Top 35 Social Good Trends in April

The April 2024 social good round-up spotlights how contemporary brands are giving back to the planet and the communities they serve. The approaches vary vastly across the board.

The LEGO Group, for instance, recently conducted a study that may inform market decisions and make play more accessible. The study highlights societal trends affecting children's creative development, particularly young girls. It contributes to more awareness and education of gender norms imposed on youth.

Elsewhere, CheckSammy makes strides in sustainability with a circular textile recycling program called CheckSammy Drop. Other initiatives tackle the problem of marine debris. NBA's Nets for Change campaign, for instance, repurposes discarded fishing nets into basketball nets while The Dirty Protest invites people to sign a petition against sewage in the ocean.