This Ad Promotes the Yellow Pages App as a Fix All Solution

By: Jonathon Brown - Published: Feb 2, 2013 • References: yellowpages & ibelieveinadv
Here's a new ad promoting the helpful Yellow Pages app for smartphones. It hammers home the point that with the Yellow Pages app, a world of resources are at your fingertips.

The scene begins with a broken front gate and as soon as the home owner types "gate repair" into his Yellow Pages app there is a repair man there fixing it. From there, the pattern continues as he goes from getting his hair cut to his teeth cleaned, to hiring a personal assistant in the blink of an eye.

While the sequence of events is totally unrealistic in real time, the point is the Yellow Pages app is very useful for everyday needs. The commercial depicts the app as an all knowing, all seeing tool for getting anything you need. Stats for Instantly Resourceful Smartphone Apps Trending: Older & Mild
Research: 480 clicks in 173 w
Interest: > 3 minutes
Concept: Yellow Pages App
Related: 105 examples / 81 photos
Segment: Neutral, 18-55+
Comparison Set: 39 similar articles, including: motor-mimicking dog commercials, superstitious beer commercials, and amateur super bowl ad contests.