Agent Provocateur Site Relaunch

 - Sep 13, 2008
References: agentprovocateur & theverychronicles.blogspot
Agent Provocateur has launched a new x-rated style site that delivers an immersive erotic video experience. The dark vibe has a combined look and feel of 70’s hammer horror movie and cult erotic movies. Visitors can view the hot and classy action in full screen mode. Fashion brands have longed to be able to deliver such rich visual content, and full-screen video is becoming an emerging trend in the industry, with sites like Diesel and Marc Jacobs also investing heavily in video this season.

The video campaign is interactive and invites visitors to decide which path they take through the erotic story, giving them an apparent influence over the fate of the story's ‘Young Virgin’ protagonist. The campaign may contain the obligatory semi-naked models, but it does so with typical attitude and style that Agent Provocateur are renowned for. The main campaign image also contains a hidden secret mystery to be solved.

The leading luxury lingerie brand is clearly investing heavily online, and the site reflects an increased focus on the web, aimed at capitalizing on the huge success of their site-driven sales.

Read more about this campaign here or see more articles about Agent Provocateur below.