55 Controversial Agent Provocateur Ads

Lingerie ads have a reputation for being some of the steamiest and sexiest advertisements out there (just look at Victoria's Secret), but perhaps none are as provocative and controversial as Agent Provocateur ads.

From mini horror films for its most recent lingerie collection to collections of S&M-inspired underwear, every season of Agent Provocateur ads is seemingly more shocking than the last.

The British retailer was founded not too long ago in 1994 by Joseph Corré and Serena Rees; today, it is one of the most well-known lingerie brands in the world.

Today, the company is also known for regularly releasing fragrances and cosmetics lines. Check out this gallery of sultry Agent Provocateur ads for a look at the brand's history of provocative imagery.