These examples of rebranding highlight the different ways that companies and brands have gone about updating their images to better match the times. Moreover, many of them also help to quantify a more approachable demeanour to be more appealing to the modern consumer.
Rebranding is no easy task; everyday brands that manufacture food, clothing or other consumer goods are recognized by their logo, so a redesign can cause trouble. Change a logo too much and it's like reentering the market as a new company, but not changing it enough can also yield problems. The examples of rebranding that you'll find here highlight some of the best covered here on Trend Hunter in the past while and can definitely prove to be an interesting journey from the past through to the present.
17 Innovative Examples of Rebranding
From Organic Tea Brand Reboots to Mega Branding Changes:
Michael Hemsworth — Apr 5, 2013 — Marketing
17
Northern Nation Rebranding
Bruce MAU Designs Decides Canada Needs a Makeover
16
Minimalist Iconic Candy Rebranding
Alyssa Phillips Does a Complete Packaging Redesign for M&Ms
15
Bestselling Beverage Rebranding
The Diet Coke New Packaging Revamps a 5-Year-Old Design
14
Ergonomic Bottle Repackaging
Pepsi is Repackaging for the First Time in 17 Years
13
Augmented Raisin Icons
The Sun-Maid Makeover Involves a Busty New Logo Maiden
12
Sophisticated Pizza Packaging
The Domino's Pizza Rebranding Comes with a New Chic Pizza Box
11
Edgy Venue Brand Revivals
The Fika Bar & Kitchen Makeover Takes on a Quirkier Branding Design
10
Controversial Commercial Rebranding
Corn Syrup Gets a Clean Slate as "Corn Sugar" in this Ad
9
Nature-Inspired Candle Rebranding
The Standard Wax Rebranding is a Back to Basics Return to Nature
8
Organic Tea Brand Reboots
The Tazo Tea Rebranding is More Streamlined and Focuses on Ingredients
7
Rebranding Classic Board Games
Monopoly's Packaging Gets a Modern Look
6
Burger Chain Rebrandings
The New Wendy's Logo Highlights Clean Lines and a Fresh Face
5
Revised Rouge Rebranding
Coca-Cola Arctic Home Cans Go Back to Being Iconic Red
4
Relative Rebranding
UK Insurance Company Shows What's In a Stage Name
3
Colorful Cleanser Rebranding
P & G Ivory Soap Makeover is Fun, Fresh and Vibrant
2
NHL Playoff Rebranding
Pizza Chain Undergoes Temporary Name Change in Montreal
1
Malt Soda Rebranding Contests
Mountain Dew 'Discover Gold' Asks You to Rename & Redesign Packaging
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Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Minimalist QSR Packaging Designs
This Updated McDonald’s Japan Packaging Includes 70 Updates
Repurposed Sustainable Apparel
Toast Launches a Collection of "Creatively Repaired" Garments
Sustainable Luxury Handbags
The First-Ever Reformation Handbags Just Dropped
Healthy Breakfast Rebrands
Flourish Presents a New and Visually Bold Brand Identity
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Repurposed Patchwork Footwear
ReImagined by UGG Gives New Life to Leftover Leathers & Suedes
Uplifting Energetic Soda Rebrandings
PepsiCo Unveils a New Branding Language for the Soda 7UP
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Updated Modern Technology Logos
The Nokia Logo Gets a New Refreshing Typeface Update
Online Merchandise Storefronts
The Panera Shop Gives Access to Bread-themed Apparel & Carb-Couture
Reusable Paper-Made Water Bottles
The 'reU' Reusable Water Bottle Concept is Recyclable
Modern Cannabis Branding Initiatives
Curaleaf is Re-Branding Its Select Cannabis Lifestyle Brand
Fashion-Branded Coffee Carriers
The Barbour Tartan Reusable Travel Mugs Come in Two Options
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Portable Oat Beverages
Tiger Brands Launches the Jungle Oats Drink Range for Busy Consumers
Cold Brew Coffee Rebrands
'Robot Foods' Redesigned Cold Brew Packaging for FITCH with 'Here&Now'
Timeless Sports Drinks
Ancient Drinks Offers Time-Honored Recipes for Enhanced Energy
Cookie Re-Branding Makeovers
BrandMe Gives Lotus Bakeries a New Visual Branding
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Repurposed Denim Furniture
Levi's Icons Re/Outfitted Refreshes Iconic Designs with Discarded Denim
Innovation-Focused Hair Care Lines
TRESemmé's New Brand Identity Includes Sustainable Packaging
Fully Circular Fashion Brands
Reformation Aims to be 100% Circular by 2030 with 'RefRecycling'
