The top February 2018 toy trends aim to inspire grown-up traits in kids, including everything from inventiveness and bravery to empowerment.
To inspire creative problem solving through play, The Real Play Coalition scanned and replicated the design of Einstein's original childhood toy blocks so that they can be 3D printed and enjoyed by kids of all ages. In a similar spirit, General Mills is encouraging inventive thinking by launching a series of special-edition cereal boxes that transform into incredible Rube Goldberg machines.
Although ghosts, zombies and other creatures can induce fear in even the bravest adult, a new wave of toys for kids embraces scary themes. While the GhostStop 'BooBuddy' is equipped to detect electromagnetic fields for the purposes of tracking paranormal activity, the Tiny Epic Zombies board game is centered around getting players to survive the apocalypse. Similarly, Noises At Night is styled as an amateur detective mystery game that is set in a spooky house.
Top 25 Toys Trends in February
From 3D-Printed Genius Toys to Ghost-Detecting Teddy Bears:
Laura McQuarrie — Feb 25, 2018 — Life-Stages
25
Interactive Kids Composting Units
The 'Fytó' Teaches Food Waste Awareness for Young Ones
24
Fishmonger Puzzle Games
The 3D Tuna Dissection Puzzle Challenges Users to Recall Anatomy
23
3D-Printed Genius Toys
The Real Play Coalition's 'Open Einstein' Replicates a Genius' Playthings
22
Eco-Friendly Miniature Furniture
EcoBirdy Makes Children's Furniture That Teaches About Recycling
21
Eco-Friendly Cork Toy Blocks
These Construction Toys by QURKIES are Soft and Silent
20
Juvenile Sleep Companion Clocks
The 'Tick Tock Turtle' Kids Alarm Clock Teaches Routine and More
19
Nostalgic Collectible 90s Figures
The Kidrobot Nickelodeon Nick 90s Blind Box Minis are Retro
18
Smartphone-Requiring Games
The 'GAME of PHONES' Game is for Those Who are Always on Their Phone
17
Collectible Drag Queen Figurines
These Funko Pop! Vinyl Figures Star the RuPaul’s Drag Race Cast
16
Interactive Restaurant Activities
Toronto's Richtree Market Offers Fun Farm and Pizza-Making Games
15
Braille-Teaching Toys
The BecDot Helps Blind and Visually Impaired Kids Learn Braille Early On
14
Ghost-Detecting Teddy Bears
The GhostStop 'BooBuddy' Hides Advanced Technology in a Plush Toy
13
Interactive Child-Focused Reading Tools
Square Panda is Using Technology to Encourage Kids to Read
12
Zombie Survivalist Board Games
'Tiny Epic Zombies' Has Players Fighting to Survive the Apocalypse
11
LEGO-Focused Kids Games
LEGO's Partnerhsip with Tencent Will Allow LEGO Licensed Games in China
10
Cheating-Sanctioning Board Games
Hasbro Will Release a Monopoly Cheaters Edition This Autumn
9
App-Driven WWII Board Games
The 'UBOOT' Board Game Puts Players Onboard a U-Boat
8
Toddler-Focused Synthesizer Toys
The Blipblox Houses Pro Musical Features in a Kid-Friendly Casing
7
Anatomic Heart-Shaped Plush Toys
The 'I Heart Guts!' Heart is the Perfect Gift for Valentine's Day
6
Royal Guard LEGOs
The Royal Guard Minifigure is a Collectible LEGO Exclusively at Hamleys
5
Amateur Detective Card Games
'Noises At Night' Has Players Solving Mysteries in a Spooky House
4
Transformative Cereal Boxes
The Rube Goldberg General Mills Cereal Boxes Turn Into Machines
3
Cooling Candy Packaging
Candyrific's Expressions Everyday Fans are Decorated with Emoji Characters
2
Anti-Cheating Gaming Chatbots
'Monopoly CheatBot' on Facebook Resolves Board Game Disputes
1
Cardboard Gaming Kits
Nintendo Labo Introduces DIY Kits for the Nintendo Switch
Related Ideas
Anniversary-Commemorating Toy Designs
Spin Master Introduced a New Line of Dora the Explorer Toys
Interactive K-Pop Film Toys
Furby Furblets KPop Demon Hunters Take After Favorite Characters
Gaming-Themed Chocolate Partnerships
Kinder Joy and Nintendo Partnered on a Limited-Edition Range
Movie-Themed Kids Meals
Super Mario Galaxy Happy Meal Launches with Collectible Toys
Easter-Themed Seasonal Doll Collections
Battat's Our Generation Debuts the Keepsake Collection
Nostalgic QSR Miniature Experiences
McDonald's Introduces the Adorable Happy Meal Collectibles
Plush-Inspired Sensorial Cosmetics
Ulta Beauty x Squishmallows is Full of Fun, Tactile Features
Retro Collectible Toy Cereals
Kellogg's and Toy Story 5 Partnered to Celebrate the Movie
Nostalgia-Driven Cereal Promotions
Kellogg’s Toy Story 5 Cereal Boxes Reintroduce In-Pack Toys
Sensorial Anime Dolls
BedHedz are Expressive, Tactile Collectibles with Big, Unruly Hair
AI-Enhanced Play Experiences
Mattel Partners with OpenAI to Develop AI-Powered Toys
Sensor-Driven Play Blocks
LEGO Smart Bricks Introduce Responsive Building Toys
Squeezable Dumpling Collectibles
The Mystery Squishy Dumpling is an In-Demand Viral Sensation
Hybrid Toy Figurines
Playmates Toys Debuts the Kaiju Power Rangers
Sci-Fi Creature Collectibles
The Grogu Tiny But Mighty Series Figures Revsits On-Screen Looks
Toy-Doll-Starring Travel Spots
Expedia Debuts its 'Going Places with Ken' Campaign
Sci-Fi Series Toy Sets
The LEGO x Stranger Things Sets Include the Creel House and More
Cult-Favorite Animation-Inspired Stationery Collections
Sharpie and Elmer's Embrace Toy Story 5
Next-Gen 90s Dolls
Manhattan Toy is Reviving Groovy Girls for a New Generation of Kids
Easter-Ready Toy Plushies
Jazwares Launches a Whimsical Squishmallows Collection Ahead of Easter
Sensory Pocket-Sized Pets
Nano-mals are Tiny, Interactive Companions That Double as Fidget Toys
Co-Branded Toy Collections
Spin Master Has Partnered with the Hidden Pigeon Company
Treat-Themed Crafting Dolls
Far Out Toys' Pretty Sweets Invites Kids to Customize Mini Desserts
Collaborative Kid-Focused Sensory Balls
Biggest Little and Sundae Kids Debut 'Balls on Wheels'
Miniature Collectible Pop-Ups
MGA Entertainment's World of Miniverse Brings Collectibles to Life
Color-Changing Cooking Toys
The Simmer & Stir Stovetop Play Set Inspires Realistic Pretend Play
Spooky Dating-Inspired Candies
Sweethearts Launched Ghosted Sweethearts for Halloween
Psychologist-Designed Educational Toys
ThinkPsych Spotlights Its Line of Therapeutic Games & Tools
Family-Friendly Tech Accessory Designs
CASETiFY x Toy Story is Whimsical and Vibrant
Animatronic Sci-Fi Toys
The Hasbro Ultimate Grogu Was Designed with Disney Consumer Products
Preschool Coding Toys
Codie Blocks and iCode are Preparing Young Kids for an AI Future
Miniature Baby Collectibles
MGA’s Miniverse: Make it Mini Real Baby Shares Tiny Figures & Food
