Fi-Inspired SUV Models
The Toyota RAV4 Dark Side Performance Concept is Futuristic
44
Healthful Grocer Wellness Campaigns
United Supermarkets 28-Day Challenge Campaign is Rewarding
43
Full-Body Motion-Tracking Game Systems
Rebuff Reality 'BodyLink' Offers a Modernized Experience
42
Monster Video Game Collabs
Players Can Now Challenge and Play As Godzilla in Fortnite
41
Bestselling Board Game Expansions
Player Insights Informed the All-New Monopoly Expansion Packs
40
Brick Builder Party Games
LEGO Brick Like This! Challenges Teams to Communicate and Collaborate
39
Virtual AI Streaming Assistants
Inworld AI, Streamlabs and Nvidia Debut a Streaming AI Assistant
38
Second-Generation Graphics Cards
Intel Released The First of its 'Battlemage' GPUs
37
Mobile Gaming Port Apps
'Pluvia' Enables Users to Play Steam Games on Android Devices
36
Expanded Game-Streaming Features
Xbox Cloud Gaming and LG Debut a New Xbox Game Pass Partnership
35
Third-Party Consolized Handhelds
Lenovo's Legion Go S Will Feature Valve's SteamOS
34
Sports-Themed Board Games
MONOPOLY Panini Prizm Brings Basketball and Board Games Together
33
Cultural Shopping Experiences
Cadillac Fairview Transforms Malls for Lunar New Year Festivities
32
Updated PC Gaming Applications
Valve's Steam Client Now Features a New Update Option
31
Branded Interactive Online Games
TUMS Fantasy Foodball Pool is Food-Centric and Amusing
30
Airport-Based Retro Art Installations
Hong Kong Hosts Twilight of the Warriors: Walled In
29
Productivity-Focused Exercise Apps
Steppin Locks Your Social Apps Until You Log Physical Activity
28
Interactive Streaming Stick Gameshows
The Volley Games App for Fire OS Arrives with Jeopardy!
27
Retro-Forward Adventure Games
These 'OMEGA 6 The Triangle Stars' Editions Boast Collectibles
26
Chef-Approved Video Games
Gordon Ramsay Finds His Zen Within the ‘Hay Day’ Ad
25
Best-Selling Console Sequels
Nintendo Dropped the Reveal Trailer for the 'Nintendo Switch 2'
24
Alternative History Action Games
'The Blood of Dawnwalker' is Set in a Fictional 14th-Century
23
Co-Operative Action Hunting Games
Elden Ring: Nightreign is a Multiplayer Sequel to the Hit Title
22
AI Basketball Highlights
Hooper Generates Stats and Highlights for Any Basketball Game
21
Retro RPG Releases
The Original 1996 Diablo Game is Coming to PC Game Pass with Microsoft
20
AI Drawing Games
Evined Draw Combines Daily Topics, AI Scoring, and Creative Interactions
19
Sport Board Gaming Controllers
The 'Boardrop' Controller is Compatible with a Range of Systems
18
Multi-Genre Multiplayer Games
'Shape of Dreams' Blends Popular MOBA and Roguelike Gameplay
17
Code Cracking Games
'Locked - Crack The Code' Helps Improve Problem-Solving Through Fun Puzzles
16
In-Game Wildfire Relief Funds
Riot Games Adds Two In-Game Bundles for California Wildfire Relief
15
Nostalgic Game Collections
The RIKI 8Bit GAME Collection Expands to Europe for the Nintendo Switch
14
Portability-Focused Handheld Consoles
Razer Unveils the Handheld Dock Chroma for Portable Gaming
13
In-House Esports Media Agencies
G2 Esports Introduces the 62 Media House Agency for Esports
12
School-Level Esports Events
Delaware State Hosts an Esports Competition for Public School Kids
11
Universal Search Platforms
Reddo Allows You to Search Products, Companies, and Other Creations
10
Game Marketing Tools
Conduit.gg is a Marketing for Game Developers That's Great for Social Media
9
Word Puzzle Games
Word Train’s Daily Puzzle Game Offers Educational Challenges
8
Skill-Focused Gaming Experiences
TiltPlay Officially Launches on the Soneium Ecosystem
7
Premium Console Game Controllers
FlyDigi's Apex 4 is a Precision Customizable Controller for Games
6
True Wireless OLED TVs
LG's OLED evo AI M4 4k 65" TV Features a Clean Wireless Image
5
Global Sporting Event Recaps
With Olympic Games Chrome Extension, Fans Can Relive the 2024 Event
4
Minimalist Galactic Games
Galactic Admirals is a Space Navel Strategy Game with 2 Distinct Levels
3
Immersive Driving Simulations
Thermaltake Debuts a Racing Wheel Bundle and a Motion System at CES
2
Cloud Gaming Platforms
LumingLabs Enables Remote Access to Powerful Computers for Gaming and Apps
1
Cataclysmic Roguelite Games
'Wartorn' Sees Roguelike Gameplay in a Destroyed World
Related Ideas
Gaming-Themed Chocolate Partnerships
Kinder Joy and Nintendo Partnered on a Limited-Edition Range
Movie-Themed Kids Meals
Super Mario Galaxy Happy Meal Launches with Collectible Toys
Cozy Talking Animal Games
Outfit7's 'My Talking Tom Friends 2' Features Pop Culture References
Nostalgic Gamer Streetwear Collections
The New Era x PlayStation Range Has Hats, Hoodies and More
Multiplayer Mobile Game Updates
Subway Surfers is Getting a Competitive Multiplayer Mode
Monthly Gaming Giveaway Lineups
Amazon Prime Launches a Prime Gaming April Drop
Virtual Fashion Contests
Bratz and ZEPETO Launch a Four-Week Avatar Styling Challenge
Retro Gaming Handhelds
Evercade Nexus Brings Physical Cartridges Back to Portable Gaming
Popular Game-Inspired QSR Menus
McDonald’s Canada Debuts the Minecraft Movie Meal and Happy Meal®
High-Fashion Video Game Consoles
The Balenciaga Snake Game Marks the Lunar New Year
Mobile Battle-Royale Game Updates
Supercell is Updating its 'Squad Busters' Game with New Features
Video Game-Themed Chocolate Gifts
The Nintendo and Godiva Chocolates are Arriving in Japan
Vegetal Ice Cream Collections
The Farmer's Market Series by Salt & Straw Has Fresh-Picked Flavors
Competitive Multiplayer Game Crossovers
Overwatch 2 Partnered with Persona 5 on New Event
Category-Defining Home Arcade Collections
Basic Fun! Debuts Its Inaugural Home Arcade Collection
Interactive Motorsport-Inspired Gaming Experiences
EB Games Boasts Mario Kart World in Montreal
Branded Party-Game Characters
Netflix Adds Overcooked! All You Can Eat With Huntr/x Cast
Basketball-Inspired Apparel Collections
DraftKings' Artist Series Unites Basketball and Art
Affordability-Focused Game-Day Campaigns
Kroger Offers Discounts on Snacks, Beverages & Foods
Themed Snack Collectibles
Kinder Joy Evolves its Treat-And-Toy Format with Themed Collections
Shareable Chocolate Ice Creams
The Chocolatiers Series by Salt & Straw Brings People Together
Mobile Cozy Life-Simulation Games
'Heartopia' is a Cute Social Game with Ample Customization
Playful Gen-Z Dating Campaigns
Tinder's 'Crush Feelings' Captures the Essence of Modern Dating
Interactive Toy Experiences
Spin Master Highlights Opportunities in the Toy Sector in 2026
Game-Inspired Culinary Experiences
PlayStation Canada x OpenTable Present a Unique Partnership
Fandom Culture Retail Experiences
EB Games x Vibrant Marketing Launch an 'EB Trends' Store Concept
Telenovela-Inspired Beauty Campaigns
e.l.f. Cosmetics' Big Game Ad Airs Ahead of Halftime
Comprehensive Easter-Inspired Collaborations
Peeps' 2026 Spring Collaboration Lineup is Impressive
Cozy Golfing Game Apps
'Cozy Golf' Offers Over 280 Courses to Explore
Retro Pixelated Cafe Collections
Starbucks Introduces the Bearista Game Collection
Face-to-Face Game Consoles
Board Merges the Best Features of Board Games and Video Games
Digital Pet Board Games
Tamagotchi Collections is for Two to Four Players
Focus-Enhancing Lo-Fi Games
Mooncube Games Has Officially Become Part of the Lofi Girl Ecosystem
Gaming-Inspired Streetwear Ranges
The Kith x Marvel x Capcom Collection is Retro-Inspired
Co-Branded Game Zones
Hasbro and Amazon are Running the Hasbro Game Zone
QSR In-App Football Games
Wendy’s and FOX Big Noon Launch the 'Tendy Toss' In-App Game
Fashion Gaming App Collabs
Drest x Jimmy Choo Let Gamers Style Paris-Themed Wardrobe Icons
Snapchat Super Bowl Filters
The NFL x Snapchat Creator Program Debuts Ahead of the Big Game
Fandom-Friendly Campaigns
WhatsApp & Netflix Unite for a Squid Game Fandom Celebration
Playing Card-Themed Apparel
Nintendo Launches a New hanafuda Product Collection
Co-Branded Game Tournaments
Fortnite Announced the 'Stranger Things Cup' with Netflix
Interactive Character Apps
Hello Yoshi App Launches as a Free Kid-Friendly Nintendo Experience
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Cartoon Racing Party Games
Nintendo Announced 'Kirby Air Riders' for Switch 2 Devices
Enhanced Mobile Gaming Platforms
Samsung Showcased its New Gaming Hub at CES 2026
Digital Pet Collector Games
Find Tamagotchi Introduces Nostalgic IP to Gen Zalpha on Roblox
Cinematic Video Game Spots
Droga5’s ‘Wake Up’ Campaign for Xbox Shows an Escape from the Everyday
Stylized Fighting Game Launches
Riot Games is Releasing 2XKO On Consoles Worldwide on Jan 20th
Cartoon Summer Game Crossovers
Spongebob Crossovers Bring Bikini Bottom to Apple Arcade Games
Immersive Cereal Video Games
Weetos World is Launching with the Help of Roblox and Fandom
Gaming-Inspired Apparel
Uniqlo Celebrates Honor of Kings’ 10th Anniversary with Graphic Tee Drop
Survival Strategy Mobile Games
Capcom is Bringing Resident Evil to Phones with 'Survival Unit'
Branded Button-Masher Games
Jägermeister's Ice Cold Justice Challenges Players to Defend Shots
Streaming Series Food Ranges
Waitrose and Disney+ Partnered for an Exclusive Rivals Range
Roblox Popularity Trackers
Rotrends Shows What’s Popular on Roblox and Why
Mom-Focused Mobile Game Events
Avia Debuts a First-Of-Its-Kind Mom's Week in Solitaire Clash
Localized Game-Day Food Activations
Martha Stewart Joins Pepsi’s Bay Area Local Eats
Mobile Game Universe Expansions
King Expands Its Roster with Candy Crush Solitaire
Funded Mobile Development Studios
'Bigger Games' Raised $25M to Grow its Mobile Development
Gaming Fandom Activations
LEGO® Code Break Arrives in San Diego with a Larger-Than-Life Vault
Competitive Web3 Shooting Games
'Wilder World' was Announced at Gamescom 2025
Casual Game Collections
PolyTrack Offers Access to Popular Games in One Platform
K-pop-Endorsed Game Cosmetics
Ovewatch 2 Partners with K-pop Girl Group LE SSERAFIM
Collaborative Esports Tetris Tournaments
Red Bull and The Tetris Company Announce a Tournament
Streaming Service Brainteaser Games
Netflix Puzzled Will Feature Show-Themed Puzzles
Screen-Free Toy Collections
Luki Lab Spotlights Six Products at the New York Toy Fair 2026
Remastered Zombie Survival Games
Bend Studio Announced 'Days Gone Remastered' for April 25th
Creator-Boosting Platform Features
The YouTube Hype Feature Boosts Smaller Creators in Explore
Sports-Inspired Game Collaborations
Fortnite Taps Lionel Messi for its New Character Release
Social-Focused Childrens Games
Dragon Snacks Games' 'Solar Punk' Will Act as a Social Hub
Mobile Tactical Strategy Games
'Fire Emblem: Shadows' is a Social Strategy Game from Nintendo
Celebrity Game Crossovers
Kim Kardashian Fortnite Collab Adds a Playable Character and Cosmetics
Culinary Tradition Food Campaigns
The Merchant Gourmet 'Yes Chef!' Campaign is Running Now
Classic Snake Games
Snake Apple Game Explores History, Strategies, And Free Online Play Options
Digital Pet Video Games
Tamagotchi Plaza is Arriving on the Nintendo Switch
Web3-Enabled Sports Games
Mythical Games Debuted 'FIFA Rivals' on Mobile Devices
Colorful Fun-Filled Platforming Games
'Yooka-Replaylee' Breathes New Life into the Franchise
Retro-Forward Adventure Games
These 'OMEGA 6 The Triangle Stars' Editions Boast Collectibles
Cozy Life-Sim Games
Pokémon Pokopia is a Life-Simulation Game for Nintendo Switch 2
Celebrity-Partnered Game Events
Rocket League Partnered with Deadmau5 for its 10th Anniversary
Gamer Mealtime Campaigns
Telia's Dinner Assassin Helps to Get Teens to the Dinner Table
Indulgent QSR Wintertime Menus
The SONIC Late-Winter Menu Embraces Cold Weather Comfort Foods
Home Improvement-Branded Games
Lowe's Partners with EA SPORTS to Make In-Game Appearances
Competitive Trivia Games
Trivia Tiles Offers Fast-Paced, Image-Based Multiplayer Challenges
Indie Game Directories
Lovable Games Curates Unique Indie Games For Gamers And Developers
Cosmic Mobile Game Releases
Katamari Damacy is Receiving a New Iteration on Apple Arcade
Interactive Emoji Puzzle Games
The Apple News+ Emoji Game Offers Visualized Puzzles
Menu Discovery Challenges
Original ChopShop's Feel Good Foodie Challenge Rewards Menu Exploration
Gaming-Inspired Food Partnerships
Nanak Foods and Nintendo of Canada Debut Their Collaboration
Best-Selling Console Sequels
Nintendo Dropped the Reveal Trailer for the 'Nintendo Switch 2'
Associative Word Games
Word Puzzle: Connections Challenges Players To Group Words By Traits
Farming Puzzle Games
Mama's Farm Combines Tile Matching With Relaxing Farm Gameplay
Wrestling-Themed Game Collaborations
WWE and Clash of Clans Announce an In-Game Partnership
Innovative Game Collections
Particula Redefines Play and Learning with Elevated Classics
Interactive Game Advertisements
Samsung Ads GameBreaks Encourage Deeper Engagement
Charitable Developer Games Showcases
Humble Bundle is Hosting its 2025 Games Showcase
Relationship Engagement Platforms
PartnerSheep Helps Couples Connect Through Games And Quizzes
Futuristic Taxi Drifting Games
Current Games Drops 'Taxi Chaos 2'
Mascot Sumo Showdowns
Duolingo Launches Playful Event Featuring Gaming Icons and Cultural Mascots
Pachinko-Like Roguelike Games
Mister Morris Games Releases 'Pegs X Stickers'
Virtual Idol Game Crossovers
Fortnite Festival and Hatsune Miku Bring Vocaloid to Modern Gaming
Retro Game Additions
Nintendo Adds Mario Clash, Mario’s Tennis and Mario Vs. Donkey Kong
Streaming Series Video Games
The 'Thronglets' Game is Inspired by a Black Mirror Episode
