UNKNWN Releases a Nike Air Max 90 model for the Super Bowl
Kalina Nedelcheva — February 4, 2020 — Marketing
References: unknwn & highsnobiety
The latest Nike Air Max 90 model is ultra-slick, vibrant and quite elegant thanks to its satin overlays. Unveiled by Miami-based retailer UNKNWN, the footwear design is meant to embody the aesthetics of the Miami Dolphins.
The brand dropped only 54 pairs of the new Nike Air Max 90 model. This does not only mean that the sneakers are ultra-limited, but that the retailer has also tied them fully to the sporting event, as Super Bowl 2020 is the 54th event of its kind. Moreover, the shoes weren't up for purchase. Instead, UNKNWN gave out the footwear to lucky shoppers at its Wynwood location in Miami, building on the excitement of the game and facilitating a stronger relationship between the business and the consumers.
Image Credit: UNKNWN
The brand dropped only 54 pairs of the new Nike Air Max 90 model. This does not only mean that the sneakers are ultra-limited, but that the retailer has also tied them fully to the sporting event, as Super Bowl 2020 is the 54th event of its kind. Moreover, the shoes weren't up for purchase. Instead, UNKNWN gave out the footwear to lucky shoppers at its Wynwood location in Miami, building on the excitement of the game and facilitating a stronger relationship between the business and the consumers.
Image Credit: UNKNWN
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