With the plethora of advertisements continuously bombarding consumers, capturing their attention is increasingly challenging, but these emotional beverage ads are showcasing how establishing a deeper sentiment with viewers can serve to strike a cord.
Gone are the days when product advertisements simply consisted of showcasing the product and its intended use. Modern consumers are looking for goods that are more than just useful, but that can also serve as something they can relate to and understand. By infusing heartfelt sentiments and emotional storylines into campaigns, beverage retailers are able to establish a connection with consumers that will last long after the campaign has ended.
From friendship-testing beer ads to campaigns featuring family bonds, these emotional beverage ads will surely make viewers pay attention with their use of touching qualities.
14 Emotional Beverage Ads
From Uplifting Friendship Beer Ads to Break-Up Beverage Ads:
Tana Makmanee — Jan 24, 2014 — Marketing
14
Animalistic Beer Campaigns
The Diver & Aguilar Super Bock Ads are Ferocious
13
Friendship-Testing Beer Ads
This Carlsberg Commercial Puts Friendships to the Test
12
Apologetic Beer Ads
This Schneider Beer Ad Hilariously Begs Forgiveness on Behalf of All Guys
11
Problematic Couples Commercials
This Funny Aftertaste Ad by Devondale Connects with Couple Issues
10
Family-Friendly Polar Bear Films
Coca-Cola Brings Back the Animated Polar Bears in this Short Film
9
Holiday Romance Beer Campaigns
The Stella Artois Christmas 2010 Ad Will Warm Your Heart
8
People-Blending Beverage Ads
Sprite 'Camo' Campaign Encourages You to Express Yourself
7
Uplifting Friendship Beer Ads
Guinness Propounds the Virtues of Friendship in its Beer Commercial
6
Break-Up Beverage Ads
The Sprite Zero Substitutes Commercial Uses Heartbreak to Promote a Drink
5
Civilization-Saving Beverage Ads
The Perrier 'The Drop' Commercial Saves Earth From a Heatwave
4
Social Experiment Alcohol Ads
'Project Open-Minded' by Somersby Cider Tactically Gets Men Dancing
3
Spontaneously Romantic Beer Ads
The Heineken: the Perfect Date Commercial is a Fun Fest
2
Emotional Friendship Beverage Ads
Robinsons’ Juice Ad is Sure to Make You Shed a Tear or Two
1
Effervescent Soda Campaigns
7UP 'Bubbles' Commercial Features a City Full of Uplifting Bubbles
Related Ideas
Senior-Targeted Beers
Beck's 70+ is a Bitter Beer Exclusively for Mature Drinkers
Freshly Rebranded Frozen Drinks
Slurpee's Bold New Identity and Mascot Speak to Gen Z
Nostalgic Beer Brand Phones
The Boring Phone by Heineken Helps Adults Focus on What Really Matters
Comforting Ketchup Bottles
Heinz Created a Take-Anywhere Emotional Support Ketchup Bottle
Candy-Flavored Beverages
Skittles Drinks Reimagine a Favorite Gen Z Candy as a Beverage
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Multifunctional Beverage Carriers
The Conceptual 'ThermoBag' Drink Carrier is All-in-One
AI-Created Natural Beers
AB InBev Launches an AI Beer Named 'Beck’s Autonomous'
Uplifting Canned Coffees
Happy Coffee's Ready-to-Drink Beverages Target Younger Coffee Lovers
Parenthood Beer Campaigns
Coors Light Celebrates Parents with 'Cheers to Parenthood' Campaign
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Cat-Themed Soda Cans
Pepsi Cat Cans Commemorate the Growing Number of Cat Owners in China
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Soda-Inspired Alcoholic Refreshments
SVNS Hard 7Up Comes in Two Flavor Options
Pop Art Beer Branding
Budweiser and Sir Peter Blake Collaborated on a New Can
Low-Calorie Non-Alcoholic Brews
Partake Brewing's Alternative Brews Challenge Industry Norkms
Carbonated Milk Sodas
P.S. milk sodas is a Flirty Canned Beverage Concept
Refreshed Boozeless Beverage Ranges
Liquid Intelligence Zero-Proof Line Introduces aēlo
Uplifting Energetic Soda Rebrandings
PepsiCo Unveils a New Branding Language for the Soda 7UP
Moderate Drinking Campaigns
The Magic of Moderate Drinking Encourages Responsible Consumption
Comic Strip Milk Bottles
Seki Milk Created Artful Bottle Designs to Encourage Dairy Consumption
Color-Changing Beer Labels
Coors' Bottles Help to Prevent Freezer Tragedies
Drinker-Specific Sunscreens
Beavertown Brewery Made a Sun Care Product for Beer Drinkers
Authenticity-Emphasizing Beer Campaigns
Firestone Walker Brewing Company Launches This is 805 Beer
Heat-Sensitive Vending Machines
Sprite's Vending Machine Drops a Drink When Temperatures Rise
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Emotional Support Water Bottles
The MoodMug Water Bottle Has a Spot to Display Mood Emojis
Beer-Paired Noodle Cups
Nissin Created a Guide to Pairing Cup Noodles and Beer for Oktoberfest
Electricity-Free Beer Fridges
The Bud Ground Cooler Needs No Electricity to Run in Hot Weather
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Timeless Sports Drinks
Ancient Drinks Offers Time-Honored Recipes for Enhanced Energy
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Beer-Flavored Ice Pops
Coors Light Coors-icles are Non-Alcoholic But Only For Fans 21 and Up
Dopamine-Boosting Beverages
Illicit Elixirs are Non-Alcoholic, Caffeine-Free and Mood-Boosting
Low-Calorie Cognitive Beverages
TapouT Cognitive Energy is Sparkling and Antioxidant-Packed
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Rosé-Dispensing Billboards
Aldi's Billboard Serves Glasses of Wine at the Optimal Temperature
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Togetherness Seltzer Campaigns
White Claw's Grab Life By The Claw Targets the Loneliest Generation
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Youth-Targeted Water Ads
Wyler's Light Launches Vibrant Campaign to Add Flavor to Plain Water
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Wild Granny Campaigns
Liquid Death's 'Your Grandma’s Energy Drink' Stars Daring Old Women
Candle-Paired Drink Collections
The New Emotional Illuminations Collection Pairs Scents and Tastes
Feel-Good Beverage Campaigns
Swoon's Bestie Campaign Spotlights "Beverages That Love You Back"
Co-Branded Beer Apparel
thisisneverthat and Budweiser Partner on a New Apparel Collection
Cup-Stealing Clothing Collections
Stella Artois' Steal Artois Collection Honors Bar Culture
Rugged Legacy Beer Campaigns
Coors Banquet Reinvigorates Start Your Legacy Campaign
Functional Effervescent Drink Ranges
SmartSoda Brilliant Life Drinks are Made with Alkaline Water
Anti-Sexist Beer Campaigns
Miller Lite Launches ‘Bad $#!T to Good $#!T’ Ahead of Women’s Day
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Retro-Tinged Beer-Branded Apparel
Coors Joins Huckberry to Launch a Capsule of Apparel
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Game-Themed Soft Drinks
Coca-Cola Unveils a League of Legends-Themed Zero Sugar Can
Mood-Boosting Sodas
Rowdy Mermaid's Good Mood Soda Contains Beneficial Botanicals
Fatigue-Reducing Energy Beverages
Blue Sun Corporation Launches the 'BLUE SUN Energy Drink'
Textural Candy-Inspired Refreshments
Mentos Drinks Come in Three Non-Sparkling Varieties
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Bbrand Identity
Downloadable Game Beer Ads
The Stella 'Beer, Au Naturel’ Ad is Playable on The Sims
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
On-Demand Bubbly Water Campaigns
"Press for Bubly" Keeps Non-Drinkers Committed to Dry January
Rebranded Offbeat Sodas
Dr Pepper's New Cans and New Campaign Embrace Weirdness
Emoji-Inspired Beer Campaigns
Corona's Emojiless Pledge Fights Digitization & Celebrates Reality
Sunset Beer Campaigns
Corona's Sunset O’Clock Campaign Creatively Uses Time Stamps as Rewards
Performance-Boosting Beverages
These Sparkling Energy Drinks Boost Physical & Mental Performance
Food Pairing Soda Campaigns
The 'Better with Pepsi Max' Campaign Depicts Elevated Experiences
Reusable Aperitif Bottles
Ghia's Bottle Helps Customers Creatively Repurpose Empty Packaging
Celebratory Limited-Edition T-Shirts
Heineken Partners with Singapore Creatives for Its 150th
Lookalike Martini Ads
Kahlúa's Feliz St. Patrick's Day Promotes Espresso Martinis Over Stouts
Targeted Health Elixirs
Bewell Shots Support Hydration, Energy and Mood Management
Summer Beer Excuse Generators
Samuel Adams Launches 'I Can't' Can to Help Escape Unwanted Plans
Happiness-Encouraging Teas
Tetley's Live Tea Collection Encourages Achievable Wellness Goals
Mixologist-Grade Canned Cocktails
be. Canned Cocktails Come in Five Flavors
Health-Conscious Iced Teas
HRBVOR Unveils its New Line of Functional Iced Teas in 12oz Bottles
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Functional Lotus Beverages
Lotus Plant Power Drinks are Made with Seven of Earth’s "Power Plants"
Splashy Canned Water
Drink Weird Sets Itself Apart with Bold Branding & Convenient Cans
Bourbon-Specific Snacks
The Sweetery's Bourbon Buddies Enhance the Drinking Experience
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Thirst-Quenching Canned Teas
The Liquid Death Ice Teas Come in Three Flavors
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Garment-Inspired Drink Holders
Puffin Drinkware 'The Aloha' Comes in Two Hawaiian-Themed Styles
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Effervescent Indian-Inspired Beverages
Bollygood Makes Uniquely Flavored Limades and Lemonades
Gamer Enhancement Drinks
Sly Offers Gamers the Benefits They Need to Keep Playing
Spoof Sci-Fi Beer Ads
The Liquid Death x Rebel Moon Collab Pokes Fun at Beer Ad Tropes
Celebrity-Fronted Non-Alcoholic Beer Commercials
Heineken Taps Paul Rudd for Its Super Bowl Ad
Performance Power-Up Beverages
PLAYR1's Non-Carbonated Drinks Boost Performance & Mood
Functional Alcohol-Free Refreshments
Bonbuz Functional Fizz Helps to Elevate Mood, Energy and More
AI-Inspired Beer Ads
Sharp is Promoting Its First Hazy IPA, Solar Wave, with "ChatIPA"
Canned Cocktail-Style Drinks
Slingers Signature Cocktails are Malt-Based 8.0% ABV Drinks
Peach-Forward Beer Launches
Busch Light Debuts the Busch Light Peach in Time for Summer
High-Caffeine Energy Cans
Barr Soft Drinks Launches the Pwr-Bru Big Can Energy Drinks
Anytime Hydration Beverages
Leisure Project is Fueled by Electrolytes, Adaptogens & Nootropics
Wish-Granting Beer Ads
The 2024 Bud Light Super Bowl Commercial Introduces the Bud Light Genie
Ultra-Modern Functional Sodas
Vibe Unveils a Line of Functional Sodas in Three Fruity Flavors
Mood-Boosting Prebiotic Sodas
Daytrip's Prebiotic Sodas Support the Mind-Gut Connection
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Melody-Inspired Alcohol Campaigns
Usher and Brands Debut the 'Life is a Melody' Campaign
Bartender Collaboration Apps
Drinktank is Changing the Way Brands and Bartenders Collaborate
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Caffeinated Functional Sparkling Waters
Heywell x Foxtrot Supports Mood & Stress Management
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Soothing Water Lily Beverages
Lily's Functional Non-Alcoholic Drink Features a Rare Adaptogen
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
RTD Sparkling Mimosas
Darling Mimosa Makes Fizzy, Conveniently Canned Brunch Beverages
Alcohol Sporting Partnerships
AB InBev Will Be the Sponsor of the Olympics Until 2028
Complimentary Glassware Beer Campaigns
Birra Moretti Offers Collectible Glasses with Every Pack
Consumer-Driven Energy Drinks
These New Yerbaé Energy Drinks Tap into Shopper Flavor Preferences
Multipurpose Plant-Based Beverages
Moodrink is a Fully Foamable Drink to Add to Coffee & More
Gut-Friendly Kombucha Campaigns
Health-Ade's Thrill Your Gut Highlights the Benefits of Kombucha
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Peer-to-Peer Conversation Campaigns
JOYBA's Real Tea, Real Talk Supports Mental Health in Youth
At-Home Cocktail Campaigns
Gordon's Many Evenings In Campaign Spotlights At-Home Drinking
Collaboration Football Beer Branding
The Carling Emirates FA Cup Can is Limited-Edition
Friendship Cream Cheese Campaigns
The 'You’ve Got a Friend in Philly' Campaign is Charming
Australian Beer Revamps
New South Wales' Tooheys Unveils its First Branding Update in Eight Years
Honey-Sweetened Sparkling Cocktails
Fizzy Beez Makes Full-Flavored Sparkling Cocktails with Honey
Festival Hydration Drink Campaigns
This Electrolit Activation Will Be at Music Festivals in 2023
Handcrafted Energy Drinks
Bad Ass Coffee of Hawaii Launched Three Naturally Energizing Beverages
Inflight Non-Alcoholic Beers
Athletic Brewing Company & JetBlue are Serving Non-Alcoholic Beer
Alcohol-Free Soft Drinks
ZAG Drinks' Social Softs are Designed for Adult Drinking Occasions
Better-for-You Bubble Teas
Betta Boba's Canned Drinks Target Students with 50% Less Sugar
Spooky Beer Challenges
For Halloween, Samuel Adams is Tapping into the Fear of an Empty Beer Glass
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Energetic Filtered Water Campaigns
Brita's Taste Over Everything Campaign is Youthful & Optimistic
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Bold Personality-Packed Beers
White Castle & Evil Genius Beer Company Made 'Main Character Energy'
Spiked Sparkling Teas
This Special-Edition Sparkling Tea Box Supports Worthy and Just Causes
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Quirkily Branded Beers
Eastern Brewing's 'Brand New Lager' is a Self-Explanatory Beverage
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic