Barrell Vantage Bourbons Come in Three Expressions
Michael Hemsworth — August 24, 2022 — Marketing
References: barrellbourbon & bevnet
The Barrell Vantage bourbons from Barrell Craft Spirits are a range of spirits for consumers to choose when seeking out a high-quality option that doesn't hold back on woody flavor and aroma.
The spirit range consists of three expressions finished in virgin oak casks including French, Mizunara and toasted American oak casks. Each of the components in the whiskey is finished separately before being combined according to a specific blending process driven by experience, a scientific approach, experimentation and creativity. The brand appliance the same principles for the oak itself to ensure the optimal toast levels, char levels and oak origins were explored.
BCS Founder Joe Beatrice commented on the process behind the Barrell Vantage bourbons saying, "We drew upon our years of blending expertise, creativity, and testing to create a bourbon with impeccable balance and depth of flavor that embraces different char and toast levels, along with its oak origins. Barrell Vantage is an exciting step forward in our never-ending journey to take bourbon to new heights.”
The spirit range consists of three expressions finished in virgin oak casks including French, Mizunara and toasted American oak casks. Each of the components in the whiskey is finished separately before being combined according to a specific blending process driven by experience, a scientific approach, experimentation and creativity. The brand appliance the same principles for the oak itself to ensure the optimal toast levels, char levels and oak origins were explored.
BCS Founder Joe Beatrice commented on the process behind the Barrell Vantage bourbons saying, "We drew upon our years of blending expertise, creativity, and testing to create a bourbon with impeccable balance and depth of flavor that embraces different char and toast levels, along with its oak origins. Barrell Vantage is an exciting step forward in our never-ending journey to take bourbon to new heights.”
Trend Themes
1. Woody Bourbons - Utilizing virgin oak casks to give a distinct woody flavor and aroma to bourbons
2. Experimental Blending - Blending spirits finished in different oak casks through a scientific yet creative process to create unique flavor profiles
3. High-quality Spirits - Consumers seeking high-quality, flavorful spirits that provide a unique drinking experience
Industry Implications
1. Distilleries - Distilleries can experiment with different oak casks and blending techniques to create unique bourbons for consumers seeking distinct, high-quality spirits
2. Bar and Restaurant - Bars and restaurants can offer Barrell Vantage bourbons as a unique, high-quality option for customers seeking flavorful, distinct spirits
3. Online Retailers - Online retailers can market Barrell Vantage bourbons to consumers seeking high-quality, unique bourbons to enjoy at home
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