People are not just living in the age of technology anymore, but the age of the Internet and these examples of beer publicity stunts show why that is an important distinction. When everyone is sharing anything and everything that sparks some sort of emotional response, a focus on campaigns that can go viral online is something many, if not all, companies should consider executing.
In these examples of beer publicity stunts, friendships have been tested, people's patriotism have been highlighted and a single man was even put through surreal and adventurous night for an epic Super Bowl commercial that got everyone talking. In a world inundated with print and video ads, people are becoming more responsive to experiences, whether their own or vicarious ones they can relate to on a meaningful level.
11 Examples of Beer Publicity Stunts
11
Signal-Blocking Beer Coolers
Polar Cell Phone Nullifier Ensures Full Attention Devoted to Company
10
Friendship-Testing Beer Ads
This Carlsberg Commercial Puts Friendships to the Test
9
Immersive Beer Campaigns
Heineken's 'The Guest of Honor' Production is Designed to Go Viral
8
Boozy Gift Boutiques
The Stella Artois Pop-Up Shop is a Great Place for Father’s Day Gift Ideas
7
Adventurous Beer Drinker Ads
The 2014 Bud Light Super Bowl Ad is Full of Celebs and Surprises
6
Helium Beer Pranks
Samuel Adams Played a Practical Joke on Customers with Helium Beer
5
Customer-Controlled Happy Hours
The Carlsberg HappyBeerTime Stint Revamps the Drinking Experience
4
Beer Brand Travel Experiments
Departure Roulette Participants Board Plane to Unkown Places
3
Passport-Scanning Refrigerators
The Molson Canadian Beer Fridge Gives Out Free Beers to Canadians
2
Break-Encouraging Vending Machines
This Beer Vending Machine Rewards Patrons Who Do Nothing
1
Headbanging Beer Campaigns
This Kingfisher Premium Promotion Rewarded Headbangers With Beer
Related Ideas
Freeze-Dried Beer Innovations
Moosehead Introduces Freeze-Dried Beer Inspired by Space Mission
Beer-Infused Soup Lines
Campbell’s Chunky x Pabst Blue Ribbon Serve Up a Bold Soup Collaboration
Bookish Beer Cans
Faber & Faber and Beek Created a Can with a Label That Shares a Book Excerpt
Unconventionally Categorized Drinks
Smirnoff ICE Drops a Global Campaign to Celebrate 25 Years
Anti-AI Beer Billboards
Heineken's Latest Ads Poke Fun at AI Friendship Devices
Exclusive Ketchup Kegs
The 114-Ounce Heinz KegChup Was Made for Big Game Snacking
Summer Soda Brand Campaigns
Sprite 'Turns Up the Refreshment' With its Immersive Campaign
Origin Story Ads
Pacifico Unveils Its 'Find Your Own Way' Ad Campaign
Immersive Throwback Sports Events
Michelob ULTRA Launched the 'Run Back the Miracle' Activation
Hydrating Isotonic Lagers
Outd00r Brewing Has Zero Alcohol with Electrolytes and Vitamin C
Bar-Focused Dating Apps
Heineken®'s Bar Dating App Appeals to Gen Z's Social Habits
Bizarre Influencer-Supported Beer Campaigns
Miller Lite Debuts Miller Tea Time with Livvy Dunne
Snow-Accented Beer Ads
These Stella Artois Ads Create the Illusion of a Frothy Chalice
Nationwide Soda Campaigns
America250's Coca-Cola Mini Cans Campaign Spotlight All 50 States
Group Chat Meetups
Heineken's Group Chat Bar Experience Unites People in Person
Apologetic Beer Initiatives
Coors Light Debuts a Creative Marketing Initiative — Obstructed Brews
German Soccer Can Designs
Bitburger’s Pilsner Cans Mark the German Team’s World Cup Campaign
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Automated Beer Stations
Heineken Launched its 'Trust Bars' Campaign in South Korea
Telecom Event Ticket Campaigns
Verizon and David Beckham Teamed Up for the FIFA World Cup 2026
Beer Packaging Shifts
Moosehead Breweries Will No Longer Offer Glass Bottles for Its Beers
Affectionate Insult Beer Cans
Foster's Love You Cans Help Buddies Connect Through Rude Names
Beer Sponsorship Activations
Michelob ULTRA Launched Its Canada-Wide FIFA World Cup Activations
Grill-Inspired Snack Crisps
Pringles x Miller Lite Shares Limited-Editions Like Grilled Beer Brat
Gen Z-Themed Soda Campaigns
Pepsi Relation-Sips Showcase Small Gestures This Valentine's Day
Smart Beer Bands
Heineken's The Clinker Celebrates Music as a Shared Language
Data-Driven Sports Culture Ads
Air Transat's OOH Campaign Compares and Contrasts Ticket Prices
Beer-Themed Barbecue Snack Chips
The Latest Pringles x Miller Lite Chips Have a Patriotic Branding
Provocative Tequila Campaigns
PATRÓN's ‘Censored Truth’ Sheds Light on Transparency
Globalized Tournament Campaigns
Coca-Cola Debuts 'Uncanned Emotions' for the 2026 World Cup
Branded Apparel Vodka Campaigns
Smirnoff Partners with Aleali May for We Do Game Days
Beer Brand Nature Campaigns
Corona Launched Its Living Is Calling With a Tripadvisor Partnership
Beer-First Travel Collections
Molson Coors' Lager Luggage Collection Makes Summer Travel Fun
Bold Beer-Flavored Cheeses
The 'Pabst Blue Ribbon Beer Flavored Cheese' is a Unique Collaboration
Self-Discovery Soda Ads
Pepsi The Choice Features a Polar Bear Finding His Taste Preference
Friendly Fandom Campaigns
Heineken Kicked Off Fans Have More Friends with a Fun Social Experiment
Cross-Industry Insight Networks
The Think Party Explores the Future of Socialization
Cheeky Bar-Focused Campaigns
Heineken Advocates for Financial Support for Bars with Starring Bars
Cheeky Food-Focused Soda Campaigns
The 'Share a Pepsi' Campaign Encourages Pairing with Food
Cheeky Non-Alcoholic Beer Ads
Coors Light Spotlights Coors 0.0% with the Coooors Call
Celebrity-Backed Non-Alcoholic Beer Brands
Go Brewing Taps Actor and Spokesman Frank Zito
Music Experience-Focused Beer Campaigns
The Heineken House is Back for 2026 Coachella
Marketer-Targeted Albums
The Spotify Tunetorials Campaign Blurs Education and Entertainment
Multitasking Volunteer Initiatives
Heineken Fan Volunteers Applies a Rarely Used Employee Benefit
Nostalgic Infomercial Grill Spots
Bud Light x Traeger Grills Launch the 'Traegerator'
Soccer-Centric Soda Spots
Pepsi's 'Refresh the Game' Campaign Brings Soccer Icons Together
Soccer Star-Fronted Soda Campaigns
The Pepsi MAX® Thirsty For More Campaign Stars David Beckham
House Party-Themed Campaigns
Hiders Keepers Shows Stella Artois’ Clever Take on Party Etiquette
K-Pop Brand Ambassadorships
Asahi Super Dry Unveiled a Unified Campaign Featuring BLACKPINK
Women-Targeting Low-Alcohol Beers
Beer Girl Brewing Company is Rapidly Expanding Its Operations
Interactive Beer-Focused Festival Devices
Heineken's Debuts The Clinker at Coachella
Gen Z Soda Campaigns
Enjoy the Moment with a Coca‑Cola Targets a Generation That Wants to Unplug
Beer Relaunches
Real American Beer Unveils a Refreshed Identity and Partnerships
Americana Beer Cans
Budweiser Introduces its 'Made of America' Campaign with a Heritage Can Series
Social Mobile Phone Plans
Heineken's HeiMobile Offers Rewarding Real-World Experiences
Anti-Digital Social Campaigns
Heineken Partners with Joe Jonas for 'Socials Off Socials'
Experiential Wellness-Focused Pop-Ups
while on earth™ Partnered with Athletic Brewing Company
Emotional Introspection Drinking Experiences
Suntory's Glass and Words Bar Concept is Novel
Botanically-Powered Alcohol-Free Beers
ON BEER is Alcohol-Free But Offers a Buzz Using Botanicals
Beer-Brand Holiday Campaigns
Natural Light Beer Introduces its Garageflage Line
