As consumers continue to spend more time on social media, the February 2022 social media trends highlight how brands are leveraging the platforms to engage with consumers.
One notable example from the February 2022 social media trends Meta, the parent company behind the social media platform Facebook. The brand recently launched a series of smart glasses in partnership with Ray-Ban dubbed 'Ray-Ban Stories.' As the name suggests, the new glasses incorporate social media into daily life with features like a dual 5-megapixel camera, in-built audio for media or phone calls, and an intuitive touch control system. Ray-Ban Stories will support consumers in ve streaming, content creation, and more.
Another new venture in the social media space comes from Squarespace. The brand will now allow users to upload video content and lock them behind a paywall, enabling content creators to monetize from their creations. These paywalls can be set on a per-video or recurring subscription basis.
Top 60 Social Media Trends in February
60
Self-Expression Encouraging Campaigns
GIPHY Has Launched a New Art Installation for Its Campaign
59
Iconic Anime Fashion Series
LOEWE and Studio Ghibli Launched the 'Spirited Away' Collection
58
Social Media-Integrated Smartglasses
Meta and 'Ray-Ban Stories' Have Debuted 'Facebook View'
57
Influencer App Releases
weSponsored is Launching a New App to Connect Influencers with Brands
56
Lifelike 3D Metaverse Avatars
Meta Launches Updates Improving Its 3D Avatars for Facebook & Insta
55
Exclusive Edible NFTs
Frank's RedHot Created Its First NFT & Cryptocurrency Called Bonecoin
54
Metaverse Insights Initiatives
UserTesting Has Debuted New Features for Its Human Insight Platform
53
Content Creator Chocolate Bars
Feastables' MrBeast Bar is a Chocolate Bar Rooted in Gamification
52
NFT-Integrated Social Media Profiles
A New Twitter Update Allows for Verified NFT Profile Pictures
51
Social Media-Branded Cosmetics
'ByteDance' Has Launched Its First Perfume Line Named 'EMOTIF'
50
Fashion-Focused Creator Events
'Instagram IRL' Is a Week-Long Event for Fashion Professionals
49
Dating App Apparel
Bumble Unveils Debut Clothing Collection Called 'Bumble Basics'
48
Ice Cream Breakfast Campaigns
Jeni's Splendid Ice Creams is Encouraging Ice Cream for Breakfast
47
Social Media NFT Displays
Meta Announces Launch of New NFT Showcasing Features for Instagram
46
Productivity-Focused Add-On Apps
'Heyday' is an Overlay That Assists in Organizing Information
45
NFT Esports Platforms
GameSquare and ARterra Have Announced an Official Collaboration
44
Compact Rollable Reusable Straws
Boba Tribe Has Easy-to-Clean Reusable Boba Straws
43
Workplace-Focused Metaverse Features
Meta's Newest Update to the Quest is Efficiency-Focused
42
Phone-Inspired Card Games
Game of Phones is a Card Game That Encourages Phone Use
41
Open-World Creature Collecting Games
'Pokémon Legends: Arceus' Reinvents the Series' Formula
40
Stereotype-Fighting Social Platforms
The Sunroom App Fills the Gap Between Instagram & OnlyFans
39
Expressive Mobile Emoji Updates
Apple Has Unveiled 37 Emojis as Part of iPhone iOS 15.4
38
Influencer-Involved Investing Apps
This App Lets You Copy the Trades Made By Influential Investors
37
Festive Truck Tours
The 'Coca-Cola Canada Holiday Truck Tour' Promotes Cheer and Togetherness
36
Biometric Data VR Tracking
Meta Has Filed Multiple Patents to Implement Biometric Tracking in VR
35
Gen Z-Targeted Creator Applications
Yubo Has Debuted the Pixel Reward Program to Pay Its Creators
34
Customer-Suggested QSR Menu Items
Mcdonald’s is Releasing Four New Menu Items for Its ‘Menu Hacks’
33
Artist Valentine’s Day Chocolates
Tonari No Kaikadō Releases Its ‘Flower Valentine's Chocolate’
32
Oatmeal 6-Packs
