People are not just living in the age of technology anymore, but the age of the Internet and these examples of beer publicity stunts show why that is an important distinction. When everyone is sharing anything and everything that sparks some sort of emotional response, a focus on campaigns that can go viral online is something many, if not all, companies should consider executing.
In these examples of beer publicity stunts, friendships have been tested, people's patriotism have been highlighted and a single man was even put through surreal and adventurous night for an epic Super Bowl commercial that got everyone talking. In a world inundated with print and video ads, people are becoming more responsive to experiences, whether their own or vicarious ones they can relate to on a meaningful level.
11 Examples of Beer Publicity Stunts
11
Signal-Blocking Beer Coolers
Polar Cell Phone Nullifier Ensures Full Attention Devoted to Company
10
Friendship-Testing Beer Ads
This Carlsberg Commercial Puts Friendships to the Test
9
Immersive Beer Campaigns
Heineken's 'The Guest of Honor' Production is Designed to Go Viral
8
Boozy Gift Boutiques
The Stella Artois Pop-Up Shop is a Great Place for Father’s Day Gift Ideas
7
Adventurous Beer Drinker Ads
The 2014 Bud Light Super Bowl Ad is Full of Celebs and Surprises
6
Helium Beer Pranks
Samuel Adams Played a Practical Joke on Customers with Helium Beer
5
Customer-Controlled Happy Hours
The Carlsberg HappyBeerTime Stint Revamps the Drinking Experience
4
Beer Brand Travel Experiments
Departure Roulette Participants Board Plane to Unkown Places
3
Passport-Scanning Refrigerators
The Molson Canadian Beer Fridge Gives Out Free Beers to Canadians
2
Break-Encouraging Vending Machines
This Beer Vending Machine Rewards Patrons Who Do Nothing
1
Headbanging Beer Campaigns
This Kingfisher Premium Promotion Rewarded Headbangers With Beer
Related Ideas
Premium Strong Beers
STOK Beer is India’s Homegrown Beer Brand for Every Chill Moment
Freeze-Dried Beer Innovations
Moosehead Introduces Freeze-Dried Beer Inspired by Space Mission
Beer-Infused Soup Lines
Campbell’s Chunky x Pabst Blue Ribbon Serve Up a Bold Soup Collaboration
Bookish Beer Cans
Faber & Faber and Beek Created a Can with a Label That Shares a Book Excerpt
Unconventionally Categorized Drinks
Smirnoff ICE Drops a Global Campaign to Celebrate 25 Years
Anti-AI Beer Billboards
Heineken's Latest Ads Poke Fun at AI Friendship Devices
Exclusive Ketchup Kegs
The 114-Ounce Heinz KegChup Was Made for Big Game Snacking
Summer Soda Brand Campaigns
Sprite 'Turns Up the Refreshment' With its Immersive Campaign
Dating Profile Billboards
Simply Spiked BOLD Moves Tackles Dating App Fatigue
Beer Sponsorship Activations
Michelob ULTRA Launched Its Canada-Wide FIFA World Cup Activations
Immersive Throwback Sports Events
Michelob ULTRA Launched the 'Run Back the Miracle' Activation
Co-Branded 6-Packs
Heinz and Heineken Created a Craveable Matchup for Sports Fans
Bizarre Influencer-Supported Beer Campaigns
Miller Lite Debuts Miller Tea Time with Livvy Dunne
Snow-Accented Beer Ads
These Stella Artois Ads Create the Illusion of a Frothy Chalice
Nationwide Soda Campaigns
America250's Coca-Cola Mini Cans Campaign Spotlight All 50 States
Group Chat Meetups
Heineken's Group Chat Bar Experience Unites People in Person
Entertainment-Driven Distilleries
Ole Smoky and Yee-Haw create immersive brewery venues
Data-Driven Sports Culture Ads
Air Transat's OOH Campaign Compares and Contrasts Ticket Prices
Beer Discovery Platforms
I Drink Beer Connects Enthusiasts To Discover, Share, And Curate Beer
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Fashion-Inspired Food Marketing
Magnum Blends Beauty, Music and Luxury Culture into Its Brand
Beer Packaging Shifts
Moosehead Breweries Will No Longer Offer Glass Bottles for Its Beers
Telecom Event Ticket Campaigns
Verizon and David Beckham Teamed Up for the FIFA World Cup 2026
Beer Brand Campaigns
AB InBev Launched Its 'Cheers to Bars' Campaign for the FIFA World Cup 2026
Affectionate Insult Beer Cans
Foster's Love You Cans Help Buddies Connect Through Rude Names
Gen Z-Themed Soda Campaigns
Pepsi Relation-Sips Showcase Small Gestures This Valentine's Day
Smart Beer Bands
Heineken's The Clinker Celebrates Music as a Shared Language
Beer-First Travel Collections
Molson Coors' Lager Luggage Collection Makes Summer Travel Fun
Provocative Tequila Campaigns
PATRÓN's ‘Censored Truth’ Sheds Light on Transparency
Globalized Tournament Campaigns
Coca-Cola Debuts 'Uncanned Emotions' for the 2026 World Cup
Branded Apparel Vodka Campaigns
Smirnoff Partners with Aleali May for We Do Game Days
Friendly Fandom Campaigns
Heineken Kicked Off Fans Have More Friends with a Fun Social Experiment
Self-Discovery Soda Ads
Pepsi The Choice Features a Polar Bear Finding His Taste Preference
Cross-Industry Insight Networks
The Think Party Explores the Future of Socialization
Beer Brand Nature Campaigns
Corona Launched Its Living Is Calling With a Tripadvisor Partnership
Cheeky Food-Focused Soda Campaigns
The 'Share a Pepsi' Campaign Encourages Pairing with Food
Cheeky Non-Alcoholic Beer Ads
Coors Light Spotlights Coors 0.0% with the Coooors Call
Celebrity-Backed Non-Alcoholic Beer Brands
Go Brewing Taps Actor and Spokesman Frank Zito
Music Experience-Focused Beer Campaigns
The Heineken House is Back for 2026 Coachella
Nostalgic Infomercial Grill Spots
Bud Light x Traeger Grills Launch the 'Traegerator'
Beer-Infused Musically Inspired Jeans
Coors Banquet, Wrangler and Chase Rice Debut 'Beer Chords'
Motosport-Inspired Bourbon Campaigns
Jim Beam Collaborated with the Cadillac Formula 1 Team
K-Pop Brand Ambassadorships
Asahi Super Dry Unveiled a Unified Campaign Featuring BLACKPINK
Women-Targeting Low-Alcohol Beers
Beer Girl Brewing Company is Rapidly Expanding Its Operations
Interactive Beer-Focused Festival Devices
Heineken's Debuts The Clinker at Coachella
Americana Beer Cans
Budweiser Introduces its 'Made of America' Campaign with a Heritage Can Series
Beer Relaunches
Real American Beer Unveils a Refreshed Identity and Partnerships
Social Mobile Phone Plans
Heineken's HeiMobile Offers Rewarding Real-World Experiences
Experiential Wellness-Focused Pop-Ups
while on earth™ Partnered with Athletic Brewing Company
Botanically-Powered Alcohol-Free Beers
ON BEER is Alcohol-Free But Offers a Buzz Using Botanicals
Playable Brand Universes
adidas and Brawl Stars Connect Gaming, Apparel and Live Fan Experiences
Beer-Brand Holiday Campaigns
Natural Light Beer Introduces its Garageflage Line
Gamified Sports Rewards
Mountain Dew Links MLB Home Runs to Real-Time Free Drink Rewards
Musician-Led Beverage Campaigns
poppi Tapped Charli xcx and Rachel Sennott for the Super Bowl
Retro Team Beer Cans
Budweiser MLB Team Cans Feature Vintage Baseball Graphics for Anniversary
Women-Focused Beer Expansions
Hurray's GIRL BEER Receives Funding for Expansion
Lager Popsicle Initiatives
Beer is Art Taps the Lager Popsicle Concept in Its Campaign
Emergency Beer Initiatives
Heineken Fan Rescue Delivered Beer to Scottish Fans in Boston
Self-Explanatory Non-Alc Beer Cans
Blue Moon's Answer’s on the Can Normalize Non-Alcoholic Choices
Multitasking Volunteer Initiatives
Heineken Fan Volunteers Applies a Rarely Used Employee Benefit
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Alcohol-Free Underground Campaigns
TfL and Heineken 0.0 Introduced "Bakerl0.0" for Dry January
Athlete-Backed Beverage Campaigns
PepsiCo and NFL Players Debut 'Tailgate Crashers'
Zero-Proof Festival Experiences
The Drinks with Benefits Festival Signals the Growth of the Market
Culture-Driven Product Launches
Church’s Texas Chicken launches Churchie Sauce with a local event
Clay Bar Beer Activations
This Stella Artois Roland-Garros 2026 Activation is Immersive
Coordinated Convenience-Focused Promotional Campaigns
7-Eleven Runs Promotions for Two Events
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
World Cup Hospitality Experiences
Stella Artois Turns Bars into Immersive FIFA Viewing Locations
Pretzel Beer Partnerships
Shock Top and Auntie Anne's Partnered for Beer Kneads Pretzels
Moderate Drinking Campaigns
Athletic Brewing Company's Athletic January Celebrates Mindfulness
German Soccer Can Designs
Bitburger’s Pilsner Cans Mark the German Team’s World Cup Campaign
Beer-Themed Barbecue Snack Chips
The Latest Pringles x Miller Lite Chips Have a Patriotic Branding
Inaugural Vodka Billboard Campaigns
ALB Vodka Introduces Its First Billboard in New York City
Stout-Inspired Binoculars
Guinness Binoculars Help Soccer Fans Get a Better View of the Game
Sports-Themed Beer Campaigns
This BrewDog Promotion Offers the Chance at a Year of Free Beer
Colleague-Connecting Pubs
The Office by Heineken Celebrates the Best Part of Work Culture
Localized Game-Day Food Activations
Martha Stewart Joins Pepsi’s Bay Area Local Eats
Nostalgic Brand Ambassador Revivals
Dos Equis Reintroduces the Most Interesting Man in the World
French Beer Marketing Campaigns
1664 Features Robert Pattinson in Its New Acting-Inspired Campaign
Sessionable Low-Alcohol Beers
Chilly Ones Beer is Crisp, Refreshing and Full of Flavor
Activity Gear Billboards
Ocean Spray's Reclaim Happy Hour Activation Got Australians Up & Moving
Illusory Ice Cream Pop-Ups
Häagen-Dazs Celebrated St. Patrick's Day with an O'Häagen's
Expansive Pride Activations
Smirnoff is Amplifying Its Support for the 2SLGBTQI+ Community
Festive Italian Beer Campaigns
This Birra Moretti Campaign is Rolling Out for the Holidays
Sun-Lit Anniversary Campaigns
The Corona 100 Years Campaign Lets Natural Light Capture the Story
Summer BBQ-Themed Collaborations
Duluth Trading Company Partners with Old Milwaukee Eer
Participatory Brand Platforms
Crown Royal Builds a Community-Driven Cultural Platform
Golf Caddie-Inspired Beer Campaigns
Sleeman Breweries Partner with PGA Tour Caddie Dave Markle
Celebratory Non-Alcoholic Beverage
Athletic Brewing Launches Patriotic Packaging for Run Wild IPA
Canadian Fan-Based Campaigns
Molson Launches its 'Performance Enhancing Canadians' Initiative
Celebratory Football Beer Campaigns
Tennent’s Time to Dream Campaign Celebrates the World Cup
Beach-Themed Beer Promotions
This Corona Promotion Marks the Brand's 100th Anniversary
Sports-Inspired Beverage Collaborations
Kung Fu Tea and Red Bull Launch Soccer-Themed Bubble Tea
Artistic Beer Packaging
Empyrean Brewing Co. Redesigns Its Core Legends Lineup
Limited-Edition Beer Campaigns
San Miguel launches a Limited-Edition Beer Campaign for Summer
Game-Inspired Energy Drink Campaigns
Monster Energy Piggybacks on the New Call of Duty Release
Presence-Boosting Bar Campaigns
'She's Got a Tab' Revives the SVEDKA Robot & Real-Life Connection
Outdoor Cooking-Focused Campaigns
Solo Stove Debuts the 'Squash the Beef at the Big Game' Campaign
Craft Beer Brand Redesigns
Goose Island Relaunches the 312 Beer with Chicago-Focused Branding
Sports Advertising Moments
Genius Sports Found Emotional Sports Moments Can Double Ad Recall
Post-Game Breakfast Campaigns
McDonald's Flipped Its Ads Sideways for Super Bowl Recovery
Soccer-Themed Entertainment Events
Sky Zone Turns Global Soccer Excitement into Active Play
Informal Science Events
The Pint of Science Festival Lets Researchers Interact with the Public
Fan Culture Activations
StubHub Launched Its World Cup Cuts a Multi-City Barbershop Campaign
Alcohol-Free Beer Run Clubs
Outdoor Brewing is Launching Run Pub in London
Celebratory Complimentary Beers
Miller Lite is Marking Its 50th Anniversary with a Big Celebration
Anti-Screen Summer Social Events
Eventbrite Presents 'The Offline Summer' Initiative
Midwestern Beer-Infused Sausages
Leinenkugel x Johnsonville Present the Oktoberfest Beer Brats
Community-Centered Rooftop Events
Heineken's Rooftop Revival Turned Building Tops into Social Hubs
Taxi Driver-Centric Branded Events
Carlsberg Ran the 'Fare Game' Initiative for Taxi Drivers
Costumed Fan Stunts
AXE's Mystery Wiener Couple Captivated Fans at the World Cup
Board Game Beers
Every Herd Mentality IPA Can Includes a QR Code That Unlocks a Free Game
Mid-Strength Marketing Pushes
6Percent, Small Beer And Quarter Proof Launch Mid-Strength March
Girded Billboard Posters
Irn-Bru And Lucky Generals Introduced Girders Posters
Intense Carbonation Campaigns
Three Cents Unveiled Its Intense to the Last Sip Campaign
Comedic Social-First Campaigns
Bonobos Debuts a Cheeky Ad Called the Sweat Stakes
Cross-Continental Beer Brewing Documentaries
The Beer is Art Campaign Debuts a Documentary Film
Swapped Phone Campaigns
KitKat Phone Break Depicts Devices Traded for Chocolate Wafer Bars
Social Learning Experiences
Lectures on Tap Hosts Expert-Led Discussions in Local Bars
Retail Beverage Experiences
The Paper Store Uses Custom Drink Stations to Boost Engagement
Retro Phone-Free Events
Before the Internet is on a Mission to Reconnect People in Real Life
Timely Actor-Backed Beer Campaigns
Miller Lite Debuts 'Legendary Moments Start with a Lite'
Local Restaurant Activations
Pepsi Hosts Community Events to Drive Restaurant Discovery
Vacation Mode Activations
San Miguel's Holiday Mirror Transforms Passersby with AR
Winning Comment Campaigns
Dos Equis Invites Fans to Submit Legend Lines to Appear in a Commercial
Heartfelt Beverage Campaigns
The 'A Real BOOST®' Campaign Centers on Authentic Human Experiences
Refreshing Spirits Campaigns
Refresh Your Season Invites Fans to Make Jim Beam & Lemonade
Snack Bar-Promoting Experiential Campaigns
Einstein Energy Super Snack Bars Ran a Campaign at SXSW
Nostalgic Celebrity-Supported Beverage Campaigns
Clearly Canadian Recently Revived Its Brand
Beer-Focused Short Documentaries
Bruz Beers Debuts the Adventurous Let's Get Lost Documentary
Superstitious Soccer Campaigns
Sedano's Supermarkets Launched Where Superstitions Are Born
Experiential Brand Roles
Lagunitas Recruits a Beer Roadie for the Iron Maiden Tour
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Nostalgic Slap Bracelet Giveaway
The Human Bean Gives Slap Bracelets With its 90s-Inspired Drinks
Minimalist Beer-Eau Labels
Genys Beershine Design Launched By Bold Brands Agency
Angler-Focused Collector Cans
Busch Light Teams With Bass Pro Shops For Collector Beer Cans
Purpose-Driven Brand Contests
Publicity for Good is Supporting Goodness with Its Contest
Community Fashion Events
Free People Hosts a Charitable Summer Gathering with Film and Activities
Celebrity-Backed Non-Alcoholic Beers
BERO Expanded Its Retail Push Into Walmart, Kroger And Publix