Agent Provocateur may be looking to expand their appeal to the younger set by teaming Peaches Geldof up with Daisy Lowe in their ad campaign called Season of the Witch.
Agent Provocateur has been able to leverage some of the world's hottest fashion icons to seduce consumers into buying their lingerie. Are teens able to buy, however? Time will tell.
Implications - The dominance of teen celebrities is inspiring the youth of today to grow up faster than they should. This attitude has inspired brands to design mature looking outfits to satisfy the younger demographic. Teens now enjoy a grown-up style designers are currently heavily promoting in order to help ease them into the transition of looking like a young adult.