While it seems like there are some brands that can get away with applying an iconic logo to just about anything, some of the most unexpected brand products end up being genius and others leave you scratching your head in confusion.
Rather than relating in some way to the main product or service that a brand promotes, creations like Nutella's Bluetooth speaker, IKEA's beer, KFC's line of chicken-fried accessories (for wearing, not eating) and McDonald's introducing an upscale line of dishware in France are all great examples of unexpected products that have seemingly come out of nowhere.
While these branded items may seem peculiar at first, usually there's a way that they tie in with the brand's core message. For example, the Tiffany & Co. Central Park Wine Carrier has absolutely nothing to do with jewelry, but it does reinforce enjoyment of the finer things in life.
21 Unexpected Brand Products
From Upscale Fast Food Mugs to Sweet Hazlenut Rhythm Blasters:
Laura McQuarrie — Nov 26, 2014 — Marketing
21
Iconic Brand Mashup Designs
The 'Unexpected Products' Series Explores Our Relationship with Brands
20
Beer-Inspired Kicks
The Mark McNairy and Heineken Collaboration Has Created Great Shoes
19
Drumstick-Shaped Prizes
These Promotional KFC Chicken Drumstick Products Can Be Won Via Twitter
18
Luxe Potato Chip Branding
This Smithuis Flavoured Chips Packaging is Designed by Peter Braakhuis
17
Bizarre Chocolate Eggs
Unilever Introduces Different Flavors to "Broaden the Appeal of Easter"
16
Beer Brand Bags
The Heineken x Parabellum Canvas Tote Celebrates Fashion and Culture
15
Beer-Branded Stilettos
The Heineken Heels May Not be for Everyone
14
Upscale Popcorn Tins
Pipo's Gourmet Popcorn Snacks Are Elegantly Packaged
13
Beer-Branded Denim
The Heineken X Neighborhood Denim Collection Exudes Quality
12
Jewelry Branded Card Decks
These Tiffany Playing Cards are for the Ritzy Lifestyle
11
Sweet Hazelnut Rhythm Blasters
The Nutella Bluetooth Speaker is a Chocolate-Filled Boombox
10
Hybrid Candy Sodas
Sonic's Latest Candy Drink Mix Follows the Brand's Nerds Soda
9
Video Game-Themed Snacks
Konami's Metal Gear Solid Chocolate Crunch Sold at Tokyo Game Show 2014
8
Fried Chicken Keyboards
This Computer Accessory is Designed to Look Like KFC Meal Items
7
Jewelry Branded Picnic Kits
'The Central Park Wine Carrier' by Tiffany & Co. is Adorable
6
Vibrant Music-Inspired Liqueurs
The New 'Smirnoff Electric' Range Comes in Four Bold Flavors
5
Upscale Fast Food Mugs
Patrick Norguet x Mcdonald's France Introduces Reusable Ceramic Cups
4
Candied Earphones
The Sweet Jolly Rancher and Hershey's Kisses Candy Earbuds
3
Branded Bus Rides
The Topshop Tour Bus Promotes Opening of Melbourne Store
2
Furniture Brand Brews
IKEA Beer 'Ol Mork Lager' is Now Available at UK Stores
1
Cotton Candy-Flavored Milks
These Healthy Milk Beverages Come in an Unexpected Flavor
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Gifting-Ready Cafe Merch Lines
Starbucks Holiday Merchandise for 2025 Has New and Returning Faves
Playful Character Drinkware
The Miffy x Starbucks Collection Launches in the U.S. and Canada
Singer-Collab Bright Limited Mixers
Kitchenaid Introduces Taylor Swift–inspired Stand Mixers
Playful Coffee Merch Collabs
The Starbucks x Mofusand Merch Blends a Whimsy Coffee Culture
Matcha-Mayo Condiments
Heinz x PerfectTed Matcha Mayo Unites Two Favorite Products
Co-Branded 6-Packs
Heinz and Heineken Created a Craveable Matchup for Sports Fans
Retail Coffee Expansions
Dutch Bros Brought Its Beloved Shop Flavors to Grocery Shelves
Custom QSR Fashion
The KFC Tailor Made Couture Turns Fried Chicken Texture into Wearable Design
Nostalgia-Driven Apparel Partnerships
The Pacsun x McDonaldland Collection is a Whimsical Revival
Diner Culture Footwear
Denny's Introduces the Limited-Edition 'Sticky Kicks' Sneakers
Cleverly Branded Energy Drinks
Fire Brands Targets Gen Z with Playboy Energy Drink
Fan-Created Menu Items
Creative Customer Orders Inspired the Taco Bell Fan Style Menu
Pristine Fast Food Campaigns
McDonald's All Flavour, No Mess Spotlights a Tidy Snack
Country Restaurant Brand Refresh
The Cracker Barrel Rebrand Has a Simple Logo with a New Fall Menu
Minimalist Pizza Chain Rebrandings
The Latest Domino's Brand Refresh is Expansive
Sci-Fi Fast Food Meals
KFC x Stranger Things Reimagines the Brand as Hawkins Fried Chicken
Celebrity Coffee Machines
Ninja Launched Its David Beckham Limited-Edition Luxe Café Pro
Dippable Shake Boxes
A Fan-Favorite Eating Ritual Inspired McDonald's Shake n’ Serve Box
Festive Drinkware Collections
Stanley 1913 Introduces a Limited Holiday Release with Target Stores
Blind Box QSR Collectibles
KFC Thailand Created a Celebratory Baby Sanders Collection of Toys
Soda-Inspired Hair Accessories
Diet Coke by Framar Shares Limited Tools and Style Statements
Indulgence-Driven Chocolate Ranges
The Cadbury &More Range Has Been Rebranded and Expanded
Next-Gen Jelly Bean Campaigns
Jelly Belly Bean Appétit Entices a New Generation of Fans
Summery Adventure-Inspired Drinkware
Starbucks Launched its 'Road Trip Collection'
Halloween Essentials Campaigns
IKEA Turns Home Essentials into Shields for Scary-Movie Nights
Beaded Beverage Carriers
Six Specialty Drinks are Coming to McDonald's This Spring
Mobile Cafe Pop-Ups
Coach Introduced a Vibrant Coffee Truck in Gotemba, Japan
Themed Snack Collectibles
Kinder Joy Evolves its Treat-And-Toy Format with Themed Collections
Designer Food Collaborations
Biscuiteers and Olivia Rubin Launch Collectible Biscuit Gifts
Fashion-Branded Café Experiences
Vogue Blends Retail with Immersive Hospitality Spaces
Novel Toddler-Focused Food Brands
Beyond the Bib Has Officially Launched Across the United States
Gamified Condiment Experiences
HEINZ’s Ketchup Blast Turns Meals Interactive
flavorful frozen food lines
Conagra Brands introduces a comprehensive new line for summer 2026
Gen-Z-Forward Coffee Apparel
An Urban Outfitters x Dunkin’ Capsule Unveiled for Fall
Spooky QSR-Branded Merchandise Lines
Tim Hortons Debuts New Halloween-Themed Seasonal Merchandise
Licensed Flavor Collaborations
Conagra Blends Celebrity and Brand Partnerships Into Snacks
Beaded Drink Carriers
McDonald’s Susan Alexandra Carriers Turn Refreshers into Accessories
Playful Soda Branding
Saint-Urbain Develops Gaptooth Soda's Identity
Individuality-Themed Coffee Campaigns
The Starbucks WHATEVER YOUR THING, we're in Campaign is Bold
Festive Snack Packaging Designs
Kellanova Debuts Its Seasonal Assortment of Snacks
Innovative Snack Launches
Utz Brands, Inc. Unveils a Variety of Products at the 2025 NACS Show
Menu-Inspired Dorm Decor
Urban Outfitters x Chipotle Created the 'A Little Extra Dorm' Collection
Banana-Themed QSR Merch
Dunkin's New Banana Land Merch Celebrates Its Latest Banana Drink Lineup
Retail Advertising Campaigns
IKEA Hides Price Tags to Highlight Material Quality in a New Campaign
Pop Culture Chocolate Products
These New Kinder Products Embrace Collaborations
Streetwear-Branded Decor Ranges
The Crate & Barrel x Converse Furniture Collection Has 80 Pieces
Artistic Hip-Hop-Inspired Cereal Campaigns
Froot Loops Launches 'Follow Your Ears'
Comprehensive Easter-Inspired Collaborations
Peeps' 2026 Spring Collaboration Lineup is Impressive
Takeout-Style Serum Sets
Glow Hub’s Skin Sips to Go are Packaged Like Cups in a Carrier
Consumer-Focused Packaging Strategies
Hershey's Unveils Elevated Packaging at Sweets & Snacks Expo
Experiential Fast Food Collaborations
Popeyes Turned Chicken Tenders Into a Music Venue Experience
Authentic Footwear Campaigns
Crocs' Wonderfully Unordinary Marks a New Chapter for the Brand
Cheeky Baking Apparel
Betty Crocker Turns Cake Mix Nostalgia Into Wearable Merchandise
Branded Chocolate Easter Eggs
The 2026 Nestlé Easter Products Interpret Classic Chocolate Flavors
Decluttered Ad Campaigns
IKEA Unpackaged Goods Organizes Branded Products into Storage Containers
Soccer-Themed Snack Branding
These Mondelēz Products Get Fans Ready for the World Cup 2026
functional footwear brands
NYC-Based Lifestyle Brand Brunch Redefines Everyday Comfort
Cafe-Inspired Eyewear
MUSE Turns Matcha and Coffee Culture into Wearable Frames
Coffee Retail Fashion
thisisneverthat x Starbucks neverthatcoffee Capsule Spans Apparel and Goods
Cheeky Anti-Food-Sharing Campaigns
KFC Promotes Its Bucket for One with a Special Campaign
Soccer Snack Collaborations
Mondelēz Partners with Athletes to Launch Limited-Edition Snacks
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Collectible Fandom Packaging
Spider-Man-Themed Takis Bags Turn Snacks into Fan Collectibles
Canned Nitro-Infused Cold Coffees
Venturi Bold Brew Boasts Unconventional Flavor Combinations
Foodie Charm Bracelets
Goodles Gave Expo West Attendees the Chance to Make Custom Charm Bracelets
Chocolate-Based Product Lines
Ferrero Unveils New Products at its Dedicated Innovation Day
Heritage Grocery Packaging
Bob’s Red Mill Redesigned Its Packaging for Easier Shelf Navigation
Gamified Snack Packaging
Hershey’s Released Pokémon Chocolates with 151 Collectible Foil Designs
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Urban Food Hubs
M&S Expands City Stores with Bakery, Coffee, Sushi, and Fresh Food
Chocolate Bar-Inspired Muffins
The Branded Muffins from Nestlé Professional Come in Three Flavors
Body Care Rebranding Initiatives
Tree Hut Embraces the Sentiment of 'Uncontain Yourself'
Consolidated Sports Innovation Engines
Nike is Focusing Its Innovation Efforts Across Its Brands
Private Label Wellness Products
These UNFI Private Label Products Focus on Consumer Preferences
Portable Premium Snacking
Pringles Shrinks Its Iconic Crisps into Portable Lunchbox Snack Packs
Athlete-Backed Beverage Campaigns
PepsiCo and NFL Players Debut 'Tailgate Crashers'
Heritage-Inspired QSR Ranges
The Chick-fil-A Newstalgia Lineup Pays Homage to the Brand's History
Nostalgic Candy Beverages
Candy Can and Bubblicious Launch a Bubble Gum-Flavored Soda
Experiential Brand Cafés
Nutella Reimagines Its Chicago Café with Digital Ordering and a New Menu
Culture-Driven Product Launches
Church’s Texas Chicken launches Churchie Sauce with a local event
Nostalgic Beverage Lineups
Dutch Bros Debuts Three Beverages to Impart a Sense of Nostalgia
Gen Z-Focued Water Bottles
bubba® Redesigns Its Brand Image and Delivers Colorful Water Bottles
Curated Discovery Stores
The Shelf Spotlights Emerging Food, Drink and Wellness Brands
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Hazelnut-Forward Cafe Menus
The Paris Baguette Made with Nutella® Range Spotlights the Spread
Branded Frozen Desserts
Nutella Launches Premium Hazelnut-Cocoa Ice Cream Products
Frozen PB&J Cups
Incredifulls' Convenient, Handheld PB&J Cups are Launching in the Fall
Edgy Holiday Beverage Campaigns
Dutch Bros Coffee Debuts Its New Beverages for the Holiday Period
No-Nonsense Frozen Snack Campaigns
Yasso's Foolproof Freezer Challenges April Fool's Day Pranks
Crafted Fast Food Beverages
McDonald’s Expands into Refreshers, Dirty Sodas and Energy Drinks
Better-For-You Snack Branding
Unique Snacks Undergoes Another Brand Update
Photocopied Fast Food Campaigns
McDonald's Office Delivery Ads Scanned Popular Menu Items
Burger-Style Frozen Novelties
The Frosty Burger Serves Chicken Ice Cream in an Encrusted Patty
Limited-Edition Designer-Forward Collaborations
Black Market Debuts the Highly Anticipated Capsule
Co-Brandeed Promotional Campaigns
Montucky Cold Snacks and the Flamin' Hot Brand Portfolio Team Up
Food Travel Accessories
The To Go Collection Converts Takeout Packaging into Functional Gear
Sports Lifestyle Retail
Nordstrom Blends World Cup Fashion with Immersive Pop-Ups
Vibrant Cafeteria-Inspired Campaigns
Lunchtime Becomes a Joyous Time in 'The Lunchables Effect'
Illusory Ice Cream Pop-Ups
Häagen-Dazs Celebrated St. Patrick's Day with an O'Häagen's
Branded Café Pop-Ups
The OPPO Enco Air5s Debuted Through a Branded Café Pop-Up in Paris
Health-Boosted Candies
Baby Bottle Pop's Adulthood Survival Collection Recognizes Popular Callouts
Retailer-Branded Holiday Apparel
7-Eleven's New Seasonal Merchandise is Themed Around Christmas
Cafe Drink-Honoring Merch
Starbucks Pink Drink Vibes Merch Pays Homage to the Popular Beverage
Food-Inspired Street Art
Knorr's Dish Pics Campaign Replaces Unwanted, Unsavory Images
Signature Food Giveaways
Craveworthy Brands' Bet on the Bite Shares Free, Fan-Fave Menu Items
Frozen Comfort Food Products
Mason Dixie Foods Debuted Two New Product Varieties
Hometown Athlete Branding
Hershey’s Released Limited-Edition Chocolate Bars for Christian Pulisic
Bright Brand Identity Updates
Big Hug Becomes a Purpose-Driven Brand with Bold Rebrand by JDO
Movie-Branded Juice Drinks
Radnor Fruits Partnered with Disney for a Toy Story 5 Collaboration
Frozen Bread Brand Snacks
Warburtons and Food Brands Now Partnered for New Frozen Products
Cream Cheese Brand Refresh
Philadelphia Cream Cheese Introduces a New Brand Identity
Viral Bakery Reinventions
Sainsbury's Launches Dipped Croissants Inspired by Social Pastry Trends
Collectible Branding Initiatives
Up-Brands Unveiled New 'BLOK Éclair Branding' Collectibles
Football-Themed Beverage Collaborations
Igloo and NFL Debut Team-Branded Coolers and Drinkware
Post-Game Breakfast Campaigns
McDonald's Flipped Its Ads Sideways for Super Bowl Recovery
Textural Chocolate-Branded Coffees
These New Nescafé Frothy Coffee Products Come in Two Varieties
Toaster Pastry Billboards
Ginsters Set Up a Pastry Toastie Billboard in a Commuter Hotspot
Accessible Design Campaigns
Canva's Really, Really Good Design Transformed a Sandwich Business
Archival Packaging Revivals
Chick-Fil-A Newstalgia Marks an 80th Anniversary Rollout
Everyday Fashion Essentials
Nips by Nippies Expands Its Wardrobe Solutions to Target
Bakery-Themed Apparel Lines
Road Bread Offers Bakery-Themed Apparel Bread Enthusiasts
Quirky Edible Mascots
The Pop-Tarts Brand Introduces Team Sprinkles and Team Swirls
Mindful Cold Brew Rebrands
Here&Now Repositioned Its Cold Brew as an Antidote to Burnout
Luxury Everyday Rice Products
Nice Rice Launched a Designed Branding to Stay Agile
Foodservice Product Showcases
McLane Company is Unveiling New Products at the 2025 NACS Show
QSR Color-Shift Cups
Mcdonald’s Launches Limited-Edition Color-Changing Cold Cups
Nostalgic Dessert Mashups
Wendy’s Combines Cookie Dough and Brownie Batter in Frosty Treats
Local Restaurant Activations
Pepsi Hosts Community Events to Drive Restaurant Discovery
Branded Bakery Retailer Ranges
The Circle K Butterfinger® Bakery Range is Affordable and Indulgent
Luxe Compact Speakers
The Kiko Kostadinov Beats Pill Revives a Speaker a Portable Audio Icon
Creative Home Collections
IKEA is Imaginative with Its Brand-New GREJSIMOJS Capsule
QSR Brand Identity Strategies
Bob's Your Uncle Overhauled Popeyes Canada's Brand Identity
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Streaming-Inspired Toy Lines
Moose Toys Expands Netflix Stories Into Toy Collections
Nostalgic Slap Bracelet Giveaway
The Human Bean Gives Slap Bracelets With its 90s-Inspired Drinks
Experimental Soup Varieties
Crosse & Blackwell Surveyed Consumers for Product Feedback
Minimalist Beer-Eau Labels
Genys Beershine Design Launched By Bold Brands Agency
Brand Recognition Games
Product Guesser Tests Brand Recognition Through Interactive Play Tool
Expanded Breakfast SKUs
Feel Good Foods Launches Breakfast Line At Target Nationwide
Retail Conversation Marketing Campaigns
Tesco Launches 'Need Anything From Tesco' Platform