As well as helping to make the world a better place, partaking in a charity collaboration is a powerful way for brands to become aligned with certain causes. While some brands stick to supporting the same pressing big issues year after year, others are a bit more willing to embrace smaller charities and organizations.
Some of the most unexpected collaborations include Kraft Heinz and a local Pittsburgh shop teaming up to create a limited-edition mustard bottle, tubes of Primula cheese supporting Make-a-Wish UK and a partnership between the Red Cross and Bitly that both shortens links and generates donations.
After launching the successful UNICEF Kid Power program on its own, Target has now announced that it will be selling the charitable fitness bands in-store, proving that there's always a chance for brands to join in and do something good at any time.
20 Charitable Collaborations
These Brand-Charity Collaborations Step Up for Social Repsonsibility:
Laura McQuarrie — Oct 22, 2015 — Social Good
20
Interactive Litter Bins
This London Litter Campaign Uses Fun Games to Recycle Cigarettes and Gum
19
Charitable Coat Donations
Macy's Clothes4Souls Partnership Offers a Buy One, Give One System
18
Sobering Toy Cars
This Drive Sober Campagin Hides Smashed Toy Cars Inside Cereal Boxes
17
Anti-Bullying Tees
This New Clothing Line Helps Raise Awareness About Bullying
16
Charitable Fashion Portraits
This Alexander Wang Photoshoot Features 38 Different Celebrities
15
Charitable URL Shorteners
'Hope.ly' is a Link Shortener That Drives Donations to the Red Cross
14
Philanthropic Mustard Bottles
Shop412 and Heinz Team Up to Create a Limited Bottle for Charity
13
Arctic-Saving T-Shirt Ads
This Campaign was Created by Vivienne Westwood & Andy Gotts MBE
12
Charitable Doll Collections
The cuddle + kind Collection Provides 10 Meals for Every Toy Sold
11
Charitable Fitness Bands (UPDATE)
UNICEF Matches Every 12,000 Steps Walked with Food Aid for Kids
10
LGBT Youth-Supporting Kicks
Social Brand M4D3 Have Teamed Up with Cyndi Lauper's True Colors Fund
9
AIDS-Supporting Sculptures
The Elton John Music is Love Collection Will Support an AIDS Foundation
8
Charity Shoe Campaigns
Audi Paired with Toms for its Summer Sale Event to Donate Shoes to Children
7
Charitable Water Print Bags
These Quilted Handbags Support Access to Clean Drinking Water
6
Free Book Vending Machines
JetBlue Launches a Free Book Vending Machine as Part of #BookBattle
5
Charitable Bicycle Initiatives
These Refurbished Bikes are Cleaning up Britain and Helping Malawi
4
Cancer-Fighting Burgers
The Think Pink Burger Collects Proceeds for Canadian Breast Cancer
3
Breast Cancer Awareness Desserts
The Pink Dessert Campaign 2015 Combines Champagne and Desserts
2
Kid-Drawn Drink Cups
These Wendy's Fast Food Cups Share Stories of Adopted Children
1
Charitable Cheese Packaging
The Primula Just Say Cheese Wrappers Raise Money for Make-A-Wish
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Collaborative Technical Footwear
Nicole McLaughlin Launches a Merrell 1TRL Collaboration
Collaborative Lifestyle Collections
Tekla and Birkenstock Join Forces on a New Collection
Collaborative Sports Club Fashion
Y-3 and Real Madrid Join Forces Again on a New Capsule
Fictional Brand Collaboration Websites
BrXnd.ai by Noah Brier & OpenAI Imagines Brand Collabs
Attention-Grabbing Denim Lines
Wrangler and Fender Unveil Second Global Collaboration
Collage Basketball Apparel Collaborations
Reebok Partners with Basketball Sensation Angel Reese
Collaborative Sportswear Collections
Nike and Off-White Drop yet Another Collection Together
Summery Collaborative Lifestyle Sneakers
KITH and adidas Continue to Grow their Range of Sambas
Brand History-Honouring Capsules
Vans and WP Collaborate on a Head-to-Toe Fashion Collection