Quaker Oats' Limited-Edition Oatmeal Pack for the Big Game Helps Fans "Pregrain"
31
Direct Communication Features
Microsoft Has Added a Walkie Talkie Feature to Its Teams Platform
30
Personal Climate Monitoring Apps
ISeeChange Allows Communities to Monitor Climate Impacts
29
Online-Only Value Meals
Popeyes Has Launched a Discounted Combo Meal for App or Website Users
28
Anti-Social Media Censorship Petitions
25 Women's Health Brands Band Together to Empower Women
27
Automatically Moderated Social Medias
'Truth Social' Will Begin Censoring Harmful Content
26
Virtual Protein Bar Exchanges
ONE Brands' “One for ONE” Lets Consumers Trade in Bland Resolutions
25
Asian-Celebrating Social Media Initiatives
Netflix Has Launched 'Golden' to Celebrate Talent
24
Influencer Photo Monetization Apps
This App Lets Creators Share Authentic Photos With Their Fans
23
Monetizable Video Hosting Services
Squarespace Will Now Allow Users to Upload Video Content
22
Streamlined Skilled Trades Apps
This App Offers Social & Professional Networking For Tradespersons
21
Blockchain Payment Services
Google Has Opened a Blockchain Division to Embrace Web3
20
Returning Almond Butter Products
'Pip & Nut' Has Brought Back a Fan-Favorite Product After a Vote
19
Fan-Created Commercial Contests
Bush’s Beans Invites Fans to Create its Next Commercial
18
Improved Browser Navigation Apps
Omni is a Free Extension with Many Convenience-Focused Features
17
Restaurant-Branded Scholarships
The ‘Carl N. & Margaret Karcher Founders' Scholarship’ has Opened
16
Branded AR Creator Courses
Facebook Launched Certification Programs Geared Towards the Metaverse
15
Home Screen Photo Apps
The 'Locket' App Lets Users Share Photos to Others' Home Screens
14
Work-Free Online Forums
The Antiwork Subreddit Discusses Issues Related to the Work Force
13
Traveler-Targeted QSR Campaigns
'Shake Shack' Is Giving Consumers Free Fries for Canceled Flights
12
Personalizable Media Feeds
Microsoft is Testing a New RSS Feature for It's Edge Browser
11
Resume-Free Hiring Strategies
Fast Company Sought Employees Directly Without Requiring Resumes
10
Intellectual Property-Protecting Features
Google Docs Now Allows for Easy Watermark Implimentation
9
AI-Powered Supercomputers
Meta Will Have the World's Fastest Supercomputer by Mid-2022
8
Data Collection Trackers
Mozilla and the Markup are Tracking Collected Data on Internet Users
7
Encrypted Digital Messenger Updates
Meta Has Announced Various Updates for Its 'Messenger' App
6
Economically Focused Vegan Platforms
This App Connects Investors & Businesses In the Vegan Sector
5
Startup-Encouraging Campaigns
Fiverr Debuted 'The Something from Nothing' Campaign to Honor Users
4
Visually-Enhanced Streaming Features
Netflix Has Released HDR Support for Google Pixel Phones
3
Re-Launched Bundled Streaming Services
Disney Has Brought Back Its Three-Service Streaming Bundle
2
Inclusive Sports Initiatives
Scotiabank’s ‘Hockey for All’ Focuses on Inclusive Sports Play
1
Remote Order-Encouraging Pizza Promotions
Cicis Pizza is Offering Discounts for Online Orders
Related Ideas
Automotive AI Smart Glasses
The Ferrari x Ray-Ban Meta Smart Glasses Feature Meta AI with Vision
Avatar-Based Social Apps
Metadream Launches Bondee, a Next-Generation Social Media App in Asia
Productivity-Focused Smart Glasses
The ASUS AirVision M1 Has Dual 1080p Micro OLED Displays
Social Post-Catered Editing Platforms
Adobe Express Rolls Out the Text to Template Function
Virtual Reality Fidelity Updates
Meta Updated the Passthrough on its Meta Quest 3 Headset
Collaboration Gamer Sunglasses
The Razersuperfuture Matte Black Glasses Offer Style and Protection
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Dedicated Social Media Devices
The Conceptual Twitter 3D Gadget Features Mechanical Buttons
Playful Entrepreneurial Metaverses
e.l.f. UP! on Roblox Helps Gen Z & Gen Alpha Build Skills
Virtual Beauty Brand Ambassadors
Nars Cosmetics Unveiled a Trio of Meta-humans—the Power Players
Algorithm-Free Social Media Apps
'RTRO' Connects Users in a More Positive Online Environment
Metaverse Marketing Partnerships
Dentsu Inc. is Working with Naver Z on Zepeto Client Marketing
Anti-Filter Beauty Campaigns
Dove is Inviting Social Media Users to Fight Digital Distortion
Celeb-Inspired AI Chatbots
The Meta AI Personas are Based on Cultural Icons & Influencers
AI Social Media Managers
Friz is an All-in-One Tool for DTC Brands on Social
Sticker-Creating Social Tools
Instagram Releases a New Sticker Creation Feature for Creators
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Social Media News Updates
Meta's Threads Update Features a 'Trending Now' Feed for Relevant News
Co-Browsing Shopping Platforms
buywith's Next Gen Co-Browsing Patent Helps Customers Shop Together
AI-Powered Beauty Filters
The TikTok Bold Glamour Beauty Filter Uses Machine-Learning
NFC-Enabled Face Stickers
Shu Uemura's Limited-Edition Stickers Create Digital Content
AI-Fuelled Everyday Smart Classes
Meta and Ray-Ban Join Forces on the Meta Smart Glasses
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Optical MicroLED AR Glasses
TCL Unveils the New RayNeo X2 Glasses During CES 2023
Visualized Social Streaming Features
Spotify and Snapchat are Launching the Share Track Lens
Futuristic Eyewear Capsules
Gentle Monster Inspires the Future With Its 'Bold' Collection
Verified Social Media Accounts
Meta Verified Launches in Canada to Help Creators Build Community
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
AI-Powered Billboard Campaigns
Revolve Showcases an AI-Generated Billboard Campaign and Collection
AI-Enabled Smart Eyewear
Lyte 2.0 ChatGPT-Enabled Smart Eyewear Enhances Daily Life
Decentralized Social Media Platforms
Meta Launched Threads, a Decentralized Alternative to Twitter
Gen Z-Centered Health Apps
RTRO Lauches with ChatGPT with a Focus on Mental Health
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Phygital Fashion Campaign
Pacsun's PacVerse Campaign Shows a Real Life Cast Entering the Metaverse
Interactive Metaverse Branding Experiences
Slim Jim Launched a New Web3 Destination
Virtual Reality Education Products
Meta is Launching a New Quest Product to Enhance Classrooms
Tea-Filled Smartphone Lenses
Gold Peak Tea Created a Golden Hour Clip-On Smartphone Lens
Metaverse Beauty Looks
L’Oréal Revealed Its First Virtual Beauty Styles for Web3
Digital Wellness Inniaitives
Pinterest Focuses on the Digital Well-being of Gen Z
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
AI Beauty Shopping Apps
Trendio's Video Shopping App Shares Personally Curated Content
Micro-Influencer Marketing Services
SCREENSHOT Micro Boost Refines the Brand-Creator Experience
Metaverse Beauty Events
Metaverse Beauty Week is the First Annual Beauty Festival in the Metaverse
Pro-Approved Smartphone Lenses
The Latest Moment T-Series Mobile Lenses Elevate Photography
Text-Based Social Medias
'Artifact' is an Upcoming Article-Focused Social Media Service
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Phygital Fashion Platforms
Macy's and Journee Debut the mstylelab Platform for Users
Product-Integrated Filters
NYX and Snapchat Launched the 'Beauty Bestie' Shopping FIlter
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
QSR Gen Z Campaigns
Chipotle Targets Gen Z with Wellness Snapchat Lens and Menu Items
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Digital Avatar Cosmetics
e.l.f. Cosmetics & Snapchat Debuted the First Bitmoji Beauty Drop
Luxury Avatar Outfits
Valentino Created Digital Fashion Looks for Meta Avatars
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Athletic Training Eyewear
'FalconFrames' Track Eye Movement During Visual Training
Social Media Political-Content Limitations
Meta is Reducing Political Content Recommendations
CGI Beauty Avatars
A New Maybelline Mascara is Being Launched by the Brand's First Avatar
Instagram Hashtags Generators
TwoOrbits' Tool Uses AI and Machine Learning to Help Creators
Makeup-Focused Metaverse Worlds
NYX Professional Makeup Unveils a Metaverse Experience in Roblox
Metaverse Dating Platforms
RDC 2023 Shared a Vision for the Future of Dating and Roblox
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Social Media Notes Expansions
TikTok Notes Puts Text and Images to the Forefront of Social Sharing
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Social Shopping Features
YouTube Introduces a New 'Shopping Collections' Feature for Creators
Anniversary-Honoring Spring Eyewear
Ace & Tate Unveils its New Range of Sunglasses for SS23
Retro-Tinged Social Logos
Twitter Blue Unveils a New Logo that is Inspired by 80s Styles
TikTok-Inspired Music Features
Spotify Showcased a Redesigned Homepage for its Mobile App
Social Content Creator Platforms
The 'Marble' Social Media Manager Platform Offers Insights
Collaborative Luxury Eyewear Capsules
Maison Margiela and Gentle Monster Unveil New Eyewear
Meme-Like Social Platforms
Social Platform Spill Launches its Beta with a ‘Meme-Forward’ Aesthetic
Professional Short-Form Video Feeds
LinkedIn is Testing a TikTok-Like System on its Platform
Minimalist Social Media Platforms
Bluesky is a Simple, Minimalist Social Media Platform
Influencer Search Apps
Mavn Connects Influencers with Their Favorite Brands for Paid Opportunities
Free-Spirited Eyewear Collection
Raen Releases a New Stylish Eyewear Capsule with Mikey February
Loneliness-Combating Social Campaigns
Hinge Launches the New One More Hour Campaign and Fund
Global Eyewear Brand Platforms
Neso Brands Uses Cutting-Edge Technology to Innovate in the Market
New Year-Themed Chat Backgrounds
Messenger Releases a Chinese Zodiac-Themed Background
Digital Luxury Apparel
Meta and Valentino Have Partnered to Launch a Line of Digital Clothing
Publicly Available Social Medias
'Bluesky' is Now Open to All Users Without Invitation
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
Accessible Mixed-Reality Media
Chapter 2 Welcomes New Society to Revolutionize the Media Frontier
Retro Social App Devices
Edwar Banquet Designs the Retro Instagram Gadget with a Console Shape
Social Media AI Chatbots
Instagram Plans to Incorporate its Own AI Chatbots in the App
Positivity-Focused Social Medias
SLAY is a Social Media App with Gamified Positive Experiences
Tech-Equipped Eyewear Designs
Nautica Debuts a Collection of Smart Eyeglasses with Bluetooth Audio
Celebrity Social Feeds
BeReal Introduces the Celeb-Exclusive 'RealPeople' Feed on its App
Hidden Social App Mini-Games
Instagram Entices Users with Hidden Games in Their DMs
Parental Social App Controls
Meta Debuts a Series of New Features Across its Social Media Apps
Pro-Community Social Media Apps
Take Creates Real Life Interactions Through a Social Network
Sports Event Virtual-Reality Apps
Meta Quest Launches Xtaduym with the Help of VBVR Tech
Decentralized Social Apps
Meta is Developing a Decentralized Text-Based App Codenamed "P92"
Social Media-Integrated AI Lenses
Snapchat Launches the New AR Lenses with ChatGPT
Limited Political Social Medias
Meta's 'Threads' Allows Users to Limit Political Content Shown
AI-Indicating Content Labels
Meta is Preparing to Roll out Labels Depicting Content Made with AI
Mobile Streaming App Stories
