These consumption-reducing innovations range from anti-shopping community events to hyper-minimalist e-retailers that offer a product range solely consisting of black clothing and accessories. While Hubbub's #BrightFriday campaign encourages consumers to take a break from spending on a day that is normally reserved for deal-finding rituals, subscription service LOT delivers a wardrobe of basics directly to one's door. LOT's all-black products range from the perfect cotton t-shirt to plain hat, or sneaker accessories that are designed with function and versatility in mind.
Other consumption-reducing innovations include De Blangy's transformative nail polish, which alters its color scheme depending on room temperature. This color-changing effect makes the product a favorite among adventurous beauty fans, seeking variety without having to invest in multiple products. Additionally, Odacite's custom skincare is designed to combat consumers' specific concerns and can be personalized via the brand's virtual lab before purchase.
30 Consumption-Reducing Innovations
From Anti-Shopping Events to Essential Clothing Subscriptions:
Jana Pijak — Aug 16, 2017 — Marketing
30
Fair Trade Workwear Collections
The Patagonia Workwear Line is Made With Eco-Friendly Hemp
29
Waste-Reduction Cafes
Handsome Her Features a Wall with Dozens of Mugs to Take To-Go
28
Transformative Luxury Bags
These Customizable Bags Can Be Shaped into Different Styles
27
Reversible Fitness Leggings
Sweaty Betty's 'Urdhva' Reversible Leggings Boast a Two-in-One Design
26
Adjustable Style Stilettos
The Cherre 'GENA' Adjustable Height Heels Shift Styles in Seconds
25
Personalized Skincare Collections
Sans Ceuticals' Personal Prescription Notes Individual Issues
24
Black-Only Style Subscriptions
Subscription Service LOT Delivers All Black Basics to Your Door
23
Experiential Footwear Labs
Timberland's New Retail Concept Shop Has Been Dubbed the 'Tree Lab'
22
Recycled Sneaker Containers
The New Nike Air Max Container is Made from Lids and Drink Containers
21
Self-Cleaning Brushes
This Hygienic Hairbrush Solves the Problem of Dirty Brushes
20
Zero Waste Sunglasses
The 3D Printed Sunglasses From w.r.yuma are Made Out of Recycled Materials
19
Retailer Lifestyle Workshops
The IKEA Live Lagom Event Series is Encouraging Sustainable Living
18
High End Rental Experiences
The New Neiman Marcus Outlet Includes Rent the Runway Styles
17
Ultra-Recycled Winter Clothing
Patagonia's 'Re\Collection' Line Maximizes Recycled Material
16
Two-Sided Liquid Eyeliners
Flirt Cosmetics' 'Dot Dot Dot Dual Eyeliner' is a Two-in-One Tool
15
Sustainable Bamboo Slip-Ons
'Bam-On' Shoes are Made from Bamboo Recovered from Construction Sites
14
Customized Skin Care Lines
These Kits Target Skin Problems That Are Specific to the User
13
Accessible Luxury Luggage
Away Sells Affordable Versions of Luxe Travel Gear Exclusively Online
12
Online Clothes-Swapping Platforms
'LENA the Fashion Library' is a Dynamic Online Walk-In Closet
11
Transformative Jacket-Bag Hybrids
The 'Duoket' Transforms from a Bag to a Jacket and Vice Versa
10
Gender-Fluid Product Lines
App Makers Toca Boca Debut Gender Neutral Products for Kids
9
Recycled Cotton Jeans
The Newest Levi's Jeans are Made Out of Old Cotton T-Shirts
8
Recycled Stick-Lined Walls
Aesop Georgetown's Walls Consist of Over 30,000 Sticks
7
Affordable Dual-Purpose Blush Sticks
The Sephora Collection Blush & Luminizer is Great for Travel
6
Multipurpose Carryall Campaigns
This Campaign Suggests Alternate Uses for the IKEA Frakta Bag
5
Anti-Shopping Community Events
Hubbub's #BrightFriday Campaign Asks Shoppers to Ditch Black Friday
4
Color-Changing Gel Nail Polishes
De Blangy's Transformative Gel Polish is Temperature-Activated
3
Two-in-One Cream Containers
Amore Pacific's Eye Cream Packaging Features a Dual Design
2
Sustainable Airplane Blankets
Emirates' ecoTHREAD Blankets are Made of Recycled Plastic Bottles
1
Anti-Consumerism Outdoor Ads
The REI #OptOutside Campaign Discourages Black Friday Shopping
Related Ideas
Unconventional Bridal Collections
LaPointe's Debut Bridal Collection is for the Cool Bride
Upcycled Vintage Sub-Brands
Beyond Retro Founders Unveil New Sub-Label 'Beyond Remade'
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
AR Fashion Pop-Ups
ZERO10 + Crosby Studios Set Up a Shop with Digital-Only Clothing
Water-Scarce Product Concepts
The Drop Store Envisions Products from a World with Less Water
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
Vintage-Inspired Essential Garments
Every Other Thursday Launches Classic Staples Remastered
Biodegradable Activewear Lines
OTTI Utilizes a Biodegradable Merino Blend in Its Product Range
Sustainable Versatile Capsules
Reformation Unveils Sustainable Collection Designed by Camille Rowe
Technical Comfort-Focused Apparel
The NOMATIC Outset Apparel Collection Has Four Styles
Sophisticated Rustic Clothing Collections
LIVØM Embraces Rustic Elegance for Its Latest Collection
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Chic Activewear Lookbooks
OTTI Debuts Its Second Collection for 2022/2023 and It is Eye-Catching
Ultra-Stylish Active Clothing
OTTI Debuts a Range of New Head-Turning Athletic Pieces
Purposeful Empowering Apparel
Living Life on Purpose: Connecting with Customers through Clothing
Chic Circular Fashion
Broke in Chic Offers Timeless Elegance and Sustainable Fashion
Luxury Technical Clothing Lines
Y-3 Embraces Performance-Driven Fabrics and Luxury
Sustainable Back-to-Basics Fashion
Story mfg. Emphasizes Sustainability in Its "ROOTS" Installment
Tablet-Integrated Fashion
The Lenovo Tab Wear Collection Explores the Concept of "Me Time"
On-Demand Fashion Production
Shein Moves Away From its Fast Fashion Roots with New Manufacturing
Playful Modular Mops
Staff and Clorox Created a Colorful Wet Mop with Rubber Hat Topper
Perfumable Jewelry Collections
SAVONI Rings, Earrings and Bracelets Help to Carry Favorite Scents
Consumption-Inspired Fashion Capsules
LOUTRE snd Dover Street Market Work on a New Capsule
Rule-Breaking Fashion Labels
A Better Mistake Melds the Worlds of Music, Art, and Fashion
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Cosmetic Sustainability Projects
LUSH Fresh Handmade Cosmetics Announces Sustainability Initiative
Incredibly Vibrant Homeware Collections
IKEA's Nytillverkad Captures One's Eye Immediately
Timeless Capsule Wardrobes
Mill & Moss Offer Conscious Staples for Curating a Season-less Wardrobe
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Conscious Shopping Promotions
Hey Harper is Holding 40% Sales Throughout November
Biodegradable Beauty Packaging
MOB Beauty's Earth-First Packaging Turns into Dirt
Inclusive Streamlined Activewear
Knix Recently Debuted the Move For You Activewear Collection
Avant-Garde Fall Menswear
Rick Owens Unveils the LUXOR Collection for Fall/Winter 2023
Sustainable Fashion Stores
Cos Unveils Two Stores in Stockholm and Mexico City
E-Commerce Beauty Packaging
Aptar Beauty + Home's Redesigned Packaging is "E-Commerce Capable"
Solution-Based Menswear
BRIC Boasts Elevated Essentials That are Fitted Perfectly
Minimal Desk Accessories Concepts
The DESKRISK Series Organizes the Working Space
Fully Circular Fashion Brands
Reformation Aims to be 100% Circular by 2030 with 'RefRecycling'
Tailor-Made Furniture Ranges
Last Ditch Design's Capsule Balances Aesthetics and Functionality
Digital Holiday Dresses
Bershka x DressX Digital Going Out Collection Targets Gen Z Customers
Premium Menswear Capsules
Every Other Thursday Debuts a Classic Staples Remastered Collection
Expressive Haircare Campaigns
Dark & Lovely's Play in Color Celebrates Black Beauty & Creativity
Eco-Conscious Luxurious Undies
Subset's Cozy Essentials Offers Comfort Without Compromising Style
Clothing Buy-Back Programs
Eileen Fisher Revolutionizes Clothing Recycling with Renew Program
Laundry Tab E-Commerce Packaging
Reckitt Debuts New E-Commerce Packaging For its 'Multipower Tabs'
Planet-Friendly Denim Collections
Soorty's Stunning New Denim Pieces Are Sustainably Crafted
Tech Rebellion Campaigns
Lush is Continuing Its Big Tech Rebellion for Black Friday
Low-Cost Skincare-Inspired Cosmetics
The Onyx Professionals Bath and Body Collection is Hydrating
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Artist-Designed Rain Apparel
Oatly's Sustainability Program 'Oatly ReRuns' Debuts a New Collection
Carbon Footprint-Reducing Sneakers
On Running Delivers the First Carbon Emissions Shoe Design
Vegan Sportswear Pop-Ups
Hylo Athletics' Pop-Up at Harrods Includes a Recycling Component
Next-Gen Laundry Capsules
Unilever Launches a Powerful and Sustainable Laundry Capsule
Adaptive Modern Limited Outerwear
Ten c Presents its New Range of Apparel for the Season
Waterless Skincare Sticks
Maison Dakōta Packages Solid Skincare in Lipstick Tubes
Avant-Garde Seasonal Fashion
Rick Owns DRKSDW Releases New Silhouettes for the Season
Travel-Ready Lifestyle Fashion
Christophe Lemaire Drops Essentials with a Point of View Series
On-The-Go Minimal Streetwear
OVO Continues to Grow its Essential Series Capsule for FW22
Tech-Driven In-Store Events
Dyson Launches an Interactive Event at Harrods Department Store
Chic Sustainable Underwear Brands
Subset Formerly Known as Knickey, Launches in North America
Tech Brand Apparel Collections
Nothing Apparel Shows Off its First Drop with a Hat and Coat
Neutral Collaborative Streetwear Series
Lacoste and Highsnobiety Join on a New Collection
Retailer-Backed Beauty Categories
Moda Operandi Launches a Curated Beauty Category
Sustainably-Focused Experimental Fashion
Noki & the NESTT Showcase an Upcycled Fashion Collection
Non-Toxic Cleaning Subscriptions
Branch Basics Offers Eco-Friendly Cleaning Supply Refills
Women's Activewear Styling Formulas
Atheta Debuts New Capsule and Styling Hack, 'The Athleta Look'
Circular Metaverse Capsules
H&M Releases a Metaverse-Inspired Collection at Its Williamsburg Store
Sporty Upcycled Vintage Collections
Nike Relaunches the Re-Creation Program in London and Paris
Sustainable Skincare Bundles
JUNOCO Debuts the 'Build Your Bundle' Promo with Special Discounts
Ethical Premium Bedding
Linen Reform is Revolutionizing the Home Textile Market
Winter-Ready Luxe Fall Fashion
Coggles Launches a Look at its New FW23 Collections
Monthly Eco-Friendly Cleaning Boxes
Blueland's Three Subscriptions are Tailored for Home Cleaning
Zero-Waste Hi-Tech Premium Fashion
&Or Collective Prepares for Earth Month with New Initiatives
Waste-Reducing Beauty Lines
Quo Beauty and Shoppers Drug Mart Debut More Planet Love Package
Stylish Romance-Themed Capsules
Reformation Introduces The Love Collection for Valentine's Day
Buy Nothing New Campaigns
The Buy Nothing New Month Campaign Was Launched by Keep Britain Tidy
Sustainable Disinfection Subscriptions
CleanCult's 'Refill Ritual' Service is Eco-Friendly
Performance-Ready Sporty Sub-Labels
adidas Sportswear Launches Channeling Modern Themes
Waste-Reducing Haircare Systems
Duo Haircare Pairs Powder-Based Products & Refillable Bottles
Zero-Waste Voucher Solutions
On-us Launches New Technology for Sustainable Event Engagement
Retro Printed Casual Apparel
BLACK COMME des GARÇONS Joins Nike on a New Graphic Capsule
Modern Consignment Programs
GotStyle Recently Launched a New Consignment Program
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Home Cleaning Subscription Boxes
'Grove Collaborative' Offers Subscriptions to Save Costs
Eco-Friendly Glam Fashion
The H&M Studio S/S23 Collection Converges Wearability & Glamor
Secondhand Fashion Editorials
Vinted Styled a Shoot Exclusively with Vinted Finds
Monthly Mocktail Subscriptions
Raising the Bar Offers Sustainable Mocktail Kits On-Demand
Individuality-Focused Luxury Campaigns
Burberry Focuses on Self-Expression with its New Collection
Outerwear-Centric Fall Fashion
Bene Culture Presents its Latest Collection for the Season
Customizable White-Label Consumables
Printify Offers On-Demand Consumables for Brands & Businesses
Artist-Styled Nostalgic Lookbooks
AURALEE and New Balance Reimagine Archival Fashion Designs
Old-School Lifestyle Collections
HODINKEE Debuts Its First Branded Collection of Daily Necessities
Novel Outdoor Design Capsules
Marmot & Better™ Gift Shop Collaborate on Eco-Friendly Winter Series
Ramadan Fashion Capsules
REDTAG Launches its Annual Ramadan Fashion Collection for Women and Kids
Minimal Affordable Sub-Labels
Target Presents its Own No-Frills Brand with Minimal Design
Microfiber Reduction Laundry Detergents
Zara's Detergent Challenges Microfiber Water Pollution
Earth-Toned Technical Garments
Hyein Seo Releases an Incredibly Minimalist Technical Fashion Line
Unsubscribing Activity Campaigns
Unsubscribe for Sports Challenges Canadians to Get Active
AR Secondhand Shops
American Eagle Outfitters' RE/AE Shop Spotlights Sustainable Goods
Minimal Fall-Centric Luxe Fashion
Theory Presents its Fall 2022 Collection of Simplistic Looks
Beauty-Focused Shopping Apps
The 'Trendio' Live Shopping App Offers Access to Beauty Content
Functional Coffee Subscription Services
Zend Coffee is Offering Easy Access to Premium Beans
Wasteful Fashion Campaigns
Vestiaire Collective Reminded People to Shop Mindfully on Black Friday
Low-Waste Shopping Solutions
ASDA, Avery Berkel & Hanshow are Enhancing Sustainability in the UK
One-Stop-Shop Bridal Boutiques
LoversLand Has Everything Wedding-Related in One Marketplace
Streaming Shows-Inspired Apparel Collections
Lacoste and Netflix Unveil New Apparel Collection
Transformative Textured Fashion
ANREALAGE SS 2024 Features Outfits That Change Color & Pattern
Waste-Reducing Surprise Packs
nuud Launches a Surprise Pack to Reduce its Waste
Premium Lifestyle Capsules
Banana Republic Debuts an Expanded Homeware Collection Called 'BR Home'
Monochrome Pixelated Clothing Collections
LOEWE's Recent Line Boasts 8-Bit Video Game Aesthetics
Eco Fashion Shipping Initiatives
Olive Reusable Packaging Keeps Clothes Out of Landfills
Slow Fashion Apps
Bandi's "New Year Reuseolution" Challenges Participants Not to Buy New Clothes
Violence-Combatting Sporty Capsules
adidas and Arsenal Expand the No More Red Collection
Sustainable Technical Fashion
Napajiri Launches the Be Out There Capsule for the FW22 Season
Confessional Fashion Hotlines
thredUP Launched a Fast Fashion Confessional Hotline
Liberating Themed Fashion Capsules
AELIZA Presents its New Extensive Autonomy Capsule
Luxe Monochromatic Basics
Every Other Thursday Debuts a Collection that Embraces Old Money Vibes
Cycle-Ready Vibrant Streetwear
Lydia Bolton Designs a New Streetwear Capsule with Lime
Specialized Free-From Body Lotions
These New Gold Bond Products Support Skin Hydration
Banana Fiber Apparel
Interloop Limited and Simply Suzette Launch the Unpeeled Collection
Algae-Dyed Sustainable Clothing
Vollebak Joins Living Ink on a New Experimental T-Shirt
Individualism-Focused Apparel Capsules
Gap Debuts a Collection with The Brooklyn Circus
Show-Sponsoring Branding Partnerships
Coca-Cola, Henkel and Scott’s Sponsor Three Roku Originals
Newsletter-Only Inbox Apps
The 'Substicy' App Keeps Promotional Material in One Spot
Inclusive Intimate Skincare
Beauty Below Revolutionizes Intimate Care for Women of Color
Stigma-Reducing Period Brands
August Relies on Playful and Wholesome Branding
Eco-Conscious Coffee Packaging
Bruvi Teams Up with Lamill and Joyride on Sustainable Coffee Pods
Simplistic Everyday Fashion Designs
C2H4 Unveils its New Case#R007 Genesis Collection
Circularity-Centric Fashion Platforms
Gucci's 'Circular Hub' Aims to Curb Carbon Emissions
Clothing Try-On Services
Rixo Launches a New 'Try-Before-You-Buy' Service in the UK
Color-Changing Fall Fashion
Anrealage Unveils New Clothing Designs at Paris Fashion Week
Stain-Removing Activewear Detergent
Dropps' 'Active Wash' Detergent Deep Cleans Your Activewear
Sleek Sustainable Sleepwear Lines
CLB Living Launches a New Night Slip Collection
Minimally Designed Store Openings
London Opens its Door at the New Self-Portrait Store in Chelsea
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Liberating-Themed Fall Fashion
The NOAH Fall/Winter 2022 Range Channels a Free-Thinking Mindset
Circular Luxury Clubs
'More' Supports More Conscious Shopping and More Accessible Luxury
Crisp Snack Subscriptions
Simply Roasted Launched a "Subcrisption" for Frequent Snackers