Baby boomers (people born between 1946 and 1964) are a huge demographic that businesses, marketers and entrepreneurs looking to innovate, would love to capitalize on. One of the best ways to capture this group’s attention, particularly women who fall between the ages of 45 and 63, is with anti-aging products.
Baby boomers are after the elixir of youth, a goal they will continue to strive for through creams and lotions, rubs and potions, and cutting-edge surgical motions. The cluster below highlights a few of the most interesting anti-aging innovations featured on Trend Hunter. As this becomes an increasingly hot topic, be sure to check back as we cover the most ground-breaking inventions in this category.
24 Anti-Aging Innovations
24
DIY Bunion Cures
Victoria Beckham Cures Her Ravaged Feet After Years of Heels
23
Speedy Plastic Surgery Part III
Cheek Implants in 30 Minutes
22
Wrinkle Prevention Exercise
Yoga Face
21
Anti-Aging Sheets
SkinGlow Cupron Copper Technology Bedding by London Luxury
20
Plastic Surgery H2O
Aesthetic Water
19
Foot Botox
Relief for Stilettotarsal High Heel Pain
18
Wrinkle Banishing Pillowcase
Cupron Cosmetic Complexion-Enhancing Pillowcase
17
Real Gold Beauty Threading
24K Gold Facelift
16
Electric Anti-Aging Masks
Rejuvenique RJV10KIT Facial Toner
15
Botox Parties
Crank it Up While You Freeze Your Face
14
DIY Wrinkle Zappers
PerriconeMD Cosmeceuticals Light Renewal Skin Rejuvenation
13
Super Botox
Evolence Lasts Up to A Year
12
Bottled Natural Beauty
Nestle Glowelle Anti-Aging Drinks
11
Hotel Room Botox
DR 911 Luxe Concierge
10
More Youthful By Yogurt
Acai Berry Alive
9
Unlimited Plastic Surgery Packages
Hamptons Luxury Recovery For Just $500K
8
Botox at the Mall
Botox, Chemical Peels AND Shopping
7
Frozen Facials
Stem Cell Face Massage to Rejuvenate Damaged Skin
6
Fountain of Youth Pills
Anti-Aging Drugs
5
Anti-Aging Hand Treatments
So Your Hands Match Your Botoxed Face
4
Detoxifying Fruit
Botox in a Berry
3
Free Botox For YouTube Posts
Innovative Surgery Promotions
2
Beyond Botox
Gwyneth Uses Snake Venom To Stay Young
1
Bochox
Chocolate for Wrinkle Relief
Related Ideas
Anti-Aging Retinol Eye Creams
Dermalogica's Age Reversal Eye Complex is Potent and Effective
Three-in-One Anti-Aging Creams
Yves Rocher Expands Its Anti-Aging Collection with a New Cream
Melanin-Rich Skin Lotions
Nivea Skin Firming Melaning Beauty & Hydration Lotion is Revitalizing
AI-Generated Beauty Images
Elizabeth Arden Uses Generative AI to Enhance Archival Images
Senior-Targeted Beers
Beck's 70+ is a Bitter Beer Exclusively for Mature Drinkers
Handheld K-Beauty Devices
APR Corp. is Bringing Advanced K-Beauty Tech to CES 2024
Boomer Cannabis Campaigns
The 'I'm High Right Now' Campaign Promotes Cannabis Use Among Boomers
Advanced At-Home Anti-Aging Devices
Spectra Sculpt Testifies to a New Era of Anti-Aging Solutions
Complete Anti-Aging Eye Treatments
U Beauty's Return Eye Concentrate Targets Imbalances and Stress
Barrier-Boosting Bodycare
BYOMA Body Supports Below-the-Neck Skincare
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Age-Defying Herbal Tinctures
Apothékary Launches The Honest Youth™ Tincture
Teen Self-Care Collections
H&M Beauty is Launching a Gen Z-Focused Skincare and Body Care Range
Bio-Enhanced Skincare Ranges
Orveda's Signature Products are Powerful and Effective
Retinol-Infused Body Lotions
The Youthbomb Body 360° Repair Concentrate Fights Signs of Aging
Plant-Based Firming Moisturizers
InnBeauty Project's Extreme Cream Rivals Luxe Moisturizers
Science-Backed Body Care Sets
Fig. 1's Body Care Trio Consists of Clinically Proven Products
Open-Air Medi-Spa Services
The Scene Medical Beauty Bar Rides the Wave of the Beauty Market
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Post-Gym Skincare Routines
Après Beauty Presents a Convenient High-Performance Skincare Line
Active Collagen Serums
FaceGym's Refillable Brightening Serum Boosts Collagen and Elastin
Retinol-Infused Skin Creams
Advanced Clinicals' Retinol Cream Helps Reduce Signs of Aging
Rejuvenating Springtime Cosmetics
The Tree Hut In Bloom Collection Has New and Returning Favorites
Teen-Targeted Skincare Lines
btwn is a Dermatologist-Founded Simplified Skincare for Teens
Innovative Cellular Health Skincare
Timeline Skincare Boasts a Ground-breaking Ingredient—Mitopure
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Gen Z Fragrance Campaigns
Axe's Fine Fragrance Collection Campaign Stars Lil Baby
Moisturizing Beauty Products
Shiseido's Eudermine Activating Essence is 100 Years in the Making
Targeted Gen Alpha Skincare
Hi!papa Makes Personal Care for Kids Ages Three to 12 in China
Self-Activated Serum Sets
Exponent's Discovery Set Features Precision-Dosed Clinical Serums
High-Quality Sensitive Skin Cosmetics
Grow Beautii Offers a New Experience for Sensitive Skin
Amplified Anti-Aging Skincare
Neutrogena Retinol Boost Delivers Results as Early as One Week
Anti-Aging Hand Serums
The Hand Retinol by Nécessaire Supports Younger-Looking Hands
Anti-Glycation Serums
The Nivea Q10 Dual Action Serum Targets Sugar-Induced Skin Damage
Multi-Benefit Beauty Sticks
BOOM! Beauty Supports Maturing and Menopausal Skin
Scientifically Advanced Moisturizers
Shiseido's Advanced Cream Firms & Brightens Skin in Two Weeks
Clean Neurocosmetic Skincare
Justhuman's Clean Products Deliver Results Fast
Korean Anti-Aging Creams
Hy Launches a New Cream with Lactic Acid and Triple Anti-Aging Blends
Anti-Aging Lip Face Serums
Bee Rx's Natural Skincare Offers Anti-Aging and Lip Plumping Serums
Dermatologist-Backed Skincare
CeraVe Canada Introduces Four New Skincare Products for 2023
Gen X Wrinkle-Relaxing Moisturizers
BeautyStat's Moisturizer Boasts a Potent 22-Amino Acid Peptide
Longevity-Promoting Supplement Lines
NOVOS Offers Science-backed Anti-Aging Supplements
Anti-Aging Collagen-Infused Sunscreen
Nāeli Naturals Boasts a Powerful Anti-Aging Sunscreen
Advanced Age Defense Serums
DWB Beauty's Asta C Features Two Newer Forms of Vitamin C
Botanically Enhanced Anti-Aging Pearls
Yves Rocher Has Launched the Illuminating Cure
Japanese Baby Care Collections
yoboo Uses Natural Plant Extracts to Create Baby Products
Luxurious Holiday Skincare Boxes
The AnteAGE Holiday Box Promotes Beautiful Skin During the Season
Anti-Aging Skincare Formulas
Curology Releases Its Latest Personalized Preventative Aging Product
Radiance-Revealing Skincare
The Nectar Life Elite Radiance Skincare Collection Has Five Products
Holistic Anti-Aging Products
The Beauty Kitchen Pure Source Collagen Collection is Sustainable
Botanical Lip Treatments
Tata Harper's Anti-Aging Lip Treatment Fuses Balm & Lipstick Benefits
Nourishing Gen Z Skincare
'Nutritious' is a New Collection from Estée Lauder
Dermatologist-Endorsed Skincare Lines
The Uriage AGE LIFT Range Boosts Skin's Radiance and Health
Age-Defying Beauty Transformation Sets
Neora's Transformation Set Includes Three Powerful Formulas
Skincare Booster Devices
Medicube's Age-R Booster-H Amplifies the Efficacy of Skincare
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Multi-Action Rejuvenating Skincare
System Skin's All-in-One Solution Features Omniverse Technology
Nourishing Bronzing Drops
e.l.f. Cosmetics' Affordable Bronzing Drops are Rich in Antioxidants
Clean-Ingredient Facial Moisturizers
What's My Age Again? Only Uses Top-Rated EWG Ingredients
Gen X Beauty Brands
Molly Sims Launches Yse Beauty for Those 40 Years and Older
Exclusive Pride Cosmetics
Beekman 1802 Celebrates Pride Month with Bloom with Pride Kit
Nourishing Repair Skincare
RoC’s Barrier Renew Collection Supports Healthy-Looking Skin in 14 days
Protective Color Cosmetics
Screensaver Makes Color Cosmetics with Blue Light-Blocking Benefits
Menopausal Skincare Solutions
The B. Menopause Range is Available Exclusively at Superdrug
Regenerative Beauty Solutions
The AnteAGE MDX Exosome Solution Gains Traction in Beauty Circles
Sustainable Baby Skincare Lines
'Mini Humans' is Eco-Friendly and Safe for Sensitive Skin
Menopause Skincare Trios
Skin Federation Curated an Intimate Skincare Routine for Menopausal Women
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Clean Beauty Mother's Day Bundles
Etiker's Tata Harper Ageless Skin Kit is a Limited Edition Offer
Revitalizing Melanin-Targeted Skincare
brownkind Addresses Signs of Aging in Skin of Color
3-in-1 Infant Care Bundles
roe Wellness Debuted the 'Baby Care Trio' to Support Healthy Skin
Multitasking Serum-Moisturizers
CEO by Skinvest Boasts 27 Active Ingredients
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Biotechnology-Enhanced Daily Moisturizers
Lancer Skincare Debuts Its Gravity Defying Moisturizer
Bee-Inspired Regenerating Skincare
Mānuka Health's Skincare Features Royal Jelly & Bee Venom
Renewing Skincare Bundles
BAO Laboratory Launches a New Anti-Wrinkle and Firming Beauty Set
Senior Self-Care Campaigns
L'Oreal Paris is Celebrating the Aging Consumer with 'Age Perfect'
Potent Peptide Moisturizers
Lancôme's Innovative Skincare with Peptides Taps into Plant Power
Glow-Boosting Skin Tints
Revolution Beauty's Bright Light Face Glow is Multifunctional
Tech Protection Serums
Fourth Ray Beauty's Blue Light Face Serum Boost is Infused With Lingonberry
Multi-Action Anti-Aging Moisturizers
The Neostrata Rebound Sculpting Cream Has MicroDipeptide220
Super-Hydrating Skincare Campaigns
Clinique's Protect your Glow Spotlights Superstar Moisturizers
Multi-Functional Daily Moisturizers
Dermalogica Boasts the Dynamic Skin Recovery SPF 50 Cream
Anti-Aging Sunscreen Formulas
SUNBAKED SPF Boasts the Powerful Glaze SPF 40+ Cream
Anti-Aging Body Scrubs
Dr. Barbara Sturm's Scrub Combines Molecular Science & Natural Extracts
Plant-Based Beauty Shots
The Antioxidant-Packed Pressed Beauty Shot Hydrates Skin from Within
Youthful Result Collagen Creams
The SVR Collagen Biotic Regenerating Bouncy Cream Rejuvenates Skin
Instantly Hydrating Gel Moisturizers
This Moisture Cream Boosts Barrier Function in Just an Hour
Community-Made Skincare Products
Consumers Can Help Make Kiki World's Skin Development Kit
Streamlined Age-Defying Skincare
PÜR Beauty's Skincare Range Supports a "Less is More" Approach
Nourishing Nighttime Eye Serums
The Jet Lag Overnight Eye Serum Features a Gentle Retinoid Blend
Advanced Anti-Wrinkle Serums
NIVEA's New Q10 Anti-Wrinkle Specialist Targeted Wrinkle Filler
Nutraceutical Beauty Gummies
Eternalyoung Plant-Based Gummies are Rich in Polyphenolic Compounds
Heathy Aging Supplement Lines
Country Life Vitamins Ageless Theory Comes in Three Options
Silver-Powered Skincare Lines
Silver Biotics' Skincare is Designed to Enhance Skin Health
African Botanical Skincare
Lovemore's Ageless Beauty Products Spotlight Potent African Ingredients
Gen Z-Focused Eye Creams
Bubble Inroduces Morning Rays Brightening Eye Cream
Gen Z Acne Solutions
These New Bubble Skincare Products Combat Acne in Multiple Ways
Cell Renewal Cream-in-gels
Avène Debuts Multi-Purpose Cream Hyaluron Activ B3 Aqua Cream-in-gel
Peptide-Powered Skincare Collections
No7 Future Renew Reverses Signs of Skin Damage in Weeks
Science-Backed D2C Skincare
Deinde is Using Science to Reduce Signs of Aging
Supercharged Antioxidant Skincare
Anti-Wrinkle Stem Cellular Skincare is Made with SuperGrape
7-Day Skincare Peels
This 7-Acid Daily Glow Peel Delivers Immediate & Lasting Results
Exfoliating Anti-Aging Serums
SkinCeuticals' Cell Cycle Catalyst Boosts the Efficacy of Treatments
Beauty-Focused Coffee Brews
Bevzilla Expands Product Portfolio with Beauty-Infused Coffee
Science-Based Skincare Pop-Ups
RéVive's Pop-Up Series Educates Consumers on Bio-Renewal Technology
Youth Art Campaigns
Sun Bum Taps Into the Gen Alpha Market with an Innovative Art Contest
Brightening Men's Skincare Serums
The Jack Black Brightening Booster Vitamin C Serum is Anti-Aging
Accessible Premium Haircare
Boots Launches a Premium Hair Care Range Spanning 400 Products
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
All-Encompassing Eye Creams
Dr. Brandt’s 360 Firming Eye Cream is for the Whole Eye Area
Renewing Skincare Duos
Bounce by Illumia Skin Stimulates and Rejuvenates Natural Processes
Ceramide-Boosting Moisturizers
The Simple Active Skin Barrier Care Range Has Two New Products
Adult Board Game Campaigns
Hasbro and Ageless Innovation Rebrand Childhood Games for Adults
Skin Renewal Day Creams
Grown Alchemist's Skin Renewal Day Cream Boos Skin Health
Crepey Skin-focused Body Lotions
Gold Bond Debuted the the Age Renew Crepe Corrector Body Lotion
Nighttime Anti-Wrinkle Retinols
Juice Beauty Introduces SleepWrinkle Retinol Overnight Eye Cream
Targeted Skincare Lines
Hēladerm Caters to Women in Their 40s and Beyond
Retinol Skincare Routines
Beauty Brand Nip + Fab is Releasing a New Retinol-Infused Skincare Kit
Age-Decelerating Skincare
A.P. CHEM's Skincare Targets Xennial and Gen X Consumers
Joy-Inspired Beauty Campaigns
Ulta Beauty Launches the Joy Project, a Ground-Breaking Study
Preventative Aging Skincare
Curology's Future-Proof Rx is a Personalized Prescription Product
Melanin-Rich Anti-Aging Skincare
Buttah Skin by Dorion Renaud Introduces 'Buttah Eternal'
Transparent Healthcare Campaigns
Kaiser Permanente Aims to Support the Modern Aging Consumer
Age-Combating Skincare Lines
Nuxe Unveils its Anti-Aging Skincare Range for Traveling Consumers
Inclusive Intimate Skincare
Beauty Below Revolutionizes Intimate Care for Women of Color
Youth-Focused Skincare Campaigns
Przm Launches a New Consumer-Centric Campaign for Proactiv
Youthful Overnight Masks
The Bouncy & Firm Sleeping Mask Provides Pre-Aging Support for Gen Z
Tightening Pumpkin Creams
The Pumpkin Pro-Retinol Cream Has Upcycled Ingredients & Bio-Retinol
Clean Anti-Aging Serums
The Alphascience PHYTIC [TC] SERUM Boosts Radience and Targets Wrinkles
Nourishing Age-Defying Body Lotions
Gold Bond Recently Launched an Anti-Aging Body Lotion
Radiant Longevity Skincare
Nobiesse Formulates Face and Body Products with Methylene Blue
AI Boomer Mentor Programs
Eldera is Connecting Baby Boomers with Kids Who Need Mentors
Whimsical Hygiene Expansions
Personal Care Brand Clean Age Launches at Walmart Stores
Ginseng-Powered Radiance Serums
The First Care Activating Serum VI Supports the Skin Barrier
Potent Skincare Products
The Spascriptions Youth Reset Collection Offers Targeted Results
Rejuvenating Night Creams
Stripes' Night Cream Combines a Gentle Retinoid with Natural Actives
Anti-Aging Corrective Creams
SkinCeuticals Releases Its New A.G.E. Interrupter Advanced
Boomer-Focused Voter Advertisements
Perth Creatives Launch the New Groom-a-Boomer Voting Campaign
Parent-Focused TV Campaigns
NatureFresh's TV Campaign Explores How Active Parenting Benefits Kids