The GUTsy Captain Zero-Sugar Kombuchas Come in Six Flavors
Michael Hemsworth — January 26, 2021 — Marketing
References: gutsycaptain & foodbev
The GUTsy Captain Zero-Sugar Kombuchas have been announced by the brand in a move that will speak directly to consumers who are looking for a way to enjoy the beneficial tea without any of the unwanted sugar. The kombucha range has six flavor options including Ginger & Lemon, Original, Watermelon & Mint, Pomegranate, Raspberry and Passionfruit. The drinks have been fermented for an extended period to leave no sugar behind to allow consumers to enjoy the beverages without having to worry about sugar content.
Chief Marketing Officer Inês Freitas spoke about the new The GUTsy Captain Zero-Sugar Kombuchas saying, "Kombucha has been one of the runaway successes in the soft drinks category in recent years, as shoppers who are focused on health and wellbeing reach for the functional benefits. By creating an ambient drink that maintains healthy benefits and making it accessible to even more consumers by lowering the sugar and calories, a trend that has been rising for the past number of years as consumers become more health conscious – the new Zero range is a strong and relevant innovation and answers a key need established by consumers.”
Chief Marketing Officer Inês Freitas spoke about the new The GUTsy Captain Zero-Sugar Kombuchas saying, "Kombucha has been one of the runaway successes in the soft drinks category in recent years, as shoppers who are focused on health and wellbeing reach for the functional benefits. By creating an ambient drink that maintains healthy benefits and making it accessible to even more consumers by lowering the sugar and calories, a trend that has been rising for the past number of years as consumers become more health conscious – the new Zero range is a strong and relevant innovation and answers a key need established by consumers.”
Trend Themes
1. Sugar-free Beverages - Opportunities for brands to develop zero-sugar versions of popular drinks to cater to health-conscious consumers.
2. Functional Beverages - Increasing demand for beverages that offer health benefits and functional properties, such as probiotics and antioxidants.
3. Kombucha Market Growth - The rising interest in health and wellness is driving the growth of the kombucha market, creating opportunities for new and innovative products.
Industry Implications
1. Beverage Industry - Opportunities for brands to capitalize on the trend towards healthier, functional beverages and offer sugar-free options.
2. Health and Wellness Industry - The demand for healthier options is driving growth in the health and wellness industry, with increasing interest in probiotics and gut health.
3. Organic and Natural Food Industry - The organic and natural food industry can take advantage of the trend towards healthier, functional beverages by offering kombucha drinks made with organic and natural ingredients.
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