Inspired by the maker movement, consumers seeking highly customized personal care products, but with a ready-made approach from the help of their favorite brands.
While some brands like The Buff, Function of Beauty and My Curls Understood use quizzes and questionnaires to tailor the products exactly to a consumer's needs, others like Two22 have customers take genetic tests to reveal problem areas that may be fixed with specially selected ingredients.
While many companies are now customizing products before they come into the hands of consumers, other brands encourage mixing, matching and personalization by the end user. A great example of this is Commodity's 'Cocktail Kit,' a set of sample-sized spray fragrances that are designed to be layered to create a unique signature scent. Similarly, brands like Glossier, NYX, Clarins and Cover FX are now offering cosmetics and serums in dropper bottles, so that they can be combined with other favorite skincare products.
18 Customized Personal Care Products
From Personalized Shampoo Products to Customizable Face Oils:
Laura McQuarrie — Apr 27, 2017 — Fashion
18
Personalized Shampoo Products
Function of Beauty Makes Customized Shampoo and Conditioner
17
Makeup-Mixing Workshops
Cover FX's Interactive Beauty Lab Teaches How to Make Custom Shades
16
Smart Moisturizer Sprays
The Susee Gadget Inspects Skin Texture to Provide Tailored Mist Skincare
15
Metallic Makeup Enhancers
Cover FX's 'Custom Enhancers' Come in Three New Luminous Shades
14
3D-Printed Lipsticks
Smashbox's Shapely Custom Lipsticks are Printed Directly onto Mirrors
13
Complexion-Matching Lipsticks
The Frog Prince Lipstick Changes to Suit Different Complexions
12
Mixology-Inspired Fragrance Sets
The Scents in Commodity's 'Cocktail Kit' are Meant to Be Layered
11
Curated Curly Hair Subscriptions
My Curls Understood Delivers Products for Curly Hair After a Quiz
10
Nail Art Printers
The INAIL S8 Printer Creates Dazzling Manicure Designs Via a Touchscreen
9
Customized Skincare Serums
Two22 Makes Personalized Organic Skin Serums Following a Genetic Test
8
Custom Recovery Serums
It's SKIN's Power 10 Formula Essence Collection Targets Varying Skin Issues
7
Customizable Face Mask Kits
The My Mask Cocktail Kit Lets Consumers Create Custom Face Masks
6
Revitalizing Beauty Serums
Clarins' Boosters Can Be Added to Moisturizers, Masks and Makeup
5
Cosmetic Dropper Bottles
The 'Total Control' NYX Foundation Products are Dispensed by the Drop
4
Nutritive Skin Serums
Glossier's 'Super Pack' Products are Branded as "Supplements for Your Face"
3
Customizable Face Oils
The Buff's Face Oil Blends and Packages are Tailored to Individuals
2
Hair Subscription Services
'Curlmix' is a Service is Designed Specifically for Curly Haired Girls
1
Customizable Sun Care Solutions
This Titanium Dioxide Concentrate Can Be Combined with Moisturizer
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Serena Williams' Wyn Beauty Products are Made to Move
AI-Powered Skincare Quizes
Omy Laboratories Boasts Skincare That is Tailored to One's Needs
AI-Powered Skincare Serums
Proven Skincare's All-In-One Personalized Serum Targets Key Concerns
Lab-Themed Hair Pop-Ups
Garnier Fructis Showcases its New Collection Through a Scientific Pop-Up
Eco Personalized Skincare
Omy Laboratoires' Refillable Personalized Skincare is the World's First
Spa-Style Body Care
Glossier Unveils the Body Hero Collection with New Formulas and Designs
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
AI-Powered BeautyTech Platforms
Singular by Prose Ushers in a New Model for the Beauty Industry
Teen Self-Care Collections
H&M Beauty is Launching a Gen Z-Focused Skincare and Body Care Range
Bio-Enhanced Skincare Ranges
Orveda's Signature Products are Powerful and Effective
Upcycled Fruit Skincare
