Nike Kicks Off the Go The Extra Smile Collection
Nike continues to grow its Go The Extra Smile collection with the addition of a special Air Max 90 sneaker model to the roster. It blends together golden hues for an optimistic design language all across the upper. It is made from a blend of materials kicking off with leather, mesh, and suede.
This is marked in with golden yellow hues and a contrasting white Swoosh on the side applied on leather materials. The "Have a Nike Day" smiling face along with the branding Swooshes are the main accents. Additional branding can be found at the shoelaces which are printed with "Go the Extra Smile" on gold, mini red Swoosh on the front, and the branded insole foundation.
Image Credit: Nike
This is marked in with golden yellow hues and a contrasting white Swoosh on the side applied on leather materials. The "Have a Nike Day" smiling face along with the branding Swooshes are the main accents. Additional branding can be found at the shoelaces which are printed with "Go the Extra Smile" on gold, mini red Swoosh on the front, and the branded insole foundation.
Image Credit: Nike
Trend Themes
1. Optimistic Design Language - The use of optimistic design language and golden hues in product design can attract consumers who are looking to add positivity into their lives.
2. Branded Shoelaces - Incorporating branding onto shoelaces can offer a unique and subtle way to promote a brand and increase consumer loyalty.
3. Special Collection Launches - Launching special collections of products can increase buzz and demand for a brand's products, especially when they feature unique designs that stand out in the market.
Industry Implications
1. Footwear - The footwear industry can innovate by incorporating positive design elements and offering special collections to attract consumers and create brand recognition.
2. Fashion - The fashion industry can utilize optimistic design language and branding techniques, such as branded shoelaces, to create unique designs and increase consumer loyalty.
3. Marketing and Advertising - Marketing and advertising industry can create successful campaigns around special collection launches and positive design language to increase brand recognition and consumer engagement.
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