Worth the Envy by Angel's Envy Challenges Bourbon Culture Perceptions
Laura McQuarrie — April 19, 2024 — Lifestyle
References: bottleraiders
Worth the Envy by Angel's Envy is a new campaign that follows the "pursuit of envy" through a diverse cast of characters and unexpected locations with a bottle of Angel's Envy Kentucky Straight Bourbon Finished in Port Wine Barrels as the hero. Viewers follow the star of the story from an intimate loft to a pool party and finally, a sunset beach gathering, wondering where it will go on its next adventure.
"When we think of bourbon, it's typically driven by moody and isolating environments, limited cocktail offerings, and enjoyed primarily by aficionados," said Bruno Luglio, Executive Creative Director at Sid Lee, the brand's creative agency of record. Worth the Envy is a campaign that's inclusive and progressive, and it touches on the warmer side of bourbon to inspire new ways of seeing and consuming it.
"When we think of bourbon, it's typically driven by moody and isolating environments, limited cocktail offerings, and enjoyed primarily by aficionados," said Bruno Luglio, Executive Creative Director at Sid Lee, the brand's creative agency of record. Worth the Envy is a campaign that's inclusive and progressive, and it touches on the warmer side of bourbon to inspire new ways of seeing and consuming it.
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