Millions of people around the world are celebrating Chinese New Year today, which also means they have been—and are—susceptible to Chinese New Year branding, whether it’s a pair of shiny new athletic shoes featuring a Year-of-the-Dragon motif or a funky commemorative watch. Regardless of the product, Chinese New Year, like any other holiday, is being used by brands as the basis for new products and themed marketing campaigns.
Chinese New Year branding isn’t as old as, say, Valentine’s Day branding, but it’s definitely growing as more people—Chinese or not—embrace the holiday. There is something very intriguing about dedicating an entire year to one animal (in this year’s case, it’s a mythical creature) and so, it’s not surprising that many consumers want to participate in the celebrations. If you’re one of them, kick things off by looking through this collection of Chinese New Year-branded products and campaigns.
30 Chinese New Year Branding Initiatives
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Holiday-Themed Sneakers
Puma “Chinese New Year” First Round
29
Zodiac-Inspired Trainers
New Balance 574 Year of the Dragon Preps for the Chinese Holiday
28
Curvaceous Creature Cakes
These Year of the Dragon Cupcakes are Sure to Make Jaws Drop
27
Crimson Zodiac Sportswear
Puma 'Year of the Dragon' Pack Gets Ready for Chinese New Year
26
Year of the Tiger Accessories
Prada Designs Goodies for Chinese New Year
25
Chinese Celebration Shoes
The Nike Year of the Rabbit Rings in the Chinese New Year
24
Prosperous Brew Branding
The 'Fortune Flows with Carlsberg' Campaign Celebrates Chinese New Year
23
Chinese Zodiac Kicks
Celebrate New Years With the Air Jordan ‘Year of the Rabbit'
22
Retro Rabbit Sneakers
The Air Jordan 7 Year of the Rabbit Puts an Oriental Spin on the Classic Cou
21
Reptilian Zodiac Kicks
Converse Jack Purcell 'Year of the Dragon' Celebrates the Animal of 2012
20
Glamorous Gilded Editorials
'Gold Rush' by Benjamin Kanarek Embellishes Every Detail
19
Dazzling Dragon Watches
These Chinese New Year Timekeepers by Benzinger are Detailed
18
Opulent Chinese New Year
InterContinental Hong Kong Luxury Getaway
17
Chinese New Year Sneakers
Converse Shoes Add Fireworks to a Classic Design
16
Tiger Print Kicks
Converse Extends Chinese New Year Sneaker Release With Golden Tiger Converse
15
Tradition-Inspired Boxes
The Smirnoff Year of the Tiger Packaging Celebrates the Chinese New Year
14
Celebratory Bunny Shoes
The Nike AF1 Year of the Rabbit Rings in the New Year in Style
13
Chinese New Year High Tops
Converse Year of the Dragon Chuck Taylors Feature Fierce Eastern Design
12
Reversible Zodiac Beanies
The Kangol 'Year of the Dragon' Trapper Gets Ready for Chinese Holidays
11
Holiday-Commemorating Timepieces
Ring in the New Year With the Swatch Year Of The Dragon Watch
10
Celebratory Zodiac Dishware
SBTG x DC Shoes 'Enter the Dragon' Presents Themed Plates
9
Year of the Tiger Kicks
SBTG Feline Fury and Flying Tiger Ring in the Chinese New Year
8
Happy-Go-Lucky Toys
The Chinese New Year Google Android Can Bring You Fortune
7
New Years Designer Apparel
Celebrate the Holiday With These Stussy x CLOT Firecracker Shirts
6
Chinese Lantern Tigers
The Giant Digital Origami Tigers Ring in the New Year
5
Zodiac Kicks
Nike Year of the Tiger Sneakers Are White & Gold
4
Zodiacs To Predict Prosperity
Chinese Zodiac Says Year of Ox Is Good For Obama and Economy
3
Chinese Zodiac Cleansers
Freshen Up for the New Year With the Lush Red Dragon Soap
2
Designer New Year Accessories
Celebrate Chinese Tradition with the BAPE Camo Red Pocket
1
Luck-Themed PCs
Dell Goldfish Inspiron 1320 for Chinese New Year
Related Ideas
Lunar New Year-Inspired Jewelry
Tiffany & Co. Launched the 2024 Lunar New Year Collection
Lunar Festivity-Inspired Embroidered Shoes
Nike Unveils a New 喜喜 Design of the Air Force 1 Low
Holographic Pet Accessories
The Wild One Introduces Its First-Ever Holographic Print
