To help book lovers celebrate and share their love of reading on on World Book Day, Amazon recently turned Toronto's Boxcar Social into a "Big Little Library."
The concept was inspired by the many free little libraries that are scattered throughout the city, which offer readers the chance to drop off a book they've read in exchange for a new book. As well as giving the people of Toronto the chance to swap their books for free, Amazon's World Book Day event also featured author readings and a cozy space to sample a variety of refreshments from Boxcar Social's menu.
Over the past few years, Amazon and other Internet giants have been turning to offline activations as a way to direct attention to their many online offerings.
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