As consumers continue to spend more time on social media, the February 2022 social media trends highlight how brands are leveraging the platforms to engage with consumers.
One notable example from the February 2022 social media trends Meta, the parent company behind the social media platform Facebook. The brand recently launched a series of smart glasses in partnership with Ray-Ban dubbed 'Ray-Ban Stories.' As the name suggests, the new glasses incorporate social media into daily life with features like a dual 5-megapixel camera, in-built audio for media or phone calls, and an intuitive touch control system. Ray-Ban Stories will support consumers in ve streaming, content creation, and more.
Another new venture in the social media space comes from Squarespace. The brand will now allow users to upload video content and lock them behind a paywall, enabling content creators to monetize from their creations. These paywalls can be set on a per-video or recurring subscription basis.
Top 60 Social Media Trends in February
60
Self-Expression Encouraging Campaigns
GIPHY Has Launched a New Art Installation for Its Campaign
59
Iconic Anime Fashion Series
LOEWE and Studio Ghibli Launched the 'Spirited Away' Collection
58
Social Media-Integrated Smartglasses
Meta and 'Ray-Ban Stories' Have Debuted 'Facebook View'
57
Influencer App Releases
weSponsored is Launching a New App to Connect Influencers with Brands
56
Lifelike 3D Metaverse Avatars
Meta Launches Updates Improving Its 3D Avatars for Facebook & Insta
55
Exclusive Edible NFTs
Frank's RedHot Created Its First NFT & Cryptocurrency Called Bonecoin
54
Metaverse Insights Initiatives
UserTesting Has Debuted New Features for Its Human Insight Platform
53
Content Creator Chocolate Bars
Feastables' MrBeast Bar is a Chocolate Bar Rooted in Gamification
52
NFT-Integrated Social Media Profiles
A New Twitter Update Allows for Verified NFT Profile Pictures
51
Social Media-Branded Cosmetics
'ByteDance' Has Launched Its First Perfume Line Named 'EMOTIF'
50
Fashion-Focused Creator Events
'Instagram IRL' Is a Week-Long Event for Fashion Professionals
49
Dating App Apparel
Bumble Unveils Debut Clothing Collection Called 'Bumble Basics'
48
Ice Cream Breakfast Campaigns
Jeni's Splendid Ice Creams is Encouraging Ice Cream for Breakfast
47
Social Media NFT Displays
Meta Announces Launch of New NFT Showcasing Features for Instagram
46
Productivity-Focused Add-On Apps
'Heyday' is an Overlay That Assists in Organizing Information
45
NFT Esports Platforms
GameSquare and ARterra Have Announced an Official Collaboration
44
Compact Rollable Reusable Straws
Boba Tribe Has Easy-to-Clean Reusable Boba Straws
43
Workplace-Focused Metaverse Features
Meta's Newest Update to the Quest is Efficiency-Focused
42
Phone-Inspired Card Games
Game of Phones is a Card Game That Encourages Phone Use
41
Open-World Creature Collecting Games
'Pokémon Legends: Arceus' Reinvents the Series' Formula
40
Stereotype-Fighting Social Platforms
The Sunroom App Fills the Gap Between Instagram & OnlyFans
39
Expressive Mobile Emoji Updates
Apple Has Unveiled 37 Emojis as Part of iPhone iOS 15.4
38
Influencer-Involved Investing Apps
This App Lets You Copy the Trades Made By Influential Investors
37
Festive Truck Tours
The 'Coca-Cola Canada Holiday Truck Tour' Promotes Cheer and Togetherness
36
Biometric Data VR Tracking
Meta Has Filed Multiple Patents to Implement Biometric Tracking in VR
35
Gen Z-Targeted Creator Applications
Yubo Has Debuted the Pixel Reward Program to Pay Its Creators
34
Customer-Suggested QSR Menu Items
Mcdonald’s is Releasing Four New Menu Items for Its ‘Menu Hacks’
33
Artist Valentine’s Day Chocolates
Tonari No Kaikadō Releases Its ‘Flower Valentine's Chocolate’
32
Oatmeal 6-Packs
Quaker Oats' Limited-Edition Oatmeal Pack for the Big Game Helps Fans "Pregrain"