Exclusive Lunar New Year Runners
The On Cloudmonster LNY Model is Festive and Ultra-Comfortable
Lunar New Year Whiskies
James Jean Designs Johnnie Walker Blue Label's Lunar New Year Bottle
Lunar New Year Cosmetics
Sephora Canada Launched Exclusive Year of the Dragon Products and Offers
New Year-Inspired Rugged Boots
Dr. Martens Presents the Year of the Dragon Collection
New Year Whiskey Pop-Ups
Glenfiddich Offers a New Year Iteration of Its Single Malt Scotch Whisky
Romantic Branded Cafe Products
Starbucks Japan Valentine’s Day Collection Has Over 12 New Items
Freshly Rebranded Frozen Drinks
Slurpee's Bold New Identity and Mascot Speak to Gen Z
Celebratory New Year Sneakers
The New Balance 610 Lunar New Year Comes in Two Color Options
Dragon-Inspired Luxury Coats
Canada Goose is Embracing the Spirit of the Lunar New Year
New Year Adventure Gear
The North Face 2024 Year of the Dragon Collection is Festive
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Dragon-Inspired Personal Care Collections
Lush Launches a Year of the Dragon-Inspired Collection
Cat-Themed Vday Series
Fancy Feast Launches Limited-Edition "Cuddle Collection" for Cat Lovers
Lunar Festivities-Inspired Timepieces
Swatch Celebrates the Year of the Dragon with New Watches
Dragon-Inspired Timepiece Designs
Arnold & Son Introduces Two Year of the Dragon-Inspired Watches
Illustrative 420 Campaigns
Vizie Unveils His Latest Work for Grassroots' 420 Campaign
Cartoon-Inspired Timepiece Designs
Swatch and Omega Present a Snoopy-Themed Moonswatch
Cat-Themed Soda Cans
Pepsi Cat Cans Commemorate the Growing Number of Cat Owners in China
Instant Noodle Advent Calendars
Koka's Unique Christmas Countdown Shares 12 Comforting Meals
Festive Lunar New Year Sneakers
The Skechers Street™ Uno: Year of the Dragon Fuses Style & Comfort
Lunar New Year-Celebrating Collections
Burberry Released Its Lunar New Year 2024 Collection
Empowering Cosmetics Campaigns
Sephora Canada Launched a New Campaign for Lunar New Year 2024
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
Calligraphy-Covered New Year Fragrances
The Diptyque Lunar New Year Collection is Ornate
New Year Cafe Merchandise
Starbucks New Year’s Collection Marks the Year of the Dragon
Cafe New Year Ornaments
These Starbucks Japan Year of the Dragon Figurines are by Shimada Koen
Lazy Cereal Campaigns
SURREAL Cereal Cheekily Pokes Fun at New Year's Resolutions
Uplifting Energetic Soda Rebrandings
PepsiCo Unveils a New Branding Language for the Soda 7UP
Cinematic New Year Campaigns
Prada Releases Its High-Fashion Campaign for Chinese New Year
Elegant New Year-Inspired Fashion
The Alexander Wang 2024 Lunar New Year Capsule is Celebratory
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Asian Restaurant Brand Pilsners
P.F. Chang's Has Luanched Its First Beer, the Ha-chi 5251 Pilsner
Fast Food Mahjong Sets
McDonald's and Hello Kitty Collaborate with a Crystal Mahjong Set
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Cozy Luxury Winter Campaigns
The Burberry Winter 2023 Campaign Has Launched
Inclusive Sporty Collaborative Fashion
Feng Chen Wang Joins Nike on a New Collection
Seasonal New Year-Inspired Apparel
lululemon Launches a New Collection for the Year of the Dragon
Shimmery New Year-Inspired Streetwear
Hajime Sorayama Joins PUMA On a LNY Collection
Pet-Inspired Culinary Celebrations
Fancy Feast is Marking International Cat Day with a "Feastival"
Lunar New Year-Inspired Accessories
ALEXANDER MCQUEEN Launched a Lunar New Year Accessories Line
Lunar New Year GPUs
'Colorful' Released a 4060 Ti Year of the Dragon Edition GPU
Japanese Festival-Inspired Sneakers
Nike Unveils New Nike Dunk Low Sneakers in 'Setsubun' Colorway
Exclusive Zodiac-Inspired Timepieces
Arnold & Son Sculpted a Year of the Rabbit Exclusive Watch
Celebratory Convenience Store Apparel
The 7-Eleven 7/11 Birthday Collection Commemorates 96 Years
