From sustainable haircare solutions to groundbreaking product formulations, this list of hair trends for February 2024 delves into some of the industry's most significant contributions that are shaping how we interact with and think about our hair.
L'Oréal Groupe recently unveiled the award-winning AirLight Pro at CES 2024. This advanced hair-drying tool, developed in collaboration with professional stylists and Zuvi, integrates innovative features for both beauty professionals and home consumers.
In the realm of hair treatment, The Rootist distinguishes itself by offering clinically effective haircare infused with the patent-pending Rootbiomic Ferment. This standout ingredient comprises a multivitamin superfood transformed into micronutrients through a proprietary fermentation process.
To conclude, the Phyto Color Extend Mask is a home treatment specifically designed for colored and highlighted hair. Formulated to extend color shine and intensity for up to nine weeks, this damage-repairing mask harnesses the benefits of a rice peptide complex, tara tannins, young sunflower shoot extract, karanja oil for nourishment, and white mallow extract for enhanced brilliance.
Top 25 Hair Trends in February
25
Sensorial Bodycare Duos
Baude Makes "Scent-Centric Bodycare" to Spark Inspiration & Pleasure
24
Infrared Light Hair Dryers
L'Oréal Groupe Unveiled AirLight Pro at CES 2024
23
Floral Hair Perfumes
Gisou is Dropping a Rose Version of Its Beloved Honey-Infused Hair Perfume
22
Strengthening Scalp Health Oils
Briogeo's Rosemary Pre-Wash Oil is Vitamin-Enriched
21
Self-Accepting Skincare Systems
Sonsie Skin Offers a Simple, Stress-Free Approach to Beauty
20
Day-to-Night Wellness Gummies
Babe Original's Gummy Duo Supports Mornings and Evenings
19
Clean Frizz Control Haircare
The Noughty Frizz Magic Collection Features Three Products
18
Eco-Friendly Upcycled Haircare
InnerJoi by Joico Features Apple Extract and Olive Esters
17
Fall-Ready Textural Sneaker Series
Song for the Bird Joins adidas on the SFTM-003 Sneaker
16
Bio-Fermented Hair Treatments
The Rootist's Formulas Replace Water with The Rootbiomic Ferment
15
Black-Owned Curl Brands
4U by Tia is Introducing Its Newest Formula, a Soft Curl Defining Mousse
14
Restorative Haircare Lines
Pantene's Miracle Collection Targets Three Specific Problems
13
Targeted Melanin Deodorants
SheaMoisture's Deodorants are Black Dermatologist-Approved
12
Sativa Seed Oil-Infused Haircare
DESIGNME's Gloss.ME Treatment Mask is Perfect for Winter
11
Olive Oil-Powered Nourishing Oils
Korres Boasts the Pure Greek Olive Three-in-One Nourishing Oil
10
Hair Toning Market Expansions
Alexandra Organic is Entering the U.S. Market
9
Color-Preserving Hair Masks
The Phyto Color Extend Mask Prolongs Shine, Intensity and Radiance
8
Astrologically Inspired Hair Colors
eSalon's 2024 Hair Colorscope Was Made with an Astrologer
7
Beauty-Supporting Bed Sheets
Touché Offers Temperature-Regulating Eucalyptus Bedding
6
Salon-Quality Haircare Sets
The Colleen Rothschild Ultimate Hair Trio is Comprehensive & Powerful
5
Highly Hydrating Hair Masks
DESIGNME Boasts the Gloss.Me Treatment Hair Mask, Perfect for Winter
4
Efficient Ion Hot Rollers
Calista's Ion Hot Rollers are Available in Short and Long Sets
3
Pink Hair Drying Brushes
Calista's StyleDryer Pro is Available in a Pink Sand Color
2
Advanced Beauty Hair Masks
KBOND20 is the Latest Addition to Joico's Defy Damage Collection
1
Educational Hair Stylist Collectives
Amika's Stylist Collective Features Five Experts
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Versatile Hair Styling Tools
Dreame’s Airstyle Pro Makes Its Debut in the U.S.
