Androgyny reigns even in men’s magazines as proven by models Martha Hunt and Daria P in GQ UK. In the style section of the Fall 2009 edition of GQ UK photographer Chad Pitman contributes a sizzling, black and white, sapphic-esque editorial.
Wearing lingerie by Agent Provocateur and men’s suiting from Thom Browns, Dior Homme, Burberry Prorsum, Lanvin, and Gucci, the girls give GQ readers a lesson in distinguished dressing and show how sexy suits can be.
Key Themes Behind This Trend
- Androgynous Fashion
- Opportunity for designers to create gender-neutral clothing for both men and women.
- Sapphic Styling
- Potential for inclusive and diverse fashion campaigns featuring same-sex couples.
- Lingerie as Outerwear
- Market for lingerie brands to expand their offerings to include outerwear pieces.
Where This Applies
- Fashion
- Fashion brands can explore and embrace the androgynous fashion trend to cater to a wider audience.
- Advertising
- Opportunity for advertising agencies to create inclusive and diverse campaigns that showcase different forms of love and relationships.
- Lingerie
- Lingerie brands can tap into the trend of lingerie as outerwear and create versatile pieces that can be worn in both private and public settings.
