The August 2022 social media trends range from AR-enabled Snapchat NFTs to Gen Z book clubs.
Notably, NFT displays are currently being considered by social media giant Snap Inc. NFT creators could upload their designs as Lenses (i.e., augmented reality filters) to the app under the in-development feature. It's not surprising that Snapchat joined the NFT bandwagon, especially amid the increasing growth of the $40 billion NFT market.
Another notable example from the August 2022 social media trends comes from social media giant TikTok. The platform is building on the success of the #BookTok hashtag. TikTok's Book Club can be found within the app, and a new book will be recommended every month. As TikTok describes, this hub will be a "cozy corner where communities can experience the joy [of] reading together."
Top 55 Social Media Trends in August
55
Semi-Digital Clothing Designs
The FFFACE x FINCH Limited Capsule Showcases Seven Artworks
54
$75K Dreaming-Pursing Contests
Unshackled Wines Debuts The Great Unshackling Project
53
Gel-Equipped Toy Blasters
Nerf Announced its First-Ever Gel Pellet-Powered Blaster
52
In-Game Wallet Solutions
Stardust Announced the Secure 'Stardust Vault' Web3 Wallet Solution
51
Online Streaming Accessories
The Razer Stream Controller Offers Quick Access to Streaming Needs
50
Authentic Beauty Activations
e.l.f. Cosmetics Authentically Connects with Gen Z on BeReal
49
Gen Z Book Clubs
TikTok's Official Book Club Builds on the Success of #BookTok
48
Spontaneous Photo-Sharing Applications
BeReal Prompts Users to Take No-Edits Pictures Daily
47
Gamified Mystery Drink Experiences
'What the Fanta' is a New Campaign from Coca-Cola
46
Virtual Banking Environments
The Uni-Verse is a Banking Metaverse for Union Bank of India Clients
45
Mystery Series NFTs
Candy Digital's Latest NFT Collection Showcases Stranger Things Characters
44
Co-Branded Mullet Wigs
Planters and Oliver Tree Launch a Limited-Edition Mullet Wig
43
Digital SFT Marketplaces
Magic Eden Announced a 'Semi-Fungible Token' Marketplace Economy
42
Retiree Influencer Houses
TikTok's Retirement House Stars Older People Creating Youthful Content
41
TikTok Event Tickets Feature
Ticketmaster Partners with TikTok to Launch New Ticket-Buying Feature
40
Virtual Talent Agency Projects
Sony's 'PRISM Project' Encourages People of All Backgrounds
39
Metaverse Education Series
Meta Taps Keke Palmer for Its New 'Are We There Yet?' Series
38
Custom Desktop Operating Systems
'Feren OS' is a Comprehensive, Easy-to-Use Linux OS
37
Pay-in-Chat Instagram Updates
Mark Zuckerberg Launches a 'Payments in Chat' Feature on Instagram
36
Co-Viewing Metaverse Events
Roblox Users Will Soon Be Able to Watch Bakugan Battle Planet In-Game
35
Livestreamed Fashion Campaigns
Amazon Fashion Europe is Collaborating with Twitch
34
Instagram-Famous Affordable Menswear
True Classic Launched a New Activewear Line Dubbed 'Active'
33
Dedicated Link-in-Bio Applications
Linktree is Launching a Standalone Mobile App for All Users
32
Short-Form Film Festivals
SweeTARTS is Hosting a First-of-Its-Kind Film Festival on TikTok
31
Speech-Mimicking AI Apps
Cohere's Multipurpose AI Learns how to Speak Like a Human Over Time
30
Content Creator Tarot Cards
Tarot with YouTube Shares Insights on Love, Wellness and Fortune
29
Asymmetrical Multiplayer Games
Dragon Ball: The Breakers Challenges Players to Evade Villains
28
Asymmetrical Multiplayer Games
2K Games Relaunched the Servers for its 'Evolve' Multiplayer Game
27
Instagram NFT Features
Meta Announces the Launch of 'Digital Collectibles' on Instagram
26
Social Messaging Money Transfers
Viber Enters the World of Fintech with 'Payments on Viber'
25
Mobile Creature-Collector Games
Genopets is a Move-to-Earn NFT Game for Mobile Devices
24
Industrial Metaverse Partnerships
Rescale Announced New Integrations with the NVIDIA GPU Cloud App
23
Animation Studio Acquisitions
Nintendo is Creating 'Nintendo Pictures' With Dynamo Acquisition
22
Location-Based Social Media Platforms
Spotselfie is an AR-Based Social Networking App
21
Trending Film Trackers
Variety's 'Film Chatter Chart' Let's You Track Movies' Twitter Engagement
20
Web3 Gaming Platforms
'AO Labs' Raised $4.5 Million USD to Develop the 'Spacebar' Gaming Platform
19
High-Resolution Gaming Consoles
Sony is Adding 1440p-Resolution Support to the PlayStation 5
18
Inclusive Spell-Checking Tools
Witty Works' Free Browser Plug-In Offers Guidance on Word Choices
17
Personality-Focused Dating Apps
'Anxser' Matches Users Based on a Questionnaire
16
Web-Based Snapchat Apps
Snap Inc. Announces the Launch of 'Snapchat for Web'
15
Mobile Media Streaming Updates
YouTube is Releasing a Picture-in-Picture Mode for iOS Users
14
AR-Enabled Snapchat NFTs
Snapchat is Set to Integrate NFTs as Part of Its Lenses Feature
13
Family-Friendly Party Games
Nintendo Announced Kirby's Dream Buffet for Four Player Parties
12
Digital Card Game Tournaments
Mattel163 Announced the 'Wildcard Series: All Stars' for UNO! Mobile
11
Legacy Hot Dog Items
A&W Announced the Return of its Iconic 'Whistle Dog' with a Documentary
10
Safety-Focused Dating Apps
UnFiltered is a Dating App That Prohibits Fake Profiles and Image Edits
9
Progressive Home Collections
Homebox's 'The Hidden Collection' is Dedicated to Domestic Workers
8
Restaurant-Owned Charities
The Taco Bell Foundation will Raise $100 Million by 2026
7
Inclusive Esports TV Shows
Prime Video's 1UP Shows the Challenges Women Face in Competitive Gaming
6
Simulation Racing Games
RaceLeague is Now in Early Access on PC Devices via the Steam Platform
5
EV Information Services
General Motors' 'EV Live' Service Provides One-on-One Informative Sessions
4
Smooth Game Streaming Services
NVIDIA's 'GeForce Now' Received 120fps Support for Android Phones
3
Collaborative Twitter Features
Twitter is Testing a New 'CoTweets' Feature in Certain Regions
2
Blockchain-Based Payment Solutions
Zebedee Raised $35 Million USD to Develop its In-Game Payments
1
Popular Branded Fighting Games
Warner Bros.' MultiVersus Game is Entering its Public Beta Stage
Related Ideas
Conference Call AR Lenses
Microsoft Team Integrates Snapchat AR Lenses to its Video Chat Feature
AR Runway Experiences
Vogue & Snap Created Custom Augmented Reality Experiences for Vogue World
AR Fashion Pop-Ups
ZERO10 + Crosby Studios Set Up a Shop with Digital-Only Clothing
Metaverse Fashion Creators
Genies Announced the 'Genies Studio' Fashion Creator for Users
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Wearable Twin NFTs
Luxlock Introduced Unlockable Phygital NFTs During Fashion Week
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Digital-First Beauty Brands
Bakeup Explores the Blurred Lines Between Real Life & the Metaverse
AI-Generated Topic Art
'The Art of Trending’ Creates AI Artwork From Topics Trending on Twitter
Virtual Beauty Brand Ambassadors
Nars Cosmetics Unveiled a Trio of Meta-humans—the Power Players
Experimental Virtual Sneaker Activations
Fendi Celebrates Its 'Faster' Sneaker in the Metaverse
Virtual Monster Sneakers
LG Electronics is Unveiling Digital Shoe NFTs at CES 2023
Algorithm-Free Social Media Apps
'RTRO' Connects Users in a More Positive Online Environment
Sticker-Creating Social Tools
Instagram Releases a New Sticker Creation Feature for Creators
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Triangle-Hunting AR Lenses
Doritos' Triangle Tracker Lets Snapchat Users Unlock Rewards & More
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
AI-Powered Beauty Filters
The TikTok Bold Glamour Beauty Filter Uses Machine-Learning
NFC-Enabled Face Stickers
Shu Uemura's Limited-Edition Stickers Create Digital Content
NFT Golf Games
Marketplaces Metaverse Debuts New Blockchain-Based 'Golf Mode'
AR-Revived Premium Art Projects
Musée de Louvre and Snapchat Presents the Egypt Augmented Project
Futuristic Watch NFTs
Casio's VIRTUAL G-SHOCK NFTs Speak to Gen Z Collectors
Visualized Social Streaming Features
Spotify and Snapchat are Launching the Share Track Lens
Image-Generating AI Features
TikTok Launched the 'AI Greenscreen' Filter to Generate Images
Monetizable Mobile Gaming Apps
'Playbite' Enables Players to Win Gift Cards and Prizes
AR Halloween Costume Try-Ons
Snap Inc. and Disguise Release a New Halloween AR Shopping Feature
Fashionable Phygital Coats
Private Policy AW23 Took to the Metaverse
Gen Z-Centered Health Apps
RTRO Lauches with ChatGPT with a Focus on Mental Health
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Phygital Fashion Campaign
Pacsun's PacVerse Campaign Shows a Real Life Cast Entering the Metaverse
Hair Brand-Backed AR Lens
TRESemmé and Snapchat Collaborate to Create an AR Lens
AI-Aided Social Networks
Why Be Real Online when you can BeFake
AR Music Concerts
The Rolling Stones Bitmoji Show Lens Promotes a New Album
Gen Alpha Social Media Apps
'SendIt' is Designed for Youth to Socialize through Games and Chatting
Sneaker Digital Crossover Realms
Nike and Fortnite Join Forces on the Airphoria Digital Reality
Phygital Fashion Brands
PUNK Challenges Conventions with Digital Assets & Physical Tracksuits
Community Commerce Pop-Ups
TikTok Shop UK Opened a Pop-Up on London's Oxford Street
Digital Wellness Inniaitives
Pinterest Focuses on the Digital Well-being of Gen Z
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
NFT-Associated Lifestyle Sneakers
Nike Unveils Two RTFKT x Air Force 1s with Takashi Murakami
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Micro-Influencer Marketing Services
SCREENSHOT Micro Boost Refines the Brand-Creator Experience
Text-Based Social Medias
'Artifact' is an Upcoming Article-Focused Social Media Service
Product-Integrated Filters
NYX and Snapchat Launched the 'Beauty Bestie' Shopping FIlter
Avant-Garde Coffee Table Books
New Society Hosts 'Decentralization, Please Save Culture' Event
AR Fragrance Campaigns
Lacoste's Two-Day Experiential Pop-Up Targets Gen Z Shoppers
Shoppable Hybrid Apps
Lemon8 is a New Social Media App Combining Aspects of Instagram & Pinterest
QSR Gen Z Campaigns
Chipotle Targets Gen Z with Wellness Snapchat Lens and Menu Items
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
App-Enabled Party Games
Twister Air Takes a Digitized Approach to the Classic Pastime
AR Selfie Booths
BBC's Pop-Up Booth Lets Passersby Try on Augmented Reality Animal Masks
Social Media Candy Campaigns
The Starburst 'Ask the Universe' Campaign Engages Gen Z on TikTok
Web3 Gaming Platforms
Nifty Island Launches a New Social Gaming Platform for NFT Use
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Luxury NFT Beach Shirts
Prada Announces the Fifth Installment of its Timecapsule Collection
Live Broadcast NFTs
eShot Labs Launches Unique Tool That Turns Real-Time Video into NFTs
Digital Avatar Cosmetics
e.l.f. Cosmetics & Snapchat Debuted the First Bitmoji Beauty Drop
Luxury Avatar Outfits
Valentino Created Digital Fashion Looks for Meta Avatars
Democratic Digital Artwork Apps
The 'ArtzMe' App Makes Art Accessible to Everyone
Image-Based Alternative Social Medias
'Noteit' is a Snapchat-Inspired App for Gen Alpha Users
AR Infrastructure Lenses
This Augmented Reality Lens Reveals Innovation Everywhere in NYC
Social Media Political-Content Limitations
Meta is Reducing Political Content Recommendations
Musical Back-to-School Campaigns
AE is the First to Use TikTok SoundOn for a Campaign
AR Garment Try-Ons
H&M Launches a Virtual Try-On Lens Wearable Through Augmented Reality
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Gen Z Sports Apps
Stadium Live is Aiming to Entice Gen Z Consumers with Immersive Experiences
Gen Z Video Apps
Zigazoo is an Invite-Only App with a Focus on Short-Form Videos & Video Replies
AI-Curated Art Exhibits
The Woods Art Institute Launches 'The Art of Trending' Exhibit
Instagram NFT Features
Meta Announces the Launch of 'Digital Collectibles' on Instagram
TikTok-Inspired Music Features
Spotify Showcased a Redesigned Homepage for its Mobile App
Social Content Creator Platforms
The 'Marble' Social Media Manager Platform Offers Insights
AR Secondhand Shops
American Eagle Outfitters' RE/AE Shop Spotlights Sustainable Goods
Meme-Like Social Platforms
Social Platform Spill Launches its Beta with a ‘Meme-Forward’ Aesthetic
AI-Narrated News Articles
Artifact's Text-to-Speech Feature Reads to Users in Celebrity Voices
Teen Positivity Apps
'Gas' is a Positivity-Focused Social Media Platform for Teens
Audio People Discovery Apps
The 'November' App Offers Users Five Audio Interviews Each Day
ChatGPT-Powered Social Services
Snapchat is Expanding its My AI Service to All of its Users
Car-Free AR Lenses
Bolt's Feels Like Home Campaign Uses AR to Envision Car-Free Spaces
Shoe Design NFT Collections
NUBIKK Spotlights Archival Shoes to a New NFT Collection
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Social Media Music Festivals
TikTok 'In the Mix' is a First-of-Its-Kind Music Festival
TikTok Film Premiere Partnerships
TikTok Named the Official Partner of TIFF 2022
Child Creator Casting Calls
Kid-Focused Social Network Zigazoo Hosts Casting Call for New Creators
Social Media Forecasting Tools
WGSN TikTok Analytics Harness Data, Insights and More
Accessible Mixed-Reality Media
Chapter 2 Welcomes New Society to Revolutionize the Media Frontier
Photo-Collecting QR Codes
GuestSnap Uses a QR Code to Collect Guest Photos at Events
Social Media AI Chatbots
Instagram Plans to Incorporate its Own AI Chatbots in the App
Social Reading Apps
Fable is a Social App for Readers That Goes Beyond Book Clubs
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Trending Film Trackers
Variety's 'Film Chatter Chart' Let's You Track Movies' Twitter Engagement
Art-Inspired NFT Shirts
Prada Delivers an Art-Themed Shirt for its 'Timecapsule NFT Collection'
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Celebrity Social Feeds
BeReal Introduces the Celeb-Exclusive 'RealPeople' Feed on its App
Hidden Social App Mini-Games
Instagram Entices Users with Hidden Games in Their DMs
Parental Social App Controls
Meta Debuts a Series of New Features Across its Social Media Apps
Inspiring Creator-Focused Decks
TikTok Launches a New Creative Content Inspiration Deck
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Social Media-Integrated AI Lenses
Snapchat Launches the New AR Lenses with ChatGPT
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Limited Political Social Medias
Meta's 'Threads' Allows Users to Limit Political Content Shown
Parental Social Controls
Snapchat Debuts New Parental Controls for Parents Monitoring Their Kids
Stigma-Reducing Period Brands
August Relies on Playful and Wholesome Branding
Pro-Community Social Media Apps
Take Creates Real Life Interactions Through a Social Network
Social E-Commerce Platforms
TikTok is Launching a New E-Commerce Platform for Consumers
Fashion Recap Artful Books
Style Not Com Unveils the Fashion In 2023 Highlights Book
AR-Based Video Games
Graffity, Qualcomm, and Nreal Launch Two New Augmented Reality Games
Avatar-Supporting Social Features
Whatsapp Introduces Meta's Bitmoji-Style Avatars to its Platform
Anime-Inspired Game Crossovers
Fortnite Confirms a Dragon Ball Z Bundle Will Launch on August 16
Creator Content Hubs
TikTok Launches a New World Hub to Help Brands Connect with Audiences
Secondary Social Media Features
Instagram is Rolling out the Flipside Feature On User Profiles
Integrated NFT Tweets
Twitter Launches All-New Web3 Feature, 'NFT Tweet Tiles'
AR-Based Ghost Games
Snapchat Launches an AR-Based In-App Game Called 'Ghost Phone'
Short-Form Gaming Video Apps
'FreshCut' is TikTok for Video Games and Gaming News
Social Telegrammed Messaging Features
Instagram's Broadcast Channels Will Soon Launch Globally
Media-Based Music Expansions
DistroKid Users Now Have Access to TikTok Music for Promotion
AI-Generated Image Backgrounds
Snapchat Launches the AI-Powered 'Dreams' Feature
Media Release Monitoring Apps
The 'Upcoming' App Helps Users Track Favorite Media and Explore
Interactive Social App Networks
Substack Adds a New Chat Feature to Encourage Socializing
Transparent AI Labels
TikTok Now Requires Users to Disclose Whether Their Content is AI-Generated
AR-Powered Social Platforms
MMITA Launches a New Augmented Reality-Powered Social Platform
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
AR-Based Eyewear Try-Ons
Amazon Fashion and Snapchat Partner on an AR Eyewear Shopping Lens
NFT Fan Engagement Platforms
VRYNT Allows Influencers and Brands to Create Bespoke NFT Collections
Monetized Educational Series
TikTok Series is a New Way for Creators to Share Premium Content
Filter Monetization Initiatives
TikTok Launches the 'Effect Creator Rewards' Program for Effects
Fan-Curated NFT Albums
Kpop Girl Group tripleS Utilizes NFTs to Create a Fan-Curated Album
Interactive Challenge Platforms
Join and Witness Online Challenges in One Place, at Tigbar
Social Media-Connected Links
Instagram Expands its Amount of Links on User Profiles
Invitational Social App Expansions
The Bluesky App is Only Available by Invitation
Magazine Content Features
Magazine App Flipboard Adds a New Notes Feature for Personalized Content
Meme-Inspired Crypto Leaderboards
Meme2Earn Unveils its Rewards-Style Creator Leaderboard
Creative Collaboration Clubs
Dazed Has Launched a New Social Media App Called Dazed Club
App-Based NFT Posts
Meta Announces That You Can Now Post NFTs on Instagram and Facebook
Crowdsourced Fact-Checking Features
Twitter Launches the Fact-Checking 'Community Notes' Feature
Trailer-Making Life Apps
Moments Helps Users Live in the Moment and Relive the Event the Next Day
Broadcast-Like Social Channels
Meta is Launching New Broadcast Channels to Instagram and More
Gamified AI Quizzes
SnapQuiz Offers a Vast Library of Quizzes with Something for Everyone