The beloved jean company Wrangler's campaign for summer 2011 is hot! The campaign features lovely models with booty-licious behinds wearing jean shorts and denim pants with pride. Personally, I think this is a great way to lure in anyone into buying Wrangler jeans; they certainly look fabulous on these girls.

The daisy duke look worked for Jessica Simpson's career, so why not revive Wrangler by featuring some drool-worthy tushies. Sex certainly does sell, so we'll have to wait and see how the Wrangler summer 2011 line does next year!