While some beauty start-ups are now prioritizing customization to cater to the unique needs of individual consumers, others are offering cosmetic boosters to build upon the formulas and amplify the efficacy of products—ultimately giving the end consumer just as much control.
These cosmetic enhancers can be seen across the world of makeup and skincare, in the form of products to boost SPF protection, skin health, coverage or luminosity.
There are now plenty of cosmetic boosters specifically for the skin, but there are also some emerging examples of solutions for the hair and underarm area. D.S. & Durga's recently launched 'I Don't Know What' as a fragrance enhancer, which has a scent of its own that can be used with other perfumes to add complexity.
22 Beautifying Cosmetic Boosters
From Aromatic Fragrance Enhancers to Foundations Mix-In Mediums:
Laura McQuarrie — Jul 18, 2018 — Fashion
22
Luminizing Face Oils
Josie Maran’s Argan Oil Moonstone Drops Prime and Highlight the Face
21
Metallic Makeup Enhancers
Cover FX's 'Custom Enhancers' Come in Three New Luminous Shades
20
Foundation Mix-In Mediums
Urban Decay's Velvetizer Instantly Gives Foundation More Coverage
19
Chromatic Jelly Highlighters
The Nuest Magical Jelly Highlighters Come in a Bright Shade Range
18
Aromatic Fragrance Enhancers
D.S. & Durga's 'I Don't Know What' Adds Complexity to Other Scents
17
Jelly Curl Enhancers
OUAI's Curl Jelly Enhances, Defines and Protects Curls
16
Pearlescent Liquid Sunscreens
Volition's Prismatic Luminizing Shield SPF 50 is an "Anti-Sunscreen"
15
Spray SPF Boosters
Bio-on's 'minerv bio' Range Features Two New Biodegradable Ingredients
14
Shimmering Setting Sprays
This New MAC Setting Spray Leaves the Skin with a Dewy Luminous Look
13
Revitalizing Beauty Serums
Clarins' Boosters Can Be Added to Moisturizers, Masks and Makeup
12
Nutritive Skin Serums
Glossier's 'Super Pack' Products are Branded as "Supplements for Your Face"
11
Softening Underarm Primers
Meow Meow Tweet's Product Aids with the Transition to Natural Deodorant
10
Deodorant-Amplifying Bars
Kaia Naturals' Natural Booster Bar Improves the Power of Deodorant
9
Illuminating Makeup Concentrates
NYX's Away We Glow Liquid Booster Generates a Glowing Finish
8
Adaptogenic Herbal Skincare
Skin Regimen's '10.0 Tulsi Booster' is Powered by Holy Basil
7
Dewy Makeup Moisturizers
The Tatcha Luminous Dewy Skin Mist is Made with Botanicals
6
Transformative Cosmetic Enhancers
PÜR Cosmetics' Turns Makeup and Skincare Into Beauty Boosters
5
Subtle Opalescent Serums
The Newest Urban Decay Highlighter Offers a Subtle Glow to the Skin
4
Antioxidant Skincare Boosters
Verso Skincare's Antioxidant Turmeric Booster is a Potent Serum
3
Multitasking Illuminating Primers
The Light Source 3-in-1 Illuminating Primer is Highly Versatile
2
Versatile Hair Boosters
Cuvée's Essential Booster for Hair Touts "Skincare-Grade Ingredients"
1
Sun-Protection Boosters
The Solar Defense Booster Prevents Skin Damage from the Sun
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Expressive Body Mists
Phlur Body Mists are Modern, Wearable, Layerable Scents
Mood-Boosting Cherry Fragrances
Cherry Ambition Uses Scent Association to Manifest Success
Multifunctional Clean Deodorants
Ingrown Deodorant Targets Sweat, Hair and Discoloration
Cell-Harnessing Luxury Skincare Lines
Exoceuticals Helps Enhance Glow & Improve One's Complexion
Skincare-Inspired Foundations
CoverGirl Simply Ageless Skin Perfector Essence Foundation is Potent
Barrier-Boosting Bodycare
BYOMA Body Supports Below-the-Neck Skincare
Spa-Style Body Care
Glossier Unveils the Body Hero Collection with New Formulas and Designs
Charm-Like Fragrance Bottles
By Far's Stylish Fragrance Bottles Double as Charms
Teen Self-Care Collections
H&M Beauty is Launching a Gen Z-Focused Skincare and Body Care Range
Bio-Enhanced Skincare Ranges
Orveda's Signature Products are Powerful and Effective
Sensorial Bodycare Duos
