To surprise someone is to encounter them suddenly and without warning. The sensation of surprise is wonder, astonishment or amazement at something unanticipated. Take a look at these innovations which will leave you "surprised," including an IKEA turning into a night club, musicals turning into mega hits, soap with hidden surprises, and a fashion show surprise.
Image Credit: FranUlloa
Implications - Creatives in every industry aim to evoke emotion in their target market. Surprise, along with shock, are some of the popular tropes used in the ad industry, especially for interactive promotions and ambient campaigns. The fashion industry has also used the element of surprise to inspire wonder and incredulity in viewers.
15 Innovations That Evoke Surprise
15
Soap With Hidden Surprises
"Soap Gifts" Encourage Waste Reduction
14
Sex Toys As Furniture
Matteo Cibic's Objects of Pleasure Include Furnishings and Jewelery
13
Gmail Paper: Surprise Paper Mail by Google
12
Surprise in a Can
Anything & Whatever Drink
11
Super Auto Surprises- BMW Launches Concept CS in Shanghai
10
Fashion Show Surprise
Model Faints, Alexander McQueen Closes Paris Runway in Bunny Suit
9
Wrinkly Sidekick Campaigns
Dolce & Gabbana Surprise With Aging Background Models
8
Surprise Megahits
High School Musical's Astronomical Success and Next Steps
7
Cheap Tickets to Promote Albums
Metallica Surprises with $9 Concerts
6
Parking Lot Excavations
Surprise Discovery at La Brea Tar Pits Yields 700 New Fossils
5
Pop-Up Books for Grown-Ups
Visionaire's
4
Celebrity Surprise Christmas Carols
Britney Spears & Ellen DeGeneres Become The Jingle Bells Girls
3
Hidden Campaigns
Colgate Has A Sweet Surprise For You To Inspire Teeth Brushing
2
Impromptu Raves
Surprise IKEA Nightclub Homage
1
Vibrant Surprises in Design
Milan Design Show Preview
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Adaptable Sequin Dresses
Adobe Debuted Project Primrose at Adobe Max 2023
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Playful Pet Accident Campaigns
IKEA Unveils the Don't Worry, You Can Afford It Campaign
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
Teddy Bear Outerwear
Build-A-Bear Cuddly Couture Shares Cozy, Warm Styles
AI Product Image Generators
Google Product Studio Uses Generative AI to Create Product Images
Invisible Furniture Capsules
IKEA's Invsbål Campaign and Capsule are a Playful April Fool's Joke
AI-Generated Real-World Transformations
AI-Artist Who Gives a Unique Design to Real Objects
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Water-Scarce Product Concepts
The Drop Store Envisions Products from a World with Less Water
Grocery Store Runway Shows
Lidl Created a Runway Show Inspired by London Fashion Week
Doll-Inspired Sneakers
The Superga x Barbie Collab Shares Fun, Nostalgic Styles
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
Retro Vibrant Furniture Series
IKEA Unveils the Nytillverkad Collection Nodding to its Past
Colorfully Saturated Home Collections
IKEA and Raw Color Co-Create the TESAMMANS Collection
AI-Inspired Fantastical Bridal Collections
Pronovias Attempts to Fuse Fashion and Technology
Novel Home Security Concepts
Swift Creatives Introduces 'Sculptural Surveillance'
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Conscious Experimental Furniture Designs
Vaarnii's Whimsical Furniture Was Presented at Tableau
AI-Generated Soup Can Art
The Campbell’s 'pAIntings' Initiative is Inspired by Artistic Greats
Eye-Catching Experimental Garments
Emerging Designer IZZY DU Continues to Stun Audiences
Playful Modular Mops
Staff and Clorox Created a Colorful Wet Mop with Rubber Hat Topper
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
Futuristic Auto Micro Factories
Most Architecture Unveils a Modern Factory for Charge Cars
Cutting-Edge Bathroom Designs
Kohler Debuts a Range of New Products at CES 2024 in Las Vegas
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Immersive Jewelry Exhibitions
The TIFFANY & CO. Tiffany Wonder Exhibition in Tokyo is Engaging
Immersive Living Room Concepts
Moooi Presents an Immersive Journey for Milan Design Week
2-in-1 Fashion Dolls
L.O.L Surprise! Tweens Surprise Swap Introduces One Doll with Two Looks
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Denim-Adorned Furniture Lines
Harry Nuriev Exhibits Denim Furniture, Inspired by the American Drea
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Scent-Inspired Streetwear
The Fresh af Collection Shares Styles That Celebrate 25 Years of Febreze
Touch-Reactive VR Experiences
Presence In Bed by Annabelle Schneider Blurs Phygital Worlds
Interior Design Concept Guides
IKEA Unveils its Inaugural Style Guide on Home Design
Content-Inspired Physical Retail Experience
Netflix House Creates a Space for Fans to Buy Merch
Whimsical Pop-Up Cognac Bars
Yinka Ilori Designed an Eye-Catching Pop-Up at Selfridges
Collectible Coloring Dolls
L.O.L Surprise! Loves Crayola Celebrates Creativity and Expression
Incredibly Vibrant Homeware Collections
IKEA's Nytillverkad Captures One's Eye Immediately
Futuristic Corporate Fashion Shows
Hugo Boss FW 23 Featured Sophia the Robot
Sensorial Shower Foams
Sundae's Whipped Shower Foams Come in Decadent Scents Like Chocolate
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Japanese Inn-Inspired Apartments
Intheory Design Creates an Apartment Inspired by Ryokan
Sensory Surprise Dolls
Barbie Pop Reveal Shares Scented Dolls and Squishy Friends
Reimagined Curiously Functional Products
The New DIDIM Design Series Honors Everyday Objects
Washing Machine-Inspired Speaker Concepts
Hari 3D Designs a Speaker Resembling a Home Appliance
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Circus Tent-Inspired Holiday Homes
Cubo Design Architect Designs the Circus Home in Japan
Mood-Modulating Functional Fragrances
AERWAY Scents are Backed by Functional Benefits
Aromatic Memory Projection Systems
The Scent Camera & Memory Station by Yue Wang is Immersive
Tech-Centric Automotive Retailers
Mercedes-Benz Kelowna Unveils a Futuristic Showroom Concept
Film-Inspired Whimsical Rental Homes
Airbnb Adds the Latest Addition to its Icons Program
Immersive Lighting Installations
Occhio Spotlights Innovation & Imagination with New Installation
Staged Room Design Projects
Tekla Evelina Severin Presents the Dimensions of Colour Project
Secret Salon Campaigns
Salon X Lets Consumers Experience a Secret Product Line
Upcycled Object Exhibitions
Nendo and Daniel Arsham Design, Break, and Create Functional Objects
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Vibrant Multi-Level Office Designs
Gensler Reimagines the Accenture Office Space in Chicago
Re-Imagined Furniture Identities
Herman Miller's 2024 Brand Refresh is Vibrant and Functional
Tech-Driven In-Store Events
Dyson Launches an Interactive Event at Harrods Department Store
Creative Constellation Water Bottles
The Evian x Coperni Bottle Invites People to "Look Closer"
Perception-Challenging Art Exhibitions
Raise the Moral Studio Presents the Becoming Familiar Show
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
Nature-Inspired Indoor Playgrounds
Sarit Shani Hay Designs a New Playground in Tel Aviv
Housing Crisis Presentation Campaigns
IKEA Woks with Shelter to Create Four Real Life Roomsets
AI Image Generation Games
Google Arts & Culture's Say What You See Helps with AI Image Prompts
Surprise Concert Tickets
Live Nation's Shuffle Tickets Share a Randomly Chosen Concert
Nostalgic Fragrance Campaigns
Impulse & Frankie Bridge Faithfully Recreated Iconic 90s Looks
AR-Powered Furniture Lenses
Google Search Now Supports AR-Based Ikea Furniture Try Outs
Fan-Made Merch Stores
The Wonder Shop Shares a Mix of Creator-Made Goods and Recipes
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Pop Culture-Inspired Rentals
Airbnb Unveils the New 'Icons' Experiences for Short-Term Guests
Futuristic Vision Design Books
Nike Introduces the New No Finish Line Book Highlighting the Future
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Music-Inspired Avatar Campaigns
Bang & Olufsen Launches the See Yourself in Sound Ad
Adaptive Touchscreen Workspace Designs
The Take a Rest System be Vestel has Transformative Detail
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Nature-Inspired Tech Booths
SUMSEI is Said to Unveil a Distinctive Booth at CES 2024
AI Room Designers
IKEA Canada Launches a New AI Room Design Feature for Enhanced Customization
Asia-Honoring Artisanal Handmade Designs
IKEA Presents its MÄVINN Collection Celebrates Asia
Inflatable Colorful Lamps
Eva Ausmann Designs the Vibrant SQUEEZE Inflatable Lamp
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Immersive Furniture Company Exhibitions
IKEA Unveils the Future Together Exhibition at MDW
Spa-Like AR Filters
Garnier's Vitaverse Immerses Beauty Lovers in a Serene Spa Setting
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Inflated Dynamic Design Exhibitions
Vienna Design Week Hosts the Series Exhibition this Year
Origami-Inspired Seating Capsule
Ames Living's New Seating Line Relies on Origami-Inspired Design
Designer-Artist Exploration Exhibits
The Eames Institute of Infinite Curiosity Debuts an Exhibit
QSR Food-Inspired Door Designs
McDonald's France Launches a New Digital Campaign of Door Visuals
Hotel-Inspired Home Fragrances
The Hotel Collection by ScentAir Makes Homes Welcoming & Luxurious
Worldly Paint Collections
Dstrezzed x We are WOW Makers Shares Travel-Inspired Hues
Contemporary Television Artwork
Samsung and Marimekko Unveil a Project for The Frame
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
Upcycled Automotive Couture Collections
This Collection is Made With Discarded Auto Components
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Bauhaus-Themed Contrasting Sofas
Jens Juul Eilersen Designs the Cocoon Sofa for Eilersen
Mindful Illumination Holiday Campaigns
Santa & Cole Presents a Warm Embracing Light Campaign
Digital Audio-Visual Exhibitions
'Future Shock' by 180 Studios and FACT Magazine is Online
Vibrant Apartment Showrooms
&Tradition Designs the Under One Roof Apartment Showroom
Versatile Modular Couches
The Transformer Couch 2.0 Adds Flexible Style to the Living Room
Culturally Inspired Smartphone Accessories
The Samsung Accessories Lineup Showcases Artists
Demystified Research Design Guides
Ray and Charles Eames Unveil an Eames of Your Own Guide
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Inspirational Learning Management Tools
'Get Inspired' Offers Digestible Snippets of Content
Sensual Deodorant Sprays
KS Deodorants' Campaign Shows How Fragrance Fuel Intimacy
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Mist-Making Genie Toys
Moose Toys' Magic Mixies Magic Lamp Inspires Magical Wish-Making
Expanding Nostalgic Furniture Collections
IKEA's Nytillverkad Collection Launched New Pieces
Vibrant Furniture Collection Expansions
The Sight Unseen Collection Continues to Grow
Mystery Search Engines
Mystery Search Shows You the Question of the Person Before You
Sensory Explorative Art Exhibitions
Chromasonic Presents the Making Sense of Color Exhibition
Discrete Intimate Serums
Epiphany is a Slick Arousal Serum, Packaged in a Discrete Manner
Virtual Countryside Experiences
L'Occitane's Virtual Experience Transports Visitors to Provence
AI-Inspired Audio Experiences
SAINT JUDE by Swamp Motel Combines Theater & Technology
Adaptable Wireless TVs
Displace is Bringing Two TV Innovations to CES 2024
Nature-Inspired Collections
arcana Boasts a Series of Thoughtful Gifts for the Holidays
Playful Toy-Inspired Exhibits
The Eames Institute of Infinite Curiosity Debuts Toys & Play Exhibit
Craft Prize Artful Exhibitions
Loewe Presents the Installations from its Foundation Craft Prize
Table Design Exhibitions
Eames Institute of Infinite Curiosity Debuts Tables, Tables, Tables
Collectivity-Inspired Furniture Series
Conor Hacon Designs a New Capsule for Common Design
Politically Artful Textile Shows
Barbican Hosts Unravel: The Power and Politics of Textiles in Art
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Celebratory Odd Designs
Ridiculous Design Celebrates Weird and Wonderful Ideas Within Design
Provocative Eco Screensavers
Planet-Saving Screen Savers Encourage Switching Off Devices
Efficient Personalized Idea Newsletters
Sofon Curates Personalized Insights From Numerous Sources
Material-Accented Dreamscape Exhibits
Solidnature Displays Its Material Prowess with a New Exhibit
Improv Scene Generators
Instant Improv Suggestions Bolsters Creativity for Performers