Versatile Salon-Quality Haircare Bars
Bar & Bar Debuts Premium Shampoo and Conditioner Bars
All-Around Fragrance Mists
Touchland’s Power Essence Body & Hair Fragrance Mist is Hydrating
Redefining Blowout Hair Tools
Shark Beauty Launches the 'Shark Glossi'
DNA-Powered Hair Growth Systems
Happy Head Has Introduced a New Service Named StrandIQ™
Hair Thickening Products
Petal Fresh's Hair ResQ Advanced Biotin Collection is Salon Level
Meme-Inspired Holiday Lines
Matrix x Little Miss Holiday Collection Brings Playful Personality
AR-Powered Vending Machines
Snapchat and L’Oréal Made a Gamified Lens to Share Refillable Haircare
Dramatic Length-Lifting Mascaras
L'Oréal Paris Unveils the 'Extensionist Mascara' for 2026
Antioxidant Haircare Systems
Pantene Abundant & Strong Reduces Scalp Oxidative Stress
Gloss-Focused Hair Lines
The Kérastase Gloss Absolu Collection Offers Hair Radiance and Shine
Trichologist-Developed Haircare
OGX ProGrowth + Peptide Advances the Skinification of Hair
Versatile Beauty-Enthusiast-Approved Products
L’Oréal Paris Spotlights its Trending Must-Haves
Keratin-Infused Hair Styling Tools
CHI Launches a New Line of Keratin-Enhanced Tools
Cutting-Edge Personal Care Innovations
Laifen Debuts Its Next-Gen Toothbrush and Hair Dryers
Volume-Delivering Hair-Styling Products
Matrix Introduces the Food for Soft Xxl Big 'N Soft Mousse
Clean Luxury Haircare Lines
Mela & Kera Offers Nature-Powered Formulas for All Hair Types
Salon-Quality Haircare Collections
Kérastase Updates its Gloss Absolu Collection with a New Cream
Hair Perfume Treatments
Sunsilk Wondermist Supports Performance & Emotional Well-Being
5-in-1 Hair Treatments
RevitaLash Cosmetics' Leave-In Hair Mask & Conditioner is Restorative
Performance Protective Haircare
The Cécred Protection Collection Supports Hair, Scalp & Extensions
Plant-Based Haircare Formulations
Everblue's Product Line is Effective and Sustainable
Ultra Smoothing Hair Lines
Wella Professionals' Ultimate Smooth Line Controls Unwanted Frizz
Hair Care Product Expansions
Wella Professionals Launches Two New Products for Effortless Haircare
Salon-Inspired At-Home Hair Treatments
Moroccanoil Unveils its ' High Shine Gloss Mask'
Conditioning Hair Styling Tools
The Remington Gloss Collection is a Target Exclusive
Active Ingredient Haircare Ranges
The L’Oréal Paris Elvive Glycolic + Gloss Comes in Three Options
Seasonal Haircare Kits
Aveda Canada Targets Different Hair Types with Its Holiday Offerings
Luxe Haircare Product Formulas
Mia Chia's Power Fol Shampoo + Conditioner Offers Hair Resilience
Biotech-Powered Prestige Haircare
The KilgourMD Shampoo & Conditioner Applies Next-Gen Science
Bio-Based Liquid Haircare
Kitsch's Liquid Shampoo and Conditioner Formulas are Targeted
Biotechnology-Powered Haircare Regimens
Goddess Maintenance Co. Expands Its BioTech Blowout Range
Growth Booster Haircare
Bouf Features Patented Technology to Block Hair Fallout
Clinically Proven Hair Lines
Remilia Hair Redefines Wellness with Its Green Goddess Collection
Luxe Parisian-Inspired Haircare Sets
Kérastase Celebrates its Heritage with Holiday Gift Sets
Mood-Lifting Haircare
Method's Targeted Shampoo and Conditioners Inspire Peace, Creativity & More
