Authentic marketing innovations are dominating advertising teams who are aiming to develop lasting connections with young audiences. In direct contrast to over the top, surreal advertising, contemporary campaigns are taking note of a youthful preference for traditional, straightforward messaging.
Age-defying commercials and wholesome snack branding exemplify the current pull towards truthful, down to earth promotions. This comes in at a time when technology enables excessive publicity, yet, members of the Gen Y and Gen Z generations are exhibiting an interest in realness as opposed to misleading or highly polished endorsements.
Given the many ways to apply authenticity, brands are incorporating the emerging concept within campaigns, commercials and physical materials, all of which are contributing to this emerging niche.
10 Authentic Marketing Innovations
15
Authentic Female Fitness Ads
Sport England's This Girl Can Campaign Embraces All Body Types
14
Love-Spreading Fashion Campaigns
The Le Chateau Ads Feature Canadian Fashion Influencers
13
Age-Defying Commercials
Kiehl's Act Any Age Social Media Campaign is Playfully Liberating
12
Plausible Time-Honored Sites
Jose Cuervo Imagines Hows its Brand Progressively Looked from 1795
11
Refined Nutty Branding
Nocciolart's Rustic Branding Identity is Simple and Charming
10
Agricultural Alcohol Campaigns
The Grey Goose Le Melon Ad Highlights Brand Heritage and History
9
Transparency-Encouraging Marketing
Everlane's Brand Ambassadors Instagram Interacts with Customers
8
Prohibition Beer Branding
This Bootlegger Apple Brew Packaging is Reminiscent of Vintage Designs
7
Silly Endorsement Ads
This Hispanic Crest Commercial Pokes Fun at Profession-Based Promos
6
Wholesome Iced Tea Branding
Turkey Hill's Iced Tea Commercial Proves Why Organic is Better
5
Wholesome Snack Branding
Honey Maid's Latest Commercial Depicts Real American Families
4
Sentimental Wine Marketing
This Woodbridge By Robert Mondavi Ad Focuses on Friendship and Family
3
Transgender-Supporting Gym Campaigns
The Latest Google My Business Ad Comes Just in Time for Pride
2
Transparent Restaurant Menus
Panera Bread's Transparent Menu Empowers Guests With Healthy Options
1
Elderly Pizza Marketing
The Pizza Hut Old World Ad Travels to Italy to Determine Taste and Quality
Related Ideas
Femme Fatale Swimwear Ads
The Beach Bunny Spring 2014 Campaign Stars Model Irina Shayk
Mother-Daughter Yoga Photography
Instructor Laura Kasperzak Adorably Poses with Her Preschooler
Experimental Beer Branding
Assorted Beer Packaging Asserts That Identity Design Inevitably Evolves
Whimsical Winter Fashion Ads
The Love & Lemons Holiday Campaign Stars a Romantic Taylor Hill
Pole Dancing Photography
Bart Erkamp's Pole Fitness Series Proves that Pole Dancing is a Sport
Trans Celebrity Docu-Series
'I Am Cait' Chronicles Caitlyn Jenner's Transition into Her New Normal
Sensual Water Campaigns
Romerquelle Changes People's Perspective About Its Mineral Water
Designer Youth Sportswear
The adidas StellaSport Collection is Bolder and More Affordable
Color Splash Fashion Ads
The Latest Karl Lagerfeld Campaign Stars Kendall Jenner
Hashtag Currency Shops
The Daisy Marc Jacobs Pop Up Shop Will Accept Tweets as Payment
Illustrative Food Branding
The Arodama Packaging Visualizes the Basic Ingredients
Beauty Store Ads
The L'Officiel III Campaign Shows How Beauty is Stronger Than the Beast
Social Media-Cast Ads
This Marc Jacobs Campaign Cast Its Models Using Instagram and a Hashtag
Back-to-School Fashion Ads
The Latest Zara TRF Fall Campaign is Captured in a Gym Setting
Faux Fitness Editorials
The Elle Netherlands Wendelien Daan Photoshoot Displays Workout Scenes
Cannabis-Inspired Restaurants
'Cannabistro' is a Pop-Up Diner Serving Gourmet Herb Dishes
Storytelling Social Campaigns
Gap's Instagram Video Marketing Campaign is Short, Sweet & Strange
Elegantly Understated Fashion Ads
The Latest Jennifer Lawrence for Miss Dior Campaign is Chic
Regally Feminine Jam Jars
Maria Marmalade Sources from a Legend About Scotland's Queen Marie I
Transgender Children Portraits
Inside Out by Sarah Wong Documents a Group of Gender-Affirming Kids
LGBT-Friendly Fashion Ads
The Barneys Spring 2014 Campaign Stars 17 Transgender Models
Eye-Opening Spanglish Commercials
The AT&T Mobile Movement Campaign Targets Young Latinos
Age-Defying Commercials
Kiehl's Act Any Age Social Media Campaign is Playfully Liberating
Social Fashion Lookbooks
Aritzia's Fall for Us Instagram Campaign Features Candid Celeb Shots
New Age Guides
This Stress Relief Infographic Focuses on Alternative Solutions to Feeling Better
Literary Adventure Ads
The Stories! Bookstore Campaign Turns Readers into Novels' Protagonists
All-British Fashion Ads (Update)
The Burberry Spring Campaign Stars Musicians, Actors and Models
Wonderfully Healthy Wines
Vegan Red Wine Boasts Biodynamic Ingredients and Eco-Friendly Production
Transgender Celebrity Debuts
Caitlyn Jenner, Formerly Bruce, is Revealed on Vanity Fair's Cover
Invigorating Health Branding
The Jugen Design Initiative Utilizes a Vintage Aesthetic
Hipster Chip Branding
This Line of Branded Potato Chips Looks Modern and Quirky
Canadiana-Inspired Burgers
McDonald's Explores Canadian Food in Its Latest Taste Adventure
Beautiful Drag Queen Campaigns
Magnum's Be True to Your Pleasure Ad is Gorgeously Inspiring
Athletic Geisha Editorials
The Teen Vogue Players Fashion Story is Sporty and Visually Dynamic
Golden-Age Social Networking
The Stitch Service for Senior Citizens Helps Connect Older Folk
Text-Focused Beer Branding
The Lagunitas Package Uses Mostly Words
Rebranded Value Menus
Burger King is Offering Even More Options to Its Affordable Fast Food Menu
High Speed Clothing Deliveries
This Fashion Label is Launching 1 Hour Delivery in San Francisco
Neon-Fueled Sport Campaigns
Boost Your Workouts with the Adidas Stella McCartney SS13 Collection
Transgender Logo Remixes
Transgen by Vladislav Poliakov Remixes Famous Brands
Nonna Fashion Ads
The Dolce & Gabbana Campaign Star Scene-Stealing Grandmothers
Diversity-Focused Fashion Ads
The Erykah Badu Givenchy Campaign Exclusively Uses Women of Color
Comedic Insurance Commercials
SNL's Coneheads Reunite to Remake Jake from State Farm Campaign
Industrial Beer Branding
This Italian Craft Beer Comes Boasts an Ultramodern Visual Identity
Cleverly Evolving Tea Campaigns
Tetley Tea Makes Sure It Isn't Left Behind with Its Evolving Ads
Starkly Sleek Sneakers
The Nike Air Max Thea is Released in All-White for Women
Twilight Fast-Food Menus
McDonald's Singapore Release a Late-Night Menu for Nighttime Eaters
Tribal Beer Branding
Inka Beer Packaging Features Bewitching Labels with Disappearing Patterns
Award-Winning Beer Branding
The Septem Hobby Hoppy Series Packaging is as Unique as the Beer
Retro Beer Branding
The Gzub Craft Brewing Packaging is Highly Detailed and Colorful
Affordable Fast Food Menus
McDonald's and Burger King Compete over Low-Priced Chicken Nuggets
Farm Fresh Handbags
Marlow Goods is a Farm to Table Fashion Label That's Extremely Locally Sourced
Adventurous Beer Drinker Ads
The 2014 Bud Light Super Bowl Ad is Full of Celebs and Surprises
Charitable Consumerism Campaigns
Everlane's Black Friday Fund Promotes Radical Retail Transparency
Rustic Greyscale Fashion Ads
The Recent Buffalo David Bitton Fall Campaign Stars Erin Heatherton
Technology Respite Commercials
Massage Envy Urges People to 'Unplug More Often' with a Membership
Gold-Infused Oil Packaging
Oh My Gold Olive Oil Branding Takes Inspiration from Gold Bars
Feline Obsession-Professing Totes
The Cat Tote From Xenotees is Geared Towards Cat Lovers
Retro Orange Juice Packaging
This Concept Orange Juice Packaging Has a Charming Homestyle Feel
Transformation-Embracing Covers
Laverne Cox Graces Entertainment Weekly's LGBT Special Edition
Cranky Senior Campaigns
The Taco Bell Crunchwrap Commercial is Hilariously Informative
Scheduled Beer Branding
This Sunset Beer Packaging Prescribes Different Ales at Different Hours
Holistic Produce Branding
Puree Organics Perfects the Look of Healthy Branding Identities
Athletic Couture Campaigns
The Hermes Vive Le Sport Advertisments Are Unsually Energetic
Smoking Hot Lingerie Ads
Blush Lingerie Made a Striking Advertisement from Matches
Sentimental Dad Ads
Whirlpool's 'Dad and Andy' Champions Hard-Working Single Fathers
Cross-Cultural Beer Campaigns
An English-Spanish Corona Commercial Communicates Across Continents
Fatherhood Vows Campaigns
The Emotional 'When I'm A Dad' Campaign Highlights Fatherhood
Appliance-Monitoring Systems
The Smart Power Adaptor Notifies Relatives of Seniors' Routines
Organic Garden Branding
The Radiance Cleanse Juices are Raw, Cold-Pressed and Delicious
Resume Beer Branding
Brennan Gleason Came Up with an Amazing Resume Idea that Involved Beer
Live Snowboarding Videos
Red Bull Uses Meerkat for Live Video Marketing of Its Double Pipe Finals
Playful Yogurt Branding
Karoun Yogurt Receives a Much-Needed Makeover
Scandalous Snack Commercials
The Newest M&M's Ad Mixes Humor With Suggestive Themes
Interactive Produce Stations
Hakuhodo's Talking Food Prototype Lets Farmers Chat with Consumers
Dadvertising Campaigns
Laura McQuarrie Discusses All of Her Favorite Dad Ad Picks for Father's Day
Revolutionary Art Commercials
Toshiba Teams Up with a Japanese Artist to Challenge the Impossible
Emotive Music Commercials
This Moving 'First Song' Spotify Ad Highlights the Gift of Hearing
Retro Football Soda Ads
This Pepsi Super Bowl Ad Imagines the Origins of Halftime
Social Media Coffee Interviews
These Starbucks Videos Give an Idea of the Company’s Direction
Sneaky Beer Ads
This Newcastle Beer Commercial Spoofs Doritos' Super Bowl Contest
Meal-Matching Musical Menus
Ne Timeas Uses Their Curated Playlists to Create a Sensory Experience
Ballet-Inspired Christmas Commercials
This Baileys Christmas Ad is Bold and Beautiful
Contraband Color Ads
Dulux Imagines a World That's Totally Colorless and Gray
Nostalgic Car Campaigns
This Heartwarming Subaru Ad Encourages 'Making Memories' with Loved Ones
Wrestling Dad Ads
This Ad Features WWE Star Roman Reigns Encouraging Fatherhood Involvement
Collaborative Bourbon Ads
Mila Kunis and Jim Beam are Collaborating for the Brand;s Bourbon
Agricultural Alcohol Campaigns
The Grey Goose Le Melon Ad Highlights Brand Heritage and History
Anti-Pesticide Food Ads
Only Organic's New Mac Donald Campaign Encourages Safe Farming
Revision-Focused Beer Branding
The Tesco Revisionist Brand Updates Current Brews
Cursing Child Commercials
'Swearing Kids' Urges Parents to Buy a Smart Car So Kids Don't Curse
Local Food Initiatives
Foodland Ontario's Website Proves Why Buying Local is a Smart Choice
Inspiring Influencer Webisodes
Westjet's Above and Beyond Series Highlights Inspiring Individuals
Smile-Inducing Commercials
Coca-Cola's 'Choose to Smile' is a Compilation of Happy Babies
Spanish Fast Food Ads
This Clever McDonald's Commercial Features the Latin Hit Song 'Gloria'
Seniors' Produce Programs
The Farm to Senior Program Provides Seniors With Fresh Produce
Nocturnal Drink Commercials
This Skol Beats Ad Touts the Drink as One for Creatures of the Night
Serene Wine Ads
This Cavit Collection Ad Extols the Virtue of Old-Fashioned Wine Production
Flatulating Baby Commercials
This Ad Titled 'Pooface' Features Babies Making Silly Bathroom Faces
Interactive Beer Campaigns
The Message in a Bottle Campaign Allows You to Attach Videos to Bottles
Senior Music Videos
The Waverley Mansion Encourages Activity and Education Through Music Videos
Fashion Ad Spoofs
This Ad for Mercedes-Benz Berlin Fashion Week Features Comical Twists
Compliant Beer Ads
This Heineken Beer Commercial Stars Neil Patrick Harris Begging to Take a Sip
Role-Reversed Contraceptive Ads
The New Durex Commercial Shows the Harsh Pains of Fatherhood
Modern Fatherhood Ads
Dove Men+Care's Super Bowl Ad Shows What Real Strength Means
Tuneful Fatherhood Ads
Old Spice's Dadsong is an Ode to Leaving Adolescence Behind
Child Meal-Planning Apps
LaLa Lunchbox is a Menu Planning App for Parents and Kids
Bicultural Road Trip Ads
This Fast-Paced Goodyear Commercial Follows One Man Through 53 Cities
History-Celebrating Commercials
The Coors Beer Campaign Focuses on the Rocky Mountain Tradition
Female-Empowering Senior Organizations
The Red Hat Society Reshapes the Way One Looks at Women
Bacon-Themed Film Festival Ads
This Ad for the Chicago Latino Film Festival Has Bacon Subtitles
Mayhem-Causing Insurance Mascots
Allstate Targets a Hispanic Market with Mala Suerte
Wealthy Diner Ads
This Burger King Commercial Has Two Old Rich Men Eat Lamb Burgers
Fatherhood Cosmetics Campaigns
The Dove Men Care #RealStrength Campaign Targets Young Dads
Child Cooking Campaigns
Uncle Ben's Aims to Inspire Child Chefs with 'Ben's Beginners'
All-Access Fast Food Tours
The McDonald's All-Access Moms Campaign Promotes Brand Transparency
Viral Senior Drug Videos
Watching Grandmas Smoking Weed is the Funniest Thing on the Internet
Senior Communication Apps
BigHappyInbox's Technology for Seniors Simplifies Emails, Photos & News
Dad Appreciation Anthems
Taye Diggs Celebrates Dads in this Humorous Father's Day Rap Video
LGBT Social Media Options
You Can Now Select Up to Ten Various Gender Identifications on Facebook
Transparent Restaurant Menus
Panera Bread's Transparent Menu Empowers Guests With Healthy Options
Emotional Caregiver PSAs
This AARP Ad Demonstrates How Quickly Children Can Become the Caregiver
Cheeky Menstruation Commercials
HelloFlo Channels the Period Fairy with Introduction of Start Kits
Allergy-Alerting Apps
The 'Invitalshare' App Helps Parents Share Food Allergies with Caregivers
Child Chef Camps
This SoFAB Cooking Camp Teaches Kids to Prepare Healthy Meals
Hunky Coffee Commercial Mascots
The Gavalia Book Club Ad Makes Coffee Ingredients Sound Intriguing
Passionate Fatherhood Ads
This Facebook Stories Submission Highlights Life as a Black Father
Elderly-Educating Tech Programs
Non Profit Organizations Urge Seniors to Learn About Social Media
Elderly Pizza Marketing
The Pizza Hut Old World Ad Travels to Italy to Determine Taste and Quality
Child Baker Programs
'I Am Chef Haagen-Dazs' Offers Fun and Educational Child Cooking Lessons
Latino-Centric Car Campaigns
The 'My Mitsubishi' Campaign Encourages Individuality Among Hispanics
Senior Selfie Campaigns
The McDonald's Senior Citizen Edition Commercial Proves Aging is Fun
Inventive Athlete-Inspired Ads
Kobe Bryant Stars in This Buzzing, Inventive Foot Locker Ad
Hispanic-Targeting Mobile Ads
This Sprint Ad Features the Company's Spanish-Speaking CEO
Poignant Baseball Player Commercials
The Derek Jeter Farewell Campaign for Gatorade is Emotional
Gardener Cooking Clubs
This Agape Centre Program Has Kids Cooking with Food They Harvested