Superstar

Ponto 1 Promotions Provide Ample Workout Motivation in a Minimal Way

By: Gil Haddi - Published: Aug 15, 2013 • References: adsoftheworld and thisisnthappiness
Two overly simplistic ads taken out by Ponto 1 Gym serve to provide workout motivation to those who want to get fit.

Each page is overwhelmingly simplified, almost completely covered by pink with little details that identify the images as an overweight body. A little mustache at the top of one and a tiny belt at the bottom of the other make people realize that if this is what their body resembles, it is time to hit the gym. Along the bottom in small print it states "look at the size of the problem," further emphasizing the sense of being overwhelmed by too much flesh.

The starkly plain Ponto 1 Gym ads catch the eye as they contrast with other colorful adverts, and are effective in their workout motivation tactic.