Plus-size retailer 'Yours Clothing' has found a way to make your dressing room experience a little more enjoyable.
I can't imagine anyone actually enjoys fitting rooms, or, as I like to refer to them, the Seventh Circle of Hell. And why would they? They're an irregularly-shaped, confined space with bad lighting and 360-degree mirrors. I think I speak for everyone when I say "No, thank-you."
Realizing the discomfort that change rooms inflict on its clientele, the UK-based brand has added a new feature to the dressing rooms in its London location. The rooms come equipped with an interactive technology designed to compliment shoppers as they try things on -- since we don't always have the luxury of shopping with our best friends. A little positive reinforcement can't hurt, but it remains to be seen whether the disembodied delivery is effective.
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Concept: Yours Clothing
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Segment: Females, 12-55
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