April 2017 marketing trends reveal brands becoming more experiential and interactive with how they engage with their consumers, as well as forming unusual co-branding initiatives with unlikely brands.
Dior has always been known as a luxury brand that focuses on classic methods of marketing and advertising, to go along with the relatively classic fashion and beauty items it offers. The brand has started to understand that it must engage consumers in new and unique ways, and one of the ways it is doing this is by using Facebook's Messenger app to gain a greater understanding of its consumers wants and needs, as well as giving them the option to receive exclusive tutorials and product samples.
Another interesting marketing initiative that can be observed in April 2017 marketing trends is the collaboration between the fashion designer Hayley Elsaesser, and Taco Bell Canada. The two brands came together to offer a unique coat for consumers that features the fast food chain's primary food -- the taco.
Top 50 Marketing Trends in April
50
Boutique Designer Gyms
Dsquared2's Ceresio 7 Gym and Spa is for the Fashionably Fit
49
Body-Positive Sportswear
The Nike Plus Size Collection Introduces a Range of Extended Sizes
48
Abandoning Routine in the Workplace
VP of Creativity Center at Faber-Castell, Delanie West
47
Consistently Searching for Creative Ideas
Sr Director of Marketing at IMAGEN Brands, Jenny Straub
46
Plus-Size Disney Fashions
This 'Beauty and the Beast' Fashion Clothing Collection is Enchanting
45
Exploring Exciting Flavors
Sanjiv Gajiwala, Vice President of Marketing at Mike's Hard Lemonade
44
The Value of Non-Hierarchical Offices
Marketing Director at Ikon Arts Foundation, Linda Mateljan
43
Ageless Lingerie Marketing
56-Year-Old Model Mercy Brewer Fronts Lonely Lingerie's Latest Campaign
42
Designing for Everybody
Pedro Vicente, Creative Director at Brand Loyalty International
41
Sparking Tastes and Trends
Kelli Heinz, Director of Marketing at Bell Flavors & Fragrances
40
AI Beauty Assistant Apps
Dior Insider's Technology is Available Through Facebook Messenger
39
Fostering a Culture of Creativity
Julie Katz, Manager of Syndicated Research at Edgewell
38
Germy Petri Posters
This Soap Ad Campaign Features Enormous Petri Dishes Full of Live Bacteria
37
Replacement Crayon Campaigns
The Crayola Who's Leaving Countdown Celebrates the Brand's New Color
36
AI Influencer Platforms
Influential Uses AI Influencer Technology to Help Brands and Agencies
35
Putting Consumers First
Kassie Deng, Katherine Rossi, Dan Grappone and Heriberto Salcedo of Viacom
34
Ironic Sheet Mask Packaging
These Face Masks Capture Consumer Attention Through Their Name
33
Breaking Out of Fixed Mindsets
Suzanne Zimny, Head of Innovation at Vimto
32
Fast Food Outerwear Collaborations
The Hayley Elsaesser TaCoat is Designed Alongside Taco Bell
31
Engaging Content Creation Platforms
'Queezly' Enables You to Create Web Content That's Engaging
30
Actionable Innovation in the Workplace
Senior Marketing Manager Nicole Diamant, InterbrandHealth
29
Professional Email Signature Services
'Facemail' Upgrades Business Correspondence
28
Beacon Technology Services
Conichiwa Provides On-Demand Services for Many Different Industries
27
Small-Scale Artisan Breads
Allinson's Has Created a Line of Smaller Loaves for Smaller Households
26
Influencer Content Platforms
'Spreadee' Enables Content Sharing with Social Media Users
25
Blockchain Consultancy Platforms
This International Internet Marketplace is for Blockchain Jobs
24
Business Call Marketing Platforms
The 'PhoneWagon' Analytics Software Tracks Calls Uniformly
23
Pizza-Ordering Sneakers
The Pizza Hut 'Pie Tops' Order Pizza Delivery with a Single Press
22
Gender-Fluid Beauty Campaigns
Milk Makeup Spotlighted a Universal Makeup Product Anyone Can Use
21
Tracking Consumer Differences
Elizabeth Mata Sanderson, VP of Strategy & Insights at Univision
20
Marketing Blogger Outreach Platforms
'Submize' Connects Brands with Influencers and Journalists
19
Cloud-Based Digital Signage Platforms
'iSignage' Works as a Signage Content Management Platform
18
Opinion-Driven Bargain Shopping
The Cartcam App Offers Discounts in Exchange for Video Reviews
17
Exploring Beyond Industry Norms
Director of Licensing at Enesco, Mark Haberman
16
Analytical Infographic Platforms
'Muralio' Turns Google Analytics Data into Infographics
15
Inspiration Comes from Everywhere
Antonette Bivona, Director of Global Marketing at Almay
14
Community-Minded Innovation
Dana Celona, Concept Development Specialist at Wawa, Inc.
13
Instrumental Train Experiences
This Desperados x Mount Kimbie Brand Activation Celebrates Sound
12
Collaboration and Curiosity
Johanna Moscoso, Consumer Insights Lead at The Weather Company
11
Collaboration in Creativity
VP of Marketing at Fairway Markets, Deana Moore
10
Influencer Marketing Campaign Platforms
The 'Assembly' Software Platform Keeps Campaigns Organized
9
Telecom Hotspot Onesies
The T-Mobile 'ONEsie' Offers Unlimited Coverage for April Fool's Day
8
Savory Mustard Crackling Snacks
The Snaffling Pig x Colman's Fried Pork Crackling is Delicious
7
Intuitive Grocery Displays
Cloverleaf's shelfPoint System Detects Purchasing Patterns
6
Automated Social Media Platforms
The 'Socialius' Social Media Management Platform Offers Guidance
5
Automated Water Bottle Openers
Nidec's SMART PET BOTTLE is Helping to Enliven the World
4
Reverse Street Parades
This Mardis Gras March in New Orleans Happened in Rewind
3
Colorful Cleaner Campaigns
'The Method Way' Campaign Embraces Color and Mess
2
Working Towards Employee Creativity
Matt Griffith and Nicole Zuccaro from Brainworks Software
1
Taking Risks to Innovate
Mariah Langyel, Inside Sales Manager at Jewelers Mutual
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Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
Luxury Fashion-Branded Hospitality Projects
Coach Debuts Restaurant & Coffee Shop in Indonesia
AI-Generated Beauty Images
Elizabeth Arden Uses Generative AI to Enhance Archival Images
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Handheld K-Beauty Devices
APR Corp. is Bringing Advanced K-Beauty Tech to CES 2024
Teddy Bear Outerwear
Build-A-Bear Cuddly Couture Shares Cozy, Warm Styles
Soda-Branded Fashion Capsules
The Forever 21 x Coca-Cola Collection Exudes a Timeless Allure
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
Bag-Modeling AR Mirrors
Coach's Digital Experience Lets Shoppers Digitally Try Its Tabby Bag
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Celebrity-Approved Luxury Fashion Lines
The Louis Vuitton x Tyler, the Creator Line is Chic
Food-Inspired Apparel Collections
Vandy The Pink Releases New Burger-Themed Apparel Collection
Empowering Cosmetics Campaigns
Sephora Canada Launched a New Campaign for Lunar New Year 2024
Cosmetic Delivery Services
DoorDash, Sally Beauty and Mac Cosmetics Unite for New Delivery Options
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Virtual Beauty Brand Ambassadors
Nars Cosmetics Unveiled a Trio of Meta-humans—the Power Players
Celebrity-Led Luxury Handbag Campaigns
BALENCIAGA and Kim Kardashian Join Forces
Cinematic New Year Campaigns
Prada Releases Its High-Fashion Campaign for Chinese New Year
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Consumption-Inspired Fashion Capsules
LOUTRE snd Dover Street Market Work on a New Capsule
Multi-Brand Virtual Malls
Bloomingdale’s Virtual Experience Spotlights Beloved Brands
AI Social Media Managers
Friz is an All-in-One Tool for DTC Brands on Social
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Cozy Luxury Winter Campaigns
The Burberry Winter 2023 Campaign Has Launched
Masculinity-Exploring Fashion Collections
Dior Spring 2024 Draws Inspiration from Menswear Codes
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
Beauty Brand-Backed Race Cars
e.l.f. Cosmetics is the Newest Sponsor of the Indianapolis 500
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Scent-Inspired Streetwear
The Fresh af Collection Shares Styles That Celebrate 25 Years of Febreze
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
NFC-Enabled Face Stickers
Shu Uemura's Limited-Edition Stickers Create Digital Content
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Design-Forward Gin Partnerships
Tanqueray Nº TEN Embarks on a Collaboration with Tastemakers
Inaugural Fashion Brand Cosmetics
Celine Beauté Will Debut a Red Lipstick This Fall
Couture Beauty Campaigns
The Rouge Dior 2024 Campaign Film Features Four House Muses
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
E-Commerce Beauty Packaging
Aptar Beauty + Home's Redesigned Packaging is "E-Commerce Capable"
Digital Fast-Food Restaurants
YUM! Brands is Expanding its Technologies for Digital Sales
Modern Women-Exploring Luxe Fashion
The Fendi SS24 Series was Unveiled on the Runways
All-in-One Beauty Platforms
Atelier Disrupts the Industry with Its Tech-Advanced Platform
Couple-Focused Fashion Campaigns
The Burberry 'B:Mine' Campaign Showcases Intimacy and Gifts
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Interactive Shoppable High-Fashion Films
The Saint Laurent Summer 2024 Collection is Chic
AR Beauty Pop-Ups
Pat McGrath Labs x Google Teamed Up to Share 'The Art of Beauty'
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
AI-Powered Retail Tools
Walmart is Introducing a New Series of AI Tools for Customer Experience
Opulent Beauty Product Expansions
The Prada Beauty Launch Brings the House into a New Realm
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Friendship-Promoting Fashion Campaigns
Tommy Hilfiger's Spring 2024 Features Kendall Jenner
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Elevated Condiment Pop-Ups
Ennismore & the Kraft Heinz Company are Sharing a Taste of Heinz 57
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Musician-Fronted Luxury Fashion Campaigns
Jacquemus Launched a Campaign Featuring Bad Bunny
Haircare Influencer Ads
Wella Professionals' 'Wella Extra' Campaign Recognizes Real Hair Stylists
Changemaker Beauty Campaigns
This Lil Nas x YSL Beauté Campaign Champions Bold Self-Expression
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Metaverse Beauty Looks
L’Oréal Revealed Its First Virtual Beauty Styles for Web3
Beauty Brand Accelerator Programs
Walmart Start™ Returns to Discover Next Gen Beauty Brands
Modern-Day Travel Campaigns
Louis Vuitton Invites Gisele Bündchen for 'Horizons Never End'
Retailer-Backed Beauty Categories
Moda Operandi Launches a Curated Beauty Category
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
AI Beauty Shopping Apps
Trendio's Video Shopping App Shares Personally Curated Content
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Humanitarian-Inspired Luxe Fashion Campaigns
Prada Presents In Conversation with a Flower for FW23
Gifting-Focused Travel Chocolate Products
Ferrero Travel Market Has Shown Off New Treats
AR Fragrance Campaigns
Lacoste's Two-Day Experiential Pop-Up Targets Gen Z Shoppers
Luxe Monogrammed Spring Apparel
adida and Gucci Join Forces on a New Capsule for SS23
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Luxury Beauty Relaunches
Marc Jacobs Beauty is Relaunching on the Market with Coty
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
QSR Gen Z Campaigns
Chipotle Targets Gen Z with Wellness Snapchat Lens and Menu Items
Spring-Inspired Lifestyle Lines
BAGGU Collaborates with Laura Ashley on a Floral Spring Collection
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Digital Avatar Cosmetics
e.l.f. Cosmetics & Snapchat Debuted the First Bitmoji Beauty Drop
Luxury Avatar Outfits
Valentino Created Digital Fashion Looks for Meta Avatars
Digital Product Care Brochures
'Lolita & Zoitza' Partnered with Tapkit on Informative Brochures
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
CGI Beauty Avatars
A New Maybelline Mascara is Being Launched by the Brand's First Avatar
Denim-Themed Beauty Collections
e.l.f. x American Eagle Speaks to Gen Z's Love of Self-Expression
Carefree Ice Cream Campaigns
The Häagen-Dazs x Pierre Hermé Campaign is Celebratory
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Youth-Focused Social Campaigns
Claire’s Introduces a New Gen Z-Alpha Platform Called 'The Collab'
Artful Luxe Fashion Collaborations
Dio Joins Otani Workshop on a New Playful Collaboration
Celebrity-Backed Bag Campaigns
Coach Debuts the ‘In My Tabby’ Campaign with Celebrity Inspiration
AI-Powered Beauty Apps
Charlotte Tilbury Unveils its First Mobile Beauty App with AI Deep Learning
Revamped Private Label Ranges
The Target up&up Collection Has Been Expanded and Updated
Omnichannel Grocery Technologies
Instacart Launches the New Omnichannel Solutions for Grocers
Luxe Spring-Centric Bold Fashion
The Marni Spring/Summer 2024 Capsule is Full of Bright Looks
Happiness-Celebrating Fashion Campaigns
Prada's Memories of Beauty Salutes the Year of the Rabbit
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Influencer Search Apps
Mavn Connects Influencers with Their Favorite Brands for Paid Opportunities
Cheerful Spring-Ready Collaborative Fashion
Diane von Furstenberg Works on a Capsule with Target
Spring-Ready Fashion Editorials
The Garbstore Presents its New Campaign for the SS23 Season
Anniversary-Celebrating Colorful Beauty Campaigns
UOMA Beauty Launched the We See You Campaign
Virtual Beauty-Focused Stores
Laura Mercier Debuts the Virtual ‘World of Beauty’ Store
QSR Food-Inspired Door Designs
McDonald's France Launches a New Digital Campaign of Door Visuals
Authentic Fashion House Campaigns
Gucci's Spring/Summer 2024 Collection Celebrates Real Women
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
Authenticated Product Review Apps
This App Matchers Shoppers With Brands Looking For Reviews
Luxury Beauty Promotions
The Sephora Spring Savings Event Spotlights YSL Beauty Products
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
Digital Retailer Strategy Updates
This Walmart eCommerce Update Refreshes the Website and App
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
QSR-Backed SMS Marketing
McDonald's Launches a SMS Marketing Campaign Using a New Phone Number
Dynamic Muted Luxury Fashion
Prada Presents Let's Talk About Clothes for the FW23 Season
Exclusive Drugstore Collaborations
about-face beauty Expands into Canada with Shoppers Drug Mart
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Unpredictable Fashion Collections
Our Legacy Debuts Its Spring 2024 Line, Titled 'Snow in April'
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Virtual Makeup Try-Ons
Parfums Christian Dior Launches a Virtual Try-On Consultation Service
Youth Accessory Brand Partnerships
Claire's is Partnering with Walgreens to Expand Retail Presence
Stigma-Reducing Period Brands
August Relies on Playful and Wholesome Branding
AI-Fuelled Mobile Design Apps
Adobe Launches its Express Mobile App for Design On-the-Go
Playful Dating Experiment Campaigns
Kraft's Swipe Right for Mayo Campaign Social Experiment
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Digital-First Denim Brands
True Religion Will Become a Digital-First Brand with its New Mobile App
Weather-Themed Cosmetic Campaigns
This e.l.f. Cosmetics Campaign Stars Meghan Trainor
Occasion-Driven Apparel Retailers
Windsor Fashions Llc Expands into the Canadian Market
Women-Led Toronto Florists
May Flowers Flourishes with a Captivating Approach to Floral Design
Healthcare Marketing Deals
Haleon Taps Collectively to Enhance its Influencer Marketing Strategies
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Local Hotspot Fashion Shoots
Marine Serre 'Heartbeat' Campaign Was Lensed in Hair Salons and Cafes
Hot Sauce Branding Campaigns
Taco Bell is Letting Consumers Vote for Hot Sauce Sayings
Versatile Marketing Toolkits
Looper Insights Releases a Digital Marketing Insights Tool
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs