In the toy market, sports toys are more often than not targeted towards males. While the market has been shifting a bit more with female-specific toys, the market has more or less been male-dominated.
The classic bats and balls that have dominated the sports market are still going strong, but they now have some competition. Rather seeing a regular composite leather basketball, customers can now get shot correcting basketballs, for example. The game hasn't changed: the rules remain the same, but the gear is shifting and becoming better.
You can even take your game outside at night with glowing equipment, if that's what you want to do. The main theme seems to be versatility and options when it comes to modern sports toys, but the name of the game is still fun.
Stats for 15 Male-Targeted Sports Toys
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Concept: Sports Toy
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Segment: Males, 18-35
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15 Male-Targeted Sports Toys
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By: Michael Baxter - Published: Mar 21, 2014