Gamified Sports Rewards
Mountain Dew Links MLB Home Runs to Real-Time Free Drink Rewards
Musician-Led Beverage Campaigns
poppi Tapped Charli xcx and Rachel Sennott for the Super Bowl
Lager Popsicle Initiatives
Beer is Art Taps the Lager Popsicle Concept in Its Campaign
Women-Focused Beer Expansions
Hurray's GIRL BEER Receives Funding for Expansion
Retro Team Beer Cans
Budweiser MLB Team Cans Feature Vintage Baseball Graphics for Anniversary
Sustainable Beer Brand Partnerships
Terrapin Beer Co. & Orvis Boasts Environmental Sustainability
Self-Explanatory Non-Alc Beer Cans
Blue Moon's Answer’s on the Can Normalize Non-Alcoholic Choices
Football-Focused Brand Platforms
Pepsi Football Nation Seeks to Unify the Brand's Partnerships
Playful Hockey Campaigns
Beard in a Box Campaign Lets Hockey Fans Join the Playoff Beard Tradition
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Cocktail-Inspired Beers
Tip Top Cocktails' Kindred Spirits Series Explores Brewery Collabs
Dating-Style Bar Discovery Platforms
Heineken® Debuts an Innovative Digital Platform — Bar Dating
Alcohol-Free Underground Campaigns
TfL and Heineken 0.0 Introduced "Bakerl0.0" for Dry January
Athlete-Backed Beverage Campaigns
PepsiCo and NFL Players Debut 'Tailgate Crashers'
Zero-Proof Festival Experiences
The Drinks with Benefits Festival Signals the Growth of the Market
Reimagined Classic Beer Campaigns
Guinness Gives 'A Lovely Day' a Modern Artistic Refresh
Coastal-Inspired Beer Campaigns
The Corona Beach 100 Campaign Celebrates the Brand's Anniversary
Coordinated Convenience-Focused Promotional Campaigns
7-Eleven Runs Promotions for Two Events
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
World Cup Hospitality Experiences
Stella Artois Turns Bars into Immersive FIFA Viewing Locations
Football-Focused Sofa Campaigns
Pepsi Presents the Refresh the Game Campaign with Icons
Celebratory Beverage Ads
Miller Lite’s ‘Legendary Stories’ Campaign Celebrates 50 Years
Pretzel Beer Partnerships
Shock Top and Auntie Anne's Partnered for Beer Kneads Pretzels
Moderate Drinking Campaigns
Athletic Brewing Company's Athletic January Celebrates Mindfulness
Drink Coaster Phone Cases
The Ultimate Signal-Free Party by Captain Morgan Encourages Presence
Inaugural Vodka Billboard Campaigns
ALB Vodka Introduces Its First Billboard in New York City
Colleague-Connecting Pubs
The Office by Heineken Celebrates the Best Part of Work Culture
Localized Game-Day Food Activations
Martha Stewart Joins Pepsi’s Bay Area Local Eats
Nostalgic Brand Ambassador Revivals
Dos Equis Reintroduces the Most Interesting Man in the World
French Beer Marketing Campaigns
1664 Features Robert Pattinson in Its New Acting-Inspired Campaign
Sessionable Low-Alcohol Beers
Chilly Ones Beer is Crisp, Refreshing and Full of Flavor
Activity Gear Billboards
Ocean Spray's Reclaim Happy Hour Activation Got Australians Up & Moving
Illusory Ice Cream Pop-Ups
Häagen-Dazs Celebrated St. Patrick's Day with an O'Häagen's
Large-Scale Daytime Parties
Guinness SPD Hosted Its St. Patrick’s Day Event in Rebel Toronto
Expansive Pride Activations
Smirnoff is Amplifying Its Support for the 2SLGBTQI+ Community
Festive Italian Beer Campaigns
This Birra Moretti Campaign is Rolling Out for the Holidays
Sun-Lit Anniversary Campaigns
The Corona 100 Years Campaign Lets Natural Light Capture the Story
Golf Caddie-Inspired Beer Campaigns
Sleeman Breweries Partner with PGA Tour Caddie Dave Markle
Canadian Fan-Based Campaigns
Molson Launches its 'Performance Enhancing Canadians' Initiative
Sports-Themed Beer Campaigns
This BrewDog Promotion Offers the Chance at a Year of Free Beer
Beach-Themed Beer Promotions
This Corona Promotion Marks the Brand's 100th Anniversary
Audio Experience-Integrated Beverage Packaging
TapTunes, Inc. Has Introduced Virtual Wax
Island-Inspired Beverage Campaigns
Liquid Aloha Brings Kona Big Wave’s Island Vibes to Life
Exciting Musician-Inspired Beer Activations
Outlaw Light Beer Debuts HARDY-Branded Can
Dine-Out Beer Promotions
This BrewDog On-Pack Promotion Celebrates the Brand's 18th Anniversary
Artistic Beer Packaging
Empyrean Brewing Co. Redesigns Its Core Legends Lineup
Limited-Edition Beer Campaigns
San Miguel launches a Limited-Edition Beer Campaign for Summer
Game-Inspired Energy Drink Campaigns
Monster Energy Piggybacks on the New Call of Duty Release
Presence-Boosting Bar Campaigns
'She's Got a Tab' Revives the SVEDKA Robot & Real-Life Connection
Outdoor Cooking-Focused Campaigns
Solo Stove Debuts the 'Squash the Beef at the Big Game' Campaign
Craft Beer Brand Redesigns
Goose Island Relaunches the 312 Beer with Chicago-Focused Branding
Back-Row Beer Campaigns
Harbin Beer's Back Rack Hack Used Less-Ideal Retail Space to Boost Sales
Pickle-Inspired Wines
Stella Rosa Presented Pickle Wine to Its Audience on April Fools' Day
Post-Game Breakfast Campaigns
McDonald's Flipped Its Ads Sideways for Super Bowl Recovery
Celebratory Complimentary Beers
Miller Lite is Marking Its 50th Anniversary with a Big Celebration
Midwestern Beer-Infused Sausages
Leinenkugel x Johnsonville Present the Oktoberfest Beer Brats
Superstitious Fan-Inspired Campaigns
Heineken Rebuilds Arsenal Fans' Beloved Pub in Lisbon
Community-Centered Rooftop Events
Heineken's Rooftop Revival Turned Building Tops into Social Hubs
Taxi Driver-Centric Branded Events
Carlsberg Ran the 'Fare Game' Initiative for Taxi Drivers
Board Game Beers
Every Herd Mentality IPA Can Includes a QR Code That Unlocks a Free Game
Mid-Strength Marketing Pushes
6Percent, Small Beer And Quarter Proof Launch Mid-Strength March
Girded Billboard Posters
Irn-Bru And Lucky Generals Introduced Girders Posters
AI Creator-Centric Campaigns
The Spirit of London Campaign by Beefeater Embraces the City's Energy
Cross-Continental Beer Brewing Documentaries
The Beer is Art Campaign Debuts a Documentary Film
Swapped Phone Campaigns
KitKat Phone Break Depicts Devices Traded for Chocolate Wafer Bars
Intense Carbonation Campaigns
Three Cents Unveiled Its Intense to the Last Sip Campaign
Retro Phone-Free Events
Before the Internet is on a Mission to Reconnect People in Real Life
Timely Actor-Backed Beer Campaigns
Miller Lite Debuts 'Legendary Moments Start with a Lite'
Winning Comment Campaigns
Dos Equis Invites Fans to Submit Legend Lines to Appear in a Commercial
Live Sports Jackpots
Budweiser Launched a Real-Time NHL Goal-Tracking Jackpot in Quebec
Heartfelt Beverage Campaigns
The 'A Real BOOST®' Campaign Centers on Authentic Human Experiences
Refreshing Spirits Campaigns
Refresh Your Season Invites Fans to Make Jim Beam & Lemonade
Nostalgic Celebrity-Supported Beverage Campaigns
Clearly Canadian Recently Revived Its Brand
Beer-Focused Short Documentaries
Bruz Beers Debuts the Adventurous Let's Get Lost Documentary
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Nostalgic Slap Bracelet Giveaway
The Human Bean Gives Slap Bracelets With its 90s-Inspired Drinks
Minimalist Beer-Eau Labels
Genys Beershine Design Launched By Bold Brands Agency
Angler-Focused Collector Cans
Busch Light Teams With Bass Pro Shops For Collector Beer Cans
Purpose-Driven Brand Contests
Publicity for Good is Supporting Goodness with Its Contest
Celebrity-Backed Non-Alcoholic Beers
BERO Expanded Its Retail Push Into Walmart, Kroger And Publix