Nostalgic Gamer Donut Ranges
The Krispy Kreme x PAC-MAN Collection Celebrates the 45th Anniversary
Picture Book Platform Adventures
Nintendo Announces Yoshi and the Mysterious Book for Switch 2
World Hunger Day Events
ZiMad Partnered with The Hunger Project on New Events in its Games
Celebratory Photo Collections
Sonic Editions Honors Black Icons with an Exclusive Photo Collection
Playful Multi-Puzzle Mobile Games
Neogames is Debuting the RealFarm Craft in Taiwan
Competitive Partner Programs
Supercell Adds LOUD, Gen.G & Team Heretics to the Brawl Stars Program
Emoji Word Games
Quiz Blitz Turns Emoji Clues Into Addictive Word Challenges
Nostalgic Game Collections
The RIKI 8Bit GAME Collection Expands to Europe for the Nintendo Switch
Video Game-Centric Discovery Platforms
Criticdb Debuts a Video Game Review & Discovery Platform
Breakfast Brand Digital Platforms
Kellogg’s Town Engages Fans in an Entertaining and Personal Way
Game-Inspired Merchandise Lines
Fangamer Introduces a New Stardew Valley Merchandise Line
Rhythm-Based Game Collections
Nintendo Launches Rhythm Heaven Groove on Switch
Grass-Roots Golf Gatherings
HEAD Golf and Links Social Tour Bring Style to Toronto Invitational
Gamified Productivity Apps
Triforce Todos Combines Retro Game Style With Task Management Tools
New Customization Updates
On-Together Adds Facial Hair Styles
Streaming Brand Trivia Games
The Roku Roklue Pop Culture Trivia Game Covers Movies and TV
Valentine's Day Dining Research
OpenTable Compiles Data on Valentine's Day Dining Trends
Chef-Led Resort Culinary Programming
Wynn Resorts is Partnering with Chef's Table
Narrative Retro Revivals
Truxton Extreme Adds Comic Storytelling to a Classic Arcade Game
Rhythm Game-Focused Studios
RedOctane Games Launched with a Specialty for Rhythm Games
Music-Driven Coming-Of-Age Games
Beethoven and Dinosaur’s Mixtape Releases This Upcoming May
Racing Strategy Games
Escape Road Combines Racing Thrills With Mental Challenge On Mobile
Engaging E-Soccer Video Games
Betby Announced Two New Soccer Titles for its Portfolio
Gaming Payment Partnerships
EA Sports and Visa Partnered on Its In-Game Rewards for FC Players
Iconic Title Game Bundles
Humble Announced the 'Play the Legends' Bundle
Remastered Cooperative Defense Games
'Plants vs. Zombies: Replanted' is Coming to Switch Devices
Gamified Wellness Platforms
HealthGame Turns Healthy Habits Into Fun, Interactive Daily Challenges
Interactive Holiday Games
Easter Quest 2025 Creates Digital Scavenger Hunts For Families
Culinary Battle Games
Show Me Your Chef Recreates the Excitement of Cooking Competitions
Multiplayer Cartoon Soccer Games
Nintendo is Adding 'Super Mario Strikers' to NSO on Switch 2
Multiplayer Word Games
The New York Times Introduces Crossplay as a Multiplayer Word Game App
Puzzle Game Apps
Ahhhh Weekly Crosswords Delivers Social Puzzle Games With Leaderboards
Arcade Game Revivals
Snake Classic Revives The Arcade Game With Modern Features And Challenges
Real-Time Trivia Games
Trivia Duel Turns Real-Time Knowledge Battles Into Competitive Leaderboards
Timed Gameplay Trial Features
Google Play Introduced Game Trials for Sampling Game Titles
Word Game Apps
Describe The Word Uses AI Guessing To Power Fast-Paced Gameplay
Curated Surprise Game Seasons
Panic Announces Playdate Season Three for Episodic Game Releases