Wotsits Crunchy is Being Launched in Two Flavor Options
Michael Hemsworth — February 23, 2022 — Marketing
References: walkers-snacks & conveniencestore
The Wotsits Crunchy snacks are being launched by PepsiCo in the UK to provide consumers with a way to indulge their craving for an extra-crunchy treat. The product is being launched in two varieties including Flaming' Hot and Really Cheesy, which are both free from artificial ingredients. The product will be rolling out to convenience stores in the UK at a price point of £1 for a 60-gram bag starting April 11, 2022.
Walkers Snacks Marketing Manager at PepsiCo Katherine Cook commented on the new Wotsits Crunchy snacks saying, "Offering a variety of snack options has always been important to the Wotsits brand, and we know consumers are incredibly keen to experience new textures and flavours. This is exactly why we have introduced the new Wotsits Crunchy – to meet those shoppers’ needs. Following a challenging two years, I’m sure we could all benefit from a moment of melty - and now crunchy - Wotsits enjoyment!”
Walkers Snacks Marketing Manager at PepsiCo Katherine Cook commented on the new Wotsits Crunchy snacks saying, "Offering a variety of snack options has always been important to the Wotsits brand, and we know consumers are incredibly keen to experience new textures and flavours. This is exactly why we have introduced the new Wotsits Crunchy – to meet those shoppers’ needs. Following a challenging two years, I’m sure we could all benefit from a moment of melty - and now crunchy - Wotsits enjoyment!”
Trend Themes
1. Extra-crunchy Snack Products - Opportunity for food and snack companies to develop and market products with distinct crunchy textures that appeal to consumers.
2. Natural and Artificial-free Snack Products - Opportunity for food and snack companies to develop and market products with natural, organic and/or artificial-free ingredients to meet consumer demand for healthier snack options.
3. Varied Flavors and Textures of Snack Products - Opportunity for food and snack companies to develop and market products with novel flavors and textures that appeal to the adventurous and health-conscious consumers.
Industry Implications
1. Snack Food Industry - Companies in the snack food industry can capitalize on the trend of offering extra-crunchy and natural snack options with varied flavors.
2. Food Retail Industry - Retailers can benefit from marketing and merchandising extra crunchy and natural snack options in their stores to appeal to health-conscious and adventurous consumers.
3. Food Innovation Industry - Opportunity for food innovation companies to develop new processing and packaging technologies that enhance and preserve the textures and flavors of natural and extra crunchy snack options.
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