Innovation and creativity are not words I usually associate with McDonald's and its unhealthy food and 'super size me' attitude. However, over the past few months of my time as a Trend Hunter, I have come across numerous witty and creative ad campaigns for the yellow arches restaurant chain.
From puzzle posters and outdoor billboards made of lettuce, to ad shells that could only be read at night. McDonald's marketing team must be commended for an excellent job at promoting their brand.