Emerging sports trends span many different products, from exercise gear to content for fans, overall the March 2020 sports trends focus on immersing fans further into the sports they love while providing added value. One product comes from a partnership between the UFC and Dapper Labs. The partnership will allow fans to purchase crypto versions of digital fighters.
With respect to content, Sports Illustrated partnered with Hockey News. The partnership will now look to create fan-focused, high quality, multimedia content. The collaboration will be mutually beneficial as Sports Illustrated will get new content, and Hockey News will get more exposure.
Lastly, Nike created made eco-focused changes to the Traz-Powel Miami football Stadium. The changes allow football fans to have a place to watch games that promotes sustainable initiatives.
Top 30 Sports Trends in March
From Crypto Athlete Collectibles to Eco-Conscious Football Stadiums:
Daniel Johnson — Mar 31, 2020 — Eco
29
Recovery-Optimizing Massage Guns
The ExoGun 'DreamPro' Portable Massage Gun is Simple to Use
28
Connected Workout Resistance Bands
The 'STRAFFR' Smart Resistance Band is App-Connected
27
Ultra-Portable Workout Systems
The T2 ISO-Trainer Replaces an Array of Exercise Equipment
26
Surfer Training Mats
The 'Popupmatic' Training Mat Aids with Dry Land Practice
25
Form-Tracking Weightlifter Devices
The Calibrex X1 Helps Weightlifters Achieve Better Performance
24
Strength-Enhancing Weightlifter Bands
The Mark Bell 'Sling Shot' Accelerates Training
23
Indoor Soccer Sneakers
The Nike React Gato Was Created Specifically for Futsal Players
22
Customizable LED Cyclist Packs
The Roadwarez Cruiser Smart Cycling Bag Boasts 256 LEDs
21
Ultra-Lightweight Sustainable Yoga Mats
B Yoga's Classic B MAT is the Company's Core Offering
20
Playful Basketball Sneakers
New Balance Recently Revealed Kawhi Leonard's Signature Sneaker
19
West Coast Canadian Activewear
The Reigning Champ x Asics Vancouver Edition Collection is Stylish
18
Crypto Athlete Collectibles
The UFC Partnered with Dapper Labs to Create Crypto Fighters
17
Golf-Enhancing Wearable Kits
The Garmin Approach S62 Bundle Comes with Three Club Sensors
16
Delicious Metabolism-Boosting Gummies
LUXE Fitness' Burner Gummies Come in Pineapple Flavor
15
Hockey-Themed Taverns
The D Las Vegas' Newest Addition, BarCanada, is Culturally Influential
14
Modular Mountain Bike Pedals
The Squidworx Modular Flat Pedal is Highly Serviceable
13
Gen Z-Targeted Sports Networks
Overtime, a Digital Sports Network, is Part of adidas' Accelarator
12
Sport Team-Inspired Footwear Designs
UNKNWN Releases a Nike Air Max 90 model for the Super Bowl
11
Free Indigenous-Focused Lacrosse Camps
The Sports Camps in Fraser Valley Welcome Ages Six to 13
10
Eco-Conscious Football Stadiums
Nike Made Sustianable Changes to a Miami Football Stadium
9
Flagship Sports Audio Networks
Spotify's Acquirement of The Ringer is Part of its Global Strategy
8
Humorous Romantic Sports Campaigns
The Chicago White Sox is Cheeky with Its Social Media Strategy
7
Mental Health Awareness Games
The Kelowna Rockets & CMHA Promote the Importance of Mental Health
6
Multimedia Content Experience Partnerships
Sports Illustrated Partners with the Hockey News
5
Award-Winning Student-Led Broadcasts
CR Sports is a Team of Columbia River High School Students
4
Supportive LGBTQ+ Hockey Campaigns
Montreal Canadiens Present the Annual LGBTQ+ Night Amid a Game
3
Highly Inclusive Hockey Programs
Hockey 4 Youth is a Charity That Makes the Sport Accessible
2
Health-Focused Hockey Programs
Hockey Fans in Training's Hockey FIT Program is for Gen X & Boomers
1
Inaugural Canadian eSports
The eCanadian Premier League Joins the EA SPORTS FIFA 20 Global Series
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90s-Inspired Heritage Jerseys
adidas Unveils FIFA World Cup 26™ Away Kits
Lunar Craft Fashion
adidas Lunar New Year 2026 Brings Chinese Craft into Modern Athletic Style
Soccer Game Updates
EA SPORTS FC 26 Released The World's Game Update for International Football
Football Team-Themed Footwear
The NFL x Crocs Collection Will Have the Full 32 Teams
Glamorous Sports Collabs
Glamnetic x Fanatics Collection Brings Game-Day Energy to Your Fingertips
Rivalry Jerseys Debut
Nike Rivalries 2025 Unveils Team Jerseys Inspired by Heritage & Culture
Anime Sports Apparel
My Hero Academia x NBA Capsule Merges Anime Fandom with Basketball Culture
Festive Sportswear Capsule
CLOT x adidas Lunar New Year Capsule Celebrates 2026 Holiday
Recycled Textile Soccer Kits
Nike's 2026 World Cup Kits are Made from 100% Recycled Textiles
Cross-Network Playoff Promotions
NHL and Multiple Broadcasters Launch a Playoff Marketing Campaign
Animation-Branded Golf Collections
The 2026 Disney x Nike Golf Collection is Playful
Data-Driven Sports Culture Ads
Air Transat's OOH Campaign Compares and Contrasts Ticket Prices
Football Capsule Collections
The adidas Originals x BAPE Football Collection Drops for World Cup
Sporty Lettuce Packaging
Tesco Made Iceberg Lettuce Look Like a Soccer Ball
Tennis Tournament Capsule Collections
The Lululemon Indian Wells Apparel Range is Athlete-Approved
Immersive Soccer Hubs
adidas Unveiled its Toronto Brand Hub for the FIFA World Cup
Comfortable Sporty Essentials
Aerie Launches a FIFA World Cup 2026™ Collection
Stylish Athlete-Informed Kits
lululemon Debuted the Canadian Athlete Kit for Milano Cortina 2026
Football Fashion Capsule
TOGA x Umbro Capsule Blends Tailoring with Performance Sportswear
Opulent Athletic Fashion Collaborations
The Balenciaga x NBA Collaboration is Limited-Edition
Fandom Culture Retail Experiences
EB Games x Vibrant Marketing Launch an 'EB Trends' Store Concept
German Automotive Sports Partnerships
Audi Renews Its Partnership with Inter Miami CF
Football Collabs
PUMA and Salehe Bembury Unveiled Their TRVL WEAR collection for 11 Federations
Limited-Edition Chocolate Launches
Hershey’s Debuts Winter Games Tie-In On TikTok Shop
National Team Kit Collections
Nike Unveils 2026 U.S. Soccer Kits
Luxe Soccer-Inspired Stays
Four Seasons Toronto Unveiled Experiences for FIFA 2026
Football Culture-Inspired Athletic Collaborations
Palace and Nike Collaborate on the P90 Line
Cheeky Sports-Inspired Diaper Campaigns
Huggies Aligns Family Planning with a Major Sports Event
Jersey-Inspired Soda Cans
Coca-Cola Launched Collectible Country Cans for the FIFA World Cup 2026
Dual-Sided Sports Scarves
FanDuel's Dual Fan Scarves Help Enthuaists Represent Two Countries
Soccer-Themed Snack Branding
These Mondelēz Products Get Fans Ready for the World Cup 2026
Collaborative Tech Memory Products
Sandisk x FIFA World Cup 2026 Present a Vibrant Collection
World Cup Payment Campaigns
Visa Launched Its Tap In FIFA World Cup 2026 Campaign
Smart Sports Lighting Features
Philips Hue Sports Live Syncs Smart Lights with the Match Action
Personal Care-Focused Olympic Initiatives
Procter & Gamble Hosts the Champions Clubhouse
Soccer Streetwear Collaborations
Carré and Coca-Cola Launched a Soccer Streetwear Collection
Athlete-Inspired Football Collections
Nike and Sam Kerr Launch a Signature Product Line
Heritage-Inspired Soccer Kits
Canada Soccer & Nike Debut Canadian Kits for FIFA World Cup 2026
Streetwear Sports Capsule
The Brigade x New York Giants Line Merges Heritage & Football Culture
Athlete-Inspired LEGO Sets
LEGO Launches Collectible Football Sets with Messi and Ronaldo
Spring-Time Baseball-Inspired Hats
New Era Cap Has Unveiled Its MLB Spring 2026 Lineup
Football Revival Collections
Travis Scott x Nike Total 90 Collection Reworks an Soccer Franchise
Soccer Snack Collaborations
Mondelēz Partners with Athletes to Launch Limited-Edition Snacks
Soccer Capsules
Palace & Nike Dropped an England Football Collection as Part of the Nike x2 Series
NOCTA Nike Soccer Collaborations
NOCTA & Nike Dropped Their Cryoshot SP and Canada Soccer Kits
Basketball Championship-Themed Convenience Promotions
7-Eleven is Offering Deals for March Madness
Preppy Sportswear Capsule
The Brooks Brothers x New Era SS26 Fuse Tailoring with Baseball Styling
Game-Day Self-Care Collections
The Dove x FIFA World Cup 2026 Collab Shares an Elevated Scent
Immersive Sports Marketing Campaigns
BMO's "Grow the Game" Campaign Celebrates the FIFA World Cup
Corporate Travel Trends
Navan Reported Its Corporate Booking Data for FIFA World Cup Host Cities
Football-Focused Brand Platforms
Pepsi Football Nation Seeks to Unify the Brand's Partnerships
Consolidated Sports Innovation Engines
Nike is Focusing Its Innovation Efforts Across Its Brands
Sporty Luxe Fashion Capsules
The Balenciaga x NBA Drops Basketball-Themed Apparel and Accessories
80s-Inspired Bag Campaigns
BÉIS-ERCISE Spotlights a Bright New Color in BÉIS' Sport Collection
Fashion House Football Collections
The Balenciaga Soccer Series 26 is Ready for the World Cup
Retail-Focused Soccer-Themed Fan Experiences
Simon Joins Forces with addias Ahead of FIFA
Pop-Up Sports Hospitality
Toronto’s FIFA Fan Festival Turns Urban Spaces into Immersive Fan Hubs
Reimagined Football Apparel
Off Season x NFL Unveil the 'NFL Ready-To-Wear' Collection
Sport-Infused Shoe Capsules
June Ambrose x Naturalizer Fuses Fashion Aesthetics & Athletic Codes
College Football Games
EA SPORTS Has Revealed the Cover Athletes for College Football 27
Soccer-Inspired Fanwear Collections
BOSS Jumps on the FIFA Hype with New Fanwear Collection
Sports-Themed Grooming Tools
Gillette and the NFL Launch GilletteLabs Official NFL Licensed Razors
Basketball Film-Inspired Pizza Campaigns
Pizza Hut Debuts Space Jam-Inspired Menu Bundle & Recipes
creator-led football competitions
Adidas expands partnership with kings league through 2028
Playable Brand Universes
adidas and Brawl Stars Connect Gaming, Apparel and Live Fan Experiences
Football Club Fashion Capsules
Pacsun Debuts First LAFC Collection for 2026
Community Sports Pitches
EA SPORTS FC and LALIGA Opened Its Grassroots Soccer Pitch in the Bronx
Baseball Lifestyle Collaborations
Brunch Launches a New York Yankees Lifestyle Collection
Winter Sports Event-Inspired Hats
New Era Cap Honors the US Team at the Olympics with a New Line
Soccer Shirts Exhibits
The Empire State Building Launched Its Classic Football Shirts Exhibit
AI Sports Research Platforms
Ten Toes Launched Its Ten Beat Sports Fan AI Intelligence Platform
Crypto Soccer Promotions
Kraken Has Become the Official Crypto Exchange Supporter of World Cup
Fashion Sports Activations
Psycho Bunny Has Returned as The Official F1 Crypto.com Miami Supporter
Sportstyle Apparel Capsule
Mizuno Sportstyle Announces Its Inaugural SS26 Apparel Line
Football Heritage Capsule
WIND AND SEA and Kappa Revisit Archival Sportswear Through a New Collab
Tennis Tournament Outfitters
BOSS Secures Australian Open Tennis Fashion Partnership
Empowering Soccer-Themed Cultural Campaigns
LOTTO Launches the Legends Begin with LOTTO Campaign
Unique Leather Accessory Designs
Louis Vuitton Debuts the 'Monogram Sports Collection'
RGB-Themed Pop-Up Activations
Hisense Debuted a Pop-Up FIFA Activation at Hudson Yard
Gaming Style Capsules
The Nike x Martine Rose Campaign Spotlights Esports Athletes as Modern Icons
Soccer Sports Drink Partnerships
Gatorade Features Canada Soccer Athlete in New Flavor Campaign
Drop-Culture Sport Campaigns
Easton and Dick's Launched Its Limited Edition Equipment Drop
Unique Co-Designed Capsules
Etsy Partners With WNBA Players for The 'Icon Collection'
Inclusive Football Content Partnerships
NFL and The GIST are Engaging Millennial & Gen Z Women
Soccer-Themed Entertainment Events
Sky Zone Turns Global Soccer Excitement into Active Play
Football-Centric Hero Campaigns
Under Armour's 'We Are Football' Campaign Has a Star-Studded Cast
Padel Sport Financial Partnerships
VanEck Signed on as Its Exclusive ETF Partner of the Padel Cup
World Cup Brand Partnerships
Saudia and Mastercard Announce Partnerships with Esports World Cup
Cultural-Influence Fashion Capsules
Denim Tears Presents its 5th Quarter Collection
Fanwear Collaboration Ranges
The Joint Concho Merch Collection arrives ahead of Super Bowl LX
Stadium Stay Experiences
Marriott Bonvoy Introduces a World Cup Final Sleepover Suite for Fans
Sports Advertising Moments
Genius Sports Found Emotional Sports Moments Can Double Ad Recall
Football-Themed Beverage Collaborations
Igloo and NFL Debut Team-Branded Coolers and Drinkware
Athlete Arrival Fashion Activations
ATP Introduces Athlete Arrivals to Spotlight Players Style
Fan Culture Activations
StubHub Launched Its World Cup Cuts a Multi-City Barbershop Campaign
Collab Golf Culture Capsules
Hypegolf Japan Anchors a Three-Brand Apparel Collaboration
Performance-Driven Athletic Tennis Partnerships
Lacoste Extends Partnership with Miami Open
Sport Heritage Capsules
The Kappa Authentic SS26 Blends Football Roots with Streetwear
Sports-Inspired Beverage Collaborations
Kung Fu Tea and Red Bull Launch Soccer-Themed Bubble Tea
Tournament Tech Partners
Salesforce Has Signed On as an Official FIFA World Cup 2026 Tech Partner
Centennial Football Jerseys
The UMBRO x HUF Set Marks the Football Brand’s 100th Anniversary
Camo Sport Streetwear
The CR7 Life Collection Unites Football Culture with BAPE Streetwear
Branded Content Partnerships
LG Electronics and Fantasy Life Renew and Expand Their Partnership
Kids Football Collections
The Nike Football x LEGO Collection Combines Soccer Gear & Lego Design
Sports Venue Sponsorships
Kalshi Has Landed a Partnership with Madison Square Garden
Locker Room Fashion Events
Pacsun Hosted an Event in the Los Angeles Rams Locker Room
Soccer Fever Sofas
The Artlanta × Modani Collection Features Five Country-Inspired Designs
Collaborative QSR Soccer Streetwear
Jack in the Box x The Hundreds Merch Celebrates the World Cup
Shoppable Swimsuits
Sports Illustrated Launches Its Shoppable Swimsuits
Women-Focused Sports Stores
The Women’s Sports Store Can Be Accessed Digitally in the UK
Personalized Telehealth Service Platforms
Enhanced Reports Success of the Inaugural Enhanced Games
Year-Round Basketball Platform
Foot Locker Launches Its Hoops Lives Here Campaign
British Autumn Campaigns
Burberry Debuted Its Soccer-Themed 'A Good Sport' Collection for Fall
Fan-Lead Game-Day Experiences
Toronto Tempo x TurboTax Canada Present the 'Mascot Aura Audit'
Curated Football Club Headwear
LFC Partners with New Era to Unveil a New Headwear Collection
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Sports Fan-Focused Loyalty Currencies
Pointsville and Fanatics Debut FanCash
World Cup Gaming Contests
Splash Sports Launched Its $3M World Cup Survivor Contest
Consumer Brand Launches
Labor Smart Announced Culturally-Driven Product Collaborations
Collaborative On-Field Baseball Caps
New Era and Adidas Support NCAA Baseball Programs
Sporty Collaborative Fashion Capsules
Born X Raised Launches a Collaborative Sports Range
Cultural Sports Collaboration
The Weeknd and Toronto Blue Jays Unite for a World Series Collection
Gaming Payment Partnerships
EA Sports and Visa Partnered on Its In-Game Rewards for FC Players
Event-Centric Camping Experiences
Huttopia Hosts World Cup Viewing and Activities at Its Campsites
Sports Streaming Platforms
EvoSports Streaming Lets Users Capture And Share Live Sports Moments
Football Challenge Campaigns
Coca-Cola Beat the Icon Fantasy Premier League Lets Fans Face Stars
Gender Gap-Addressing Basketball Initiatives
Shoot 360 Hosted HER Month in March
Whimsical Soccer-Themed Illustrations
Visa Commissions Art in Connection to FIFA World Cup
Rugged Sports Lifestyle-Inspired Capsules
Carhartt Partners with '47 a Collection for Sports Fans
Football Draft-Inspired Hat Designs
New Era Has Unveiled Its 2026 NFL Draft Collection
Matchday Soccer Kits
AFC Toronto 2026 Primary Soccer Kits Blend Matchday Culture & Everyday Wear
Superstitious Soccer Campaigns
Sedano's Supermarkets Launched Where Superstitions Are Born
Fantasy Sports Apps
bet365 Launched Its Free-to-Play Fantasy Sports App Ahead of World Cup 2026
Points-Powered Sports Travel
point.me Helps Fans Use Rewards for World Cup Travel and Tickets
Crypto Payment Deposits
Paysafe Has Found 83% of US Bettors Want Crypto Sportsbook Deposits
Collaborative Sporty Timeless Fashion
Mammut and Hiking Patrol Join on a Capsule for Ss26
Football Star Capsule
Tru Kolors X AE Capsule Delivers Cozy Casual Pieces Inspired by Athleticism
Live Event Fan Platforms
SeatGeek Launched Its Game Day Your Way to Unify Stadium Fan Data
Collaboration Soccer-Celebrating Tumblers
These Stanley 1913 Cups Celebrate Football
Stadium Fan Festivals
FIFA Turns the LA Coliseum into a Multi-Day Fan Experience Hub