'Yours Clothing' Features Interactive Change Rooms

By: Vasiliki Marapas - Published: Jul 12, 2014 • References: yoursclothing & refinery29
Plus-size retailer 'Yours Clothing' has found a way to make your dressing room experience a little more enjoyable.

I can't imagine anyone actually enjoys fitting rooms, or, as I like to refer to them, the Seventh Circle of Hell. And why would they? They're an irregularly-shaped, confined space with bad lighting and 360-degree mirrors. I think I speak for everyone when I say "No, thank-you."

Realizing the discomfort that change rooms inflict on its clientele, the UK-based brand has added a new feature to the dressing rooms in its London location. The rooms come equipped with an interactive technology designed to compliment shoppers as they try things on -- since we don't always have the luxury of shopping with our best friends. A little positive reinforcement can't hurt, but it remains to be seen whether the disembodied delivery is effective. Stats for Complimentary Dressing Rooms Trending: Older & Average
Research: 1,188 clicks in 97 w
Interest: 0.8 minutes
Concept: Yours Clothing
Related: 44 examples / 34 photos
Segment: Females, 12-55
Comparison Set: 16 similar articles, including: hyper-connected dressing rooms, responsive fitting room booths, and virtual dressing rooms.