Eco-Conscious Skincare Brands
Kiehl's Mission Renewal Shows its Commitment to People and the World
Food-Inspired Brand Imagery
Copyshow's work on a Brand Identity for Paella in Barcelona
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Sustainable Shoe-Trading Platforms
New Balance Joins the Resale Space with 'Reconsidered'
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Sustainable Artist Endeavors
CASETiFY Launches a New Artistic Upcycling Project Called Re/CASETiFY
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Better-for-You Snack Rebrands
Eat Real's New Rebranding Highlights Nutritious Ingredients
Re-Imagined Furniture Identities
Herman Miller's 2024 Brand Refresh is Vibrant and Functional
Lively Soda Rebrands
Fanta Confirms a New "Bold and Bright" Rebrand Backed by Coca-Cola Design
Reimagined Signature Militaristic Streetwear
BAPE and Alpha Industries Join on a New Collection
Revamped Gut Health Yogurts
The Activia Rebranding Includes a New Recipe and Packaging
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Minimalist Luxury Beauty Brands
Rabanne is Venturing into Beauty with Sleek, Simplified Essentials
Vegan Food Branding Updates
Impossible Foods Gets a New Image by the Team at JKR
Chinese Food Branding Strategies
Xiao Chi Jie Recently Rebranded as MìLà
Sporty Upcycled Vintage Collections
Nike Relaunches the Re-Creation Program in London and Paris
Reimagined Sustainable Menswear
22Ahead Has Relaunched Its Eco-Friendly Menswear With New Benefits
Ethical Premium Bedding
Linen Reform is Revolutionizing the Home Textile Market
Redesigned Organic Brand Packaging
Albertsons Unveiled a New Packaging Profile for O Organics
Textured Hair Advertising Campaigns
From One Queen to Another is Mielle's First Ever Campaign
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Bbrand Identity
Plant-Inspired Coffee Packaging
This L’OR Coffee Packaging Comes in Several Styles
Restructured Bakery Brands
McDonald's Announed that it is Discontinuing the 'McCafe Bakery' Brand
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
EV Automobile Re-Brandings
Honda Unveils a New Striped-Down Logo for the Future Cars
Next-Generation Soda Branding
The New Pepsi Logo Showcases a Bold Typeface and Elevated Aesthetics
Rebranded Offbeat Sodas
Dr Pepper's New Cans and New Campaign Embrace Weirdness
Playful Gen Z Bubble Tea Campaigns
Krak Boba Launches Innovative PersonaliTEA Campaign
QSR Burger Chain Campaigns
Burger King Brazil Unveils the Whopper Island Rebranding
Health-Conscious Sparkling Beverages
Cloud Water Unveils New Products and a Fresh Brand Makeover
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Reimagined Milkshake Mascots
Nesquick Updates its Mascot Quicky for a New Age of Digital Consumers
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Free-From Energy Drinks
Virtue's Clean Energy Drinks Sport Refreshed Formulas & Packaging
Legacy Chocolate Brand Packaging
The Cadbury 200th Anniversary is Being Marked with Retro Branding
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Splashy Canned Water
Drink Weird Sets Itself Apart with Bold Branding & Convenient Cans
Artist-Styled Nostalgic Lookbooks
AURALEE and New Balance Reimagine Archival Fashion Designs
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Minimal Affordable Sub-Labels
Target Presents its Own No-Frills Brand with Minimal Design
Nutrition-Focused Protein Product Branding
The New Pure Protein Branding is Bold and Eye-Catching
Image-Enhancing AI Apps
MyHeritage Introduces the Reimagine App for AI-Powered Image Editing
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Gen Z Sustainability Initiatives
Puma's Voices of a RE:GENERATION is a Project with Changemakers
AR Secondhand Shops
American Eagle Outfitters' RE/AE Shop Spotlights Sustainable Goods
Rebranded Snack Packaging
Graze Debuts a New Brand Identity for Easier Identification on Shelves
Expansive Spicy Snack Rebrands
The Flamin' Hot Brand Branches Off to Perform Standalone
Orange Branding Updates
Minute Maid Launches a New Global Brand Identity for its Orange Products
Tea Leaf Refreshment Branding
This New Lipton Ice Tea Branding Refreshes the Beverage Range
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Branded Customer Resale Marketplaces
Relove Enables Businesses to Launch C2B2C Storefronts