Family-Friendly Halloween Essentials
Oriental Trading Creative Decor Options
Science-Backed High-Energy Toy Collections
Moose Toys Partners with Mark Rober on CrunchLabs
Collectible Digital Toys
BE@RBRICK x Tamagotchi Marks the Virtual Pet’s 30th Anniversary
Collaborative Toy Models
Hasbro's MONOPOLY and Mattel's Hot Wheels Join Forces
AI Companion Toys
Haivivi Announced the Launch of a Full Core Product Line and Brand-New Toys
Onesie Character Collectibles
OneZZZ Reimagines Blind Boxes as Self-Care Rituals for Gen Z
Ghoulish Metaverse Games
The Monster High Roblox Experience Invites Players into a Spooky School
AI-Assisted Toy Design Tools
Hasbro Uses AI Peppa Pig Assistant to Design Toys
Subtly Spooky Halloween Decor
The Target 2025 Halloween Collection Debuted Ahead of Summer
Blind Box QSR Collectibles
KFC Thailand Created a Celebratory Baby Sanders Collection of Toys
Candy Collector Robots
Airheads' Decoy Boy is the First Robotic Trick-or-Treat Sidekick
Cuddly Audio Toys
Cuddle Tonies Share Family-Friendly Stories and Soothing Sounds
Themed Snack Collectibles
Kinder Joy Evolves its Treat-And-Toy Format with Themed Collections
Inclusive Fashion Dolls
Mattel’s First Autistic Barbie Boasts Sensory Experiences & Support Tools
Emotional Processing Board Games
The EMO+ Board Game Helps Understand Deeper Emotions
Viral Satisfying ASMR Toys
MGA Entertainment's Slime Life Turns Digital Trends into Physical Play
Fandom Culture Retail Experiences
EB Games x Vibrant Marketing Launch an 'EB Trends' Store Concept
Toy Brick Advent Calendars
LEGO Introduces All-New Advent Calendars for 2025
AI-Driven Art Toys
MOMOTOY Debuts in the Us at Toy Fair New York
Community 3D-Printed Toys
3D Printing Elves Launches Free Toy Program for Children
STEM-Driven Building Block Kits
These LEGO Education Science Kits Come in Four Options
Multi-Sensory Creative Toy Capsules
Crayola Has Announced a Range of New Creative Toys for 2026
Programmable Robot Toys
Robosen's MINI Robots Introduce a First-of-Its-Kind Smart Toy Platform
Responsive Building Toys
LEGO SMART Play Integrates Technology That Reacts in Real Time
Fuzzy Cereal Boxes
General Mills X Jim Henson Company Made a First-of-Its-Kind Franken Berry Box
Educational Series-Inspired Preschool Toys
Bonkers Toys Debuts the Genevieve's Playhouse Line
Pickle Plush Toys
Giggle Pickles are Personality-Packed Collectibles That Laugh When Shaken
Comprehensive Easter-Inspired Collaborations
Peeps' 2026 Spring Collaboration Lineup is Impressive
Collectible Wear-and-Share Jewelry
Twisty Petz Combines Wearable Pets with Friendship Bracelets
Screen-Free Children's Audio Toys
Tonies Introduces Three New Products for Littles
Fandom-Honoring Building Block Sets
LEGO® Spotlights Iconic Pop Culture Films and Series
Gen Alpha Animated Toy Promotions
MrBeast Launches YouTube Shorts Series to Drive Toy Sales
Spellbinding Collectible Plushies
Jellycat Introduces its 2025 Halloween Plushies
Plush Toy QSR Meals
McDonald's Presents the Special Squishmallows Happy Meal Offer
Toy Kitchen Cookbooks
Melissa & Doug Announced Three Playable Books with Penguin Young Readers
Furry Fidget Companions
Tangle's Furry Fidget Friends are Soft, Tactile and Bendable
Sensory ASMR-Style Toys
Incredible Group's Squishi Toys Appeal to Gen Z Consumers
Micro-Robotic Digital Pets
MicroPets Appeal to Digitally Native Kids and Kidults
Game-Inspired Collectible Toys
Mattel Creations Debuts Two Minecraft Collectibles
3D-Printed Fidget Toys
Jigglets are Produced with Less Waste Than Traditional Toys
Playful Collectible Figures
The Zsiga × Care Bears Series Transforms Nostalgic Icons into Toys
Nostalgic Film Merchandise
Disney Celebrates the Toy Story 30th Anniversary with New Collectibles
Screen-Free Entertainment Toys
The Toniebox 2 Engages Kids with Stories, Sounds, Music & Games
Art-Inspired Toy Collections
Hape x The Met Makes Masterpieces Accessible & Play-Inspiring
Expressive Plush Toys
Mood Bears Encourage All Ages to Talk About Their Feelings
Nostalgic Toy Brand Celebrations
Tamagotchi Marks Its 30th Anniversary at the New York Toy Fair
AI-Powered Plush Teddies
FoloToy's AI Teddy Kumma Holds Conversations and Tells Stories
Cosmetics-Inspired Slime Toys
Glime Brings Elements of Beauty and Fashion to Sensorial Play
STEAM-Inspired Construction Toy Systems
Meekins Corp. Introduces Rail Cube to the US Market
Cartoon Creature Building Blocks
The LEGO® Pokémon Sets Feature Iconic Characters
Wind-Up Collectibles
Wind-Upz Revive Wind-Up Toys for a New Generation of Kids & Collectors
Digital Pet Collector Games
Find Tamagotchi Introduces Nostalgic IP to Gen Zalpha on Roblox
Wizard-Themed Chocolate Toys
The Kinder Joy Funko Harry Potter Collection is Limited-Edition
Sensory Dough Toys
Play-Doh 6 Variety Compounds are Uniquely Textured & Scented
Spooky Advent Calendars
Igloo Books Launches a New Storybook Advent Calendar With Disney
Toy-Inspired Music-Themed Workshops
The LEGO Group Launches Its Final Creativity Workshop of 2025
Immersive Cereal Video Games
Weetos World is Launching with the Help of Roblox and Fandom
Fashion Icon Toy Ranges
Playmates Toys Launches the Paris & Pups Range, Inspired by Paris Hilton
Spring-Themed Toy Collections
MGA Entertainment Emphasizes DIY Creativity, Surprises & Pastel Hues
Halloween Blind Boxes
Pop Mart Unveils New Halloween-Themed Blind Boxes Starring Fan-Favorite IPs
Screen-Free Wooden Car Toys
Qubs' RasKars Feature Hidden Tech That Drives Vehicles Autonomously
Open-Ended Exploration Toys
Melissa & Doug Entered Toy Industry Hall of Fame
Blind Box Easter Treats
These New Sophiepops & Gumdrops Easter Products are Extra-Sweet
Hybrid STEM Activity Kits
Brainstorm's Science Activity Kits Pair Hands-On Play & Online Tutorials
Ghost-Themed Snack Products
These General Mills Halloween Products Come in Three Options
AI-Powered Collectible Figurines
Personality-Packed HeyMates are Made for Modern Kidults
Infant Wellness Play Collections
Fisher-Price Introduces its Mini Me Moments Capsule for Babies
Tech-Driven Building Toys
LEGO Introduced Its New Smart Play Platform with Enhanced Technology
Expansive Action Character Toys
Blokees Debuts Its Range in Toy Fair New York 2026
Cut-Out Easter Treat Disguises
Cadbury Created Print Ads That Hide Easter Eggs as Everyday Items
Interactive Mealtime Plates
Tej Belkhode Designs the Platoo Interactive Sensory Meal Plate
Screen-Free Toy Collections
Luki Lab Spotlights Six Products at the New York Toy Fair 2026
Health-Boosted Candies
Baby Bottle Pop's Adulthood Survival Collection Recognizes Popular Callouts
Supermarket-Inspired Slime Toys
Zuru Slime Mart Shares Baskets & Bags with Food-Like Sensory Toys
Nostalgic Blind Toy Series
The Teletubbies Say Hello Series Nods to Childhood Icons for Collectors
Whimsical Miniature Toy Campaigns
LEGO Celebrates Star Wars Day 2025 with a Free Grogu Toy
Emotional Exploration Plushes
Emotional Baggage by Solobo Toys Helps Kids with Playful Expression
Branded Creativity-Focused Workshops
The LEGO Group Unveils Its 2025 Creativity Workshop Series
Collectible Halloween-Themed QSR Toys
The Burger King Scooby-Doo Toys Come in Six Styles
Collectible Message Dolls
Momiji x TOMY Brings a Beloved Blind Box Brand to the US Market
AI-Powered Santa Toys
HeySanta Brings Artificial Intelligence into the Magic of Christmas
Seasonally Themed Magnetic Toys
MAGNA-TILES Introduces New Thematic Toys at Toy Fair 2026
Annual International Toy Fairs
Spielwarenmesse is Running Its 75th Edition This Year
Snuggly Plush Toys
Jazwares Spotlights Giftable Squishmallows for the Holidays
Cartoon Franchise Collab Collectibles
BAPE and Transformers Join on a Collection of BE@RBRICKs
Collectible Baseball Figurines
Ghostwrite x MLB Game Face Taps into the Blind Box Craze
Expressive 3D-Printed Figures
Solobo Emotion Friends Help Kids Explore Feelings Through Play
Hybrid Educational Toy Designs
Fisher-Price Partners with Big Little Feelings
Skill-Building Play Kits
The Helper Play Kit Supports Independent Play Based on Life Skills
Personalised Plush Gifts
Squeeze-Away Plushes Add Recorded Messages for Valentine’s Day
Mental Health Toy Curations
Timeless Toys' D.O.S.E of Play Helps Kids Manage Stress & Anxiety
Sensory Audio Companions
My First Tonies Combine Early Learning with Soft, Squeezable Characters
Low-Cost Textural Easter Candies
The Bebeto Easter 2026 Collection is Priced Starting at £1
Real-Circuit Board Games
Reactor Rescue Uses Functional Electronics in Gameplay
Tech-Driven Tooth Fairy Trackers
The Tooth Fairy Tracker Features Kiki the Tooth Fairy
Collectible Mini Cameras
The Photo Creator Mini Cam Lets Kids Snap Photos Without a Phone
Ghost Show-Themed Coffees
Pop Culture Coffee Unveils a New Ghostbusters Collaboration
Plushie-Themed Halloween Offerings
Jazwares and Warner Bros. Launch Spooky New Plush Line
Charming Creepy Collectibles
Deddy Bears Unbox from Coffins with Autopsy Reports
Cost-Effective Confectionery Items
World of Sweets Highlights Key Easter Trends Amid Rising Costs
Nostalgic Film-Inspired Puzzle Sets
Pester78 Creates the Monster's Inc-Inspired Set of Boo's Door
Audio-First Science Adventures
Tonies' Science Museum: Discovery Crew Immerses Kids in Story
Immersive RGB Show Puzzles
Clementoni's New Stranger Things Puzzle Bring the Upside Down Home
Toddler Off-Screen Audio
Ms Rachel Tonie Offers Screen‑free Sing‑along Learning for Toddlers
Expansive Child Product Ranges
The Latest Target Baby Products Will Come in Many Options
Ultra-Nostalgic Toy Acquisitions
ArtCreativity Acquires the Wooly Willy Brand from PlayMonster
Interactive Holiday Games
Easter Quest 2025 Creates Digital Scavenger Hunts For Families
Visual Discovery Campaigns
Pinterest Autumn-Winter Ads Highlight Castlecore Dreams and Fuzzy Vibes