Twitch is Rolling Out a Daily 'Story' Feature on its Mobile App
AR-Enabled Google Tools
Google Launches a Slew of New Features for Search, Shopping, and Maps
Sustainable Media Initatives
BlueTriton and Teads Launch a New Digital Sustainability Initiative
Interactive Digital VR Games
Horizon Worlds Launches the New Super Rumble Social VR Game
Social Sun Care Challenges
Cosrx's #LayerYourSPF Campaign Reached Milestone Views on TikTok
Social E-Commerce Platforms
TikTok is Launching a New E-Commerce Platform for Consumers
Video Conferencing Avatar Features
Meta is Presenting a New Cartoon Avatar Feature
AI-Powered Creative Services
WePost Saga Helps Businesses Enhance Their Online Social Presence
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Social App Feature Updates
Instagram is Moving the Status Update Notes to Profiles
Avatar-Supporting Social Features
Whatsapp Introduces Meta's Bitmoji-Style Avatars to its Platform
Secondary Social Media Features
Instagram is Rolling out the Flipside Feature On User Profiles
Simplified Social Sharing Features
Reddit is Announcing its New Shared Link for Text Posts
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
Social Telegrammed Messaging Features
Instagram's Broadcast Channels Will Soon Launch Globally
Social Posting Platform Features
Threads Launches the New Send on Instagram Feature
Niche Interest Social Networks
Spiral Social Was Inspired by Wikipedia Topics
Transparent Paid Partnership Features
LinkedIn Is Releasing a New Feature for Brand Partnerships
Media Release Monitoring Apps
The 'Upcoming' App Helps Users Track Favorite Media and Explore
Social Media Silencing Features
Instagram Quiet Mode Helps Users Take a Scheduled Break
AR-Based Eyewear Try-Ons
Amazon Fashion and Snapchat Partner on an AR Eyewear Shopping Lens
Social Media-Building Tools
ReplyMore Helps Small Accounts Build Their Followings Through Replies
Social Media Expansive Features
Twitter Blue Adds New Perk Features Through Uploads
Branded Film Launches
Oakley Launches Future Genesis and a New Brand Aesthetic
Fact-Checking Social Medias
Meta Announced its Working on a Fact-Checking Tool for Threads
Private Social Media Services
Instagram Now Allows Posts and Reels to be Shared with Close Friends
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
App-Facilitated VR Integrations
WhatsApp's New Update Includes VR Integration with Meta Headsets
Secondary Social Profile Features
Instagram Previews a New Flipside Feature for Private Posting
Year-Long Professional Content Calendars
Content Squeezy Provides Social media Ideas
Social Media-Connected Links
Instagram Expands its Amount of Links on User Profiles
Invitational Social App Expansions
The Bluesky App is Only Available by Invitation
Social Video Editing Features
Meta Rolls Out Editing Tools for its Reels To Facebook Users
Inclusive Custom Avatar Enhancements
Meta's Quest Avatars Get a Slew of More Inclusive Detail
Long-Form Content Social Platforms
X Allows Premium+ Subscribers to Create Long-Form Articles
Streetwear-Informed Dynamic Eyewear
The New Range of Supreme Eyewear Makes Statements
Paid Verification Social Services
Meta is Preparing to Launch Meta Verified Subscription
Bite-Sized Gen Z News
Mata.Today Offers Quick Insights for Gen Z to Easily Digest
Online Poker Engagement Features
Stretch Network Confirms the Launch of Three New Features
Social-Platform Live Sport Features
Threads is Rolling Out Live Sports Scores with the NBA
Community Social Apps
Beezle Social Keeps Users Informed Connected with Their Neighbors
Social Sticker Features
Instagram Unveils the New Sticker Features for Stories and Other Content
Broadcast-Like Social Channels
Meta is Launching New Broadcast Channels to Instagram and More