Golden Goose's Yeah Sneakers Include Tags to Validate Authenticity
Laura McQuarrie — November 18, 2019 — Fashion
References: goldengoose & nfcw
Just 300 pairs of Golden Goose's Yeah sneakers are available online and to help consumers feel confident about making a limited-edition purchase, the Italian brand included NFC tags that can be used to authenticate the sneakers. The statement-making sneakers integrate a mix of colors, textures and different fabrics, including leopard patterns, metallic tones and bold pops of red.
The online-exclusive sneakers are designed to help sneaker lovers appreciate the uniqueness of the style in the same way that collectors prize limited editions of art.
As of December, Golden Goose is planning to release a wider range of color and texture combinations that will be available in stores for consumers to purchase.
Image Credit: Golden Goose
The online-exclusive sneakers are designed to help sneaker lovers appreciate the uniqueness of the style in the same way that collectors prize limited editions of art.
As of December, Golden Goose is planning to release a wider range of color and texture combinations that will be available in stores for consumers to purchase.
Image Credit: Golden Goose
Trend Themes
1. NFC Authentication - Integrating NFC tags in limited-edition products can provide consumers with a way to authenticate their purchases, ensuring their authenticity.
2. Statement-making Sneakers - Designing sneakers with a mix of colors, textures, and different fabrics can create unique styles that appeal to sneaker lovers and collectors.
3. Online-exclusive Releases - Releasing limited-edition products exclusively online can create a sense of exclusivity and appeal to customers who appreciate unique styles and limited availability.
Industry Implications
1. Fashion Retail - Fashion retailers can innovate by incorporating NFC tags in their products to provide customers with a means of authenticating limited-edition items.
2. Footwear - The footwear industry can tap into the demand for statement-making sneakers by designing styles that feature a mix of colors, textures, and different fabrics.
3. E-commerce - E-commerce platforms can capitalize on the appeal of online-exclusive releases by partnering with brands to offer limited-edition products to customers who seek unique styles and limited availability.
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