When it comes to advertising a product on print or TV, audiences seem to be more receptive when they believe the message isn't forced, and these candid marketing techniques are some great examples of ads that utilize sincerity and realistic expressions to connect with viewers.
There's something very sincere and heartfelt about utilizing candid techniques in commercials and print ads. By creating a situation where innocent bystanders have to naturally react to certain products placed in front of them or humorously staged experiences, audiences are able to feel more in touch and connected with how these people react.
From candid cellphone campaigns that gave tickets out to innocent motorists to casino ads showcasing women partying on top of couches, these candid marketing techniques are showcasing how genuine and realistic expression is a great way to get a viewer's attention.
12 Candid Marketing Techniques
From Candid Partying Campaigns to Candid Camera Commercials:
Tana Makmanee — Jul 18, 2013 — Marketing
12
Candid Road Trip Look Books
The Lacoste Live FW13 Collection is Casually Cool
11
Instagram-Like Beer Ads
The Shiner Bock Campaign Focuses on Fun Everyday Moments
10
Hidden Camera Candidate Applications
Heineken Bypasses the Normal Interview Preparation Tactics
9
Candid Camera Commercials
The Humorously Akward KLM Personal Space Experiment
8
Candid Partying Campaigns
The Grand Casino Belgrade Ads Capture the Essence of Fun
7
Jumping Youth Camera Ads
The 'Fujifilm Finepix XP' Campaign Promotes its Latest Feature
6
Potato Chip Debates
Pringles' Potato Chip Ad Ties in with the Upcoming Ontario Elections
5
Excessive Gambling Encouragement Ads
Titanbet.it Ad Shows Poker Chips Rising From the Ground
4
Candid Sportswear Commercials
The New H&M Fitness Collection is Revealed in a Fun, Natural Video
3
Candid Cellphone Campaigns
The T-Mobile UK Parking Ticket Teaser Charges Innocent Autoists
2
Sentimental Wine Marketing
This Woodbridge By Robert Mondavi Ad Focuses on Friendship and Family
1
Street-Climbing Candid Lookbooks
The Reebok Classics Spring/Summer Ad is Simple yet Effective
Related Ideas
Controversial Fitness Campaigns
The Terry Richardson Equinox 2012 Ads Star Too Skinny Models
Candy-Colored Kicks
The Reebok Freestyle 30th Anniversary Shoes are Totally Rad
Cheeky Resume Infographics
TopCounsellingSchools.org Approaches Resume Help in a Humorous Way
Edgy Urban Sportswear
The Adidas Originals Womens AW 2013 Line Features Fashion-Forward Athletics
Airline Design Competitions
These NASA Contest Prototypes Are the Future of Commercial Flight
Subtle Candid Cameras
The Peepster Captures Those Natural, Unforgettable Moments
T-Mobile To Release The Shadow
First Photos
Pattern-Clashing Menswear
The Givenchy Spring 2014 Pre-Collection Features Florals and Camo
Hungry Brain Ads
The Garage Films Photo Events Campaign Features Disturbing Severed Heads
Literal Handmade Illustrations
These Whimsical Illustrations are Only Complete with Handy Help
Completely Camouflaged Look Books
The Gloverall SS14 Collection is Full of Military-Inspired Style
DIY Chip Container Grills
Cats Science Club Created a Hot Dog Cooker Out of an Empty Pringles Can
Sporty Fashion Collaborations (UPDATE)
The Entire Alexander Wang H&M Collection is Revealed
Burned Clock Ads
The UK Government Fire Kills Campaign Urges People to Check Their Smoke Alarms
Complex Sole Systems
The Adidas Mega TORSION Flex Easy Run Gets Inspired by the Originals Model
Ill-Fitting Packaging Ads
The Dank! 2nd Hand Furniture Campaign Promotes Free Delivery
Shirtless Smoking Rapper Shoots
Rick Ross and Terry Richardson Meet for a Candid Smoke
Business Class Beds
Airfrance's New Business Class Seat Provides Comfort and Privacy
Anti-Commando Campaigns (UPDATE)
The Agent Provocateur FW 2011 Ads Offer Pro-Panty Reminders
Candid Hipster Look Books
The American Two Shot Spring 2013 Collection Has a Laid Back Style
Edgy Imposter Collections
Brian Lichtenberg Unveils his Line of Pop Culture Attire
Snakeskin Studded Sneakers
The Betwixt Python Print Kicks are Hip
Downtown Bohemian Lookbooks
The Scotch and Soda Spring 2013 Collection is Casually Carefree
Job Interview 2.0 With Riddles
Microsoft Uses Brain Teasers To Hire Employees
Toy Sculpture Possibility Ads
The LEGO 'It Begins With a Brick' Campaign is All About Imagination
Sporty Fashion Collaborations
Official Alexander Wang for H&M Images Star Isabeli, Joan & Raquel
Courtly Chromatic Catalogs
The Mango Winter 2012 Collection Features a Seductive Karlie Kloss
Youthful Aztec Apparel
The Moss 2013 Summer Line is Bright and Pattern-Focused
Wonderfully Healthy Wines
Vegan Red Wine Boasts Biodynamic Ingredients and Eco-Friendly Production
Surrealist Activewear Campaigns
These RIG Utility Clothing Advertisements are Fantastical
30s Tennis Gear Collections
Colenimo's Spring/Summer 2013 Line is Athletic and Vintage
Zombified Playing Cards
The Deck of the Dead Manipulates Each Suit Into Zombie Delights
Blank Faced Portraits
Ryan Pickart Oil Paintings Depict Expressionless Women
Luminescent Lifestyle Kicks
The Atmos x Reebok 25th Anniversary Workout Sneaker Glows in the Dark
Icy Palm Tree Ads
The British Airways Goodbye Winter Sale Campaign Promotes Flight Discounts
42 Futuristic Airline Features
Inspired by the Era of Mad Men with Don Draper
Monstrous Calling Campaigns
The Vodacom 2011 Ads Shows Free Calls After Midnight
Tech Store Weapon Ads
The RadioShack Lifechanging Promotions Campaign Advocates Self-Defence
Consumer Driven Campaigns
Desperate Guys Seek Poolboy Jobs at Playboy Mansion
Vivid Eco-Friendly Apparel
H&M's Conscious Collection Shows Off Eco-Friendly Fabrics
Text-Heavy Gaming Ads
The BRLOH Game Store Campaign Holds That 'Classic' Really Means 'Boring'
Bloody Flow Chart Ads
The Armstrong Foundation Campaign is Dark and Brutal
Pinata-Smashing Sneaker Ads
The 'Energie Nice Kicks' Campaign is Vibrantly Destructive
Homeless Old Car Ads
The Renault Megane DCI 130 Campaign Depicts Some Sad Situations
Inappropriately Mispronounced Ads
The Cockburn's Port Campaign Pokes Fun at Itself
Candid Camera Advertising
Beauty is From Within
Game-Based Job Interviews
'Hell of a Job' Campaign Uses Diablo III to Look for its Next Programmer
Cheeky Candid Camera Videos
Rear View Girls Captures Men Checking Out Big Butts
Female Fastpitch Ads
The NPF Softball Played Hard Campaign Shows Girls Playing Better than Boys
Pop-Up Chip Parties
The Toronto Pringles Party Celebrates the Long Weekend with a Classic Snack
Child-Inspired Look Books
The 2013 S/S Collection for TRAD Philosophy is Boyish and Charming
Glamorously Gorgeous Campaigns
The Armani Beauty Holiday 2011 Ads Star Megan Fox
Mind-Bending Menswear Spreads
The Vogue Hommes Japan #9 Issue is Psychedelic
Choco-Bar Juice Boxes
The Cocoa Metro Campaign is Crafty, Creative and Clever
Potato Chip Mug Mats
The Crinkle Cut Chip Drink Coasters Look Good Enough to Eat
Candid Camera Commercials
The Humorously Akward KLM Personal Space Experiment
Artistic Poker Decks
The Pedale Playing Cards Contain Beautiful Illustrations
Tunnel Vision Ads
The Stop Pain Social Initiative Campaign Sees Light at the End of the Tunnel
Hearty Food Campaigns
The 'Fresh from the Heart' Ads Request More than Canned Donations
Dunce Kid Advertising
The Opticana Kids Collection Campaign Plays Dumb
Sriarcha-Flavored Iconic Chips
This New Spicy Snack Packs a Delicious and Mouthwatering Punch
Proper Interview Etiquette Infographics
Best Interview Practices are Essential to Getting the Job
Bespoke Suit Campaigns
The Gucci Made to Measure Ads Stars James Franco
Crowdsourced Fashion Contests
H&M's Design Award is Determined by a Public Vote
Superstar Athleticwear Collections
The Beyonce x Topshop Collaboration Was Recently Announced
Cylindrical Chip Scoopers
This Chips Dispenser is Perfect for Pringles Containers
Probability-Predicting Infographics
This Infographic Acts as Your Life's Probability Calculator
Cranky Senior Campaigns
The Taco Bell Crunchwrap Commercial is Hilariously Informative
Speech Bubble Buddy Ads
This LG GW300 Campaign Puts Friends' Faces into Callouts
Apocalyptic Playing Cards
The Doomsday Deck Celebrates the End-of-the-World with Worldly Design
Exclusive Mobile Phone Carriers
The BlackBerry Pearl Flip 8220 Only On T-Mobile
Alarming Smoke Campaigns
The Fire Kills Print Ads Urges Safety House Checks When Changing Clocks
Beautifully Boring Objects
The Alexander Wang Objects Collection No. 6 Serves Normcore Greatness
R&B Songstress-Inspired Sneakers
The Reebok Alicia Keys Line of Shoes is Musical
Collecting Apple Campaigns
Geeks Create Montage of All 38 "Get a Mac" Ads
Playful Pastime Print Ads
The MasterCard PayPass Advertisements are Adorably Silly
Animal Tamer Editorials
GQ Spain's Cherokee Nation Story Features Southwestern Fashions
Adventure-Driven Auto Ads
The Volkswagen Space Cross Campaign Relies on People's Imaginations
Speaking Smartphone Ads
Reporters Without Borders Creates Print Ads That Actually Speak to You
X-men Inspired Running Shoes
The 'Wolverine Pump Fury HLS' are Perfect Back to School Footwear
Internship-Deciding Infographics
This Infographic Breaks Down the Internship Decision
Apple Parody Ads
The T-Mobile myTouch 4G Goes Head-to-Head with the iPhone 4
Critical Career Training Stats
Entry Level Hiring Infographic Reveals Flawed System for New Grads
Agricultural Alcohol Campaigns
The Grey Goose Le Melon Ad Highlights Brand Heritage and History
Dessert-Infused Chips
Switch Out Your Sour Cream and BBQ for the New Pringles Holiday Flavors
Air-Pods at 30,000 Feet
Casino-Inspired Suckers
The Rainbow Dice Lollipop is a Great Treat for Games Night
Viral Vacation Contests
Tweet '12 Days of Luv' to Win $1000 Gift Cards with Southwest Airlines
Serene Wine Ads
This Cavit Collection Ad Extols the Virtue of Old-Fashioned Wine Production
Parkour Activewear Ads
This H&M Sportswear Collection is Tested with Advanced Athletics
Doodling Job Interviews
Muse 'Drawsome' Campaign Uses Draw Something to Assess Intern Apps
History-Celebrating Commercials
The Coors Beer Campaign Focuses on the Rocky Mountain Tradition
Free Facebook Flights
Seven Major Airlines Team Up to Provide Free In-Flight Facebook for February
Expression-Eliminating Procedures
Dr. Jack Berdy Created Pokertox to Improve Your Poker Face
Pie-Flavored Potato Chips
The New Pecan Pie Pringles Hit Shelves Just in Time for the Holidays
Wealthy Diner Ads
This Burger King Commercial Has Two Old Rich Men Eat Lamb Burgers
Candy-Adorned Mug Mats
Create a Plethora of Candy Coasters with Your Favorite Sweets
Pumped-Up Silver Sneakers
The Reebok Pump Fury HLS Shoe Has an Internal Inflation Pump
Convenient Prepaid Flying
Air Partner Introduces Jet Card for New Years Jet-Setting
Anti-Text Driving Apps
DriveSmart Plus Prevents Texting From Cars in Motion
Indigent Interns
Elle Magazine Offers Internship to Homeless Girl
Hunky Coffee Commercial Mascots
The Gavalia Book Club Ad Makes Coffee Ingredients Sound Intriguing
Elderly Pizza Marketing
The Pizza Hut Old World Ad Travels to Italy to Determine Taste and Quality
Senior Selfie Campaigns
The McDonald's Senior Citizen Edition Commercial Proves Aging is Fun
Chip-Based Musical Instruments
This Pipe Organ is Made Entirely from Cans of Pringle Chips
Tuneful Fashion Campaigns
H&M's Magical Holidays Campaign is Led by Lady Gaga & Tony Bennett