Mobile Harvester Bars

Anheuser‑Busch's ComBar Celebrates American Farmers and US-Farmed Beer

America's 250th is the perfect moment for brands to put their made-in-America story front and center, and this summer, Anheuser‑Busch's ComBar is touring the United States to encourage consumers to invest in products made with US-grown ingredients. This first-of-its-kind mobile bar is built from a real combine harvester, is the latest in Anheuser‑Busch’s ongoing Choose Beer Grown Here initiative, and honors the farmers in America behind the company's beers.

The fully functional, 10-ton mobile bar, complete with an original auger-turned-tap and custom wrap, is popping up at major agricultural and community events, beginning with the St. Louis 4th of July Celebration, Anheuser‑Busch Grower Celebrations from July to November, the Farm Progress Show and Husker Harvest Days in September, the USA Rice Outlook Conference in December, and more.

SCORE
3.7 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 11%
Activity 0%
Freshness 100%

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