Collaborative Chunky Skate Sneakers
always do what you should do Joins adidas on the Superstar
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Diverse Sporty Apparel Collaborations
Liverpool FC Joins Converse on a Collaborative Capsule
Social Account-Joined Sneaker Models
Hartcopy Joins adidas on a Collaborative HW Army Sneaker
Revived Collaborative Running Shoes
Joe Freshgoods Joins New Balance on the 1000 Sneaker Collab
Nostalgic Toy-Inspired Fashion Collections
rue21 is Collaborating with Barbie® and Hot Wheels®
QSR-Collaborative Streetwear Designs
Burger King and FILA Join Forces on a New Collection
Student-Designed Footwear Collections
Dr. Martens and Central Saint Martins Join Forces in 2023
Customer Loyalty Partnerships
tokenproof and adidas Announce a Strategic Long-Term Partnership
Collaborative Outdoorsy Footwear
The adidas x National Geographic Shoe is Performance-Driven
Educator-Supporting Fruit Snack Campaigns
Welch's 'Give Fruitfully' Campaign is Teacher-Focused
Collaborative Technical Apparel Capsule
UNDERCOVER and The North Face Join on a New Collection
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Age-Inclusive Collaborative Streetwear
LL Bean Joins Forces with BEAMS on a Capsule for SS23
Collaboration Mother's Day Campaigns
Jergens Skincare Partnered with Nicole Ari Parker and More
Sporty Collaborative Graphic Streetwear
Off-White and Nike Continue to Work in Collaboration
Humorous Collab Fashion Campaigns
Barbour and Maison Kitsuné Launches a New Campaign
Juxtaposing Artful Denim Capsules
Levi's and Kenzo Join Forces on a New Collection Together
Fine Art-Inspired Fashion
Pacsun & The Met Collaborated on a Covetable Apparel Capsule
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Limited Collaborative Lifestyle Shoes
Clarks Joins KITH and adidas on a New Samba Sneaker
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Sporty Back-to-School Collections
Forever 21 Partners with Reebok for Back-to-School Season
High-Fashion Workwear Runways
sacai Spotlights a Few High Fashion Collaborations for FW23
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Collaborative Textural Lifestyle Sneakers
New Balance Presents Another Technical 1906 Sneaker
Dessert-Inspired Collaborative Shoes
Randomevent and New Balance Join on Sweetness of Kin Shoe
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Fashion-Forward Active Sandals
Chloé x Teva Reimagines Iconic Footwear Silhouettes
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Talent-Focused Creative Capsules
Swarovski Debuts a Collaboration with Dover Street Market Paris
British-Inspired Collaborative Apparel
JW Anderson and UNIQLO Join Forces on a New FW23 Capsule
Charitable Fashion Initiatives
KACHOROVSKA is Collaborating with SavED to Benefit Ukraine
Multi-Brand Retail Partnerships
Good American Comes to H&M as a Part of 'H&M with Friends'
Luxury Plant-Based Cosmetics
The Baylis & Harding Kindness+ Line is at Target
Collaborative Sport-Centric Apparel
PSG and Jordan Brand Join Forces on a New Collection
Reusable Packaging Initiatives
PepsiCo Has Announced a New Packaging Goal
QSR-Collaborative Skate Collections
The Palace McDonald's Collection is an Unconventional Capsule
Charitable Limited-Edition Leggings
Splits59 & The Goods Mart Create the "Do Good" Leggings
Whiskey-Collaborative Streetwear
Jehucal Works with Chivas Regal on a New Capsule Collection
Modern Sportwear Capsules
PrettyLittleThing x Kappa Collaboration Arrives in Time for Summer
Confidence-Boosting Candy Bars
Cadbury and The Prince's Trust Teamed Up to Support Young People
AI-Assisted Cooking Partnerships
Unilever and Be My Eyes Partnered to Support Shoppers
Plush Apparel Collabs
The Squishmallows x H&M Collection Shares Personality-Packed Styles
Understated Collaborative Denim Series
JJJJound and Levi's Work Together on a New Capsule
Sporty Collaborative Sneaker Series
PLEASURES and Reebok Join Forces on a New Collection
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
Camping-Ready Collaborative Designs
KITH and Columbia Sportswear Launch a Camping Collection
Social Good Watches
Coldplay’s Chris Martin Co-designs Limited Edition Skywatch Watch
Social Good Clothing Drives
SHEIN and New Circles Join Forces for a Clothing Drive on April 20th
Collaboration Cafe Brand Bracelets
The Little Words Project x Dunkin’ Collection is Coffee-Themed
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Pet-Celebrating Sporty Collaborations
Harvey Elliot Joins New Balance on a New Collection
QSR-Backed Clog Capsules
Crocs and McDonalds Release a Collaborative Clog Capsule
West Africa-Honoring Collaborative Fashion
LABRUM and GUINNESS Join Forces on a Summer Capsule
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Vintage Style Collaborative Apparel
adidas Joins Forces with Wales Bonner on Another Collection
Winter-Ready Collaborative Streetwear
Palace and Barbour Join Forces on a New Capsule
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Collaborative Soup Branded Outerwear
Campbell’s x Parks Project Winter Warmth Collection is Cozy
Farmer-Supporting Branded T-Shirts
Carhartt & The Farmlink Project Collaborate on a New Initiative
Youth-Focused Social Campaigns
Claire’s Introduces a New Gen Z-Alpha Platform Called 'The Collab'
Revamped Private Label Ranges
The Target up&up Collection Has Been Expanded and Updated
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Gen Z Sustainability Initiatives
Puma's Voices of a RE:GENERATION is a Project with Changemakers
Unexpected Football-Centric Collaborations
UNDEFEATED Partners with Birmingham City Football Club
Visionary Youth Platforms
The Collab by Claire's Celebrates and Activates Gen Zalpha Creators
Collaborative Vintage Buying-In Services
Weekday and Beyond Retro Join Forces on Archive Pieces
Cheerful Spring-Ready Collaborative Fashion
Diane von Furstenberg Works on a Capsule with Target
Community-Supporting Business Models
Ben & Jerry's' 'Linked Prosperity' Model Drives Positivity
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Preppy Collaborative Retail Capsules
JW Anderson and Uniqlo Continue Their Ongoing Collaboration
Carbon Capture Clothing Collaborations
Walmart and Rubi Labs Have Partnered on a Pilot Project
Hip Hop-Honoring Exclusive Campaigns
Hennessy and cHIP sHOP Join Forces on a New Campaign
Active Lifestyle Retailer Ranges
The Sports Edit on M&S Now Features Reebok and Puma
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Collaborative Gorpcore-Themed Apparel
IVY PARK and adidas Continue to Grow its Expansive Capsule
Colorful Chunky Collaborative Footwear
size? and New Balance Unveil a New 580 Sneaker
Forest-Protecting Fashion Brand Initiatives
Canopy Leads an Initiative So Save the Forests
Collaborative Cyclist-Themed Footwear
END. and adidas Join Forces on the Social Cycling Series
Fashion Collaborative Sneaker Models
CLOT and adidas Join Forces Once Again on a SS24 Series
Model-Inspired Fashion Collections
The Partnership Between BOSS and Naomi Campbell is Significant
Women-Supporting Clothing Brands
'Sozy' Aims to Support Women and Victims of Violence
Violence-Combatting Sporty Capsules
adidas and Arsenal Expand the No More Red Collection
Football-Themed Collaborative Fashion
Umbro and Percival Join on a New Sporty Collection
Star-Led Luxury Fashion Campaigns
PRADA's Re-Nylon Collection Welcomes Renowned Actors
Health Network Brand Campaigns
The University Health Network Announced its 'UHNITED' Campaign
Community-Driven Clothing Companies
'Bombas' Makes a Donation for Each Item Purchased
Affordable Uniform Exchanges
M&S Collaborates with Oxfam on a Charitable School Uniform Initiative
Extensive Collaborative Kids Apparel
Palace Gap is a Collaborative Effort Between Two Brands
Collaboration Candy Clothing Collections
The Justice x Jelly Belly Collection Has Sweet Styles
Gen Z-Focused Hotel Campaigns
Hyatt Recruits College Athlete Jalin Hyatt to Attract Gen Z
Show-Sponsoring Branding Partnerships
Coca-Cola, Henkel and Scott’s Sponsor Three Roku Originals
Winter-Ready Collaborative Streetwear
AMI and PUMA Join Forces on a New Winter Collection
Educational Charity Campaigns
'Learning Palooza' Empowers Communities through Education, Action
Child Protection Partnerships
Balenciaga Announces Work with the National Children's Alliance
Social Good Produce Campaigns
Peak Harvest Produce by Lidl Raises Funds for Hospitals
Seasonal Charitable Chocolatier Campaigns
Lindt & Sprüngli Will Donate £1 for Every Teddy Sold
Youth Accessory Brand Partnerships
Claire's is Partnering with Walgreens to Expand Retail Presence
Unpredictable Festive Ad Campaigns
The American Red Cross Launches the New Snowfall Campaign
Social Good Healthcare Initiatives
Superdrug is Donating to Beauty Banks for World Oral Health Day
Co-Branded Sleek Running Collections
Carhartt WIP Joins Progress Running Club on a Capsule
Charitable Laundry Initiatives
Tide Expands Its Loads of Hope Program with a New Partnership
Social Good Pajama Donations
Petit Lem and WCK Team up to Support Families Affected by Cancer
Purposeful Brand Transformations
Decathlon Unveils a New Brand Identity, Logo and Brand Purpose
Activism-Focused Apparel Capsules
Aéropostale and Global Citizen Launch a New Apparel Collection
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Social Good Ski Initiatives
Christy Sports Launched the Nordica Unleashed Outreach
Charitable Wine Campaigns
Starborough Partners with Oceana to Support Conservation Efforts
Heart Health Candy Partnerships
Essential Candy and Enduring Hearts Have Partnered for Heart Month
Circular Pre-Loved Fashion
H&M Launches a Resale Platform in Cooperation with ThredUp
Clean Water CSR Campaigns
The Give Water, Give Health Campaign Provides Clean Water for Thousands
Transparent Paid Partnership Features
LinkedIn Is Releasing a New Feature for Brand Partnerships
Meal Donation Food Products
O Organics 'Fight Hunger, Serve Hope' Initiative Helps Kids in Need
Ethical Supply Chain Initiatives
'ASOS' is Taking Steps to Weed Out Vendors Who Use Child Labor
Healthcare Marketing Deals
Haleon Taps Collectively to Enhance its Influencer Marketing Strategies
Avant-Garde Sporty Fashion Apparel
Rick Owens and Champion Continue their Collaboration
Pre-Loved Clothing Markets
Charity Super.Mkt Will Take Over Fenwick's on Bond Street
QSR Donut Collaborations
McDonald's Plans to Stock Krispy Kreme Donuts at Chains Across the Nation
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Waste-Reducing Eco Partnerships
This Year City Furniture Partnered with Habitat of Humanity
Collaborative Retailer Health Programs
Kroger and Soda Health Created the Smart Benefits Program
Contemporary Home Brand Initiatives
abc carpet & home Participated in the Holiday Cheer
Collaborative Nonprofit Group Campaigns
The 'Little Labels, Big Impact' Campaign Raises Awareness
Sporty Fashion Partnership Announcements
Slam Jam and Umbro Tease Their Upcoming Collaboration
Forest-Preserving Brand Initiatives
Three Prominent Chinese Fashion Companies Join Canopy
Empowerment-Focused Holiday Campaigns
OLIVELA Launches the 'Stand With Her' Campaign for Women
Breast Cancer Awareness Campaigns
La Boulangerie Boul'Mich Partnered with Susan G. Komen
Educational CSR Initatives
Shimanto Bank Contributes to Bangladesh's Education Assistance Trust