Amazon Created a Free Book Swap Event in a Cafe for World Book Day

By: Laura McQuarrie - Apr 24, 2017
References: instagram & todocanada
To help book lovers celebrate and share their love of reading on on World Book Day, Amazon recently turned Toronto's Boxcar Social into a "Big Little Library."

The concept was inspired by the many free little libraries that are scattered throughout the city, which offer readers the chance to drop off a book they've read in exchange for a new book. As well as giving the people of Toronto the chance to swap their books for free, Amazon's World Book Day event also featured author readings and a cozy space to sample a variety of refreshments from Boxcar Social's menu.

Over the past few years, Amazon and other Internet giants have been turning to offline activations as a way to direct attention to their many online offerings.