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The Wrigley Orbit Campaign Encourages Meal Separation

By: Meghan Young - Published: • References: gitam.co.il & ibelieveinadv
The Wrigley Orbit campaign is tragically comical. While the images already speak volumes for themselves, the caption reads, "Don't let lunch meet breakfast," for even more context. Essentially, a chicken is depicted as being distraught after discovering her now-cooked egg while a cow is literally crying over spilled milk. Hilariously clever, the print ads encourage people to pop in a piece of Orbit gum in between meals to avoid these possible--and let's face it, fantastical--blunders.

Conceived and executed by Tel Aviv-based ad agency Gitam BBDO, the Wrigley Orbit campaign was art directed and illustrated by Gabi Kikozashvili with creative direction by Hadas Liwer and Shani Gershi. Copy writing was done by Yohai Asher and Lior Shvartz. Stats for Comically Tragic Gum Ads Trending: Older & Warm
Traction: 1,538 clicks in 107 w
Interest: 1.1 minutes
Concept: Wrigley Orbit Campaign
Related: 49 examples / 38 photos
Segment: Neutral, 18-55
Comparison Set: 18 similar articles, including: cinematic plot recipe cards, humorous cheap pizza comparisons, and breakfast-promoting olympic ads.