Yorkie Orange Will Be Available for Purchase in May
Michael Hemsworth — April 28, 2021 — Marketing
References: nestle & talkingretail
The Yorkie Orange candy bar is a new offering from Nestlé Confectionery that will provide consumers with a citrusy treat to pick up that is sure to satisfy. The limited-edition treat comes as part of the continued resurgence of orange chocolate as consumers welcome back the flavor variety as a familiar yet new twist. The bar will be launching in 46-gram bars as well as in the 72-gram Yorkie Orange Duo bar, which will be priced at 70p and 85p, respectively.
Brand Manager for Yorkie Amy Kendall spoke on the new Yorkie Orange candy bar saying, "Yorkie has been a consumer favourite for 45 years, and we’re very excited to introduce a brand new twist on this chocolate classic. Delicious chunks of our signature Yorkie creamy milk chocolate are enlivened with irresistible orange to create a moreish taste sensation that we hope will become a firm favourite.”
Brand Manager for Yorkie Amy Kendall spoke on the new Yorkie Orange candy bar saying, "Yorkie has been a consumer favourite for 45 years, and we’re very excited to introduce a brand new twist on this chocolate classic. Delicious chunks of our signature Yorkie creamy milk chocolate are enlivened with irresistible orange to create a moreish taste sensation that we hope will become a firm favourite.”
Trend Themes
1. Orange Chocolate Resurgence - The resurgence of orange chocolate presents an opportunity for companies to create new and innovative citrusy treats.
2. Limited-edition Products - The popularity of limited-edition treats allows companies to experiment with new flavor combinations and create a sense of exclusivity for consumers.
3. Brand Classic Reinvention - Introducing new twists on classic products, such as the Yorkie Orange candy bar, can attract consumers who are looking for something familiar but with a unique flavor twist.
Industry Implications
1. Confectionery - Innovation in the confectionery industry through new flavor combinations can attract chocolate and candy lovers looking for unique treats.
2. Food and Beverage - The popularity of limited-edition treats and new flavor combinations presents an opportunity for food and beverage companies to experiment with new products and attract consumers looking for something new and exciting.
3. Retail - The exclusivity of limited-edition treats like the Yorkie Orange candy bar can create a sense of urgency for consumers to purchase, leading to increased sales and customer engagement.
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