In addition to increasing engagement across social media channels and cultivating an online presence, dedicated digital campaign websites serve as a unique tool for brands in measuring the success of a particular project.
From interactive campaign websites that make the most of augmented reality technology to social media-fueled caches of consumer shared images, there are plenty of ways for brands to generate momentum around a launch. In providing shareable content that subverts what the consumer is expecting their interaction with the brand to be, the possibility of that consumer forming a bond with that brand increases tenfold.
A particularly successful campaign was one launched by Penguin Classics. In order to celebrate the brand's 80th anniversary, Penguin launched a website boasting a digital compass that took visitors through 100 titles available for only 80-pence on the anniversary date.
21 Digital Campaign Websites
From Digital Literary Compasses to Stylized Soccer Websites:
Rebecca Byers — Apr 23, 2015 — Marketing
21
Childcare Charity Campaigns
These Ads Show the Hopes and Dreams of Abandoned Children
20
Crowdsourced Holiday Songs
Waitrose's Donate Your Voice Campaign Features Vocals from the Public
19
Quirky Bird Tweet Generators
The Tweet Couple from Cornetto Makes 140 Characters Fun
18
Tweeting Concert Websites
Become a Musical Genius Using the Metropole Tweetphony Site
17
Digital Literary Compasses
The Penguin Classic Online Compass is a Celebration of 80 Years
16
Earth-Saving Soccer Campaigns
For Each Soccer Ball Kissed, Kick It to Brazil Will Donate a Tree
15
Cognac Heritage Exhibits
The Time Barrel Project Celebrates the Hennessey 250th Anniversary
14
Happy Emoji Billboards
This Coca-Cola Marketing Stunt Shares Jovial Web Addresses
13
Social Media Travel Sweepstakes
This Digital Campaign for the Netherlands is from Expedia
12
Coupling Travel Campaigns
'Do It for Denmark' Aims to Raise Denmark's Declining Birthrates
11
Face-Pairing Museum Campaigns
Interactive Museum Strategy Rijks Emotions Matches Faces to Artwork
10
Edible Anticipation Campaigns
Daniel Brokstad Creates Exciting Fortune Cookie Sayings
9
Stylized Soccer Websites
The 'ESPN FC World Cup Essentials' Website is Pretty and Informative
8
Interactive Sensory Websites
Movi Kanti Revo Uses the Motions of Your Body to Navigate the Web
7
Web-Based Fantasy Journeys
'Find Your Way to Oz' Takes Users on a Chrome-Enhanced Interactive Trip
6
Luxury Hotel Soccer Campaigns
The Marriott World Cup Ad Stars Former and Present US Soccer Stars
5
Emotive Travel Campaigns
Cathay Pacific's Life Well Travelled Campaign Markets Wanderlust
4
Split Storyline Ads
Honda the Other Side is 'A Double Sided Story'
3
Clever Chip Campaigns
Tostitos Gave Dip to Those Named Chip to Celebrate National Chip and Dip Day
2
Aging Simulation Campaigns
Orange's Interactive Campaign Lets You Talk to Your Future Self
1
Interactive Soccer Star Avatars
The Lionel Messi Avatar Interracts with Users Online
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Illustrative 420 Campaigns
Vizie Unveils His Latest Work for Grassroots' 420 Campaign
Vibrant Footwear Retro Campaigns
Jack Grealish Stars in the Latest PUMA Palermo Campaign
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
SEO Article Writing Tools
Byword Writes and Posts SEO-Rich Content to Your Site
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Niche Search Engine Tools
Global Explorer Helps Users Discover and Dive Deeper into Topics
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Engaging Shelf Displays
Netvisual is Elevating In-Store Advertising with its Shelf Edge Displays
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Online Merchandise Storefronts
The Panera Shop Gives Access to Bread-themed Apparel & Carb-Couture
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Cookie Re-Branding Makeovers
BrandMe Gives Lotus Bakeries a New Visual Branding
Personalized Digital Playgrounds
Pringles Poptopia is an Immersive, Engaging Experience for Fans
Affordable SEO Insights Platform
SEO Stuff Offers All-Things Keyword Research
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Digital Sustainable Food Solutions
Special Projects Debuts Eco Lenses to Help with Decision-Making
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Cozy Luxury Winter Campaigns
The Burberry Winter 2023 Campaign Has Launched
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Effective AI SEO Strategies
Post Cheetah Saves Businesses Time and Energy with AI SEO Strategies
Updated Sports Retail Strategies
Decathlon Announced Its New Purpose and Business Strategy
AI-Powered Travel Campaigns
Samsonite's Bring It 2024 Campaign Exudes Timeless Style & Durability
Digital Streetwear Collaborations
The Fabricant x Highsnobiety Dropped During Paris Fashion Week
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Creative Text-to-Infographic Tools
Infography Converts Blog Posts to Artistic Infographics
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Sports-Centric Digital Collectibles Platform
Sweet Took Part in the Launch of NHL Breakaway
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Interactive Metaverse Branding Experiences
Slim Jim Launched a New Web3 Destination
Creative-Backed Footwear Campaigns
G.H. Bass Introduces Its Stepping Out Campaign
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
AI-Powered Digital Marketing Support
Boostrbot Transforms Likes Into Leads
E-Commerce Advertising Solutions
Reddit is Enhancing its Reach with the New Dynamic Product Ads
Inclusive Digital Platform Experiences
Google Launches More Inclusive Assistance to its Platforms
Gamified Eyecare Campaigns
LensCrafters Debuts Blinky's Eye Odyssey with Adventure & Eye Care
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
Playful Creativity-Focused Campaigns
Sharpie® Launches the World is Your Canvas Tour
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
Brand Photography Marketplaces
VSCO Unveils a New Marketplace for Photographers to Find Work
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Music-Inspired Avatar Campaigns
Bang & Olufsen Launches the See Yourself in Sound Ad
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Digital Employee Services
Compucom Sets New Digital Employee Standards with its New Service
AI Storytelling Platforms
Story.com Combines AI with Creativity for Limitless Possibilities
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Inclusive Diamond Campaigns
Pandora's Diamonds for All Campaign Features Diverse Icons
Co-Branded Digital Travel Hubs
The Corona Global Hub Spotlights Experiences Rooted in Nature
Youth-Focused Social Campaigns
Claire’s Introduces a New Gen Z-Alpha Platform Called 'The Collab'
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Sustainable-Focused Design Tools
EFFEKT and Velux Work Together to Create the Compass Model
Revamped Digital Pet Websites
Neopets is Relaunching its Website and the World of Neopets
AI-Generated Shopping Campaigns
Sandton City's Latest Campaign Integrates Smart Technology
Interactive Digital Menus
Tabmeal Empowers Restaurants to Revolutionize the Way Guests Order
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Senior-Focused Meal Kit Campaigns
Parsley Box is Emphasizing its Value to the Stay-at-Home Family
Engaging Youth-Focused Platforms
V&A Introduces the Mused Website for Gen Z Digital Natives
Personalized eBook Platforms
Everand Houses Countless Titles and Personalizes Recommendations
Offline Newspaper Publications
County Highway Revives Print Culture
Connected Fragrance Bottles
Two Bastille Fragrances are Now Bottled with Links to Digital Twins
Spring-Ready Fashion Editorials
The Garbstore Presents its New Campaign for the SS23 Season
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Digital Passport Partnerships
Viamedici Partnered with Sustain360 on Environmental Initiatives
Ability-Focused CSR Campaigns
Decathlon's Ability Signs Reshape the Narrative around Disabilities
Playful Travel Fashion Campaigns
The FOSSIL Made For This Campaign Celebrates the Brand's Heritage
Casual Mini Games
This Online Hub Allows for Players to Easily Learn Engaging Games
AI Email Marketing Campaigns
Emotsy Creates Personalized Campaigns for Stronger Digital Connection
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Banned Books Campaigns
Penguin Random House is Hitting the Road with Three Other Organizations
Mindful Illumination Holiday Campaigns
Santa & Cole Presents a Warm Embracing Light Campaign
Competitor Tracking Insights
Campana Offers Insights into Your Rivals' Strategies
Influencer Partnership Platforms
impact.com Launches a New Platform for Influencer Management
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Innovation-Focused Digital Metaverses
Forbes Launches a Digital Presence In The Sandbox Metaverse
Youth Culture Telecom Campaigns
Deutsche Telekom's Summer Campaign Connects with Gen Z
Community-Driven Collector Apps
Connectible is a First-of-Its-Kind Social Media App for Collectors
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Transparent Healthcare Campaigns
Kaiser Permanente Aims to Support the Modern Aging Consumer
Curated Website Suggestions
Curation of Curations Finds the Best Sites Based on Your interests
Modern Digitized Bookshelves
September is a Digital Bookshelf Where You Can Display Achievements
AI-Powered Creative Services
WePost Saga Helps Businesses Enhance Their Online Social Presence
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Social Engagement Platforms
Perspik Provides an Online Space for Thoughtful Engagement
Link Management Platforms
Clickly Offers URL Shortening and Link Analyzing Tools
Creator Content Hubs
TikTok Launches a New World Hub to Help Brands Connect with Audiences
Purposeful Brand Transformations
Decathlon Unveils a New Brand Identity, Logo and Brand Purpose
Visual Email Newsletters
PencilBooth is a Newsletter That Prioritizes Images Over Text
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Virtual Countryside Experiences
L'Occitane's Virtual Experience Transports Visitors to Provence
Entrepreneur Brand-Building Tools
IndieLogs Helps Founders Stand Out Through Personalized Profiles
Professional Community Platforms
LinkedIn is Targeting Gen Z Professionals with its New Campaign
Ad-Focused Reaction Tools
Wunderman Thompson Launches 'Reveal' for Gauging Audience Responses
Artist-Empowering Streaming Insights
Spotify Campaign Kit Provides Unmatched Streaming Insights
Content Repurposing Tools
This Tools Allows Users to Reimagine Materials Across Various Platforms
AI Website Strategists
AI Steve Can Offer Advice and Insight in a Few Simple Clicks
Comprehensive Business Loyalty Solutions
BusinessQR Helps Brands Build Customer Loyalty
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Authentic Men-Targeted Campaigns
Schick Encourages Men to Follow Their Passions in New Campaign
Space Exploration Platforms
Rocket Launch is a Website Devoted to Space Exploration
Healthcare Marketing Deals
Haleon Taps Collectively to Enhance its Influencer Marketing Strategies
Influencer-Focused Ad Platforms
Pearpop Helps Brands Find Creators to Sponsor in an Easier Way
Enriching Senior Initiatives
Ogilvy Shanghai Debuts a Seniors Initiative Called 'Morning Shanghai'
Expressive Piercing Campaigns
The New Visual Identity for Pierced by Claire's Targets Gen Zalpha
Year-Long Professional Content Calendars
Content Squeezy Provides Social media Ideas
Interactive Challenge Platforms
Join and Witness Online Challenges in One Place, at Tigbar
Video Testimonials Tools
Feedspace to Boost your Business's Credibility in the Market
Accessible Sportswear Campaigns
Decathlon Launches the 'Play It Smart' Campaign in Canada
Festive Value-Minded Retail Campaigns
The Spar BIG Deal of Christmas Campaign Launches This Month
Employee Engagement Tools
Triibe Offers Interactive Newsfeed, Polls, Surveys, and More
Canadian Cancer Support Platforms
Wellspring Cancer Support Recently Unveiled a New Website
Versatile Marketing Toolkits
Looper Insights Releases a Digital Marketing Insights Tool
Collaborative Insights Sharing
Collabwriting Empowers Teams to Collect and Share Across the Web
Secure Firearm Campagins
The Ad Council, Brady, and Densu Unveil the Safe Stories Campaign
Branding Trivia Games
Decode the Identity is a Playful Homage to Iconic Brands
Online Poker Engagement Features
Stretch Network Confirms the Launch of Three New Features
Organized Listed Article Platforms
The Pocket Service Unveils a Plethora of New Features
Boomer-Focused Voter Advertisements
Perth Creatives Launch the New Groom-a-Boomer Voting Campaign
Novelty Polling Websites
Funnypoll Gives Users a Quick Laugh in an Often Overwhelming Online Space
Feedback Collection Tools
Review Pasta Helps Businesses Organize the Reviews to Convert Customers
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes
Century-Long Digital Domains
WordPress Launches the New 100-Year Plan for Online Longevity
Personalized Content Discovery Tools
Bread Allows Users To Discover Social Content and Save it
Joyfully Curated Homepages
Curations.club is a Digital Platform to Share What You Love