While it seems like there are some brands that can get away with applying an iconic logo to just about anything, some of the most unexpected brand products end up being genius and others leave you scratching your head in confusion.
Rather than relating in some way to the main product or service that a brand promotes, creations like Nutella's Bluetooth speaker, IKEA's beer, KFC's line of chicken-fried accessories (for wearing, not eating) and McDonald's introducing an upscale line of dishware in France are all great examples of unexpected products that have seemingly come out of nowhere.
While these branded items may seem peculiar at first, usually there's a way that they tie in with the brand's core message. For example, the Tiffany & Co. Central Park Wine Carrier has absolutely nothing to do with jewelry, but it does reinforce enjoyment of the finer things in life.
21 Unexpected Brand Products
From Upscale Fast Food Mugs to Sweet Hazlenut Rhythm Blasters:
Laura McQuarrie — Nov 26, 2014 — Marketing
21
Iconic Brand Mashup Designs
The 'Unexpected Products' Series Explores Our Relationship with Brands
20
Beer-Inspired Kicks
The Mark McNairy and Heineken Collaboration Has Created Great Shoes
19
Drumstick-Shaped Prizes
These Promotional KFC Chicken Drumstick Products Can Be Won Via Twitter
18
Luxe Potato Chip Branding
This Smithuis Flavoured Chips Packaging is Designed by Peter Braakhuis
17
Bizarre Chocolate Eggs
Unilever Introduces Different Flavors to "Broaden the Appeal of Easter"
16
Beer Brand Bags
The Heineken x Parabellum Canvas Tote Celebrates Fashion and Culture
15
Beer-Branded Stilettos
The Heineken Heels May Not be for Everyone
14
Upscale Popcorn Tins
Pipo's Gourmet Popcorn Snacks Are Elegantly Packaged
13
Beer-Branded Denim
The Heineken X Neighborhood Denim Collection Exudes Quality
12
Jewelry Branded Card Decks
These Tiffany Playing Cards are for the Ritzy Lifestyle
11
Sweet Hazelnut Rhythm Blasters
The Nutella Bluetooth Speaker is a Chocolate-Filled Boombox
10
Hybrid Candy Sodas
Sonic's Latest Candy Drink Mix Follows the Brand's Nerds Soda
9
Video Game-Themed Snacks
Konami's Metal Gear Solid Chocolate Crunch Sold at Tokyo Game Show 2014
8
Fried Chicken Keyboards
This Computer Accessory is Designed to Look Like KFC Meal Items
7
Jewelry Branded Picnic Kits
'The Central Park Wine Carrier' by Tiffany & Co. is Adorable
6
Vibrant Music-Inspired Liqueurs
The New 'Smirnoff Electric' Range Comes in Four Bold Flavors
5
Upscale Fast Food Mugs
Patrick Norguet x Mcdonald's France Introduces Reusable Ceramic Cups
4
Candied Earphones
The Sweet Jolly Rancher and Hershey's Kisses Candy Earbuds
3
Branded Bus Rides
The Topshop Tour Bus Promotes Opening of Melbourne Store
2
Furniture Brand Brews
IKEA Beer 'Ol Mork Lager' is Now Available at UK Stores
1
Cotton Candy-Flavored Milks
These Healthy Milk Beverages Come in an Unexpected Flavor
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Gifting-Ready Cafe Merch Lines
Starbucks Holiday Merchandise for 2025 Has New and Returning Faves
Fast-Food-Inspired Bag Designs
New York Knicks Players Create Custom Chipotle To-Go Bags
Fried Chicken Fashion Accessories
Loungefly Collaborated on Officially Licensed KFC Products
Singer-Collab Bright Limited Mixers
Kitchenaid Introduces Taylor Swift–inspired Stand Mixers
Fried Chicken-Inspired Accessories
KFC and Loungefly Join Forces on a Collection of Themed Goods
Playful Coffee Merch Collabs
The Starbucks x Mofusand Merch Blends a Whimsy Coffee Culture
Nostalgic Kitchen Campaigns
Frigidaire is Running the Cheeky 'Daire to Expect More' Campaign
Matcha-Mayo Condiments
Heinz x PerfectTed Matcha Mayo Unites Two Favorite Products
Iconic Cartoon Drinkware
Starbucks and Peanuts Partner to Launch an Exclusive Drinkware Line
Retail Coffee Expansions
Dutch Bros Brought Its Beloved Shop Flavors to Grocery Shelves
Custom QSR Fashion
The KFC Tailor Made Couture Turns Fried Chicken Texture into Wearable Design
Biscuit-Branded Water Blasters
Jammie Dodgers and NERF Partnered for Specially Branded Toys
Branded Power Banks
Reale Actives Created a Wireless Battery Pack for Recharging on the Go
Nostalgia-Driven Apparel Partnerships
The Pacsun x McDonaldland Collection is a Whimsical Revival
Diner Culture Footwear
Denny's Introduces the Limited-Edition 'Sticky Kicks' Sneakers
Cleverly Branded Energy Drinks
Fire Brands Targets Gen Z with Playboy Energy Drink
Collectible Treat Pop-Ups
The KIND Frozen Bar Enticed Visitors with Free Snacks & Labubus
Bird-Shaped Food Packagings
Yu Guang and Fu Yu Han Design the Big-Billed Bird Food Concept
Fan-Created Menu Items
Creative Customer Orders Inspired the Taco Bell Fan Style Menu
Pristine Fast Food Campaigns
McDonald's All Flavour, No Mess Spotlights a Tidy Snack
Indulgence-Driven Chocolate Ranges
The Cadbury &More Range Has Been Rebranded and Expanded
Sauce-Proof Shirts
Shake Shack Created Disposable Fashion Inspired by Tray Liners
Country Restaurant Brand Refresh
The Cracker Barrel Rebrand Has a Simple Logo with a New Fall Menu
Minimalist Pizza Chain Rebrandings
The Latest Domino's Brand Refresh is Expansive
Sci-Fi Fast Food Meals
KFC x Stranger Things Reimagines the Brand as Hawkins Fried Chicken
Festive Drinkware Collections
Stanley 1913 Introduces a Limited Holiday Release with Target Stores
Individuality-Focused Brand Campaigns
Adidas Originals' New Campaign Champions Timeless Classics
Blind Box QSR Collectibles
KFC Thailand Created a Celebratory Baby Sanders Collection of Toys
Unusual Fast Food Ads
KFC’s ‘Believe’ Campaign Ad Pushes Chicken Obsession to New Heights
Nostalgic Snack-Inspired Accessories
Typo Creates a Unique Capsule Honoring Pepsi and Cheetos
Halloween Essentials Campaigns
IKEA Turns Home Essentials into Shields for Scary-Movie Nights
Themed Snack Collectibles
Kinder Joy Evolves its Treat-And-Toy Format with Themed Collections
Coffee Retail Fashion
thisisneverthat x Starbucks neverthatcoffee Capsule Spans Apparel and Goods
Novel Toddler-Focused Food Brands
Beyond the Bib Has Officially Launched Across the United States
Breakfast-Inspired Fashion Capsules
Tyler McGillivary Debuts the Playful Midnight Breakfast
Gamified Condiment Experiences
HEINZ’s Ketchup Blast Turns Meals Interactive
Gen-Z-Forward Coffee Apparel
An Urban Outfitters x Dunkin’ Capsule Unveiled for Fall
Spooky QSR-Branded Merchandise Lines
Tim Hortons Debuts New Halloween-Themed Seasonal Merchandise
Dynamic Basketball-Informed Marketing Campaigns
March Madness' New Campaign Features NCAA Athletes
Festive Snack Packaging Designs
Kellanova Debuts Its Seasonal Assortment of Snacks
Menu-Inspired Dorm Decor
Urban Outfitters x Chipotle Created the 'A Little Extra Dorm' Collection
Convenience-Focused Meal Expansions
Ben’s Original™ Debuts Single-Serve Rice Cups and Street Food
Innovative Snack Launches
Utz Brands, Inc. Unveils a Variety of Products at the 2025 NACS Show
Retail Advertising Campaigns
IKEA Hides Price Tags to Highlight Material Quality in a New Campaign
Branded Holiday Baking Campaigns
Nutella and Hallmark Partnered to Celebrate the Festive Season
Streetwear-Branded Decor Ranges
The Crate & Barrel x Converse Furniture Collection Has 80 Pieces
Artistic Hip-Hop-Inspired Cereal Campaigns
Froot Loops Launches 'Follow Your Ears'
Comprehensive Easter-Inspired Collaborations
Peeps' 2026 Spring Collaboration Lineup is Impressive
Banana-Themed QSR Merch
Dunkin's New Banana Land Merch Celebrates Its Latest Banana Drink Lineup
Consumer-Focused Packaging Strategies
Hershey's Unveils Elevated Packaging at Sweets & Snacks Expo
Remixed Flavor Snack Products
These PepsiCo Flavor Swap Snacks Intermix Familiar Products
Takeout-Style Serum Sets
Glow Hub’s Skin Sips to Go are Packaged Like Cups in a Carrier
Cheeky Food-Focused Soda Campaigns
The 'Share a Pepsi' Campaign Encourages Pairing with Food
Cheeky Baking Apparel
Betty Crocker Turns Cake Mix Nostalgia Into Wearable Merchandise
Authentic Footwear Campaigns
Crocs' Wonderfully Unordinary Marks a New Chapter for the Brand
Branded Chocolate Easter Eggs
The 2026 Nestlé Easter Products Interpret Classic Chocolate Flavors
Ultra-Flavorful Snack Collaborations
Van Holten's and Pringles Unveiled an Unconventional Product
functional footwear brands
NYC-Based Lifestyle Brand Brunch Redefines Everyday Comfort
Fast Food-Collaborative Streetwear
CLOT and McDonald's Join Forces on a New Collection
Unfiltered Sleep Campaigns
The IKEA Sleep Talk Reviews Campaign Uses Real Nighttime Mutterings
Dumping-Like Fashion Bags
Esenes Worldwide Bag Mimics Edible Textures Through Sculptural Design
Crafted Fast Food Beverages
McDonald’s Expands into Refreshers, Dirty Sodas and Energy Drinks
Basketball-Themed Beverage Campaigns
Athletic Brewing Company Debuts 'From Tip-Off to Title'
Soccer Snack Collaborations
Mondelēz Partners with Athletes to Launch Limited-Edition Snacks
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Canned Nitro-Infused Cold Coffees
Venturi Bold Brew Boasts Unconventional Flavor Combinations
Foodie Charm Bracelets
Goodles Gave Expo West Attendees the Chance to Make Custom Charm Bracelets
Nostalgic Candy Beverages
Candy Can and Bubblicious Launch a Bubble Gum-Flavored Soda
Artful Bandage Collections
The Met x BAND-AID Collaboration Shares Exclusive First-Aid Products
Chocolate-Based Product Lines
Ferrero Unveils New Products at its Dedicated Innovation Day
Food Packaging Refreshes
Higgidy Gets New Visual Identity on the Idea of Bursting with Abundance
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Health-Boosted Candies
Baby Bottle Pop's Adulthood Survival Collection Recognizes Popular Callouts
Whimsical Patterned Diverse Fashion
Kate Spade and Target Work Together on a New Collection
Body Care Rebranding Initiatives
Tree Hut Embraces the Sentiment of 'Uncontain Yourself'
Private Label Wellness Products
These UNFI Private Label Products Focus on Consumer Preferences
Consolidated Sports Innovation Engines
Nike is Focusing Its Innovation Efforts Across Its Brands
Athlete-Backed Beverage Campaigns
PepsiCo and NFL Players Debut 'Tailgate Crashers'
Heritage-Inspired QSR Ranges
The Chick-fil-A Newstalgia Lineup Pays Homage to the Brand's History
Pizza Brand Fashion Collections
PizzaExpress The Icons Collection Marks the 60th Anniversary
Curated Home Pantry Goods
Meghan Markle Introduces the New As Ever Brand of Home Goods
Gen Z-Focued Water Bottles
bubba® Redesigns Its Brand Image and Delivers Colorful Water Bottles
Nostalgic Beverage Lineups
Dutch Bros Debuts Three Beverages to Impart a Sense of Nostalgia
Curated Discovery Stores
The Shelf Spotlights Emerging Food, Drink and Wellness Brands
Hazelnut-Forward Cafe Menus
The Paris Baguette Made with Nutella® Range Spotlights the Spread
Edgy Holiday Beverage Campaigns
Dutch Bros Coffee Debuts Its New Beverages for the Holiday Period
No-Nonsense Frozen Snack Campaigns
Yasso's Foolproof Freezer Challenges April Fool's Day Pranks
Playfully Branded Crosswalks
OREO Turned Marked Areas Outside Some Kroger Stores into OREO Walks
Better-For-You Snack Branding
Unique Snacks Undergoes Another Brand Update
Burger-Style Frozen Novelties
The Frosty Burger Serves Chicken Ice Cream in an Encrusted Patty
Limited-Edition Designer-Forward Collaborations
Black Market Debuts the Highly Anticipated Capsule
Co-Brandeed Promotional Campaigns
Montucky Cold Snacks and the Flamin' Hot Brand Portfolio Team Up
Nostalgic Branded Pop-Up Events
AriZona Iced Tea Launches a New York City Pop-Up Event
Bakery-Inspired Chocolate Products
Nestlé Confectionery Announced a New Series of Treats
Sleek Audio Bag Designs
Nik Bentel Debuts the Speaker Bag and Mixer Bag as a Playful Experiment
Cross-Brand Shop-in-Shops
The IKEA in Best By Pilot Shares Inspirational Kitchen & Laundry Setups
Nordic QSR Campaigns
McDonald's Launches a New Campaign Inspired by its Dedicated Fans
Food Travel Accessories
The To Go Collection Converts Takeout Packaging into Functional Gear
Vibrant Cafeteria-Inspired Campaigns
Lunchtime Becomes a Joyous Time in 'The Lunchables Effect'
Halloween-Themed Drink Carriers
The Target x Stanley Halloween Range is Darkly Stylish
Air Fryer-Only Food Ranges
These New Nestlé Air Fryer Products Come in Many Varieties
Retailer-Branded Holiday Apparel
7-Eleven's New Seasonal Merchandise is Themed Around Christmas
Food-Inspired Street Art
Knorr's Dish Pics Campaign Replaces Unwanted, Unsavory Images
Mystery-Driven Beauty Brands
Enigma Launched with the Philosophy That Beauty Should Be Personal
Frozen Comfort Food Products
Mason Dixie Foods Debuted Two New Product Varieties
Trendy Private Label Launches
Kroger Unveils a Variety of Elevated Options for its Private Label
Bright Brand Identity Updates
Big Hug Becomes a Purpose-Driven Brand with Bold Rebrand by JDO
Cream Cheese Brand Refresh
Philadelphia Cream Cheese Introduces a New Brand Identity
Collectible Branding Initiatives
Up-Brands Unveiled New 'BLOK Éclair Branding' Collectibles
Football-Themed Beverage Collaborations
Igloo and NFL Debut Team-Branded Coolers and Drinkware
New Tech Product Announcements
Apple Unveiled New Products at a Recent Event
Post-Game Breakfast Campaigns
McDonald's Flipped Its Ads Sideways for Super Bowl Recovery
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Accessible Design Campaigns
Canva's Really, Really Good Design Transformed a Sandwich Business
Archival Packaging Revivals
Chick-Fil-A Newstalgia Marks an 80th Anniversary Rollout
Chip-Flavored Nut Snacks
That's Nuts Snack Range Features Many Familiar Flavor Profiles
Modernized Soup Packaging Designs
Zoup! Specialty Products Undergoes a Rebranding Initiative
Bakery-Themed Apparel Lines
Road Bread Offers Bakery-Themed Apparel Bread Enthusiasts
Quirky Edible Mascots
The Pop-Tarts Brand Introduces Team Sprinkles and Team Swirls
Mindful Cold Brew Rebrands
Here&Now Repositioned Its Cold Brew as an Antidote to Burnout
Expansive Private Label Housewares
These New In-House Michaels Brands Have More than 700 Items
Soccer-Themed Snack Branding
These Mondelēz Products Get Fans Ready for the World Cup 2026
Swapped Phone Campaigns
KitKat Phone Break Depicts Devices Traded for Chocolate Wafer Bars
Coffee Brand Chocolate Milks
Jimmy’s Iced Chocolate Milk is the Brand's First Coffee-Free Drink
Foodservice Product Showcases
McLane Company is Unveiling New Products at the 2025 NACS Show
QSR Color-Shift Cups
Mcdonald’s Launches Limited-Edition Color-Changing Cold Cups
Redesigning Restful Moments
The ANEW Project Turns Daily Objects into Mini Retreats
Coffee-Branded Chocolate Milks
Jimmy's Launches a New Coffee-Free Iced Chocolate Milk
Luxe Compact Speakers
The Kiko Kostadinov Beats Pill Revives a Speaker a Portable Audio Icon
Artisan-Inspired Bakery Products
These Deli Kitchen Bakery Products Shake Up Traditional Offerings
Creative Home Collections
IKEA is Imaginative with Its Brand-New GREJSIMOJS Capsule
Nostalgic Slap Bracelet Giveaway
The Human Bean Gives Slap Bracelets With its 90s-Inspired Drinks
Mystery Ice Cream Shops
Surprise Scoop Invites Ice Cream Lovers to Play Flavor Roulette
Multi-Brand Snack Boxes
Bobby’s Expands its Delivery Capabilities with the ‘Brand Box’ Service
Experimental Soup Varieties
Crosse & Blackwell Surveyed Consumers for Product Feedback
Minimalist Beer-Eau Labels
Genys Beershine Design Launched By Bold Brands Agency
Brand Recognition Games
Product Guesser Tests Brand Recognition Through Interactive Play Tool
UK-Expanded Furnishing Campaigns
Blum UK Unveils the 'More Than A Drawer' Campaign
Retail Conversation Marketing Campaigns
Tesco Launches 'Need Anything From Tesco' Platform
Expanded Breakfast SKUs
Feel Good Foods Launches Breakfast Line At Target Nationwide