31
Direct Communication Features
Microsoft Has Added a Walkie Talkie Feature to Its Teams Platform
30
Personal Climate Monitoring Apps
ISeeChange Allows Communities to Monitor Climate Impacts
29
Online-Only Value Meals
Popeyes Has Launched a Discounted Combo Meal for App or Website Users
28
Anti-Social Media Censorship Petitions
25 Women's Health Brands Band Together to Empower Women
27
Automatically Moderated Social Medias
'Truth Social' Will Begin Censoring Harmful Content
26
Virtual Protein Bar Exchanges
ONE Brands' “One for ONE” Lets Consumers Trade in Bland Resolutions
25
Asian-Celebrating Social Media Initiatives
Netflix Has Launched 'Golden' to Celebrate Talent
24
Influencer Photo Monetization Apps
This App Lets Creators Share Authentic Photos With Their Fans
23
Monetizable Video Hosting Services
Squarespace Will Now Allow Users to Upload Video Content
22
Streamlined Skilled Trades Apps
This App Offers Social & Professional Networking For Tradespersons
21
Blockchain Payment Services
Google Has Opened a Blockchain Division to Embrace Web3
20
Returning Almond Butter Products
'Pip & Nut' Has Brought Back a Fan-Favorite Product After a Vote
19
Fan-Created Commercial Contests
Bush’s Beans Invites Fans to Create its Next Commercial
18
Improved Browser Navigation Apps
Omni is a Free Extension with Many Convenience-Focused Features
17
Restaurant-Branded Scholarships
The ‘Carl N. & Margaret Karcher Founders' Scholarship’ has Opened
16
Branded AR Creator Courses
Facebook Launched Certification Programs Geared Towards the Metaverse
15
Home Screen Photo Apps
The 'Locket' App Lets Users Share Photos to Others' Home Screens
14
Work-Free Online Forums
The Antiwork Subreddit Discusses Issues Related to the Work Force
13
Traveler-Targeted QSR Campaigns
'Shake Shack' Is Giving Consumers Free Fries for Canceled Flights
12
Personalizable Media Feeds
Microsoft is Testing a New RSS Feature for It's Edge Browser
11
Resume-Free Hiring Strategies
Fast Company Sought Employees Directly Without Requiring Resumes
10
AI-Powered Supercomputers
Meta Will Have the World's Fastest Supercomputer by Mid-2022
9
Intellectual Property-Protecting Features
Google Docs Now Allows for Easy Watermark Implimentation
8
Data Collection Trackers
Mozilla and the Markup are Tracking Collected Data on Internet Users
7
Economically Focused Vegan Platforms
This App Connects Investors & Businesses In the Vegan Sector
6
Encrypted Digital Messenger Updates
Meta Has Announced Various Updates for Its 'Messenger' App
5
Startup-Encouraging Campaigns
Fiverr Debuted 'The Something from Nothing' Campaign to Honor Users
4
Visually-Enhanced Streaming Features
Netflix Has Released HDR Support for Google Pixel Phones
3
Re-Launched Bundled Streaming Services
Disney Has Brought Back Its Three-Service Streaming Bundle
2
Inclusive Sports Initiatives
Scotiabank’s ‘Hockey for All’ Focuses on Inclusive Sports Play
1
Remote Order-Encouraging Pizza Promotions
Cicis Pizza is Offering Discounts for Online Orders
Related Ideas
Location-Based Social Media Features
Instagram Map Connects Friends Who are Nearby One Another
Group-Centric Social Media Platforms
Chatter Social Has Unveiled Its Version 2 Platform
Gen-Z-Focused AR Campaigns
American Eagle Launched an AE Jeans Try-on Haul Lens
Social Media-Inspired Retail Apps
Depop Outfits Lets Users Create Moodboards and Collages
Coordinated Smart Wearable Ecosystems
MOVA Debuts the Smart Ring H1 and Smart Glasses S1
Gemini Smart Glasses
Google Debuts AI Glasses With Audio And In Lens Displays
Collaborative Smart Glasses
Essilorluxottica and Meta Debut Second-Generation Collection
High-Profile Live Performance Marketing
Rokid Delighted Folks with a High-Profile Marketing Event
Wearable Tech Collaboratie Eyewear
Oakley Joins Meta to Launch the Oakley Meta HSTN
Augmented Reality Glasses
Snap Specs Combine Immersive Displays with Standalone Smart Eyewear
Smart Glasses-Compatible Ads
GetUp Nutrition Utilizes Ray-Ban Meta Smart Glasses for Marketing
Advanced AI-Integrated Eyewear
MemoMind Smart Glasses Show Off Two Models at CES 2026
AI-Powered Fashion-Focused Digital Platforms
Makalot & Meta Intelligence Spotlight StyTrix
Assistive AI Eyewear
Meta Equips Blind Veterans with AI-Powered Navigation and Reading Tools
Digital Avatar Makeup
Roblox Expands into Digital Avatar Makeup with Customizable Cosmetics
Fashion-Branded Café Experiences
Vogue Blends Retail with Immersive Hospitality Spaces
Tech Fashion Sport Campaigns
Athletic Intelligence is Here Debuts with Oakley Meta at Super Bowl
Prescription-Compatible AI Glasses
Ray-Ban and Meta Expand AI Glasses for Everyday Wear
Dedicated Social Event Apps
TikTok Pro Events is Arriving Ahead of the 2026 FIFA World Cup
Social AI Video Lenses
Snapchat Brings Photo-To-Video AI to Lens Studio
Demure Display-Equipped Eyewear
The Meta Ray-Ban Display Sunglasses Have a Hi-Res Color Display
Live Social Shopping Expansions
QVC® Announces New Brands That Will Join Its Roster in 2026
Immersive Video Shopping Experiences
ASOS Live Blends Creator-Led Content with Real-Time Shopping
Cross-Industry Insight Networks
The Think Party Explores the Future of Socialization
Cross-Platform Aggregator Apps
Flipboard Surf Aggregates Social Media, And More For Browsing
Elevated Smart Glasses
Meta’s Ray-Ban Smart Glasses Have Built-In Display of Real-Time Translation
Social Media Managers
Socialaize Automates Scheduling Cross-Posting And Performance Tracking
Open Ecosystem Smart Glasses
Mentra launches app-enabled smart glasses with an open platform
GenAI Social Media Lenses
The Imagine Lens Lets Snapchat Users Type to Bring Ideas to Life
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
brand-focused social media shopping
TikTok Shop & Free Soul Launch the First 2026 Super Brand Day
Cafe-Inspired Eyewear
MUSE Turns Matcha and Coffee Culture into Wearable Frames
Social Insight Tools
Currents AI Turns Social Media Data Into Actionable Business Insights
Social Media Subscription Services
The Instagram Plus Subscription Offers Users Exclusive Features
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
AI Influencer Platforms
Statusphere Raised $18 Million to Scale Micro-Influencer Marketing
Ephemeral Photo-Sharing Apps
Instagram Instants App Introduces Single-View 24-Hour Photos
Graphics AR Smart Glasses
Rayneo AR Glasses Feature Batman Content on 3D-Ready Lenses
Wearable Tech Interfaces
The Meta Smart Wristband Introduces Gesture-Based Control
Social Commerce Integrations
Ulta Beauty Launches a Creator-Driven TikTok Shop
AI Beauty Apps
Refresh App Combines Hair, Makeup and Styling in One AI Platform
Conversation Insight Analytics
Messages Wrapped Turns Texts to Shareable Year-In-Review Summaries
Social Media Smart Glasses
The New Meta Glasses Come in Many Styles with Eight-Hours of Battery
Social Commerce Supplements
youtheory Expands Wellness Sales Through TikTok Shop
Digital Well-Being Updates
Tiktok Adds Mindfulness Tools and User Controls Over Ai Content
Fashion-Forward Eyewear Collaborations
GlassesUSA.com Joins Forces with Vogue Eyewear
Smart Ai Glasses
These Meta Glasses Start at $299 with Ai and Camera Features
Social Media Entertainment Apps
The Instagram Reels Fire TV App Turns Content into Entertainment
Anti-Algorithm Social Platforms
Buzzfeed’s Branch Office Creates Interactive AI-Powered Apps
Bluetooth-Scanning Privacy Apps
Nearby Glasses by Yves Jeanrenaud Alerts Users of Smart Glasses
Comprehensive XR Lineups
Goertek Spotlights Its Extended Reality Range at CES 2026
Feedless Social Platforms
Bond Eliminates Feeds to Focus on Real-Life Experiences
Social-First Retail Commerce
Shoezone expands TikTok Shop through creator-led shopping
UV Protective Lifestyle Accessories
Velvet Eyewear Expands Its Velvet Trends Trademark
Roblox Popularity Trackers
Rotrends Shows What’s Popular on Roblox and Why
Agentic Shopping Assistants
Meta Launches Its Hatch AI Agent
Intention-Driven Social Feeds
West Co’s Tangle App Turns Daily Intentions Into Shared Plans
AI-Powered Smart Eyewear
Oakley and Meta Join on the Oakley Meta HSTN Smart Eyewear
Shoppable Reel Features
Meta Expands Reels with Product Tagging on Instagram and Facebook
Content Creation Tools
AI Social Media Post Generator Creates Platform-Ready Content Fast
Creativity-Celebrating Social Media Awards
The Instagram Rings Award Honors Exemplary Creators
Streaming Moments Surge
Spotify’s Wrapped 2025 Engages Users with Personalized Year-in-Review
Reimagined Creative Campaigns
Marc Jacobs Dropped its '26 Summer Campaign and New Visual Identity
Intelligent Athletic Eyewear Styles
The Oakley Meta Vanguard Records Videos in 3K Resolution
Brown-Forward Eyewear Designs
ZEELOOL Proclaims That Brown is the New Black in February 2026
Customized Restaurant Campaign Platforms
OpenTable Has Launched OpenTable Media
Shoppable Microdramas
Crocs and SuperOrdinary Turn TikTok Storytelling Into Shopping Experiences
AI-Created Video Feeds
Meta Introduces Vibes as a Social Platform Driven by AI-Generated Posts
Social Content Platforms
WiseContent Helps You Generate, Optimize, and Share Social Posts
AI Detection Labels
Meta Rolls Out Automated AI Content Identification Across Social Platforms
Anti-Screen Summer Social Events
Eventbrite Presents 'The Offline Summer' Initiative
Curated Resale Storefronts
eBay's The NYC Edit Storefront Shares Tastemaker Selections
Social Travel Booking Platforms
TikTok GO Turns Creator Travel Videos Into Bookable Trips
Pet Social Platforms
Bark Baee Builds A Dedicated Social Network For Pet Owners
Personalized Telehealth Service Platforms
Enhanced Reports Success of the Inaugural Enhanced Games
Unified Social Management
Social Champ Simplifies Multi-Platform Posting & Analytics For Agencies
Social Media Hubs
Unified Socials Centralizes Management Across Multiple Platforms
AI-Powered Custom Timelines
X Introduced Its Grok-Powered Custom Timelines Platform
Wacky Design Smartphones
Nothing, Motorola, and Others Embrace Playful Phone Experimentation
On-Demand Content Creation Apps
Social Agent Connects Users to Certified Content Creators
Social Video Intelligence Tools
Gain Actionable Brand Insights With Plot’s AI Video Analysis
Co-Branded Smart Glasses
Samsung and Google Partnered for the Intelligent Eyewear Collection
Social-First Beauty Retailers
Sally Beauty Joins TikTok Shop
Multimodal Social AIs
Meta’s Muse Spark Enables Image and Social Awareness
Unified Digital Identities
Meta Centralizes Logins, Security, and Settings Across Apps and Devices
Advanced Research Glasses
Aria Gen 2 Enables AI-Driven Insights and AR Research Applications
Social Media Schedulers
SocialLater Automates Social Media Posting Across Multiple Platforms
Social Engagement Platforms
Sociable AI Predicts Viral Posts And Generates Brand Aligned Comments
Meme Creation Tools
Text2Meme.io Turns Text Into Memes To Boost Social Engagement
Focused Fashion Feeds
Clone Helps You Stay Updated with Fashion Trends Sustainably
Parental Social Media Alerts
This Instagram Alert Will Let Parents Know of Troubling Teen Searches
Parental AI Insights Features
Meta Launches Its Insights Tab For Meta AI
Social Networking Hubs
Internet Social Café Lets Users Explore Cafés and Build Online Connections
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
Social-to-Outdoor Campaigns
Tribesigns Extends TikTok's Super Wish Campaign to Times Square
Cross-Platform Search Analytics
Google Tracks Instagram and TikTok Search Performance
Social Media Growth Tools
PulseUp.top Simplifies Social Media Management & Business Opportunities
Social Intelligence Tools
Recon Social Filters Social Media Noise Into Relevant Business Signals
AI-Powered AR Smart Glasses
Snap Specs AR Glasses Add Spatial AI And Gaming
Custom AI Social Feeds
Bluesky’s Attie Lets Users Build Feeds with AI
Social Media-Inspired Streaming Apps
The Netflix App Feed Will Introduce a TikTok-Like Style
Expressive App Icons
The Instagram Teen Icons Deliver Vibrant Customization for Younger Users
Real-Time Social Chats
Threads introduces live group chats around major cultural events
Pet Content Studios
Tails & Frames Turns Pet Photos And Videos Into Shareable Art Online AI
Decentralized Social Websites
Surf Enables Creator-Owned Platforms
Conversation Tracking Keywords
Bluesky Keywords Helps You Track Mentions And Insights In Real Time
Global Brand Refresh Systems
'Face the Future' Announces Rebrand With ShopTalk Studio
Media-Focused Brand Pivots
Topgolf Media Networks Represents a New Venture
Single Post Platforms
My One Post Lets Users Share One Meaningful Post At A Time
Personalized Travel Planning
Globe Tales Delivers Travel Tips, Tools, and Curated Recommendations
Creative Analytics Platforms
Superads Delivers AI Ad Insights Across Major Social Media Channels
Layered Online Content Reports
YouTube Defines Creative Maximalism as the Key Point After 20 Years
Audience Insight Hubs
Bluesky Analytics Helps Track Engagement and Schedule Posts Across Platforms
Creator Collaboration Platforms
Talen Together Connects Creators With Brands For Sponsorships
Interactive Traveler-Focused Campaigns
Tessan Will Spotlight the 100 Travelers Campaign
AI-Powered Voice Effects
Instagram Voice Effects Turn Conversations into Content
Sports Community Platforms
Sports Social Connects Athletes And Gamers Through Local Events
Social Media Design Tools
Graphionica Makes It Easy To Create Stylish Instagram Stories & Visuals
Emotion-Based Social Networks
Oura Social Turns Personal Feelings into Shared, Visual Expression
Social Feed Tools
Mirror App Embeds Social Media Feeds Directly Into Websites Without Code
Social Media Simulators
PocketFans Creates Realistic Viral TikTok Live Simulations With AI
Social Media Content Converters
Postula Transforms Your Content Into Engaging LinkedIn Posts
Empowering Global Summer Campaigns
Sunglass Hut Presents the Own Your Moment Campaign
Engagement Timing Insights
DontPostYet Uses Live Analytics To Optimize Social Media Posting Times
AI-Powered Animation Tools
Facebook Adds AI-Powered Animation And Restyle Tools
Personalized News Feeds
Moodscroll Curates News Based on Your Mood and Preferences
Media Intelligence Tools
Media Watcher Tracks Global News And Social Buzz In Real Time
Video Repurposing Tools
Video To Social Converts Videos Into Optimized Content For Social Media
Social Content Platforms
Reel Rabbit Automates Content Creation To Grow App Engagement Organically
Adaptive Notification Systems
YouTube Filters Push Alerts Based on Recent User Engagement
AI Social Creators
Pic Post Transforms Photos And Videos Into Social Media-Ready Content
Event Branding Tools
Frame Me Lets Event Managers Share Branded Photos For Viral Marketing
Social Diary Platforms
Truuze Social Networking App Blends Personal Journaling With Social Sharing
Forum-Style Social Platforms
Meta's Forum as a Reddit-Inspired Discussion App for Facebook Groups
AI-Powered Scam Alerts
Meta Launches Scam Protection Features Across Its Social Platforms
Event Memory Platforms
Media Vibes Makes Group Photo Collection Simple And Collaborative
Social Sharing Tools
Social Plus Expands Your Reach With Shared Posts Across Platforms
Social Streamlining Platforms
Statuz Simplifies Social Posting From Your Mac's Menu Bar Instantly
Phone Software Updates
Google Launches March Pixel Drop With New Pixel And Android Features