The top February 2018 toy trends aim to inspire grown-up traits in kids, including everything from inventiveness and bravery to empowerment.
To inspire creative problem solving through play, The Real Play Coalition scanned and replicated the design of Einstein's original childhood toy blocks so that they can be 3D printed and enjoyed by kids of all ages. In a similar spirit, General Mills is encouraging inventive thinking by launching a series of special-edition cereal boxes that transform into incredible Rube Goldberg machines.
Although ghosts, zombies and other creatures can induce fear in even the bravest adult, a new wave of toys for kids embraces scary themes. While the GhostStop 'BooBuddy' is equipped to detect electromagnetic fields for the purposes of tracking paranormal activity, the Tiny Epic Zombies board game is centered around getting players to survive the apocalypse. Similarly, Noises At Night is styled as an amateur detective mystery game that is set in a spooky house.
Top 25 Toys Trends in February
From 3D-Printed Genius Toys to Ghost-Detecting Teddy Bears:
Laura McQuarrie — Feb 25, 2018 — Life-Stages
25
Interactive Kids Composting Units
The 'Fytó' Teaches Food Waste Awareness for Young Ones
24
Fishmonger Puzzle Games
The 3D Tuna Dissection Puzzle Challenges Users to Recall Anatomy
23
3D-Printed Genius Toys
The Real Play Coalition's 'Open Einstein' Replicates a Genius' Playthings
22
Eco-Friendly Miniature Furniture
EcoBirdy Makes Children's Furniture That Teaches About Recycling
21
Eco-Friendly Cork Toy Blocks
These Construction Toys by QURKIES are Soft and Silent
20
Juvenile Sleep Companion Clocks
The 'Tick Tock Turtle' Kids Alarm Clock Teaches Routine and More
19
Nostalgic Collectible 90s Figures
The Kidrobot Nickelodeon Nick 90s Blind Box Minis are Retro
18
Smartphone-Requiring Games
The 'GAME of PHONES' Game is for Those Who are Always on Their Phone
17
Collectible Drag Queen Figurines
These Funko Pop! Vinyl Figures Star the RuPaul’s Drag Race Cast
16
Interactive Restaurant Activities
Toronto's Richtree Market Offers Fun Farm and Pizza-Making Games
15
Braille-Teaching Toys
The BecDot Helps Blind and Visually Impaired Kids Learn Braille Early On
14
Ghost-Detecting Teddy Bears
The GhostStop 'BooBuddy' Hides Advanced Technology in a Plush Toy
13
Interactive Child-Focused Reading Tools
Square Panda is Using Technology to Encourage Kids to Read
12
Zombie Survivalist Board Games
'Tiny Epic Zombies' Has Players Fighting to Survive the Apocalypse
11
LEGO-Focused Kids Games
LEGO's Partnerhsip with Tencent Will Allow LEGO Licensed Games in China
10
Cheating-Sanctioning Board Games
Hasbro Will Release a Monopoly Cheaters Edition This Autumn
9
App-Driven WWII Board Games
The 'UBOOT' Board Game Puts Players Onboard a U-Boat
8
Toddler-Focused Synthesizer Toys
The Blipblox Houses Pro Musical Features in a Kid-Friendly Casing
7
Anatomic Heart-Shaped Plush Toys
The 'I Heart Guts!' Heart is the Perfect Gift for Valentine's Day
6
Royal Guard LEGOs
The Royal Guard Minifigure is a Collectible LEGO Exclusively at Hamleys
5
Amateur Detective Card Games
'Noises At Night' Has Players Solving Mysteries in a Spooky House
4
Transformative Cereal Boxes
The Rube Goldberg General Mills Cereal Boxes Turn Into Machines
3
Cooling Candy Packaging
Candyrific's Expressions Everyday Fans are Decorated with Emoji Characters
2
Anti-Cheating Gaming Chatbots
'Monopoly CheatBot' on Facebook Resolves Board Game Disputes
1
Cardboard Gaming Kits
Nintendo Labo Introduces DIY Kits for the Nintendo Switch
Related Ideas
Meal-Accompanied Adorable Toys
McDonald's Japan Unveils New Functional Sanrio Happy Meal Toys
Plush Anime Monster Toys
Pokémon Squishmallows are Arriving in Several Styles This Spring
Multi-Generational Anime Plushes
The Newest Build-A-Bear Sanrio Characters Captivate All Ages
Fashion-Branded Doll Designs
The Off-White x Mattel Monster High 'Memorabilia' Capsule is Spooky
Sci-Fi-Honoring Toy Puzzle Books
LEGO and Star Wars Unveils the Force of Creativity Book
Anniversary-Celebrating Toy Collections
The LEGO® Group & Hasbro Unveil LEGO DUPLO® PEPPA PIG Sets
Emotionally Rewarding Multiplayer Games
Toca Boca Days Helps Tweens Find a Sense of Belonging
Teddy Bear Outerwear
Build-A-Bear Cuddly Couture Shares Cozy, Warm Styles
Doll-Like Selfie Generators
The Barbie Selfie Generator Turns Fans into Favorite Characters
Pump-Up Plush Toys
Little Biggies' Patented Pump Packaging Provides a Unique Unboxing Experience
Kid-Powered Imagination Campaigns
Lunchables' A.I. vs K.I. Proves Kids' Limitless Creativity
Color-In Photo Cameras
The 'Potto' Toy Camera Concept Encourages Kids to Color in Prints
Imaginative Soft Toys
Blabla's Little Monster Soft Toys Promote Listening, Curiosity and Dreams
Interactive Pixel Plushies
Eolo Toys' Pixel Hugs are Cuddly Plushes Enhanced with Tech Features
Playful Doll-Themed Cosmetics
NYX Cosmetics x Barbie Was Inspired by the Forthcoming Movie
Witty Toy-Brand Horror Posters
LEGO Presents a Range of Playful Horror Posters for the Season
Eco-Friendly Racing Toys
VTech's Turbo Edge Riders Inspires Racing and Recycling
Cuddly Plush Collectibles
Build-A-Bear Workshop's SKOOSHERZ are Made for Hugging
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Furniture Waste-Made Toys
ÉCAL Students Redefine What a Sustainable Toy Is
Creative STEM-Based Toys
JitteryGit's Educational STEM Toys Foster Creativity in Kids
Gummy Bear Toys
Gummymals are Squeezable Toys with 20 Different Interactions
Technical Education Car Toys
The Conceptual 'GoCar' Helps Kids Learn to Code Autonomous Vehicles
Playful Entrepreneurial Metaverses
e.l.f. UP! on Roblox Helps Gen Z & Gen Alpha Build Skills
Franchise-Inspired Digital Egg-Like Toys
Warners Bro is Launching Harry Potter Tamagotchi Nanos
Multisensory Oven Playsets
Cookeez Makery Helps Kids Create a Sweetly Scented Best Friend
Reimagined Toy Block Designs
The LEGO Lofi Girl Reimagines the Iconic Musical Icon
Digital Snowball Competitions
The LEGO Snow Throw Pits NYC and London Stores Against One Another
Introductory STEM Toy Sets
The Zig & Go from Djeco Combines Music and Forces in an Educational Toy
Playful Coding Pets
Pyxel Helps Kids Program Actions, Expressions, Tricks & Sounds
Nostalgic Toy-Inspired Fashion Collections
rue21 is Collaborating with Barbie® and Hot Wheels®
Children's STEM Subscription Boxes
The ENGINO® STEM CLUB Subscription Box Promotes Learning
Edible Adventure Game Sets
'Gummyquest' Transforms Tabletop Gaming Pieces into Gummy Candies
Nature-Inspired Pet Toys
A Team of Designers Create the Unique Triangle Toy for Pets
Adorable Organic Stuffed Animals
Estella Boasts a Range of Eye-catching Handmade Toys
Scented Marshmallow Plushies
Build-A-Bear's Make-Your-Own PEEPS Collection Features Bunnies
AI-Enhanced STEM Toys
The Kidx Classbox Fuses Montessori Methods with NFC Tech & AI
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
AI-Powered Plushies
Curio and Grimes are Collaborating on Artificial Intelligence Toys
Space-Exploring STEAM Toys
LeapFrog's Magic Adventures™ Line Arrives for Kids Five and Up
Video Game-Inspired LEGO Sets
LEGO Super Mario is Sure to Capture the Attention of Fans
Miniature Baking Collectibles
Make It Mini Food Collectibles Can Be Made & Displayed
Street Style Digital Pets
The Supreme Tamagotchi Gives the Toy Pet a Hip Makeover
Collectible Plush Board Games
Clue: Squishmallows Edition is a Must-Have for Collectors
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Dessert-Making Yo-Yo Toys
Takara Tomy Unveils the Ice Da Yo-Yo in Collaboration with Sanrio
Ghostly Adventure Refreshments
These New ICEE Flavors Celebrate Ghostbusters: Frozen Empire
Plush Space-Traveling Bears
Build-A-Bear Launches a New Bear Named GiGi with Axiom Space
Empathy-Building Play Programs
The Barbie School of Friendship Helps Kids Develop Social Skills
Interactive Play Experiences
LEGO's Superpower Academy Connects Families with the Power of Play
Digital Pet-Inspired Streetwear
The BAPE x Tamagotchi Collab Delivers Nostalgia with Style
90s Toy-Themed Fashion
The Cakeworthy x Furby Collection Pays Tribute to a 90s Sensation
Bear-shaped Bluetooth Speakers
The Iconic BEARBRICK Collectible Toy is Now a Functional Speaker
Autonomous Vehicle Kits
This Kit Teaches Kids How AI is Changing Transportation Dynamics
Adult-Targeted Plush Toys
Build-A-Bear After Dark Shares Gifts & Collectibles for "Kidults"
AI-Backed Family Toys
Mego Toys Showcases the New 2XL Cobot, an Interactive AI Toy for Kids
Self-Esteem Promoting Plushies
Bigfoot Kin Teaches Children How to Love Themselves
Educational Plush Toys
Slumberkins' 'Dragon Egg Hatchlings' Toys Inspire Emotional Development
Runway-Inspired Fashion Dolls
New York Fashion Week Designs Inspire the L.U.V. Fashion Doll Styles
Big Apple Toy Blocks
These Machi Town (New York) Blocks by kiko+ Encourage Creative Play
Experiment-Based Playsets
Moose Toys' Beast Lab Reinvigorates Action Figure Category
Play-Based Learning Collections
Staples Launches the Curated Kids Learn + Play Collection
Gen Alpha Creativity Workshops
The LEGO Group Launched Free Creativity Workshops for Ages 6-12
Digital Magnetic Toy Models
The Tenki Spliced Magnetic Attraction Toy is Educational
Forest-Inspired Screenless Toys
Boogie Board Launched the Sketch Pals Forest Friends Line
Fuzzy Musical Collectibles
Furblets are Interactive Toys That Introduce Furby to a New Generation
Squishing Jellybean-Scented Toys
Jelly Belly Squishi Toys Come in 12 Different Scents
Kid-Friendly Telescopes
The LeapFrog Magic Adventures Telescope Shares Images Taken by NASA
Squishy QSR Toy Collaborations
McDonald's Squishmallows Happy Meal Arrives on December 26
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Digital Collectible Displays
Gatebox's Digital Figure Box Shows Off Virtual Collectibles
Family-Focused Learning Toys
Chick-fil-A Debuts a Family Game Brand to Inspire Family Playtime
Loneliness-Combating AI Teddy Bears
Adults are Turning to AI Friend Chatbots for Loneliness
Gen Z-Focused Board Games
Mattel Launches Scrabble Together for Non-Competitive Gen Z Consumers
Fashionable Zombie Dolls
Zombaes Critter Chaos Dolls Have Spooky Mix-and-Match Features
AR-Powered Cereal Games
General Mills Releases a New Digital Monster Game for Consumers
Summer-Ready Toy-Branded Clothing
The Mattel Barbie Film Merch Collection is Expansive
Inspiring Imaginative Television Series
LEGO Launches the LEGO DREAMZzz Segment for Kids
Teddy Bear Metaverses
Build-A-Bear Tycoon on Roblox Brings the Brand's Workshop to the Metaverse
DIY Squishy Collectibles
An Elmer's Squishies Kit Creates Customized Surprise Toys
Brainteaser Advent Calendars
The Project Genius Advent Calendar Shares 12 Days of Puzzles
Easter-Inspired Baby Collections
Magnetic Me's Easter Shop is Filled with Playful Spring Styles
Coding Education Car Toys
The TPBot Smart Coding Car Works with Building Blocks
GenAI Bedtime Stories
SmartDreams Uses AI to Help Kids Craft Their Own Stories
Plush-Themed Party Games
What Do You Meme? Launches a Squishmallows Card Game and Plush
Next-Gen Fuzzy Robot Toys
Hasbro is Introducing a New Furby for a New Generation
90s Toy Holiday Trees
Furbtrees are Introducing the Next Generation of Furby Across the UK
Toy-Specific Storage Systems
Step2 Debuts a Toy Storage Box for Developing Organizational Skills
Visually Impaired Puzzle Blocks
LEGO Presents Braille Bricks for an Inclusive Playing
Toy-Themed Snack Collaborations
LesserEvil Collaborates with Disney on Toy Story Lil' Puffs Series
Cognitive Toy Subscriptions
Lovevery is a Subscription that Delivers Developmental Toys to Kids
Toy-Themed Film Figurines
The Funko Pop! Movies: Barbie Collection Has Four Styles
STEM Subscription Crates
KiwiCo's STEM Subscription Crates Equip Children with Valuable Skills
Challenging Sensory Games
Toy Mania's Quick Pops Feature Four Game Modes
Magnetic Building Blocks
'The NIA' Launched 'Magnecraft' EVA Foam Magnetic Blocks on Kickstarter
Squishy Fortune-Telling Toys
This Fortune Teller Squish Ball Reveals Answers with a Squeeze
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Insect Habitat Toys
Smart Lab Toys' Insect Inspector Lab Bug Playground Encourages STEM Learning
ASMR-Inspired Soothing Toys
These Sensory Motion Bubblers Visually Create Calm
Inclusive Children's Education Apps
Smart Tales is Certified by IBCCES as an Autism Resource
Cubic Color-Changing Puzzle Toys
The Rubik’s 3×3 Phantom Changes Color in the Hand
Play-Inspiring Workshops
LEGO is Sharing a Free Workshop Series Featuring Renowned Creatives
Bilingual Baby Toys
Bebé Fuerte Explores Movement as Play
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
DIY Robotics Toys
The WindBots from Thames & Kosmos are Intricate Learning Toys
Educational Candy Toy Products
Yowie Baby Animals Put a Spotlight on Endangered Wildlife
Dream-Inspired Building Toys
Lego Dreamzzz Encourages Kids to Build with Their Imagination
STEM Excavation Kits
Thames & Kosmos' 'Jurassic World Dinosaur Dig' Lets Kids Be a Paleontologist
Playful Wizard Toy Collections
Schleich and Warner Bros. Launch Wizarding World™
Creator-Backed Toy Guns
MrBeast Teams Up With NERF For a Custom 300-Round Gelfire Blaster Gun
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
AI Board Game Robots
SenseTime's AI-Powered Robot Helps Players Strategize
Origami-Inspired Playful Magnetic Blocks
Artur Tikhonenko Designs the Trido Building Blocks
Ghost-Busting Green Cookies
Insomnia Cookies Just Debuted a Ghostbusters: Frozen Empire Collection
Glow-in-the-Dark Dog Toys
NERF DOG Glow Supports Games of Fetch After Dark
Gamified Silicone Toys
The 'KULBUTOO' is a Fidget Toy that Uses Physics to Entertain Users
Space-Inspired Toy Collections
Stomp Rocket® Debuts the Space Collection at Target & Toy Retailers
Poem-Sharing Plush Toys
Mood Bears Recite Poems to Express Different Emotions
Personalized Bed Time Reading
BlissFable Lets Kids Be the Protagonists of Their Own Stories
Stone-Like Supportive Toys
Play Maker Stapelstein Expands to the American Market
Family-Friendly Survival Games
Lego Debuts a New Fortnite Survival Crafting Game
Adult Board Game Campaigns
Hasbro and Ageless Innovation Rebrand Childhood Games for Adults
Jelly Bean-Inspired Toy Collections
These Jelly Belly Toys Were Created with the Incredible Group
Life-Sized Toy Construction Sets
The Funphix' 'Standard' is an Educational Outdoor Playset
Enchanted Potion Dolls
Magic Mixies Pixlings are Dolls That Kids Create Inside a Potion Bottle
Hexagonal Connectable Collectibles
Nano Pods House Licensed Characters from Pop Culture
Collectible Figurine Action Games
Funko! Announced 'Funko Fusion' for Modern Platforms
Africa-Themed STEM Crafts
Teni & Tayo Offers a Subscription Box of STEM Crafts Inspired by Africa
Mist-Making Genie Toys
Moose Toys' Magic Mixies Magic Lamp Inspires Magical Wish-Making
Learning-Focused Robotics Toys
The Robots In Motion Building Set Ignites STEM Interest in Youth
Seasonally Shaped Springtime Treats
The Mars Wrigley 2023 Easter Range is Expansive
Chocolatier Holiday Games
Purdys Chocolatier's 'Where's Philbert?' Game is Launching for Easter
Child-Friendly AI Doodles
Dodoboo Uses AI to Turn a Child's Doodles into Art
Phone-Style Counting Toys
Leapfrog's Chat & Count Emoji Phone Mimics a Real Phone to Teach Numbers
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Playful Toy-Inspired Exhibits
The Eames Institute of Infinite Curiosity Debuts Toys & Play Exhibit
Candy-Filled Christmas Ornaments
The Gummy Pop Surprise Holiday Hunt Series & Ornament is Festive
April Fool's Lifestyle Collections
Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet
Expanding Plush Collectibles
Miraball Shares Two “Little but Legendary” Surprises for Under $10
Superhero-Themed Retail Toys
McFarlane Toys Launches Three New Target Exclusive Figures