There are a number of ways with which brands can capture consumer attention, however, little are as effective as the cheeky commercial.
A three-minute spoof or a hilarious adaptation can make or break the presence of a brand. There are a few great examples in this list that completely knock it out of the park. One such cheeky commercial is actually a parody by James Corden who undoubtedly drew attention to contemporary fashion label Calvin Klein. The brand showcased its lingerie collection in a sultry campaign with Shawn Mendes and Kendall Jenner, while Corden flipped it to reveal the 'behind-the-scenes' of the marketing initiative. IKEA, on the other hand, sparks a laugh with a cheeky commercial spotlighting the Kama Sutra but for bedding design.
If a company is able to put a smile on an individual's face, it definitely anchors itself in the consumer's consciousness.
10 Cheeky Commercials
From Celebrity-Cameo Soda Commercials to Humorous Exclusive Candy Ads:
10
Sultry Underwear Parody Ads
James Corden Offers a Hilarious Take on Calvin Klein's Latest Ad
9
Cheeky Bedroom Furnishing Ads
The IKEA Kama Sutra Optimizes Bedroom Interior Satisfaction
8
Edgy Frozen Food Commercials
The Devour Frozen Food Commercial Plays on the Idea of Food Porn
7
Playfully Creative Lingerie Campaigns
Berlei's Ad Emphasizes the Effects Sports Have on Breasts
6
Romantic Mini-Series Ads
Wines of Argentina Strengthens Us Brand Perception with a YouTube Series
5
Celebrity-Cameo Soda Commercials
Pepsi's More Than OK Super Bowl Ad Features Cardi B and Lil Jon
4
Intentionally Uncomfortable Meeting Rooms
'The Capsule' by Diesel Aims to Minimize Wasted Time
3
Deceitfully Negative Advertising
KFC Announces New Fries with an Unconventional Advertising Method
2
Humorous Exclusive Candy Ads
This Exclusive Skittles Ad Will Play for Only One Person
1
Parodic Advertising Campaigns
Cummins & Partners Creates a Funny Take on the Meet Grant Campaign
Related Ideas
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Sour Candy Challenges
1UP Candy's Kit Challenges Sour Candy Fans to Keep a Straight Face
AI-Generative Chocolate Campaigns
KitKat Takes a Break and Taps Marketing Advice from AI
Playful Pet Accident Campaigns
IKEA Unveils the Don't Worry, You Can Afford It Campaign
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Collossal Crocodile Campaigns
The Lacoste 'Play Big' Campaign Features Artists and Athletes
Invisible Furniture Capsules
IKEA's Invsbål Campaign and Capsule are a Playful April Fool's Joke
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Parenthood Beer Campaigns
Coors Light Celebrates Parents with 'Cheers to Parenthood' Campaign
Soda-Branded Sweatsuit Merch Lines
poppi Launched a Stunningly Playful & Stylish Sweatsuit Line
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Emotive Fried Chicken Campaigns
KFC's Enjoy, It's Beautiful Captures Expressions While Eating
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Pop Art Beer Branding
Budweiser and Sir Peter Blake Collaborated on a New Can
Carbonated Milk Sodas
P.S. milk sodas is a Flirty Canned Beverage Concept
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Break-Focused AI Campaigns
Kit Kat is Encouraging AI Tool Breaks to Boost Their Optimization
Hilarious Judicial Beauty Ads
e.l.f. Cosmetics Debuts "Judge Beauty" Campaign
Lazy Cereal Campaigns
SURREAL Cereal Cheekily Pokes Fun at New Year's Resolutions
Inspiring Leftover Ads
Hellmann's Mayo Cat Super Bowl Ad Uses Mayonnaise to Fight Food Waste
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Coded Snack Campaigns
Takis is Launching at Aldi in the UK with Drop Codes
Beverage-Themed Candle Collections
DW Home's Cheeky Candle Collection Makes for a Perfect Gift
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Actress-Starring Liqueur Commercials
This Cointreau Aubrey Plaza Campaign Celebrates the Margarita
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
Incredibly Vibrant Homeware Collections
IKEA's Nytillverkad Captures One's Eye Immediately
Cosmetic Criminal Commercials
Elf's Cosmetic Criminals Ad is a 15-Minute True Crime Parody
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Luxury-Inspired Chocolate Campaigns
The Toblerone 'Never Square' Campaign Takes a Cheeky Approach
Playful Retail Pop-Up Installations
Selfridges Unveils the Joke Shop with a Slapstick Generator
Futuristic Shapewear Ads
Skims' First-Ever TV Ad, Skims Lab, Stars Kim Kardashian in Every Role
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Feel-Good Beverage Campaigns
Swoon's Bestie Campaign Spotlights "Beverages That Love You Back"
Confident Smile Campaigns
Aquafresh's New Oral Health Campaign Boosts Children’s Dental Confidence
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
AR Sampling Advertisements
The #TakeATaste Campaign Shares Free Coca-Cola Zero Sugar Bottles
CPG-Inspired Ice Creams
The Ice Cream Project by Anya Hindmarch Features Flavors Like Frozen Peas
Cheeky Wireless Service Ads
Visible's New Campaign with Jason Alexander Highlights Transparency
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Short-Form Soap Operas
Unilever and TikTok Created a Content Series to Target #CleanTok
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Supersized Delivery Sweepstakes
DoorDash's Big Game Ad Shares Stuff from All the Ads with a Winner
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Attraction-Building Fragrance Ads
Fit Check by AXE Speaks to Gen Z Men and Women Alike
Lively Soda Rebrands
Fanta Confirms a New "Bold and Bright" Rebrand Backed by Coca-Cola Design
70s-Style Cat Snack Ads
Temptations' Creamy Purrrr-ée Treats Star in a Nostalgic Holiday Ad
Whisky-Inspired Lipstick Shades
Fireball Debuts the Cinnamon Delight Lipstick for the Super Bowl
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Erectile Dysfunction Medication Ads
Phoenix Wants to Help Canadian Men ‘Rise Again’
Bespoke AI-Powered Art
Coke Asks Consumers to Create AI-Generated Art with its New AI Platform
Cheeky Holiday Collections
Fruit of the Loom Introduces the Conversation Stoppers Collection
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Textural Candy-Inspired Refreshments
Mentos Drinks Come in Three Non-Sparkling Varieties
Coronation-Themed Sex Toy Campaigns
This SexToys.co.uk Campaign Cheekily Promotes Pleasure
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
Humorous Natural Deodorant Campaigns
The Every Man Jack 'Still Smell Good' Campaign is Catchy
Rebranded Offbeat Sodas
Dr Pepper's New Cans and New Campaign Embrace Weirdness
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Festive Savory Snack Ads
Frito Lay Canada is Encouraging Canadians to Leave Out Chips for Santa
AI-Powered Gelato Packaging
Sweet Cheeks Partners with Bravo to Debut Gelatos with AI Packaging
Candied Fruit Show Kitchens
Co.arch Studio Designs a Slick Pop-up Space for Cesarin
Comic-Inspired Soda Cans
Marvel and Coca-Cola Join on the Heroes Captivating Can Designs
Peaceful Holiday Ads
IKEA's Take A Holiday From The Holidays Reminds People to Find Calm
Celebrity-Led Underwear Campaigns
Calvin Klein's Spring 2024 Campaign Taps Jeremy Allen White
Cheeky Martini Ads
Grey Goose's Classic Martini Cocktail Ad Pokes Fun at Celeb Creative Directors
Tongue-in-Cheek Skincare Ads
CeraVe Collaborates with Michael Cera on Hilarious Ad
Soccer Star Chip Campaigns
Lay's x Messi Chip Bags are Arriving for Soccer Season
Sustainable QSR Litter Adverts
McDonald's Malta Presents New Captivating Eco-Centric Campaigns
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Carefree Ice Cream Campaigns
The Häagen-Dazs x Pierre Hermé Campaign is Celebratory
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Premium Kitchen Pranks
IKEA Invented "Eureka Spiritis" to Showcase Its Quality Furnishings
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Playful Cheese Slice Campaigns
Kraft Singles Unveils its New Cheese Tax Pack Marketing
Cookie-Twisting Commercials
The OREO Super Bowl 2024 Spot Revisits Pivotal Moments in History
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
AI-Inspired Beer Ads
Sharp is Promoting Its First Hazy IPA, Solar Wave, with "ChatIPA"
Cheeky Lighter Campaigns
Three Celebrities are Hosting Slow Burn Sessions by BIC for 420
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Sketch Comedy Retail Commercials
The Target Lady Ad Revives a Familiar Comedic Character
Minuscule Soda-Flavored Candies
Tic Tac Sprite is Launching in France Ahead of a Wider Launch
Spooky Seasonal Soda Promotions
This Fanta Halloween Promotion Offers the Biggest Rewards Yet
Music-Inspired Campaigns
The New Pepsi Campaign Features Bad Bunny
Wish-Granting Beer Ads
The 2024 Bud Light Super Bowl Commercial Introduces the Bud Light Genie
Wellness Drink Mix Promotions
This Horlicks On-Pack Promotion Supports New Year Wellness
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Melody-Inspired Alcohol Campaigns
Usher and Brands Debut the 'Life is a Melody' Campaign
Girlhood-Inspired Clothing Drops
Peachy Den's 'Sweet Cheeks' Collection Pays Homage to Girlhood
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Blockbuster Shopping Campaigns
Walmart Reunited the Mean Girls Cast for Its Black Friday Ads
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
Co-Branded Inflatable Pools
The Canada Dry x Carrots Bundle Shares Stylish Summer Staples
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Complimentary Pizza Soda Promotions
Coca-Cola 'Love Pizza? Win a Pizza' Offers Domino's Vouchers
Funny Fruit Snack Storybooks
The Welch's 'Sometimes It’s Not Stealing' Storybook is Cheeky
Revamped Freshness Platforms
Mars Announces a New Brand Identity for Its Gums and Mints Brands
Mini Musical Productivity Ads
Slack's The Big Meeting Takes on a Musical Number
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Gut-Friendly Kombucha Campaigns
Health-Ade's Thrill Your Gut Highlights the Benefits of Kombucha
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
No-Nonsense Cereal Campaigns
'Shreddie for Anything' Challenges Complicated Morning Routines
Comedian QSR Breakfast Campaigns
Taco Bell 'Breakfast with Peter' Stars Pete Davidson
Rewritten Christmas Song Ads
Burger King UK's Hijacking Christmas Will Guide You to the Drive Thru
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Cargo-Honoring Fashion Campaigns
Peachy Den Highlights its Mimi Cargo Pants in a Campaign
Cheeky Chocolate Campaigns
The Cadbury Creme Egg How Do You Eat Yours? Campaign Updates a Classic
Cheeky Seltzer Campaigns
NÜTRL Vodka Seltzer & Chloe Fineman Team Up for "Keep It Tasty" Campaign
Snacking Mishap Campaigns
The Other Hand by Cheetos Shows Snackers Who Refuse to Put the Bag Down
Indigenous-Supporting Cosmetics Brands
Cheekbone Beauty Drives its Loyalty Program with Good Deeds
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Convenience Store Condiment Collections
The Cottage Delight Convenience Range is Accessible
Playful Dating Experiment Campaigns
Kraft's Swipe Right for Mayo Campaign Social Experiment
Bar Cart Mascots
Tito's New Ad Series Features an Anthropomorphic Bar Cart with Mixology Skills
Fake Mocktail Launches
Celsius and Mamitas Collaborated on April Fool's Special This Year
Big-Screen Cat Ads
INABA is Celebrating National Cat Day with "the Ultimate Cat Video"
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
April Fool's Lifestyle Collections
Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Festive Value-Minded Retail Campaigns
The Spar BIG Deal of Christmas Campaign Launches This Month
Sweat-Themed Comedy Specials
Secret Clinical Deodorant Hosted a Live Comedy Special
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic