These climate-conscious marketing examples range from eco culture magazines to celebrity-backed climate change PSAs. With climate change conversations at the forefront of politics, brands are taking notice with traditional commercials, in-game ads and social media initiatives that boast a sustainable message.
While examples like Atmos -- a biannual magazine exploring topics like art, design and fashion through a climate-focused lens -- take traditional print media to new heights, others like Extinction Rebellion's posters bring attention to environmental and animal welfare issues through vivid, street art graphics.
Other climate-conscious marketing examples include World Wildlife Fund's #TooLaterGram social media campaign that partners with influencers to show viewers what would happen to travel photos with the planet's depleting environment, along with Tesco's Unforgettable Bag program which rewards sustainable customers.
16 Examples of Climate-Conscious Marketing
16
Eco-Friendly Parcel Delivery Campaigns
Sendle Released Limited-Edition Climate Awareness Stickers
15
Arty Climate Change Posters
Extinction Rebellion's Bold Posters Capture Attention Through Art
14
Deceiving Environmental Campaigns
The World Wildlife Fund launched #TooLaterGram
13
Climate-Conscious Culture Magazines
Atmos Examines the Intersection of Fashion and Climate Change
12
Charitable Running Collaborations
adidas and Parley Take Action to Protect our Oceans
11
Incentivized Reusable Bags
Tesco's Unforgettable Bag Rewards Conscious Consumers with Discounts
10
Immersive Amazon Rainforest Apps
Time Has Created a Mixed Reality App Putting Users in the Amazon
9
Natural Climate Solution Campaigns
Greta Thunberg & The Guardian Launched the #NatureNow Campaign
8
Heat-Mapped Awareness Campaigns
WWF France's Arctic Snap Map Hotspot Highlighted Global Warming
7
Recycled Content Advertisements
Everybody.World's Trash Tee Ad Uses "Recycled" Audio and Video
6
Celebrity-Led Climate Change PSAs
This George Clooney PSA Approaches a Sensitive Topic with Humor
5
Science-Focused Youth Programming
The Brain Scoop YouTube Channel Centers Around Natural History
4
Supply Chain-Focused Films
'REBBL With a Cause' Spotlights the Importance of Ethical Sourcing
3
Living Seawall Projects
Volvo is Supporting Ocean Conservation by Recreating a Natural Environment
2
Conservation Gaming Campaigns
Minecraft's Update Aquatic Helps Players Support Real Oceans
1
Humorous Electric-Forward Car Campaigns
Veloz Taps Arnold Schwarzenegger for an Eco-Friendly Ad
Related Ideas
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Water-Inspired Sustainable Fashion
Craghoppers Unveils a New Collection for the SS23 Season
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Water-Scarce Product Concepts
The Drop Store Envisions Products from a World with Less Water
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Recycling Plant Fashion Shoots
Stella Mccartney's Spring 2024 Ad Campaign Spotlight Cara Delevingn
AI Post-Apocalyptic Cities
Top10Casinos Explores the Future, Inspired by the Dune Universe
Faux-Nipple Climate-Awareness Fashion
SKIMS Presents the New Ultimate Nipple Bra Design
Soil Erosion Awareness Sandwich Ads
Hellmann's Aims to Save Sandwiches from Extinction
Digital Sustainable Food Solutions
Special Projects Debuts Eco Lenses to Help with Decision-Making
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Moderate Drinking Campaigns
The Magic of Moderate Drinking Encourages Responsible Consumption
Educational Climate Change Toys
The 'Habitat' Educational Toy Brick Sets Come in Two Options
Environmental Cost Receipts
ASKET's Impact Receipts Measure Water Usage, CO2 Emissions & More
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Anti-Greenwashing Soap Ads
Navigating Eco-Consumer Irony with Better Climate Store's "Greenwash"
Eco Storytelling Workwear Campaigns
Patagonia's We Can Get There From Here Tells is Inspiring
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Sustainable Ecommerce Packaging
RollsPack Creates Eco-Sense to Change Sustainable Packaging
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Sustainable Luxe Spring Fashion
Stella McCartney Presents a New Capsule for the SS24 Season
Carbon-Absorbing Street Murals
Volkswagen Canada Lauched a Pollution-Eating Mural in Toronto
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Conscious Shopping Promotions
Hey Harper is Holding 40% Sales Throughout November
Soil Awareness Campaigns
Heinz Launched SOS Tomatoes Island on Fortnite
Organic Gradient Sunscreens
COOLA's Sunscreen Packaging Designs Convey Efficacy & Innovation
Circular Design Challenges
The 'Make It Circular Challenge' Tackles Climate Change
Activewear Eco Initiatives
Arc’teryx Sets Ambitious Climate Targets and Sustainability Initiatives
Sustainable Fashion Stores
Cos Unveils Two Stores in Stockholm and Mexico City
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Carbon-Negative Soft Drinks
Tenzing Sets Itself Apart as a Soft Drink Brand with Carbon Labeling
Soft Sustainable Coolers
Out of the Woods Makes Reusable Bags Made from Supernatural Paper
Climate-Conscious Milk Brands
Arla Foods Announced the Launch of Arla Æ.KT in Germany
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Soccer Soda Brand Campaigns
This Coca-Cola World Cup Marketing Campaign is Launching Now
Sustainably Minded Seating Solutions
The Conscious Chair by Mater Design Has Recycled Materials
Mindful Styling Campaigns
Style Consciously by Chatters Promotes Making Mindful Choices
Sustainable Artist Endeavors
CASETiFY Launches a New Artistic Upcycling Project Called Re/CASETiFY
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Transparent Climate Classrooms
Forma Transforms a Century-old Glasshouse in Copenhagen
Sustainable QR Code Initiatives
Don Simon Launches an Education Initiative Using Pure-Pak eSense
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Vegan Sportswear Pop-Ups
Hylo Athletics' Pop-Up at Harrods Includes a Recycling Component
Branded Sustainability Milestones
Craghoppers Celebrates 100 Million Recycled Plastic Bottles
Sustainable QSR Merch Launches
Starbucks Releases Eco-friendly Merch and More for Earth Month
Environmental Eating Campaigns
#KnorrDaretoTry Challenges Gen Z to "Eat for Good"
Sustainable Skincare Packaging Pivots
Aveeno® Canada Introduces a New Look & Better, Eco Packaging
Climate Crisis Awareness Exhibitions
Kinetic Singapore Unveils the School of Tomorrow Exhibition
Climate-Positive Outdoor Apparel
Askov Finlayson Launches North Swimwear for Earth Month
Climate Change-Informed Cloth Calendars
Miya Ando's Installation is Titled 'Flower Atlas'
Reusable Packaging Initiatives
PepsiCo Has Announced a New Packaging Goal
Vodka Refill Pouches
Climate-Positive Vodka Refills Reduce Sapling Spirits' Carbon Footprint
Reimagined Sustainable Menswear
22Ahead Has Relaunched Its Eco-Friendly Menswear With New Benefits
Climate-Awareness Yogurt Labels
Oatly Unveils New Climate Footprint Labels on its Packaging
Zero-Waste Hi-Tech Premium Fashion
&Or Collective Prepares for Earth Month with New Initiatives
Smart Brassware Packages
Aqualla Uses Digital Brochures to Reduce its Climate Impact
Nature-Emphasizing Outdoor Campaigns
Craghoppers Introduces Its Spring/SSummer 2024 Collection
Waste-Reducing Beauty Lines
Quo Beauty and Shoppers Drug Mart Debut More Planet Love Package
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
Modern Consignment Programs
GotStyle Recently Launched a New Consignment Program
Pizza-Focused Climate Campaigns
Pizza Futures Explores the Impact of Climate Change on Pizza
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Secondhand Fashion Editorials
Vinted Styled a Shoot Exclusively with Vinted Finds
Sustainable Frozen Treat Packaging
Metsä Board Re-Designed its Ice Cream Packaging
Inspiring Eco-Aware Characters
Little Miss Waste Less Inspires Families to Reuse and Refill
Sustainable Technology Accessories
The Samsung Galaxy x MSFTSrep Eco-conscious Collection is Chic
Satirical Eco Soaps
Greenwash Soap Parodies Claims Made by So-Called Green Brands
Carbon Neutral Milk Packaging
Neutral Foods Offers a More Sustainable Solution
Aluminum-Packaged Hand Soaps
Grove Co. Debuted New Branding and Packaging
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Sustainable QSR Litter Adverts
McDonald's Malta Presents New Captivating Eco-Centric Campaigns
Eco-Friendly Telecom Companies
SK Group Showcased Over 40 Sustainable Technologies at CES 2023
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Retailer Sustainability Milestones
Staples Canada is Exceeding Sustainability Goals Ahead of 2025
Eco-Friendly Gin Brand Apparel
The Gray Whale Gin Sustainable Apparel Collection Raises Awareness
Curated Eco-Friendly Marketplaces
Me Mother Earth Boasts Eco Products for Various Purposes
Climate Crisis-Fighting Glasses
Paradigm Eyewear Launched Its ISCC-Certified Winter Collection
Gen Z Sustainability Initiatives
Puma's Voices of a RE:GENERATION is a Project with Changemakers
Artist-Crafted Upcycled Fashion Collections
Noel Mercado Launches the 'Earth Tones' Capsule
Forest-Protecting Fashion Brand Initiatives
Canopy Leads an Initiative So Save the Forests
Immersive Climate Crisis Games
DOMINO: The Little One Brings Awareness to Climate Change
Thoughtful Outdoor Brand Campaigns
Craghoppers Launches the Cool, Still Campaign for AW 2023
Wasteful Fashion Campaigns
Vestiaire Collective Reminded People to Shop Mindfully on Black Friday
Low-Waste Shopping Solutions
ASDA, Avery Berkel & Hanshow are Enhancing Sustainability in the UK
Sustainable DMO-Focused Initiatives
Expedia Group Debuts Two Innovative Programs for DMOs
Upcycled Ingredient Meal Kits
The Green Chef Earth Month Selects Menu Has 12 Options
Updated Sustainable API Features
Google Adds New Features to its Ingenious Project Sunroof
Solar-Powered Food Trucks
Planted Unveiled a Sustainable Food Truck for a Tour Across the UK
Climate-Specific Skincare Subscriptions
Pour Moi Elite's Climate-Smart Rotating System is Tailored
Playful Travel Fashion Campaigns
The FOSSIL Made For This Campaign Celebrates the Brand's Heritage
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
Carbon-Neutral Fruits
Port International Offers a Variety of Zero-Carbon Fruits and Vegetables
Carbon-Conscious Oat Beverages
These Vegan Beverages for Kids Label Their Carbon Footprint
Empowering Period Campaigns
Natracare Launched the Project #Bekind Campaign in May
Artful Climate-Themed Installations
Michael Pinsky & Studio Bark Unveil the Making a Stand Design
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Water-Saving Textile Printers
TRUE BLUE TEXTILE Highlights Kyocera's FOREARTH Printer
Star-Led Luxury Fashion Campaigns
PRADA's Re-Nylon Collection Welcomes Renowned Actors
Sustainable Warm Parka Designs
Patagonia Presents a Look at the Eco-Friendly Stormshadow Parka
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Sustainable Beauty Brand Initiatives
Yves Rocher's Eco Initiatives Help to Conserve BioDiversity
Sustainably Minded Candle Brands
Planted Aims to Minimize Its Environmental Footprint
Endangered Ice Cream Trucks
Climate Basecamp's Save the Flavors Brings Awareness to Climate Change
All-Electric Restaurant Concepts
This Chipotle Restaurant Design Harnesses Wind & Solar Power
Climate-Friendly Premium Bedding
Pact Sustainable Luxury Bedding is Made with Organic Cotton
Climate-Conscious Wine Campaigns
California Wines Celebrates Its 13th Annual Down to Earth Month
Eco-Conscious Web Browsers
Ecosia Has Launched an Eco-Friendly Internet Browser for Clean Energy
Sustainable Dairy-Branded Apparel
Organic Valley Releases a Collection of Sustainable Apparel
Park-Inspired Outdoor Fashion Capsules
Parks Project Sets out to Preserve National Parks
Sustainability-Focused Guitar Lines
C. F. Martin & Co.® Boasts Sustainable Guitars & Initiatives
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Unpredictable Festive Ad Campaigns
The American Red Cross Launches the New Snowfall Campaign
Plant-Based Retail Platforms
Earth Pass Connects Eco Consumers and Vegan Brands
Sustainable Media Initatives
BlueTriton and Teads Launch a New Digital Sustainability Initiative
Climate-Neutral Soccer Matches
FC Dordrecht and TOP Oss Hosted the First Climate-Neutral Match
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
Climate-Awareness Soft Art Sculptures
GREEN GRADS Features Roberta Schreyer's Dreamstones
Billboard-Transformed Tent Shelters
Wunderman Thompson Morocco Creates the Life-Saving Outdoors
Charitable Digital Brochures
C.O Cosméticos Partnered with SOS Pantanal on QR Code Initiative
Climate-Friendly Waterfront Homes
From 4 to 1 Creates Three Pavilions in Copenhagen
Sustainably Sourced Wheat Flours
King Arthur Releases the 'Climate Blend' Eco-Conscious Flour
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Eco-Focused Esports Initiatives
GameSquare and Mastercard Tackle Deforestation with a New Game
Circular Luxury Clubs
'More' Supports More Conscious Shopping and More Accessible Luxury
Provocative Eco Screensavers
Planet-Saving Screen Savers Encourage Switching Off Devices
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Vegan Product-Promoting Supermarket Campaigns
Lidl Equalizes Prices for Vegan & Non-Vegan Products
Sustainable Clothing Collection Collaboartions
Craghoppers and the National Trust Join Forces
Collaborative Nonprofit Group Campaigns
The 'Little Labels, Big Impact' Campaign Raises Awareness
Accessible Sportswear Campaigns
Decathlon Launches the 'Play It Smart' Campaign in Canada
Forest-Preserving Brand Initiatives
Three Prominent Chinese Fashion Companies Join Canopy
Climate-Friendly Beef Burgers
Schweid & Sons Taps Tyson Foods for the New Climate-Friendly Beef
Climate-Sensitive Pavilion Structures
Querkraft Designs the Pavilion Inspired by Wind Towers
Compassionate Dietary Choices Ads
DairyTruth.ca Launches #DairyFreeToronto Campaign