Dragon-Inspired Restaurant Partnerships
Tsingtao Celebrates the Year of the Dragon
Springtime Holiday Cereal Branding
Lucky Charms Limited-Edition Packaging is Here for Spring
Lunar Festivity-Inspired Eyewear
Oakley Presents a Lunar New year Capsule for 2024
Dragon-Inspired Luxury Skincare
clé de peau Beauté Launches Its Happy Radiant New Year Campaign
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Carbon-Negative Soft Drinks
Tenzing Sets Itself Apart as a Soft Drink Brand with Carbon Labeling
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Game-Inspired Whiskey Labels
Ballantine’s is Launching Dota 2-Themed Whisky Bottles in China
Anniversary-Honoring Vintage Drinkware
Starbucks and Disney Join Forces on a New Collection
Collossal Crocodile Campaigns
The Lacoste 'Play Big' Campaign Features Artists and Athletes
Festive New Year-Inspired Sneakers
New Balance Presents Two New 991 Sneaker Variations
Influencer-Crafted Gin Cocktails
These Tanqueray Gin Holiday Drinks Celebrate Canadian Traditions
Re-Imagined Furniture Identities
Herman Miller's 2024 Brand Refresh is Vibrant and Functional
Lively Soda Rebrands
Fanta Confirms a New "Bold and Bright" Rebrand Backed by Coca-Cola Design
Wood Dragon-Inspired Football Kits
Manchester City an PUMA Celebrate Lunar New Year
Lunar New Year-Inspired Libations
Glenfiddich & Raku Inoue Create A Gift For Blossoming Futures
Creative Constellation Water Bottles
The Evian x Coperni Bottle Invites People to "Look Closer"
Lunar New Year-Inspired Mochis
Mochi Gummies Highlights Its Compatibility with Lunar New Year
Chinese Heritage-Honoring Streetwear
VICTORIA and Yat Pit Join on the Chinese New Year Collection
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Lunar New Year-Celebrating Coffees
Nguyen Coffee Supply Welcomes the Year of the Dragon
Chinese Food Branding Strategies
Xiao Chi Jie Recently Rebranded as MìLà
Senior Noodle-Gifting Campaigns
A Shanghai Temple is Giving Free 'Longevity Noodles' to Residents
Lunar New Year-Inspired Noteboooks
Moleskine Adds New Designs to the 3 Artists, 3 Countries Series
Chinese Festival-Inspired Sneakers
Nike's Air Max Plus Celebrates China’s Longtaitou Festival
Chinese Heritage-Inspired QSR Stores
Panda Express Unveils the Panda Home New Store
Lucky Keyboard Keycap Collections
The Drop + Boba.Types DCD Lunar New Year Keycap Set is Vibrant
Lunar New Year-Honoring Watches
Breguet Unveils Two New Timepieces to Honor the Dragon
Nostalgic Flavor Campaigns
Knorr Introduces the Taste of Home Campaign
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Lunar New Year Campaigns
self-portrait's New Collection Celebrates Family Tradition
Lunar New Year-Inspired Jewelry
Jane Win is Set to Launch the Year of the Dragon Pendant
Pork-Flavored Savory Lattes
Starbucks Reserve Shanghai Roastery is Serving a Lucky Savory Latte
Next-Generation Soda Branding
The New Pepsi Logo Showcases a Bold Typeface and Elevated Aesthetics
Rebranded Offbeat Sodas
Dr Pepper's New Cans and New Campaign Embrace Weirdness
Lunar New Year-Honoring Speakers
Yao Bao and Wa Liu Design the Devialet Phantom I 108 dB
Celebratory Hot Chocolate Promotions
This Cadbury 200th Anniversary Promotion is Launching Now
Celebratory Limited-Edition T-Shirts
Heineken Partners with Singapore Creatives for Its 150th
QSR-Inspired Apparel Collections
McDonald's and CLOT Launch Apparel Collection with Meal Packaging
Dragon-Motif Motor Scooters
The New Graphic Vespa 946 Dragon Celebrates Lunar New Year
Lunar New Year-Inspired Cookwear
Our Place's New Collection is Celebratory and Chic
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Celebrity Sportswear Capsules
Adidas Unveils the 'Z.N.E. Collection' for its New Sportswear Label
Anniversary-Commemorating Cat Watches
Casio Previews its New Hello Kitty Watch Collaboration
New Year-Celebrating Retail Capsules
BAO and Dover Street Market Celebrate Lunar New Year
Summertime Americana Chip Branding
The Pringles Fourth of July Branding is Patriotic
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Seasonal New Year Packaging
Carlsberg Launches Special Packaging for its Lunar New Year Campaign
Chinese Dynasty-Themed Footwear
LI-NING and Clarks Originals Launch a Through His Steps Shoe
Orange Branding Updates
Minute Maid Launches a New Global Brand Identity for its Orange Products
Themed Heart-Shaped Chips
Japanese Snack Brand Calbee Unviels its Valentine's Day Chips
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Hockey Culture-Inspired Collections
Better™ Gift Shop Pays Homage to Hockey Culture and Toronto
New Year-Inspired Makeup Collections
NARS' Lunar New Year Collection Boasts a Brush Set & a Powder
Cinco de Mayo Campaigns
Cuervo with Haley Lu Richardson on a Celebratory Campaign
Chinese Heritage-Inspired Fall Fashion
PRONOUNCE Introduces its New Collection for FW23
Anniversary-Honoring Graphic T-Shirts
Places+Faces Launch Collaboration Tees for 10 Years
Cultural Holiday Bottle Designs
Hennessy Launches Limited Edition Bottles for Chinese New Year
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
Revived Archival Logos
Burberry's New Campaign Features an Archive-Inspired Logo
Lunar New Year Celebrations
MáLà Project and Busboy Collaborate on a Special Event
Sports Fan Advent Calendars
The Countdown to Chill Calendar Aligns with College Basketball Season
Lunar Celebration Cognacs
Maison Courvoisier & Jiannan Huang Collaborated on The Dragon Collection
Special Edition Nigerian Prints
Dye Lab Created a Special Six-Piece Collection for Heineken
Lunar Zodiac-Inspired Jewelry Charms
Ai Weiwei and TASCHEN Join Forces on the Zodiac Charms
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
Iconic Cat Birthday Celebrations
Hello Kitty Happy 50 Will Take Over Hong Kong's Harbour City
Collaboration Football Beer Branding
The Carling Emirates FA Cup Can is Limited-Edition
Promotional Ramen Campaigns
Nongshim Creates a Dance Challenge to Promote its New Ramen Products
Custom Chinese Vodka Bottles
Absolut Vodka Tags Dr Samuel Ross for a China-Themed Bottle Design
On-Demand Lunar New Year Deliveries
DoorDash Partners with Craig Wong to Celebrate Lunar New Year
Athlete-Backed Sports Apparel
Tiger Woods and TaylorMade Golf Team Up to Launch Sun Day Red
Creature-Themed Graphic T-Shirts
Mr Jones Watches Debuts its First Line of Unisex T-Shirts
Community-Focused Fall Fashion
Feng Chen Wang Presents its New Collection for the FW23 Season
Cow-Themed QSR Campaigns
Chick-fil-A Debuts a New Virtual Game and Merchandise Collection
Asian QSR Ads
Panda Express Launches Sizzling Shrimp LTO with Exciting Basketball Tie-In Campaign
Expansive Vegan Candy Campaigns
This Swizzels Campaign Encourages Retailers to Stock Up
Flavor-Focused Snack Lines
Changqu and emoji Debut a New Healthy Snack Line for Chinese Consumers
Nordic-Inspired Beauty Brands
LUMENE Held Its First-Ever Brand Ceremony in China
Smartphone-Filmed Festive Campaigns
Apple Celebrates Lunar New Year with Little Garlic Film
Debut Footwear Lineups
Le Tigre Taps Designer Brands for a New Footwear Collection
Nautical-Themed Streetwear Campaigns
KENZO Presents its New SS23 Collection in a Bright Campaign
Slogan-Detailed Graphic Tee Capsules
Soho Yacht Club Suggests to Do Something Nice Today
Enriching Senior Initiatives
Ogilvy Shanghai Debuts a Seniors Initiative Called 'Morning Shanghai'
Expressive Piercing Campaigns
The New Visual Identity for Pierced by Claire's Targets Gen Zalpha
Quirkily Branded Beers
Eastern Brewing's 'Brand New Lager' is a Self-Explanatory Beverage
Forest-Preserving Brand Initiatives
Three Prominent Chinese Fashion Companies Join Canopy
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Cost Savings Grocer Campaigns
These Spar New Year Offers Prioritize Value
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes