Khloe Kardashian and Emma Grede’s inclusive fashion brand Good American is coming to H&M stores as a part of the retailer’s ‘H&M with Friends’ campaign. Customers in Sweden and Germany can purchase the denim line from Good American and its bodysuits and co-ords at the retailer's multi-brand destination in an inclusive size range of 00 to 32 plus.
“Joining the H&M family means that our customers will now have wider access to the Good American brand in new locations across Europe through a new and inspiring place to shop. We can’t wait to introduce Good American to H&Ms customer base to see how they style the brand in their own and unique way,” said Emma Grede.
H&M intends to give its consumers an inspirational experience by allowing other companies onto its premises. This month, Good American will be available for purchase on the German and Swedish websites of H&M.
Image Credit: H&M
Why This Trend Is Growing
- Inclusive Multi-brand Partnerships
- Collaborating with multi-brand retailers to diversify fashion offerings for inclusive size ranges presents an opportunity for disruptive innovation in the fashion industry.
- Brand Collaborations
- Partnering with established brands to offer exclusive collections creates new revenue streams and customer acquisition opportunities for both parties involved.
- Retail Destination Experiences
- Creating unique in-store experiences through collaborations with other brands provides opportunities for personalized shopping, social media buzz, and increased foot traffic.
Industries Being Reshaped
- Fashion
- Collaborating with multi-brand retailers to diversify fashion offerings for inclusive size ranges presents an opportunity for disruptive innovation in the fashion industry.
- Retail
- Partnering with established brands to offer exclusive collections creates new revenue streams and customer acquisition opportunities for both parties involved.
- Marketing
- Creating unique in-store experiences through collaborations with other brands provides opportunities for personalized shopping, social media buzz, and increased foot traffic, which can benefit the marketing industry.
