In the realm of Superbowl advertising, it was a Budweiser commercial that won over many viewers, thanks to some adorable puppies and a handsome horse. These dog-inspired ads and commercials also use the friendly fuzzy family pet to sell their products and services in funny, cute or unusual ways. Dogs are used to sell everything from cars to car insurance and antacids.
Dogs are often used to add humor and silliness to an ad or to create pathos and endear consumers to the product. Some of these commercials are silly and some are just downright heartwarming. No matter how canines are employed in advertising, the results are regularly memorable, as the Budweiser commercial Puppy Love has proven.
14 Adorable Canine Commercials
These Ads Celebrate This Year's Most Adorable Budweiser Commercial:
Angela Rajic — Feb 4, 2014 — Pop Culture
14
Spice-Suffering Dog Ads
The Cepera Extra Strong Pepper Sauce Campaign is Extremely Hot
13
Human-Herding Canine Ads
Guinness St. Patrick's Day Sheepdog Gathers Men to the Pub
12
Canine Custom Campaigns
These Date-a-Dog Ads Invite Aspiring Puppy Owners to Adopt
11
Motor-Mimicking Dog Commercials
The Volkswagen Dog Ad Features a Revved-Up Puppy
10
Domestic Pet Meat Ads
These Anti-Dog Meat Ads Shed Light on Thailand's Vulnerable Street Dogs
9
Sock-Covered Canine Ads
These Hyundai Advertisements Reiterate the Brand's Luxury Cushions
8
Chip-Gripping Canine Commercials
The Doritos Road Chip Ad Pits a Toddler Against a Dog
7
Dressed-Up Dog Ads
The Eno Antacid Campaign Shows That “You Can’t Fool Your Stomach
6
Canine Car Shop Ads
The 'Slow Bark' CarMax Ad is Made for the Puppy Bowl
5
Crime Fighting Dog Ads
The 'Save the World' Music Video Gives New Meaning to the Term Watchdog
4
Fat-Free Dog Ads
The MasterDog Light Campaign Encourages Healthy and Active Pet Lives
3
Criminal Dog Ads
'AmiciCani' Shows Canines Don't Judge
2
Lipstick-Licking Dog Ads
The Yarrah Bio Campaign Advocates Healthy Habits for Pets
1
Hybrid Canine Car Ads
This Audi Commercial Builds Suspense for Its Upcoming Super Bowl Ad
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Beer-Infused Soup Lines
Campbell’s Chunky x Pabst Blue Ribbon Serve Up a Bold Soup Collaboration
Catchy Foam Creamer Ads
The Coffee Mate Big Game Ad Stars Shania Twain as the Voice of Foam Diva
Anti-AI Beer Billboards
Heineken's Latest Ads Poke Fun at AI Friendship Devices
Origin Story Ads
Pacifico Unveils Its 'Find Your Own Way' Ad Campaign
Human-Centric Pet Retail Experiences
Petco Introduces the Cheeky 'My Human' Product Line
Personalized Pet-Inspired Handbags
Marc Jacobs Introduces the 'Bark Jacobs' Experience
Irish Stout Campaigns
Guinness Unveiled its St. Patrick’s Day Campaign
Dog-Centric Root Beer Campaigns
The 'MUG Root Beer Last Dog Standing' is Reprised
Humorous Menswear Ads
Men’s Wearhouse Goes Full Funny with its 'Love the Way You Look' Campaign
Unisex Root Beer Colognes
Daddy’s Home by Mug is a Unisex Cologne Inspired by the Mug Mascot
Nostalgic Y2K-Inspired Commercials
Dove Reinterprets 'Don't Cha' with the 'Hot Like Us' Campaign
Snow-Accented Beer Ads
These Stella Artois Ads Create the Illusion of a Frothy Chalice
Retro Athletic Pet Accessories
The Adidas Originals Pet Accessories Collection is Extra-Cute
Lamb-Inspired Dog-Centric Plush Toys
Chewy Debuts Its Lamb Chop Plush Character for Dogs
Pet-Powered Beauty Campaigns
e.l.f. Cosmetics' Animal Intelligence Redefines "AI"
6-Pack Furniture Collections
Coors Light's Home DeCoors Helps to Solve Big Game Hosting Challenges
Miniature Beer Bottles
Carlsberg Created the World’s Smallest Beer to Promote Responsible Drinking
AI-Generated Pet Teasers
Iams' I Want a Puppy/Kitten Studios Helps People Pitch an Idea
Affectionate Insult Beer Cans
Foster's Love You Cans Help Buddies Connect Through Rude Names
Limited-Edition Gold Beer Cans
Bud Light Canada Announces the Special UFC Gold Edition Can
Functionally Focused Dog Campaigns
The Honest Kitchen's Inflatable Dogs Challenge Beauty Standards
Anthropomorphic Hair Ads
Hair Ballad is Manscaped's First Super Bowl Commercial
Mascot-Inspired Animated Short Films
Ralph Lauren’s Polo Bear Makes a Cinematic Debut
Dog-Friendly Valentine's Gifts
Years.com's Valentine’s Day Selection Box Creates Special Moments
Sensitivity Marketing Campaigns
Cetaphil Teams Up with Lil Wayne for Super Bowl Spot
Globalized Tournament Campaigns
Coca-Cola Debuts 'Uncanned Emotions' for the 2026 World Cup
Branded Apparel Vodka Campaigns
Smirnoff Partners with Aleali May for We Do Game Days
Pet-Inspired Perfumes
Tamburins Launched Fragrances Inspired by a Dachshund
Fun-First Self-Care Commercials
Tree Hut is Making Its Super Bowl Ad Debut with Uncontain Yourself
Humorous Mens Fragrance Campaigns
A New Axe Campaign Takes Sweetness to Absurd New Heights
Delivery Driver-Centric Pizza Ads
Pizza Hut's New Commercial is Cheeky and Playful
Self-Discovery Soda Ads
Pepsi The Choice Features a Polar Bear Finding His Taste Preference
Dystopian AI Ads
The Debut Anthropic Super Bowl Ad Rejects Sponsored AI Answers
Inclusive Pet Promotion Campaigns
Tractor Supply Company Debuts Its Purina Days Event
Pet-Finding Billboards
Hrvatski Telekom Created Scented Billboards That Attract Lost Dogs
Adoptable Rabbit Races
400 Conejos Mezcal is Hosting The Bunny Bowl as a Super Bowl Pre-Game Event
Cheeky Bar-Focused Campaigns
Heineken Advocates for Financial Support for Bars with Starring Bars
Cheeky Food-Focused Soda Campaigns
The 'Share a Pepsi' Campaign Encourages Pairing with Food
Nostalgic Infomercial Grill Spots
Bud Light x Traeger Grills Launch the 'Traegerator'
Dog-Themed Valentine's Day Events
BarkHaven Pawsitively in Love is for Dog Lovers of All Kinds
Cheeky Non-Alcoholic Beer Ads
Coors Light Spotlights Coors 0.0% with the Coooors Call
Soccer-Centric Soda Spots
Pepsi's 'Refresh the Game' Campaign Brings Soccer Icons Together
Nostalgic Sports-Focused Grocery Campaigns
Instacart Debuts a Campaign in Kansas City
Kickoff Footwear Commercials
Skechers' Big Game Ad Stars Sofía Vergara
Post-Bath Pet Filters
Mrs. Meyer's Clean Day's After Bath Zoomies Assigns Dogs a Score
House Party-Themed Campaigns
Hiders Keepers Shows Stella Artois’ Clever Take on Party Etiquette
Craft-Style Non-Alcoholic Beers
Darling Drinks Enters the Non-Alcoholic Beverage Market
Game-Day-Ready Dog Campaigns
Blue Buffalo x Olivia Culpo Team Up for Football-Inspired Treats
Basketball-Themed Beverage Campaigns
Athletic Brewing Company Debuts 'From Tip-Off to Title'
Probiotic Pet Advent Calendars
The Pigs in Blankets Dog Advent Calendar Supports Gut Health
Americana Beer Cans
Budweiser Introduces its 'Made of America' Campaign with a Heritage Can Series
Pet Toy QSR Meals
The Happy Doggy Series Gives Dogs Mcdonald’s Happy Meal Play Toys
Seasonal Pet Care Capsules
PetSafe® Unveils a Collection of Pet Essentials for the Summer
Musician-Led Beverage Campaigns
poppi Tapped Charli xcx and Rachel Sennott for the Super Bowl
Esteem-Boosting Campaigns
The Dove Super Bowl Ad Champions Girls’ Body Confidence in Sports
Retro Team Beer Cans
Budweiser MLB Team Cans Feature Vintage Baseball Graphics for Anniversary
Heart-Warming Pet Owner Campaigns
The CESAR 'Love Like Crazy' Campaign Showcases Pet Owner Love
Self-Explanatory Non-Alc Beer Cans
Blue Moon's Answer’s on the Can Normalize Non-Alcoholic Choices
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Early Allergen Exposure Ads
The Square Baby Super Bowl Spot Promotes a Science-Backed Message
Animated Pop Revival Shows
Paris Hilton’s Paris & Pups Brings Her Playful Persona to Youtube
AI-Powered Dog Adoption Initiatives
PEDIGREE® Has Launched Melhoramigo.ai
Reimagined Classic Beer Campaigns
Guinness Gives 'A Lovely Day' a Modern Artistic Refresh
Comedic Body Wash Ads
Moist Humor by Dove Debuted During SNL50: the Anniversary Special
Recipe-Inspired Dog Costumes
Pillsbury Created a Crescent Mummy Dog Costume for Wiener Dogs
Comedian-Supported Deodorant Ads
Pete Davidson Stars in AXE's Latest Advertising Campaign
Sports-Themed Dog Snacks
Bocce's Bakery and the NFL Players Association Craft Dog Treats
Dog-Friendly Cake Bites
Three Dog Bakery's Ultimate Celebration Cake Bites are Poppable
Commemorative Monster-Themed Cans
Pabst Blue Ribbon Unveils Godzilla Can Designs
Elderly Companionship Campaigns
Mayores Amigos Matches People in Care Homes with Senior Dogs
Humorous Pet Health Campaigns
IAMS Promotes its PROACTIVE 5 Benefit System with Smooth Deliveries
Football-Focused Sofa Campaigns
Pepsi Presents the Refresh the Game Campaign with Icons
Celebratory Beverage Ads
Miller Lite’s ‘Legendary Stories’ Campaign Celebrates 50 Years
Celebratory Dog Daycare Rebranding
Camp Bow Wow Commences a Brand Update and a Strategic Survey
Joyful Sport Campaigns
Dove's Super Bowl Ad, The Game Is Ours, Celebrates Girls' Confidence
Nostalgic Candy Beverages
Candy Can and Bubblicious Launch a Bubble Gum-Flavored Soda
Puppy-Focused Collaborative Contests
Pup-Peroni Partners with Walmart for #BestPup_Contest
Festively Themed Pet Products
The Pooch & Mutt 2025 Christmas Range is Packed with Options
Dog-Friendly Bone Broth Cans
BrüMaster’s Premium Dog Beer is a Nutritious, Hydrating Treat
Body-Positive Brand Campaigns
Dove's Super Bowl Ad Challenges Toxic Body Talk in Sports
Humorous Car Ads
The 'SNL' Volkswagen Ad Reunites ‘The Californians’ Cast for a Hilarious Ride
Australian Dog Deliveries
Uber Eats and Petbarn Launch a Partnership with Australia’s Delivery Dog
Collaborative Domestic Violence Campaigns
Purina and Sarah Hyland Debut 'Courageous Together'
French Beer Marketing Campaigns
1664 Features Robert Pattinson in Its New Acting-Inspired Campaign
Sessionable Low-Alcohol Beers
Chilly Ones Beer is Crisp, Refreshing and Full of Flavor
Caveman-Centric Running Campaigns
Craft Sportswear's Brand Film Channels the Primal Joy of Running
Dog-Starring Sporty Campaigns
ASICS Taps Felix the Samoyed for Mind's Best Friend Ad
Illusory Ice Cream Pop-Ups
Häagen-Dazs Celebrated St. Patrick's Day with an O'Häagen's
Cut-Out Easter Treat Disguises
Cadbury Created Print Ads That Hide Easter Eggs as Everyday Items
Festive Italian Beer Campaigns
This Birra Moretti Campaign is Rolling Out for the Holidays
Pet Lunar Apparel
adidas introduces Chinese-style pet jackets for Lunar New Year
Animal Welfare Group Grants
Petco Love Highlights Its Charitable Petco Love Stories Initiative
Humorous AI-Forward Spots
GoDaddy Unveiled its 'Act Like You Know' Super Bowl LIX Ad
Luxurious Canine-Celebrating Events
Thousands Gather to Celebrate World Dog Day
Quirky Pizza Chain Ads
Little Caesars X Eugene Levy Join To Promote Super Puffs at the Super Bowl
Dog-Friendly Peanut Butter Bites
Milk-Bone x Jif Peanut Butter Treats Dogs to Nutty, Bacony Flavor
Bright Brand Identity Updates
Big Hug Becomes a Purpose-Driven Brand with Bold Rebrand by JDO
Game-Inspired Energy Drink Campaigns
Monster Energy Piggybacks on the New Call of Duty Release
Multi-Faceted Whiskey Brand Programs
TINCUP Whiskey Has Launched the Heart-Warming Project TINPUP
Modern Premium Pet Packaging
Pet 'n Shape Boasts New Packaging for Its Premium Dog Treats & Chews
Canine Cartoon Frozen Treats
The Bluey Ice Pops Come in Packs of 12
Dog-Directed Commercials
BARK's Merry Chaos is the First Holiday Ad Directed by Dogs
Complimentary Dog Hygiene Services
Scenthound Debuts a Scenthound Salutes Promotion for May
Collaborative Airline Beers
Air New Zealand Partners with Parrotdog Brewery on a New Beer Flavor
British Lifestyle Pet Products
The Laura Ashley x The aDoraBle Pooch Company Range is Stylish
Post-Game Breakfast Campaigns
McDonald's Flipped Its Ads Sideways for Super Bowl Recovery
Dog Birthday Cake Toys
Lesure Embraces Whimsical Sensibilities with Its New Toy
Frosted Dog Cookies
Classic Holiday Sugar Cookies Inspired Milk-Bone Frosted Paws
Extra-Terrestrial Chocolate Ads
Kinder Bueno's Super Bowl Ad Makes a Moment "Yes Bueno"
Dog-Friendly Sauces
Pedigree Drizzlers Sauce Adds Flavor, Texture and Variety to Dogs' Meals
Canine-Friendly Sporting Events
Mars, Incorporated Will Delight Pets and Their Owners This Summer
Taxi Driver-Centric Branded Events
Carlsberg Ran the 'Fare Game' Initiative for Taxi Drivers
Celeb-Packed Humorous Beer Campaigns
Bud Light's Keg Commercial is Airing for Super Bowl LX
Pawprint-Adorned Door Mats
This Door Mat Proudly Conveys the Presence Of Your Home's Furry Friends
Farmer-Focused Campaign Ads
Tha Lay's Super Bowl Ad Puts Farmers in Focus
Hot Dog-Themed Baseball Fan Merch
Schneiders Launched Merch in Honor of Canadian Baseball Fans
Pet-Friendly Mince Pies
Aldi's Dog Mince Pies Spoil Pets During the Holiday Season
Digital Dog Shelter Campaigns
Rare Breed Has Initiated the Charitable Treat Your Shelter Promotion
BBQ-Inspired Dog Treats
Battle of the Beggin' Pits Bold, Smoky Flavors Against One Another
Dog-Honoring Fundraising Campaigns
Universal Joint is Running Its Dogust Campaign in August
Dog Tax Credit Campaigns
Blue Buffalo Debuts a Dog Tax Credit Campaign
Functional Sausage-Flavored Treats
Pooch & Mutt's Best-In-Show Bangers Have Collagen & Postbiotics
Timely Actor-Backed Beer Campaigns
Miller Lite Debuts 'Legendary Moments Start with a Lite'
Pet-Themed Branding Initatives
Lyft and Animal Planet Promoted Puppy Bowl in February
Centennial Dog Treats
Milk Bar Launched P'Nutty B-Day Party with Wellness Old Mother Hubbard
Supportive Co-Branded Initiatives
Talking Rain's Sparkling Ice Partners with K9s for Warriors
Nostalgic Boy Band Commercials
T-Mobile Tapped Backstreet Boys for the Super Bowl This Year
Heartfelt Beverage Campaigns
The 'A Real BOOST®' Campaign Centers on Authentic Human Experiences
Nostalgic Celebrity-Supported Beverage Campaigns
Clearly Canadian Recently Revived Its Brand
Cheeky Celeb-Inspired Tool Campaigns
Bosch Launches 'Just a Guy' for the Super Bowl
Sporty Pet-Centric Video Series
Purina Pro Plan Launched Fueled By Video Series
Heart-Shaped Functional Treats
Pooch & Mutt Introduced Lovestruck Lamb for Valentine's Day
Marshmallow-Flavored Dog Biscuits
Milk-Bone Peeps Help Pet Parents Share Easter Celebrations
Dog-Friendly Patio Menus
Beertown Public House Unveils its New Dog Menu for the Summer Season
Comfort-Focused Beef Campaigns
National Cattlemen's Beef Association Promotes Beef Consumption
Angler-Focused Collector Cans
Busch Light Teams With Bass Pro Shops For Collector Beer Cans
Senior Canine Sports Events
Puppy Bowl XXII Will Have a Game with Senior Dogs for the First Time
Humorous Losers-Focused Campaigns
Miller Lite Introduces the League Losers Billboards
Grandmotherly Lunchmeat Campaigns
Eat Your Buddig Spotlights a No-Nonsense Caretaker
Meaningful Travel Reunion Ads
Heathrow’s Bear Couple Return in a New Must Be Love Campaign