Science-Backed Blonde Haircare
Blacklight Blonde Science Applies Skincare-Based Tech to Haircare
Wash-Free Hair Masks
amika Launches its 'Soulstruck Nourishing Dry Hair Mask'
Premium Scalp Care Collections
ScalpCeuticals Pro Supports Repair at the Cellular Level
Light Therapy Beauty Bars
The Light Salon Launched an LED Face & Hair Bar Within Selfridges
Street-Inspired Haircare Kit Packaging
Redken Spotlights Its Acidic Bonding Concentrate Gift Set
One-Minute Hair Masks
Swair SpeedMask Delivers the Results of a 20-Minute Hair Mask in 60 Seconds
Affordable Prestige Haircare
e.l.f. Hair Shares Affordable Solutions for Styling & Self-Expression
Tech-Driven Hair Products
L’Oréal Group Launches a New Straightener with Enhanced Technologies
Lightweight Hair Styling Creams
Gisou's Honey Milk 5-In-1 Styling Cream Esures Lasting Shine
Heat-Activated Hair Stylers
Joico's Dream Blowout Glass Delivers 72-Hour Frizz Control
Semi-Permanent Hair Colors
Arctic Fox Introduces the Naturals AF Collection of Shades
Biotech Fragrance Hair Masks
K18 x Future Society Scented a Product with Extinct Flower DNA
Gen Z Self-Care Capsules
Not Your Mother's Launches the Aura Boost Line for Gen Z Shoppers
Longevity Superfood Haircare
Blue Zone Beauty Features Ingredients from Select Regions
Adaptive Haircare Solutions
The René Furterer Triphasic Active Length Collection Has Three Items
Comprehensive Haircare Systems
Biolage Professional Hair Spa Debuts Its Full Rescue Collection
AI-Generated Hair Color Solutions
ReFa AI Color Recipe PRO Recreates High-Tone Color Techniques
Textured Hair-Focused Product Lines
Taliah Waajid Debuts the Love My Natural Hair Collection
New Year-Inspired Haircare Devices
The Dyson Beauty Red Velvet and Gold Range Has Three Products
Film Festival Haircare Sponsors
Kérastase Recently Delivered Red Carpet Shine at TIFF
Performance-Driven Textured Hair Products
KISS Colors & Care Expands Portfolio with New Formulas
Textured Haircare Advent Calendars
TreasureTress Relaunches it Natural Hair Product Discovery Box
Immersive Haircare Pop-Ups
The Kérastase House of Gloss Shares Hair Transformation & Education
Summer Hair Protection Sprays
Pantene Launched Its Sunkiss Glow Leave-In Treatment for Summer Hair
Comprehensive Beauty Portfolios
PROYA Cosmetics is Exhibiting at Osmoprof Worldwide Bologna 2026
Sea Salt Hair Texture Sprays
DESIGNME Launched PUFF.ME Sea Salt Spray With Pink Himalayan Salt
At-Home Hair Color Creators
ColorBox by Zuvi Uses Color Theory to Make Custom Shades
Hair Density-Focused Collections
Oribe’s Serene Scalp Densifying Collection Supports Fuller Hair
Scalp Therapy Haircare Sets
PURA D'OR Spotlights the Scalp Therapy Shampoo and Conditioner Set
Scalp-First K-Beauty Haircare
Dr. Groot Brings Advanced Microbiome Technology to Scalp Care
Skincare-Inspired Blonde Haircare Products
Blacklight Blonde Science Was Developed by Oligo
Nex-Gen Hair Masks
The Olaplex Hair Masks Deliver Results That Last Up to Five Washes
Inclusive Salon Concepts
The Lush HairLab Supports Multisensory Wellness & Diversity
Summer Solstice Haircare Appliances
The Dyson Ceramic Apricot and Topaz Haircare Models are Chic
Infrared Hair Styling
L'Oréal Light Straight + Multi-Styler Enables Lower-Heat Styling At CES 2026
Tree-Planting Haircare Promotions
Surface Hair Promotes Its Bassu Hydrating Oil for April 20th
Styling-Focused Hair Collections
The Nexxus Styling Collection Offers Effortless, Healthy Looks
Haircare-Focused Travel-Friendly Collections
BondiBoost Debuts the Travel Tool Collection
High-Performance Hair Styling Ranges
KERASILK Adds New Products to Its Styling Expansion Line
Honey-Infused Shampoos
Gisou's Honey Gloss Ceramide Therapy Features Fermented Honey
Summer Haircare Promotions
Kérastase Unveils Summer Essentials with Hair Serum and Seasonal Gifts
Air-Dried Hair Styling Products
These Pure Brazilian Haircare Products Support Summer Hair Styles
Skincare-Inspired Solid Haircare
TOUN28 Launched Shampoo and Treatment Bars with Peptides & More
Root Touch-Up Mascaras
The Gray Escape Hair & Brow Mascara Provides Instant Coverage on the Go
Grey Hair-Tackling Shampoos
Rewind It 10 Partners with DJ Khaled to Introduce a New Product
Hair Damage-Addressing Collections
Sally Beauty Expands Its Ion Collection with ion 24K
Community-Focused Hairstyling Campaigns
amika Launches the 'On Your Wavelength' Campaign
Gen Z-Approved Haircare Products
These New Mane Haircare Products Come in Three Options
Hair Care Concentrate Collections
The Hair Edit's Hair Care Concentrate Capsule is Powerful
Multipurpose Leave-In Masks
Mai Nami's Hair Pudding is a One-Step Ritual for Wavy, Frizzy Hair
Customizable At-Home Nail Solutions
KISS Products Inc. Has Introduced Its Spring 2025 Lineup
Youthful Hair Mists
Mane is Launching Scented Hair & Body Mists for Millennials & Gen Z
LED Light Hairbrushes
FOREO FLIP Brushes, Detangles and Supports a Healthier Scalp & Strands
Multi-Benefit Hair Oils
Aveda's Miraculous Oil Delivers Instant Shine and All-Day Protection
Dual-Function Hair Sticks
Color Oops Offers a Stick That Protects Skin and Styles Hair
Clear Haircare Collections
It's a 10 Haircare's Clear Collection Features Transparent Formulas
Hair Repair-Focused Campaigns
Pantene's New Campaign Celebrates Southern Hair With a Summer Twist
Fruit-Forward Hair Masks
Briogeo Expands its Superfoods Line with an Acai + Passionfruit Hair Mask
Salon-Inspired Bonding Haircare
The KERATÎME Line Brings Schwarzkopf Beyond At-Home Hair Color
Hair Restyling Mists
Living Proof's Perfect hair Day Style Refresh Mist Reduces Full Wash Routines
AI Beauty Apps
Refresh App Combines Hair, Makeup and Styling in One AI Platform
Pool-Friendly Hair Masks
Chéribé’s Repairing Hair Mask Enhances Summer Hair Health
High-Performance Hair Stylers
The Cécred Styling Collection Supports Protection and Movement
Ultra-Concentrated Haircare
The Hair Edit's Hair Care Concentrates Prioritize Active Ingredients
Bond-Building Hair Treatments
Surface Hair Boasts the Bassu Moisture Bond Leave-In Treatment
Hair Care-Focused Supplements
The Laced Hair Care Growth Vitamins Deliver Beauty from Within
Science-Backed Hair Solutions
The TrueScience® Hair Care System Supports Healthy Hair Growth
Color-Friendly Dry Shampoo Hybrids
No Gray Boasts the Quick Four-In-One Root Touch Up Powder
Anti-Breakage Hair Lines
Marc Anthony Introduced its 'True Professional’s Grow Long' Line
Custom Hair Growth Solutions
eSalon and Colorsmith Launched High-Performance Products
Multi-Use Hair Balms
Cécred's Hair & Scalp Balm Nourishes, Maintains Protective Styles and More
Dual-Ended Haircare Products
Root Touch Up is Laura Geller Beauty's First Haircare Product
Texture-Inclusive Haircare
being haircare's Latest Expansion Supports Waves, Curls & Coils
Custom-Color Hair Systems
Zuvi Introduced ColorBox For Easy and On-Demand Home Dyeing
Salon-Tested Haircare Systems
kimrobinson’s KR Rescue System Provides Continuity of Care
Multi-Day Hair Spray Campaigns
Garnier Highlights Its New Smoothing Spray with Gisele Bündchen
Aromatic Molecular Hair Oils
L’Oréal Professionnel Absolute Repair Molecular Bi-Phase Oil is Fresh
Ultra-Hydrating Leave-In Hair Treatments
Joico Debuts the Moisture Recovery 24HR Moisture Recharge
Nutrient-Dense Pre-Shampoo Hair Masks
The Blake Brown Rich Reset Pre-Shampoo Mask is Conditioning
Overnight Hair Treatments
Oribe's Gold Lust Restorative Night Crème is Inspired by Skincare
Fermented Tea Hair Masks
The Fable & Mane Shine Hair Mask is Strengthening and Antioxidant-Rich
Salon-Grade Textured Hair Products
The Doux Block Party Collection Combats Against Frizz
Wedding Hair Essentials
2.Oh! Launches 3 Hair Products for Brides to Shine on their Special Day
Curated Professional Hair Tools
FHI Heat Has Introduced the Curated Collection
Expansive Personal Care Lines
method launches at Ulta Beauty and Introduces Exclusive Products
Innovative Plant-Based Hair Products
Bomme Presents Itself as an Alternative Hair Wellness System
Specialized Styling Oils
Briogeo's Style + Treat™ Supreme Shine Strengthening & Styling Oil
Transformative Nail Treatments
The ORLY Beauty pH Perfector Reveals a Personalized Pink Hue
Hydrating Protective Haircare
HAIRMED's Deep Hydration Ritual Supports Hair Health in Summer
Vegan Leave-In Treatments
Matrix Has Introduced the Instacure Build-A-Bond Billion Bond Oil
Strengthening Hair Treatments
Filament's Tech is Designed to Deliver Benefits Weeks After Use
Impactful Women-Supporting Haircare
DESIGNME Rooting for All Women Spotlights Two Products
Moisture Recovery-Focused Haircare Lines
Joico Expands Its Established Moisture Recovery Range
Red-Carpet-Ready Hairstyling Campaigns
TRESemmé Debuts 'Get Your Hair on the A-List'
Frizz-Reducing Haircare Masks
The SEEN Frizz + Repair Treatment Mask Works in Minutes
Nourishing Repairing Hair Masks
Alcôve Calls Attention to its Restructuring Mask
Vegan Purple Shampoo Formulas
Surface Hair Calls Attention to Its Cruelty-Free Violet Shampoo
Beauty-Enhancing Supplements
Orange Naturals' Supplements Turn Inner Wellness Into Outer Glow
Color-Friendly Shampoo Formulations
Kumo Luxe's Shampoo for Brilliant Color is Effective
Stress-Adaptive Hair Therapy Systems
Xtressé Combines At-Home Rituals with a Medical Treatment
Naturally Powered Repair Masks
Innersense's Mask Repair Rebuilds Internal Hair Strand Structure
Ultra-Nourishing Hair Masques
COCO & EVE Present a Super Nourishing Hair Masque with Coconut & Fig
Professional Hair Spa Collections
Biolage Has Elevated Its Professional Haircare Line
Citrus-Infused Hair Masks
The Root Project's Power Smooth Mask Delivers a Hair Revival