'My Skin Feels' Repurposes Olive Oil, Ketchup & Mandarin Juice Waste
Japanese Skincare Collections
MUJI Enhances the J-Beauty Routine with a Line of Powerful Formulas
Peptide-Infused Haircare
V&Co. Beauty Makes Affordable, Clean Targeted Shampoos & Conditioners
Personalized Candle Scents
Scent Lab Allows You to Customize Your Candle Based on Mood
Luxury Skincare Brands
Cozy Earth's Fount Society Emphasizes Natural and Sustainable Products
Customizable Cosmetic Stacks
Subtl's Stak 2.0 Makes a Whole Makeup Routine Palm-Sized
Gen Alpha Skincare
JB Skrub Fills a Gap in the Market for Tween Boys
Bottle-Shaped Shampoo Bars
The Dissolving Bottle is a Cleverly Shaped Solid Shampoo
Swedish Skincare American Expansions
Under Your Skin is a Sustainable Swedish Beauty Brand
Mood-Boosting Haircare
Happy Hair People Combines Expert Haircare with Uplifting Fragrances
Mix-and-Match Makeup Brushes
GoBrush's Parts Can Be Customized & Separated for Recycling
Skin-Caring Anti-Dandruff Haircare
Kérastase's Symbiose Line Forms a Complete Scalp Care Routine
Co-Branded Blond Hair Care Kits
The Blondme x Barbie Collection Helps Fans Achieve Classic Looks
AI-Powered Hair Type Tools
The Perfect Corp. AI Hair Type Analysis Offers Quick Insights
Cosmetic Sustainability Projects
LUSH Fresh Handmade Cosmetics Announces Sustainability Initiative
Sensorial Personal Care Products
Osāna Naturals Makes Daily Staples with Functional Fragrances
Mom-Specific Body Care Brands
Skin Flo Caters to Moms and Moms-To-Be with Plant-Derived Formulas
Science-Led Skincare Ranges
Marks & Spencer Launched Its First Own-Brand Skincare in Seven Years
Natural Haircare Collaborations
SELV Rituel & Salon Chez Marcus Debut Nourishing Haircare Products
Data-Driven Hair Health Platforms
OurX Delivers Personalization to Textured Hair Consumers
Revolutionary Haircare Sets
The Hair Lab by Strands Launched the UV Shield Dose Set
Skincare-Inspired Haircare
Dove's Love Your Hair Collection Supports Six Different Hair Profiles
Volumizing Dry Shampoos
Kitsch's Dry Shampoo is Enriched with Rice Protein & Niacinamide
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Tablet-to-Gel Serums
Onélogy's Innovative Skincare Transforms with the Addition of Water
CBD Self-Care Brands
MeMeMe is a Gender-Neutral CBD Brand with a Focus on Gen Z
Innovation-Focused Hair Care Lines
TRESemmé's New Brand Identity Includes Sustainable Packaging
All-in-One Beauty Platforms
Atelier Disrupts the Industry with Its Tech-Advanced Platform
Self-Activated Serum Sets
Exponent's Discovery Set Features Precision-Dosed Clinical Serums
High-Performance Beauty Lines
Varsity Beauty Shares Products Made by Athletes for Athletes
Secret Salon Campaigns
Salon X Lets Consumers Experience a Secret Product Line
Cardboard Cosmetics Refill Pouches
Freshly Refills Reduce Cosmetics Industry Waste
Refillable Beauty Brands
Maya's Thoughtfully Designed Cosmetics Combat Plastic Waste
Nutrition-Focused Hair Brands
Contents Hair Care Boasts Highly Natural Formulas
Opulent Beauty Product Expansions
The Prada Beauty Launch Brings the House into a New Realm
Biotech-Based Skincare Systems
iuno's Personalized Skincare System Starts with a Finger Prick Test
Customizable Sauce Dispensers
Kraft Heinz Debuts a Customizable Sauce Dispenser for QSRs
Liquid-Free Shampoos
Small Wonder's Signature Shampoo is a Powder Activated by Water
Low-Cost Skincare-Inspired Cosmetics
The Onyx Professionals Bath and Body Collection is Hydrating
Clean Neurocosmetic Skincare
Justhuman's Clean Products Deliver Results Fast
Ritualistic Skincare Kits
Wellness Ritual Kit Contains a Cleanser, Moisturizer and a Skincare Tool
Advanced Ingredient Grooming Products
Renpure Hair + Body Care is Showing off Four New Products
Opulent Parisian Haircare Collections
Guerlain Launches its First Commercial Haircare Line
Luxe Replenishing Hair Masks
The S24 Rapid Recovery Hair Mask Restores a Healthy Appearance
Beauty Brand Accelerator Programs
Walmart Start™ Returns to Discover Next Gen Beauty Brands
AI-Powered Skincare
Prose Skincare is an Individualized Alternative to Mass-Produced Products
Retailer-Backed Beauty Categories
Moda Operandi Launches a Curated Beauty Category
Shampoo Bar Concepts
The Shampoo Bar by Lush Offers Wash and Style Services
Cookie Tin Beauty Palettes
Kara Beauty's Creative Beauty Palette is Styled Like a Sewing Kit
Targeted Clean Skincare Routines
Grown Alchemist’s Detailed Skincare Consultations is Helpful
Nourishing Gen Z Skincare
'Nutritious' is a New Collection from Estée Lauder
Product-Integrated Filters
NYX and Snapchat Launched the 'Beauty Bestie' Shopping FIlter
Philosophical Beauty Products Expansions
A.P.C. Drops a Skincare Range Inspired by a Special Quote
Sustainable Hospitality Cosmetics
The L’Occitane en Provence Aromachology Collection is Eco
Personalized Bamboo Cosmetic Palettes
Elate Beauty Boasts Eco Personalized Cosmetic Palettes
Genderless Self Care Lines
Prohibition Wellness Offers Premium Wellness Products for Everyone
Private Label Beauty Ranges
The Rite Aid Ryshi Brand Prioritizes Quality at Accessible Prices
High-Quality Sensitive Skin Cosmetics
Grow Beautii Offers a New Experience for Sensitive Skin
DIY Waxing Kits
Sliick by Salon Perfect Brings Salon-Grade Waxing Sessions to One's Home
Personalized Vitamin Packs
Vitamyna's Daily Vitamin Pack Builder Meets Individial Needs
Intuitive Multi-Benefit Skincare
Current State Skincare Supports the Ever-Changing Nature of Skin
Waste-Reducing Haircare Systems
Duo Haircare Pairs Powder-Based Products & Refillable Bottles
Aromatherapy-Personalizing Tools
JennScents' Offers a Tool that Creates the Perfect Scent for You
Expression-Focused Haircare Lines
ZARA Launches Another Haircare Product with Guido Palau
Customizable White-Label Consumables
Printify Offers On-Demand Consumables for Brands & Businesses
Sustainable Baby Skincare Lines
'Mini Humans' is Eco-Friendly and Safe for Sensitive Skin
Skin-Caring Hair Brands
Hair Proud is a New Brand That Taps into the "Skinification" of Hair Care
Sustainable Personal Care Bars
BRIXY Boasts a Range of Shampoos, Conditioners, and Body Washes
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Region-Specific Personal Care Products
Compagnie De Provence Boasts Modern Packaging & Formulas
Plastic-Free Personal Care Products
Community Goods Touts Eco-Friendly Solutions and Packaging
Salon-Quality Haircare Products
The TRESemmé Pro-Infusion Collection Has Six Products
Bespoke K-Beauty Foundations
Laneige's Bespoke Neo Service Helps to Find an Ideal Shade Match
Mix-and-Match Skincare Recipes
Drunk Elephant "Smoothies" Respond to the Changing Needs of Skin
Dual-Purpose Mask Powders
Critical Cosmetics Offers 10 Face & Hair Mask Varieties
Customizable Glass Packaging Services
O-I Launches Personalized and Embossed Customized Packaging
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Textured Hair Styling Solutions
KISS Colors & Care is Launching Three New Products
Skincare-Inspired Fashion Bundles
Christian Siriano x Olay Created Cozy Items Inspired by a Serum
Revamped Private Label Ranges
The Target up&up Collection Has Been Expanded and Updated
Mix-and-Match Self-Care Products
The one+other Beauty and Personal Care Brand is Only at CVS
Shade-Finding Foundation Sets
Haus Labs' At-Home Discovery Sets Help Shoppers Find Their Shade
Skincare Ingredient Checkers
Paula's Choice Debuts the 'Beautypedia Skin Care Ingredient Checker'
Bridal Skincare Sets
The Face Planner Curates 30-Day and Three-Month Skincare Rituals
AI-Powered Skin Quizzes
Barefaced's AI Skin Quiz Prescribes Individualized Skin Care Routines
Personalized Body Washes
The AURA Body Wash Supports an Elevated Shower Experience
Men's At-Home Color Kits
Cleverman Launches 8 New Hair & Beard At-Home Color Care Kits on Amazon
Sensorial Self-Care Collections
Hairitage's Bath and Body Collection is Enhanced by Aromatherapy
Everyday Hydration Skincare Products
Gemini Beauty is Introducing Four New Products
Community-Made Skincare Products
Consumers Can Help Make Kiki World's Skin Development Kit
Targeted Treatment Packaging
Cosmogen Created Pharma Care Packaging for OTC & Pharmacy Brands
Botanically-Infused Skincare
Kuumba Made Offers a Legacy of Clean Beauty and Botanical Excellence
Free-From Private Label Cosmetics
Clearly by Best Choice Personal Care Products are Aromatic
Customizable Detangling Brushes
Wet Brush's Customization Tool Creates Personalized Designs
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
Styling-Targeted Haircare Ranges
Authentic Beauty Concepts Boasts a High-Performance Styling Range
Referral-Only Skincare Brands
Face Reality Pairs People with Professional Products & Acne Experts
Limited-Edition Hair Oils
Kérastase's Limited-Edition Parisian Games Line in Three Colors
Cruelty-Free Everyday Essentials
H&M Beauty Just Launched the New OHH! (OH HEY HERO) Collection
Gen Z Acne Solutions
These New Bubble Skincare Products Combat Acne in Multiple Ways
Mainstream Masculine Skincare Products
Bath & Body Works Expanded its Men's Product Range
Customer-Crafted Beauty Products
KIKI World Presents a New Product Made by Consumers
Hydrating Oil-Infused Haircare
Herbal Essences Revamps 11 of its Shampoo and Conditioner Products
Ultra-Fresh Skincare Products
Fresh Chemistry® Offers a Unique Skincare Approach
Fragrant Refreshing Mists
Skylar's Hair & Body Mists are Lightweight, Clean and Layerable
Custom Prescription Skincare
Ro's Custom Rx Treatment Matches a User's Skin Type and Goals
Holiday Self-Care Kits
Wellness Brand Waphyto Launches the New Targeted Holiday Kits
Targeted Brightening Skincare
BioFormula Select's Stop Guessing Helps Consumers Shop Confidently
Solution-First Beauty Brands
Skincare-Beauty Brand Good Weird Launches its First Collection
First-Access Fan Clubs
Curie's Sniff Club Shares Lab Samples with Members
Virtual Makeup Try-Ons
Parfums Christian Dior Launches a Virtual Try-On Consultation Service
Customized Hair Care Treatments
Curology’s Hair Formula Rx is a Personalized Hair Loss Solution
Custom Plant-Powered Beauty Treatments
Jasmine Skincare Embraces Plant-based Ingredients & Science
Age-Decelerating Skincare
A.P. CHEM's Skincare Targets Xennial and Gen X Consumers
Model-Backed Travel Skincare
Madison Headrick Launches a Beauty Brand for Frequent Travelers
Ritualistic Everyday Bodycare
Embodyme Makes Body Care Part of Beauty Routines
Inclusive Intimate Skincare
Beauty Below Revolutionizes Intimate Care for Women of Color
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Argan-Infused Haircare
Josie Maran Launched Hair Products with a Signature Ingredient
Skincare Diagnostic Kits
Codex Labs' Skincare Test Kits Use Data to Assess Skin Conditions
Salon-Quality Men's Stylers
Colorsmith's Premium Styling Products Boost Confidence & Ease
Luxe High-Active Skincare
The Secret Sauce Bottles the Benefits of a Celebrity Facial
Teen Hygiene Collections
Essynce Moore Launches the New Plant-Based Self-Care Products for Teens
Male Personal Care Collections
Bath & Body Works Has Officially Launched its First Men's Line
Science-Backed Styling Services
Hush Launches an Exclusive Styling Service for its Clients
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Protective Haircare Product Ranges
Cantu Protective Styles Was Developed with Angela Stevens
Eco-Friendly Travel Cosmetics
The KinKind Travel Sets Bring Natural Cosmetics on the Road
Digitized Hair Consultations
Sally Beauty Debuts the Free Virtual Hair Coloring Consultations