Capturing genuine candid moments can result in blurry images, but the 'Fujifilm Finepix XP' campaign shows that will not be the case with this camera. Amateur photographers will not have to stop the action in order to shoot the best possible photo, freezing the moment forever.
Conceived and executed by Longplay 360, an ad agency based in Sao Paolo, Brazil, the Fujifilm Finepix XP campaign centers around images of children, who are perfect examples of unexpected energy and unpredictable movement. Parents armed with the Finepix XP shock system can be assured that “nothing shakes [their] photos,” as the ad campaign’s tag line states.
The Fujifilm Finepix XP campaign features crisp captures that would make any person proud.