Baude Makes "Scent-Centric Bodycare" to Spark Inspiration & Pleasure
Peptide-Infused Haircare
V&Co. Beauty Makes Affordable, Clean Targeted Shampoos & Conditioners
Complexion-Illuminating Primers
The Liquid Super Loaded Sheer Illuminator Soothes & Hydrates
Color-Inspired Fragrances
dsm-firmenich & Pantone Unveiled a Peach Fuzz Fragrance
Radiance-Boosting Beauty Essences
Shiseido Reformulated Its Eudermine Activating Essence
AR Fragrance Mirrors
Mugler's Augmented Reality Mirrors Convey the Essence of Scent
Swedish Skincare American Expansions
Under Your Skin is a Sustainable Swedish Beauty Brand
Mood-Boosting Haircare
Happy Hair People Combines Expert Haircare with Uplifting Fragrances
Fresh Vegetal Fragrances
O Boticário Dropped Four Vegetable-Based Scents Like Pea & Carrot
Science-Backed Reparative Haircare
Skin Fillers Inspired the Garnier Fructis Hair Filler Line
Sensorial Personal Care Products
Osāna Naturals Makes Daily Staples with Functional Fragrances
Clean Eau de Parfums
Beautycounter Fragrances Explore "Safer Synthetics"
Science-Led Skincare Ranges
Marks & Spencer Launched Its First Own-Brand Skincare in Seven Years
Glow-Boosting Cosmetic Ranges
NARS Cosmetics' Afterglow Range Includes a Lipstick and a Blush
All-Over Beauty Palettes
The Groundwork Defining Neutrals Palette Has Two Unique Textures
Multi-Functional Bonzers
Drunk Elephant's D-Bronzi Sunshine Drops is Versatile and Nourishing
Multi-Purpose Fragrance Mists
Dans un Jardin's Aromatic Mists Come in a Variety of Fragrances
Skin Tint Serum-Balms
The Beauty Balm Serum Boosted Skin Tint Boasts a Unique Delivery System
Invisible Sunscreen Oils
The Healthy Glow Invisible Sunscreen Oil is Antioxidant-Packed
Aromatherapy Room Sprays
ADORAtherapy's Innovative Scent Blends Enhance Your Mood and Clear Energy
Self-Activated Serum Sets
Exponent's Discovery Set Features Precision-Dosed Clinical Serums
Energizing Wellness Mists
cMoss Beauty's Face and Mood Mist Revitalizes the Complexion & Spirit
Bond-Building Hair Boosters
Unbreakable Bonds Mixing Drops Add Strengthening Properties to Stylers
High-Performance Beauty Lines
Varsity Beauty Shares Products Made by Athletes for Athletes
Amplified Efficacy Skincare
Foreo’s Supercharged Skincare Complements At-Home Beauty Devices
Annatto Hair Oils
British M's Annatto-Based Hair Oil Adds Nourishment, Strength & Shine
Accessibility-Enhancing Beauty Packaging
The Boticário Group Launches Inclusive Accessories
Mood-Modulating Functional Fragrances
AERWAY Scents are Backed by Functional Benefits
AI-Generated Futuristic Fragrances
LAFCO Launches a New Collection of Deodorizing Room Sprays
Skin Scent Rollerballs
The Glossier You Rollerball Shares Targeted Scent Experiences
Aromatic Sun Protection Cosmetics
Sunsense3 Sun Protection Products Address Consumer Demands
Pimple Concealing Skincare Products
Fenty Skin's New Blemish Defeat’r Can Be Worn Under Makeup
Opulent Beauty Product Expansions
The Prada Beauty Launch Brings the House into a New Realm
Multi-Benefit Beauty Sticks
BOOM! Beauty Supports Maturing and Menopausal Skin
Fashion-Branded Beauty Products
Giorgio Armani Beauty Boasts the Glow Trio
Low-Cost Skincare-Inspired Cosmetics
The Onyx Professionals Bath and Body Collection is Hydrating
Back-Targeting Acne Sprays
Dermalogica Recently Debuted the NEW Clarifying Bacne Spray
All-Natural Air Care Products
This Collection Of Fresheners & Oils Ditches Artificial Ingredients
Skin Booster Foundations
The HD Skin Hydra Glow Foundation is Likened to a Sheet Mask
Optimized Multi-Purpose Face Serums
Grown Alchemist Debuts the All-New Skin Renewal Serum
Lightweight Hybrid Concealers
These Schwan Cosmetics Concealers Meet the Demand for "Skinimalism"
Moisture-Boosting Radiance Serums
Alphascience's HA BOOSTER Serum Moisturizes and Smooths
Luxe All-Purpose Cleansers
Le Labo's All-in-One Cleanser is for the Face, Body, Hair and Soul
Essential Oil-Infused Sunscreens
dōTERRA’s Sun Care System is Enhanced with Soothing Scents
Nourishing Multi-Functional Tints
U Beauty's SUPER Tinted Hydrator is a High-End Cosmetic Formula
Sustainable Hospitality Cosmetics
The L’Occitane en Provence Aromachology Collection is Eco
Targeted Body Care Oils
Bushbalm's Soothing Body Care Oils Tackle Bumps, Ingrown Hair & More
Functional Fragrance Collections
Pacifica's New Fragrance Collection is Backed by Neuroscience
Customizable Performance Haircare
Function of Beauty PRO Delivers Customization on a Mass Scale
Philosophical Beauty Products Expansions
A.P.C. Drops a Skincare Range Inspired by a Special Quote
All-Natural Face Mists
This Hydrating Face Mist Features Fun Packaging
Herb-Scented Cream Deodorants
This Deodorant is Infused With Fragrant Lavender, Thyme & Parsley
Roll-On Serum Deodorants
Saltair's 5% AHA Serum Deodorant Brightens, Smooths & Combats Odor
Refined Body Spray Scents
The Lynx Fine Fragrance Collection Includes Five Aerosol Scents
Masculine Hybrid Skincare Ranges
Enhanse Men's Hybrid Skincare Supports Skin and Corrects Issues
Exclusive Pride Cosmetics
Beekman 1802 Celebrates Pride Month with Bloom with Pride Kit
Expression-Focused Haircare Lines
ZARA Launches Another Haircare Product with Guido Palau
Nourishing Bronzing Drops
e.l.f. Cosmetics' Affordable Bronzing Drops are Rich in Antioxidants
Luxe Pore-Smoothing Sunscreens
Saint Jane's Luxury Sun Ritual is Infused with Luxurious Florals
Glow-Enhancing Vegan Cosmetics
NUXE's Prodigieuse Boost Delivers a Radiant & Luminous Complexion
Protective Color Cosmetics
Screensaver Makes Color Cosmetics with Blue Light-Blocking Benefits
Holistic Canadian Skincare
Lotus Aroma Offers Essential Oil Skincare for Long-Term Hydration
Antioxidant-Packed Sunscreen Mists
Kopari's Body Mist Sunscreen Features High-Performance Skincare
Touch-Activated Dry Shampoos
This Batiste Dry Shampoo Releases Fresh Scent On Demand
Illuminating Multipurpose Makeup
These New Makeup Revolution Products Come in Three Variants
Aromatic Beauty Gift Sets
The Fleurs D'oasis Hair & Body Gift Set Takes Self Care to New Heights
Crackling Body Mousses
Fler's Fresh Glow is a Multi-Sensorial Body Care Product
Mood-Boosting Body Balms
Lush's Temple Balms Use Scent to Encourage Awakening or Unwinding
Tropical Self-Care Products
The Tree Hut Tropic Glow Range is Being Expanded with Two Additions
Fast-Absorbing Fractionated Body Oils
hanni's Weightless 'good aura' is Touted as "the Anti-Oil"
Dual-Purpose Mask Powders
Critical Cosmetics Offers 10 Face & Hair Mask Varieties
High-End Dewy Foundations
clé de peau Recently Launched the Radiant Cushion Foundation Dewy
Skincare-Based Luminizers
This Brightening CC Luminizer Boasts 96% Skin-Caring Ingredients
Textured Hair Styling Solutions
KISS Colors & Care is Launching Three New Products
Unconventionally Colored Mascaras
Addiction Tokyo Makes Mascara in Mustard, Apricot, Plum & Rose
Fragrant Layering Oils
The Essence of Dreams Layering Oil Adds Depth & Longevity to Fragrances
All-Over Sculpting Correctors
The Instant Perfector Corrects & Protects with a Lasting Formula
Glow-Boosting Skin Tints
Revolution Beauty's Bright Light Face Glow is Multifunctional
Vitamin-Infused Sunscreen Serums
This Broad Spectrum SPF 50 is Boosted by VitaGlow-D
Brightening Natural Deodorants
Truly Beauty's Unicorn Fruit Skin Deodorant Improves Uneven Skin
Spa-Like AR Filters
Garnier's Vitaverse Immerses Beauty Lovers in a Serene Spa Setting
Saffron-Infused Body Lotions
82E's Body Lotion is a Luxurious Whole-Body Skincare Solution
Barrier-Boosting Floral Body Oils
Geranium Rose Body Oil Features Bio-Engineered Clean Actives
Anti-Discoloration Deodorants
This Deodorant with Niacinamide Brightens Underarms in Just 12 Days
Mood-Enhancing Oil Perfume Sprays
MOODEAUX Boasts the Punkstar Supercharged Skinscent Oil Perfume
Functional Haircare Oils
Sky Organics Haircare Products Have Beneficial Ingredients
Hair Toning Market Expansions
Alexandra Organic is Entering the U.S. Market
Microbiome-Supporting Beauty Lines
OM Botanical Unveils a New Skin and Hair Microbiome Line
Streamlined Age-Defying Skincare
PÜR Beauty's Skincare Range Supports a "Less is More" Approach
Free-From Private Label Cosmetics
Clearly by Best Choice Personal Care Products are Aromatic
Mix-and-Match SPF Serums
Naked Sundays' Cabana Glow is Protective, Illuminating & Bronzing
Styling-Targeted Haircare Ranges
Authentic Beauty Concepts Boasts a High-Performance Styling Range
Plumping Primer Creams
The Skin-Plumping Line Smoothing Perfecting Cream is a Skincare First
Brightening Ingrown Sprays
SweetSpot Labs' Buff & Brighten Targets Razor Burn, Bumps & More
Micro-Fine Shimmer Bronzers
CoverGirl Clean Fresh Radiant Loose Powder Bronzer Absorbs Oil
Botanical Facial Mists
FABLERUNE’s Neroli & Frankincense Facial Mis Contains Five Key Ingredients
Tea-Scented Solid Perfumes
Shiro's White Tea Solid Perfume Elegantly Fragrances Skin and Hair
Uplifting Facial Sticks
The Feel-Good Magic Stick Supports Mood Enhacement & Inner Wellness
Fragrance-Enhancing Primers
Future Society's Primer Creates a Foundational Fragrance Layer
Hydrating Oil-Infused Haircare
Herbal Essences Revamps 11 of its Shampoo and Conditioner Products
Ultra-Fresh Skincare Products
Fresh Chemistry® Offers a Unique Skincare Approach
Emulsifier-Free Sunscreens
COSMAX's Capsule Sun Formulation is Transparent & Easy to Apply
Ultra-Stylish Bathroom Decor
Diptyque Debuts a New Bathroom Collection Called 'Beauty Accessories'
Fragrant Refreshing Mists
Skylar's Hair & Body Mists are Lightweight, Clean and Layerable
Ayurvedic Makeup Sticks
Mango People is Sephora’s First Ayurvedic Makeup Brand
Multi-Dimensional Complexion Compacts
Fara Homidi's Essential Face Compact Pairs Two Products
Tomato-Infused Sunscreens
Yesto's Mineral Sunscreen Protects Blemish-Prone Skin
Multi-Benefit Antiperspirants
Dove's Even Tone Antiperspirant Restores Natural Underam Tones
Architectual Makeup Capsules
Tom Ford Teases a New Makeup Collection Comprised of "Essentials"
Sensual Deodorant Sprays
KS Deodorants' Campaign Shows How Fragrance Fuel Intimacy
Age-Decelerating Skincare
A.P. CHEM's Skincare Targets Xennial and Gen X Consumers
SPF-Enhanced Skin Primers
Dermalogica's Multi-Tasking SPF Primer Effectively Protects the Skin
Ritualistic Everyday Bodycare
Embodyme Makes Body Care Part of Beauty Routines
Inclusive Intimate Skincare
Beauty Below Revolutionizes Intimate Care for Women of Color
Elevated Male Grooming Kits
Piramal Pharma Launches the Bohem Men's Grooming Line
Nutrient-Rich Skin Enhancers
Kosas' Skin Illuminator Gives the Look of Radiant, Healthy Skin
Custom Plant-Powered Beauty Treatments
Jasmine Skincare Embraces Plant-based Ingredients & Science
Glow-Boosting Skincare Trios
Coco & Eve's Glow Getters Combine Actives & Balinese Botanicals
SPF Balm Sticks
Naked Sundays' SPF50 Glow Balms are Protective Sheer Makeup Sticks
All-in-One Beauty Elixirs
'the secret ingredient' by iconic beauty is Energizing & Mood-Boosting
Luxe High-Active Skincare
The Secret Sauce Bottles the Benefits of a Celebrity Facial
Honey-Infused Body Oils
Gisou's Body Oil Golden Shimmer Glow Nourishes & Boosts Radiance
Self-Tanning Sculpting Foams
Neora's Three-in-One Self-Tanning Foam is Super Hydrating
Dry Body Oil Sprays
Rinna Beauty's Dryp Tease Boasts a Luxurious Texture
Brightening Deodorant Crèmes
The Adure Underarm Brightening Deodorant Crème Treats Sensitive Areas
Pearlescent Serum Foundations
The Studio Radiance Serum-Powered Foundation is Skin-Caring
Nourishing Serum Foundations
This Skin Tint Foundation Blurs the Line Between Makeup & Skincare
Protective Priming Compacts
Skinbetter's Tone Smart SPF 68 Compact Delivers Coverage on the Go
Functional Makeup Bundles
Piper Blue Organic Makeup Boasts the Tri-Power Bundle
Liquid Cocktail Garnishes
Crafter’s Sensory Potions Elevate the Cocktail Drinking Experience