Wrangler Red is using the bizarre catchphrase “We are animals” to sell their jeans. Featuring very little clothing indeed, the company has released this eccentric overexposed commercial. All of the participants are covered in what looks to be a thick red mud.

While I don’t see how this promotes jeans in particular, I can appreciate the curiosity and intrigue it causes about Wrangler Red. Could perplexing ads that leave lots to the imagination be marketing’s future?