Energizing Adaptogenic Drinks
Taika's Adaptogen-Infused Coffee Inspires Focus & Creativity
Apparel Brand Industry Expansions
'Reebok' is Expanding to Enter the Micro-Mobility Space
Active Lifestyle Retailer Ranges
The Sports Edit on M&S Now Features Reebok and Puma
Forest-Protecting Fashion Brand Initiatives
Canopy Leads an Initiative So Save the Forests
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
Empowering Period Campaigns
Natracare Launched the Project #Bekind Campaign in May
Eco-Friendly Spirit Brands
Anytime's New ROC Spirits are Environmentally Responsible
Vibrant Spanish Meat Packaging
Onmi Design Re-Imagined Purlom's Branding
European Refurbished Tech Retailers
Refurbed Offers Refurbished Electronics in Vienna and Beyond
Star-Led Luxury Fashion Campaigns
PRADA's Re-Nylon Collection Welcomes Renowned Actors
Revised QSR Packaging Policies
YUM Brands Unveils a New Packaging Policy for its Restaurants
Entrepreneur Brand-Building Tools
IndieLogs Helps Founders Stand Out Through Personalized Profiles
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Creatively Repaired Garment Collections
TOAST Emphasizes Sustainability in New Capsule
Public Investment Opportunities
Steeped Coffee Offers a Unique Investment Opportunity
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
Sustainable Beauty Brand Initiatives
Yves Rocher's Eco Initiatives Help to Conserve BioDiversity
High-Quality Chocolatey Marshmallow Treats
Mallow & Marsh Products Boast a Permissible Profile
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Australian Beer Revamps
New South Wales' Tooheys Unveils its First Branding Update in Eight Years
Sustainable Dairy-Branded Apparel
Organic Valley Releases a Collection of Sustainable Apparel
Perception-Redefining Brand Campaigns
Hennessy's Made for More Campaign Boasts a Striking Vision
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Eye-Catching Fruit Cups
This Dole Sunshine Company Packaging Highlights Bright Colors
Revamped Non-Alcoholic Packaging
Three Spirit Unveils a New Packaging Design for its Alternatives
Platform Tonal Branding Updates
Disney+ Launches a Look at its New Visual Rebranding
Updated Streetwear Branding
TOMBOGO's New Logo Reveal is Supplemented with a Soft Drop
Contemporary Tissue Rebrands
Northwood Unveils Refreshed Whisper Brand with a Focus on Modern
Pink Sushi Boxes
Dept. Sushi Serves Up Sushi in Chic, Vibrant Boxes
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Updated Fresh Food Lines
One Stop Refreshes its Product Range to Offer Healthier and Fresher Items
Purposeful Brand Transformations
Decathlon Unveils a New Brand Identity, Logo and Brand Purpose
Branded Dairy-Free Initiatives
The Oatbox ResOATlution Challenge is Running Throughout January
Italian Artful Brand Refreshes
Iittala Refreshes its Brand as an Opus for the Glassmaking Brand
Ad-Focused Reaction Tools
Wunderman Thompson Launches 'Reveal' for Gauging Audience Responses
Repositioned Deli Meat Brands
The Hormel Natural Choice Brand Debuted a Refreshed Image
Contemporary Tea Packaging
Chaiboy's Tea Tells a Story Through Its Design
Debut Footwear Lineups
Le Tigre Taps Designer Brands for a New Footwear Collection
Energetic Filtered Water Campaigns
Brita's Taste Over Everything Campaign is Youthful & Optimistic
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Reimagined Automotive Brands
The New 'Jaguar Land Rover' Logo Symbolizes Refinement & Elegance
India-Based Refurbishing Brands
ReFit Global Sources Phones for Affordable Second-Hand Reselling
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Dairy Cooperative Product Rebrandings
Organic Herd is the New Identity for OMSCO in the UK
Private Label Holiday Products
Sprouts Brand Holiday Items Have a Better-for-You Formula
Revamped Honey-Focused Brands
Honibe® Announces a New Brand Revamp for its Product Portfolio
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Forest-Preserving Brand Initiatives
Three Prominent Chinese Fashion Companies Join Canopy
Design-Led Lifestyle Brands
The John Lewis Partnership Unveils a New Lifestyle Brand and Tote Bag
Mediterranean Food Rebrands
Cypressa Undergoes a Vibrant Rebrand to Reflect its Heritage
Parent-Focused TV Campaigns
NatureFresh's TV Campaign Explores How Active Parenting Benefits Kids
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic