Belvedere Vodka Gears Up for World Martini Day with a Contest
Rebecca Byers — May 27, 2015 — Marketing
References: belvederevodka & worldmartiniatelier
In order to give everyone a chance at celebrating World Martini Day in high style, Belvedere Vodka has kicked off an exciting contest and digital campaign. This year's World Martini Day will take place on Friday, June 19, making it a perfect excuse to host a martini-filled weekend get together of your own.
Individuals can enter the World Martini Atelier Contest through their Facebook account by selecting the eight friends they would bring along on a dream martini-fueled experience and selecting a theme that would best represent where they would like to enjoy it.
The clever campaign is a great way to align Belvedere with the iconic cocktail and the lifestyle that comes along with it. By creating a dynamic social campaign with real incentives fueled by hashtags like #worldmartiniday and #martinimoment, the brand has elevated itself with the classic status of the martini cocktail.
Individuals can enter the World Martini Atelier Contest through their Facebook account by selecting the eight friends they would bring along on a dream martini-fueled experience and selecting a theme that would best represent where they would like to enjoy it.
The clever campaign is a great way to align Belvedere with the iconic cocktail and the lifestyle that comes along with it. By creating a dynamic social campaign with real incentives fueled by hashtags like #worldmartiniday and #martinimoment, the brand has elevated itself with the classic status of the martini cocktail.
Trend Themes
1. Digital Contests - Creating engaging contests on social media platforms like Facebook can generate excitement and brand loyalty.
2. Dynamic Social Campaigns - Developing interactive and creative campaigns with real incentives can elevate a brand's status and increase engagement.
3. Hashtag Marketing - Using popular and relevant hashtags like #worldmartiniday and #martinimoment can help brands connect with their target audience and enhance their online presence.
Industry Implications
1. Alcohol Beverage - Alcohol beverage companies can leverage digital contests and dynamic social campaigns to promote their products and engage with consumers.
2. Hospitality - Hotels, bars, and event venues can capitalize on the martini trend by hosting martini-themed events and creating unique experiences for their guests.
3. Social Media Marketing - Agencies and platforms specializing in social media marketing can assist brands in developing and executing successful hashtag marketing campaigns to boost brand visibility and engagement.
4
Score
Popularity
Activity
Freshness
